This document provides an overview of sales promotion strategies. It discusses the different types of sales promotions including consumer promotions and trade promotions. The goals of sales promotions are to get consumers to buy more and buy now. Effective promotions are temporary and provide great value. Trends show most marketing budgets are allocated to sales promotion. The growth of promotions is due to their ability to produce instant and measurable results. However, overreliance on promotions can erode brands and orient managers to short-term goals. Proper planning includes defining target consumers and desired behavioral changes. The right promotion is chosen based on the specific situation and target audience.
Promotions can be an effective tool for driving traffic and increasing sales. We explore several options for creating promotional campaigns, including discounting, "buy one, get one" strategies, incentives/frequent buyer programs, holiday themed promotions, time sensitive promotions and more. The goal is to identify a set of promotional tools that can be effective in accomplishing short-term and long-term sales goals, without negatively impacting profit margins.
This complete presentation has a set of tweenty six slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Sales Promotion Power Point Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs.
Promotions can be an effective tool for driving traffic and increasing sales. We explore several options for creating promotional campaigns, including discounting, "buy one, get one" strategies, incentives/frequent buyer programs, holiday themed promotions, time sensitive promotions and more. The goal is to identify a set of promotional tools that can be effective in accomplishing short-term and long-term sales goals, without negatively impacting profit margins.
This complete presentation has a set of tweenty six slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Sales Promotion Power Point Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs.
Scratch off cards are an interactive and effective promotional tool that can help B2B and B2C businesses increase sales, new business and repeat business. You can even use a scratch off card as an excellent employee incentive program to get your employees involved and increase production!
Scratch Off Systems is a leading producer of scratch off promotional cards and can take your promotion from start to finish.
Sales Promotion tools are best used for inducing the first "Trial" for a new customer to a product or service as well as to induce a "Retrial" of those customers who took the first trial. The video highlights the most popular tools for promoting "Trial" as well as useful tools for "Retrial" buying behaviour of customers.
This topic is talking about stimulation marketing which is a form of marketing tools that involves the task of transforming no demand into positive demands so this ways or method are important and useful for reinforcing the market and making consumers to come to you for your goods and also for you to know what your buyers need.This is a tool that creates environment where need is felt. it helps in choosing,designing and delivering value.
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...SlideTeam
Take advantage of the highly-visual Getting Started With Micro Influencer Marketing For Your Business PowerPoint Presentation Slides. This PPT theme is the perfect virtual tool for digital marketers to communicate vital influencer marketing campaign insights. The eye-catching format of this brand influencer plan PowerPoint slideshow is a result of comprehensive research and concise layout. SlideTeam PPT designers have specially curated these influencer endorsement templates to facilitate large volumes of data. Engaging diagrams in this PowerPoint deck help you to present influencer management fundamentals without compromising on the quality of info. You can present an overview of micro-influencer marketing using our well-structured PPT presentation. Demonstrate the benefits of choosing micro-influencers, and how to find the best one for your organization. This PowerPoint theme is an ideal virtual instrument to represent your engagement plan for social media influencers. So, hit the download button to build a crisp and impactful PowerPoint presentation on influence marketing. https://bit.ly/3lXDAhr
Scratch off cards are an interactive and effective promotional tool that can help B2B and B2C businesses increase sales, new business and repeat business. You can even use a scratch off card as an excellent employee incentive program to get your employees involved and increase production!
Scratch Off Systems is a leading producer of scratch off promotional cards and can take your promotion from start to finish.
Sales Promotion tools are best used for inducing the first "Trial" for a new customer to a product or service as well as to induce a "Retrial" of those customers who took the first trial. The video highlights the most popular tools for promoting "Trial" as well as useful tools for "Retrial" buying behaviour of customers.
This topic is talking about stimulation marketing which is a form of marketing tools that involves the task of transforming no demand into positive demands so this ways or method are important and useful for reinforcing the market and making consumers to come to you for your goods and also for you to know what your buyers need.This is a tool that creates environment where need is felt. it helps in choosing,designing and delivering value.
