This document provides information on a retail and trade marketing program. It discusses the fierce competition in retail as suppliers struggle with tight margins and decreasing brand loyalty and retailers battle each other. The program aims to provide participants with the necessary insights and resources to succeed in this competitive environment. It covers topics like retail business models, shopper marketing, category management, and cross-channel management. The program includes lectures, case studies, and a retail safari for hands-on learning. It is designed to benefit suppliers, retailers, and their subcontractors.
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
Promotion is the entire set of activities which communicate the product, Brand, Service so on to the user. The Idea is to make people aware, attract and induce to buy the product, in preference over others
This topic will cover the definition of promotion, roles of promotion in event, advantages & important of event promotion, methods of event promotion and characteristics of an effective event promotion.
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
This seminar was produced to our run within our Enterprise for staff workshop series. It spawns out of our Entrepreneurial Module we run for our UG Students
This presentation is a training material for the product development for entrepreneurs and startups owner at early stage, he I explain the process of product development and to create a successful product that reaches the markets
From the very start of development, your business model should be at the centre of your attention, because everything – product design, team composition, PR and marketing – ties in and is determined by the business model you choose. Step by step presentation of the Business Model Canvas. Introducing a tool to digital developers build their business model.
Promotion is the entire set of activities which communicate the product, Brand, Service so on to the user. The Idea is to make people aware, attract and induce to buy the product, in preference over others
This topic will cover the definition of promotion, roles of promotion in event, advantages & important of event promotion, methods of event promotion and characteristics of an effective event promotion.
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
This seminar was produced to our run within our Enterprise for staff workshop series. It spawns out of our Entrepreneurial Module we run for our UG Students
This presentation is a training material for the product development for entrepreneurs and startups owner at early stage, he I explain the process of product development and to create a successful product that reaches the markets
From the very start of development, your business model should be at the centre of your attention, because everything – product design, team composition, PR and marketing – ties in and is determined by the business model you choose. Step by step presentation of the Business Model Canvas. Introducing a tool to digital developers build their business model.
How Mercuri help our banking clients to win manage and grow customersMercuri International
Mercuri International has been leading the changing world of sales performance improvement for over 50 years.
Under the leadership, first of Heinz Goldmann and then of Curt Abrahamsson, Mercuri grew from a small Swedish consultancy to operating in more than 40 countries. Now owned by AB Bure we are seen as sales experts by our 18,000+ clients who range from global market leaders to local niche players and from
technology and logistics to financial and professional
services.
The focus of Mercuri International’s work is to help organisations and individuals “win, grow and manage clients”.
The five main areas of sales expertise that Mercuri International brings to the banking sector are:
· Customer-centric selling: Skills and techniques that deliver both significant, sustainable business growth and sound management of commercial, reputational and regulatory risk. Win and grow clients and achieve “fair customer outcomes”. We
work on both winning and growing customers.
· Sales Team Leadership: We work with first line, regional and senior sales leaders to instil the key skills and disciplines of effective sales leadership in this demanding and dynamic environment.
· Relationship Management: Our work with relationship managers encompasses retail, commercial, corporate and global customer channels. Our models have been developed in
partnership with The University of St Gallen, SAMA and market leaders from HP, through Philips and Novartis to Siemens.
· Relationship-based negotiating: We developed an extremely powerful programme for financial professionals that has proved itself in challenging segments such as business support and real estate.
· Standing in the customer’s shoes: This highly interactive session has been immensely well received. It gives relationship managers hands on experience of running a business through cycles of change and challenge.
While Mercuri has strong capabilities in other areas these
five are the ones we see as core for the financial and
professional services sector.
Read this overview and then tell us what you think?
Mercuri International help you to win, manage and grow customers better. We have been helping companies implement strategies and achieve powerful sales results for over 50 years, with an international team of 500 people in 50 local offices around the world.
Our clients and our industry recognise we are experts in sales. We want to meet you. Mercuri International is featured on both Training Industry’s and Selling Power’s Top 20 Sales Training Companies list.
We want to speak with you.
Call Mat on 07572 343 341 or matthew-everitt@mercuri.co.uk
You can learn more about Mercuri here;
http://mercuri.net/our-vision-mission-and-core-values
http://mercuri.co.uk/how-can-mercuri-international-help
http://www.slideshare.net/MatMercuri/how-mercuri-help-you-improve-your-performance-65699011
Mercuri International have been leading the changing
world of sales performance improvement for over 50
years. In particular we have worked closely with
insurers from Allianz to Zurich and have strong
experience in both life and non-life and across channels
including direct B2B, global accounts, agents and
independents.
Read this short paper and then tell us what you think?
Mercuri International help you to win, manage and grow customers better. We have been helping companies implement strategies and achieve powerful sales results for over 50 years, with an international team of 500 people in 50 local offices around the world.
Our clients and our industry recognise we are experts in sales. We want to meet you. Mercuri International is featured on both Training Industry’s and Selling Power’s Top 20 Sales Training Companies list.
We want to speak with you.
