Retailing involves selling goods or services directly to consumers. There are various types of retailers from specialty stores to department stores to supermarkets. Retailing can be divided into store retailing, where consumers shop in a physical store, and non-store retailing which includes direct selling, direct marketing, vending machines, and buying services. Retailers must make strategic decisions around their target market, product assortment, procurement, store atmosphere, pricing, and location to be successful. New trends in retailing include the growth of organized retail, investments in technology, global expansion, and focusing on selling an overall experience rather than just products.