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...SlideTeam
Take advantage of the highly-visual Getting Started With Micro Influencer Marketing For Your Business PowerPoint Presentation Slides. This PPT theme is the perfect virtual tool for digital marketers to communicate vital influencer marketing campaign insights. The eye-catching format of this brand influencer plan PowerPoint slideshow is a result of comprehensive research and concise layout. SlideTeam PPT designers have specially curated these influencer endorsement templates to facilitate large volumes of data. Engaging diagrams in this PowerPoint deck help you to present influencer management fundamentals without compromising on the quality of info. You can present an overview of micro-influencer marketing using our well-structured PPT presentation. Demonstrate the benefits of choosing micro-influencers, and how to find the best one for your organization. This PowerPoint theme is an ideal virtual instrument to represent your engagement plan for social media influencers. So, hit the download button to build a crisp and impactful PowerPoint presentation on influence marketing. https://bit.ly/3lXDAhr
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. Promotion Mix /
Communication Mix (PR)
Sales Promotion
PR
Selling
Advertising
Below the line
Above the line
3. Two Types of Sales Promotion
Consumer Promotion
Trade Promotion
4. What do we want the
consumers and trade to do?
Buy More
Buy Now
5. A sales promotion should
be
Temporary – if not the consumers
would not believe it the next time
Great Value Added – they should
find reason to buy now and more
6. Trends on Sales Promotion
¾ of the marketing budget is allocated
to sales promotion
In 1995, 51% of total adspend represents
trade promotions. 24% on media
spending 22% on consumer promotion
Growth in the coupon segment is
tremendous in aspirational markets
Americans redeem more than 7 billion
coupons annually.
7. Why the Growth???
Instant results
Faster implementation
Measurable
Relatively easy and inexpensive
8. The Downside of Sales
Promotion
Brand Erosion
Profitability increase is relatively low
Implementation cost and problems
Orients marketing managers
towards short term results
9. What a sales promotion
should be….
Lets go back to the basics
Should hit the consumer at a particular
behavioral stage
Are marketing communication activities
that change the price/value relationship
of a product / service perceived by the
target
Generating immediate sales
Altering long term brand value
10. Planning Sales Promotion
Who is our target set of consumers?
What is the reason for that behavior
What is the goal of the program
Is there a meaningful economics
attached to sales promotion
11. Types of Buyers
Loyals
Buy a particular brand on a more or less
consistent basis
Competitive loyals
People who are loyal to the competing
brand
Switchers
Purchase of various brands in one category
Price buyers
Non Users
12. Results that are needed ….
Loyals
Reinforce behavior
Increase consumption
Change buying timing
Competitive loyals
Break loyalty
Encourage brand switching
Switchers
Persuade to buy the “right” brand more often
Price
Value added to make price less important
Non users
Create awareness, create category worth
13. Types of Sales Promotions
Coupon
Bonus Packs
In pack, On pack, and Near Pack
Specialty container
Continuity program
Refund
Sweepstakes
Contest
Through the mail Premium
Sampling
Price off
Trade deal
Cause related promotion
14. Coupons
Clip and bring to
the store to
exchange
Now it is phone
based
Induce loyalty
Repeat purchase
Keeps the
consumers
“locked”
15. Bonus Packs
Like bundle pricing
but this is
temporary
Adds value
16. In Pack, On Pack Promotion
It is used to
introduce
new
products /
service
Dispose of
excess
inventory
Use excess
overhead
17. Specialty Container
Increases
product’s
perceived value
Uy tignan mo ito
meron libreng
pitchel
19. Refund / Rebate
Promotion
If the product does
not perform, then its
money back
Or consume X
number of products
and get Y FREE
Increases consumer
confidence
Loyalty program
20. Sweepstakes
Chance game
where the
consumer has
the chance to
win something
big through
purchases
The more
purchases, the
more tickets
Creates loyalty
21. Sampling
Used when the
consumer is
unaware of the
brand or product
Product buying is
prone to retail
channel based
trial
Use when the
product can be
broken down into
smaller
dimensions
22. Price off promotion
Use for slow
moving items
Excess
inventory
Off season
Dislodge
competitors
24. Example
Problem Solution
New product Sampling, on pack promo
Consumers not loyal Rebates, sweepstakes, loyalty
cards
Competitors are attacking Price off, free goods,
the market with ads premiums, rebates, etc
Excess inventory
Shelf life is critical
25. Consumer Promotion
To induce immediate off take from
the shelf
To induce trial
To buy more of your products
To buy immediately
26.