Call Mat on 07572 343 341 or matthew-everitt@mercuri.co.uk
You can learn more about Mercuri here;
http://mercuri.net/our-vision-mission-and-core-values
http://mercuri.co.uk/how-can-mercuri-international-help
http://www.slideshare.net/MatMercuri/how-mercuri-help-you-improve-your-performance-65699011
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
Every sales manager knows that 80% of business comes from 20% of customers... than why is your company not on the right spot... is it so easy to lock-in a customer or to ward-off the competitors efforts to snatch away your key customers
Companies fiddle constantly with their incentive plans and sales executives are always looking for ingenious ways to motivate their teams. If sales targets are missed, they blame the sales compensation plan and start over. Meanwhile, The finance organization views the comp plan as an expense to manage. That’s not
surprising: Sales force compensation represents the single largest marketing
investment for most B2B companies. So naturally finance tries to ensure that comp
plans have cost-control measures designed into them. Additionally, many companies
respond to cost-cutting pressure from the finance department with incentives that
backfire. More often than not, controls encourage salespeople to spend time with
customers according to the company’s internal needs, rather than when the customer
is ready to buy.
This is the world of the sales machine, built to outsell less focused, less disciplined competitors through brute efficiency and world-class tools and training. Recently
sales has been caught off guard by dramatic changes in customers’ buying behavior and sales performance has grown increasingly erratic. The very approaches that made the sales machine so effective now make selling harder. The sales machine is stalling. Leaders must abandon their fixation on process compliance and embrace a flexible approach to selling driven by sales reps’ reliance on insight and judgment.
Companies have become savvy customers; they have often determined the solution and the supplier they need, and the price they are willing to pay, before the salesperson enters the scene. In this competitive environment, the premium on finding, training, motivating and retaining star performers has never been higher.
Because firms only measure past sales performance, they have limited insight into how a salesperson will do going forward and what types of training and incentives
will be most effective. Failing to forecast a salesperson’s future value can lead to costly misallocation of training and incentive dollars. Many firms overvalue their poor performers and undervalue their stars, which might lead to undervalued top salespeople to slip trough their fingers and into competitors’ arms. This article illustrates a novel method for measuring a salesperson’s future profitability to the firm. Future performance is linked to specific types of training and incentives and show how those investments can dramatically boost revenue.
Social networks are critical in sales. Companies and salespeople can improve
performance significantly by understanding the interplay among the different webs
of customers, leads and colleagues they develop.
The sales process can be represented as four distinct stages, which all require a
different set of abilities and network configuration. If salespeople and managers
understand how networks function, they can pinpoint the most effective network
configuration for each stage of a sale and take the actions necessary to create it and
outshine competitors. In each stage of the sales process, the salesperson’s efforts
come down to two essential and complementary types of network-management
actions: managing the information flow and coordinating the efforts of contacts. This
article offers a framework for systematically managing different social networks, by
matching the network to the task. The article also presents three levers managers
can use to encourage salespeople to integrate the network-based view and make the
best possible use of social networks.
This document summarizes three connected pieces of work by Steve W. Martin, that should resonate with salespeople and sales managers alike. A lot of research has been conducted concerning the right capabilities a salesperson should have to become a high-performing top salesperson. This project involved the interviewing of top salespeople and sales leaders to gather more information
about the attributes necessary to exceed your quota.
This interesting articles suggest that successful salespeople need not always
exhibit extrovert tendencies, nor will salespeople be at a complete disadvantage
if they introverts. The author works on a concept proposed by bestselling author
Daniel Pink and proposes the ambivert (referring to an individual who falls
between an extrovert and an introvert) as the ones who are more likely to be
successful in the long run. Basing himself on a sample of salespeople, Adam
Grant, proves his point and offers some pointers for sales managers.
In this article, the authors suggest that sales managers need to realize that not all sales visits to the customers will necessarily create value for the customer. Sales managers need to realize that different sales processes exist when dealing with customers and the key factor determining the sales process is got to be based on how much value a salesperson can bring to the customer. The
authors go on to identify three different types of sales processes and give reasons as to why value based segmentation is the best way to help your salespeople deliver value not just for their customers but also for themselves.
Based on extensive research, this study by the Corporate executive Board
(CEB) builds on their idea of the challenger sale by providing strategies by
which salespeople can better understand the diversity that exists in the decision
making unit of the customer and work on making sure that the diversity does
not drive apart the customers from a key decision. On the contrary successful
salespeople work on developing a consensus in the decision making unit of the
customer and using this to drive home the sale. The various strategies to help
consensus are then elaborated in the article.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. Shopping customers and powerful retailers, cut-throat competition
Retail & Trade Marketing
How do you get into the shopping consumer’s good graces? For whom?
Competition is fierce. Suppliers wrestle with tightening
margins and decreasing brand loyalty, while the battle • You are responsible for marketing consumer goods as a
among retailers has never been so tough. supplier or as a retailer (food or non-food).
