pamantasan ng lungsod ng marikina

1. Retail Management Heartstrings

3. 1.2 Vision/Mission of the Company Vision Our company, Heartstrings, envisions itself as a business with committed employees who have the dedication to improve human life by providing them the best quality of bags for the benefit our customers and of the community. Mission We seek to fulfill our business’ vision by providing well-functional products for every customer, as well as by maintaining high quality standards that will be the venture in whatever plans it would implement. II. Retail Format Category Specialist

4. 2.1 Retail Mix Average Pricing High Merchandise Assortment High Location Average Advertising and Promotion Average Store Design and Display Low Customer Service Heartstrings Retail Mix

5. Customer Service Store Design and Display Advertising and Promotion

6. Merchandise Assortment Location

7. 2.2 Additional Information color (pink) quality design quality Look for: P500 less than P1,000 P1,000 P500 Allotted Budget look for pink bags attracted at store design near the school old customer Why Heartstrings personal use for work abroad for school personal use Reason for Buying Married Married Single Married Civil Status bartender nurse student, ICCT sewer Occupation Pasig City Montalban Antipolo San Mateo Address 24 secret 23 38 Age Mark Constalez Eva Farrales Maricel Berochaw Marcelina Jeruaso Name

12. 3.2 Buying Decision Limited Problem Solving 3.3 Buying Decision Process 3.3.1. Need Recognition Straightforward Ambiguous Types of Needs Functional Needs Psychological Needs 3.3.2. Information Search a. Amount of Information Search Value of the Search Cost of the Search b. Sources of Information Internal Sources External Sources 3.3.3. Evaluation of Alternatives The Multiattribute Attitude Model

13. Yes No Yes Quality of Merchandise Yes Yes Yes Fashion-Oriented Average Low High Number of Products and Sizes 10 5 5 Typical Checkout Time (in minutes) 25 20 15 Total Travel Time (in minutes) High Low Average Prices Cosé (inside the Sta. Lucia Department Store) Kaila’s Bags and Accessories Heartstrings Store Characteristics A. Information about Stores Selling Bags

14. 9 8 1 Availability of Product and Information 8 4 9 Assortment 7 8 10 Convenience 5 9 7 Economy Cosé (inside the Sta. Lucia Department Store) Kaila’s Bags and Accessories Heartstrings Performance Benefits B. Beliefs About Store Performance Benefits

15. 159 183 208 Parent 201 167 204 Teen OVERALL EVALUATION 7 3 1 3 8 Availability of Product Information 8 4 9 5 10 Assortment 6 8 10 8 5 Convenience 5 9 8 10 7 Economy Cosé Kaila Heartstrings Parent Teen Characteristics Performance Beliefs Importance Weights

16. 3.3.4 Choice of Alternatives 3.3.5. Purchasing the Merchandise 3.3.6. Postpurchase Evaluation 3.4 Buying Roles Initiator Influencer Buyer User Decider

17. IV. Retail Market 4.1 Retail Market High Merchandise Assortment average Pricing Retail Offering middle class Social Class P 200 – P4,000 Budget/Buying Power school, work, personal use, collection Usage Situation student, employee, housewife (mother) Employment single, married Status female, male Gender 10-40 years old Age Marikina, Cainta, Antipolo, Pasig, San Mateo, Montalban City/Municipality Heartstrings Factors