27.
28.
29. Trade Promotion
Encourages your trade channel to
load up
Move inventory from the company
to the warehouse of the trade
Distributor or Key Accounts
Deals with promotional tools for staff
and sales people who are involved
with the trade.
30. Sell in (PUSH STRATEGY)
Trade Promotion based on
Volume – buy a certain volume to
attain a high discount
Prompt Payment – pay on time and
get a discount
Free goods – using new products or
slow moving products as promotional
items
31. Volume Promotion
It motivates the dealer to buy more
Example
10+1 promotion – buy 10 boxes get
one free
Volume discounts
Bundle promotion – feature a new
product as freebie
32. Advertising Promotion
Cooperative advertising
Coke and Julie’s Bakeshop
Lock in to the outlet to exclusively sell
your brand
33. Cooperative Promotion
Co-branding
Using another
brand to
penetrate the
market
Good if the equity
of the other brand
is high or parallel
34. Co-branding
Can be a strategy
or a promotion
It increases margin
Synergizes strength
of two brands
Increases
profitability due to
the higher value
perception
38. Personal Selling
Direct Selling
Distribution Selling
Outlet Selling
39. Direct Sales
One of the recent
trends in consumer
marketing
Direct hit to consumers
Smaller ad spending
40. Direct sales
Uses human capital as resource
Offering high earnings to those who
do not have businesses
Home based
People get people strategy
Very sound business model
41. How do they profit?
Gross Margin 40%
1st level Commission – 10%
2nd level commission – 8%
3rd Level commission – 5%
AT this point, the company still earns
and yet the number of networks
grow….
42. Direct Sales
Meaningful to sales people
The consumer saves money
Answer to the crisis of power of
retail channels
43. Distribution Selling
Sales efforts to cover geographic
region
Cover relevant distribution channels
Example:
Bonheur Marketing
44. Bonheur Marketing
Former exclusive distributor of
Marlboro and Philip Morris
Covers outlets such as
Supermarkets
Sari sari stores
Sub distriutors
Dealers
Luzon wide
45. BiC became better when…
Distribution was assigned to FilStar –
an affiliate of National Bookstore
That’s why BiC enjoys great retail
presence in NBS
48. Key things to remember
Creative brief
Copy strategy
Execution methods
Media
Media Planning
Success tracking
49. Creative Brief
Brand elements
Target segment
Reason to buy
Current behavior
Current perception
Desired impression
50. Copy Strategy
Tagline
Plot
Mood and Tone
Reason to believe
Execution
Media
Media Plan
51. Media Plan
Medium
Above the line
Below the line
Loading
Front
Back
Seasonal
Flat
52. Media
TVC
Print
Radio
Internet
CPM (clicks per million)
Ad click
Ad impressions
Banner or button advertisement
Click through
Cost per click
Spam
URL
53. Media
Billboard – of course they will stay
Mall panels
Comfort ads
Transit ads
Non traditional
Corporate gifts
Leaflets
54. Media Plan
Using each medium optimally to
achieve brand objectives
It is all about making the right mix or
right allocation of budgets
Hitting consumers where it matters
most
55. Executions
Humor
MTV
Slice of life
Celebrity endorser
Testimonial
Image model – can be a competent
looking person
Performance test
56. Just make sure they do not…
Laugh and forget which brand is
being advertised
Remember the story in the ad and
then forget about the brand
Remember the song and then…
ano nga palang brand yun?!
57. Things you should remember
Matrix or charts or altering SWOT with
TOWS analysis (which by the way is not a
marketing tool but a central
management tool) DON’T BUY THE IDEA
The basics still work – and it will sans a
few alterations
IMC is integrating all communication
materials under one big idea
58. Remember
Life is a journey of learning
The moment you get cocky is the time
you die
Mistakes are best teachers
Do not believe all teachers too… some
of them have issues as well… pick good
mentors
Don’t label anything – good or bad
Know thy Dharma – know what you are
here for
59. Remember
Detachment is a great tool
Make yourself competent – goal is
not to be employed but
employable
Don’t make yourself stagnant –
even if your family or husband is rich
Have FAITH
60. Remember
PR competence is as important as
knowledge
Be the best you can ever be (not
Alipin Sagigigilid all your life)