• You are a subcontractor for those groups (an advertising
What should you do as a retailer or supplier to hold your or promotion agency, a consultant, etc.).
ground? Which strategy should you adopt in the fight for
the shopper? Added value for you and your company
The Retail & Trade Marketing programme makes sure you • You will acquire a thorough knowledge of retail and trade
are armed with the necessary foresight and resources. marketing.
• You will understand the difference between the consumer
as a shopper and as a user.
• You will grasp the sense and nonsense involved in striving
towards a win-win-win relationship between suppliers,
retailers and consumers.
Gino Van Ossel keeps close track of
what happens in the world of retail & trade
2. " From the programme’s broad spectrum emerge the missing links, which
in turn promotes creativity and helps generate new ideas. Gino has the
ability to deliver this in a dynamic and captivating way, thus avoiding tunnel
vision among retailers. The retail business model provides structure. On the
basis of up-to-date real-life examples, retail professionals have to face the
fact that, in addition to being retailers, they mainly are also shoppers for
other retailers. “
Tom Lambert – Sales Director, A.S. Adventure
Programme design Meet your faculty
You will be amazed by our keenness for practice. Departing from well founded • Prof Gino Van Ossel is an authority in
theory and concepts, we illustrate that with input from marketing practitioners Retail & Trade Marketing.
and case studies from many different sectors. • Patrick Molemans, Akzo Nobel, has
wide-ranging experience in developing
Our speakers play a prominent role in the day-to-day retail & trade marketing of partnerships, for the Levis brand among
top companies. Draw inspiration from your fellow participants. Interaction and others.
exchanging experiences will teach you a great deal. Together the programme
participants constitute a unique mix, including not only suppliers and retailers, PRACTICAL INFO
but also their subcontractors. The ideal blend for you to immerse yourself
entirely in the distribution and retail world. Dates and venues
4 days
And there’s more. Our programme also includes a retail safari, which provides Ghent Campus: 23, 30 April &
you with a fresh perspective on retail practices and loads of ideas on how to 7, 14 May 2013
improve them.
Language
Module 1: Retail Business Model Dutch
• What does the retailer’s business model look like? Fee
• How are the retail business drivers connected? € 3,095 (excl. 21% VAT)
• How can you, as a (branded product) manufacturer, respond to that?
Module 2: Shopper Marketing
• How do customers shop and which shopper segments exist?
• How can you influence buying behaviour by way of shopper marketing? This
includes both shop choice and product choice. The Vlerick Retail Platform
• How can we observe this in shops? Time for the retail safari!
Further improve your retail expertise:
Module 3: Category Management 4 afternoons for and by retailers.
www.vlerick.com/retailplatform
• How do you optimise the selling power of a single product category?
• Which instruments are available to analyse and map out the performance of a
product category?
• What are the roles of the retailer and the branded product manufacturer in all
of this?
Module 4: Cross-channel Management
• As a supplier, how do you deal with various distribution channels?
• How do you set up a cooperation with independent traders and chains?
• Shopper Marketing 2.0: How is the Internet influencing buying and shopping
behaviour? Apply now!
• How can you use the Internet in your cross-channel approach? What are the
consequences for retail marketing and for trade marketing? Please see Practical Info on the following
page, or visit:
www.vlerick.com/retailmarketing
3. PRACTICAL INFO
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Ghita Greef
Group Product Manager
T: + 32 9 210 98 94
F: + 32 9 210 97 28
ghita.greef@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
If you take part in one of our programmes, you are Register online via:
entitled to a certificate from Vlerick Business School.
www.vlerick.com/
If you successfully complete an Executive Master Class, marketingprogrammes
you can join the Vlerick Alumni Network, a worldwide
network of over 16,000 alumni in 100 countries.
Cancellation Financial benefits for you?
Consult our cancellation conditions at: • 10% discount for paying members of Vlerick Alumni
www.vlerick.com/conditions • SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
Our team is here for you the social profit sector.
You’ll find more info at: www.vlerick.com/benefits
Ghita Greef
Group Product Manager
T: + 32 9 210 98 94 Further improve your retail expertise:
ghita.greef@vlerick.com
• Vlerick Retail Platform
4 afternoons for and by retailers
Rian De Bruycker www.vlerick.be/retailplatform
Programme Advisor
T: + 32 9 210 98 84 • Vlerick Conversation Management Platform
rian.debruycker@vlerick.com Become a successful Conversation Manager:
4 afternoons filled with interesting conceptual
frameworks and practice-based examples.
www.vlerick.com/conversationplatform
4. Application form
Marketing & Sales
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
MARKETING & SALES
Yes, I wish to apply for the following programme(s):
Introduction to Marketing Management Product Management
Retail & Trade Marketing Strategic B2B Marketing
Brand Management & Communication Executive Master Class in B2B Marketing & Sales
In addition, I wish to receive more information on the management programmes of
ENGLISH
Vlerick Business School that I have ticked on the reverse side of this form.
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
E-mail
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail.
No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
Country
VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
ghita.greef@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/marketingprogrammes Vlerick Business School.
5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com