Brochure Executive Master Class in b to-b marketing & sales
Maximise value for you and your customer. Part-time modular programmeExecutive Master Class in Business-to-Business Marketing & SalesCreate, communicate and deliver customer value: in recent For whom?years this multiple goal has become extremely importantin B2B marketing thinking. Yet, this task is far from easy. • As a Marketing & Sales professional, you are looking for aIndeed, few have the knowledge or the skill to assess comprehensive B2B Marketing course which develops atcustomer value correctly and achieve a fair return on the length the most current topics in B2B Marketing.produced value. • You are a Marketing Manager or Director, (Group) Product or Brand Manager, Sales or (Key) AccountAs a marketing and sales professional, how should you Manager or Director.formulate your strategies in terms of customer value? In • You are a Manager in a professional service organisation.practice, how do you implement them to achieve your • You are a General Manager and/or Entrepreneur.market share and margin targets? • You have at least 3 years’ relevant work experience and a university diploma (or equivalent through workThe Executive Master Class in Business-to-Business experience).Marketing & Sales brings you the solution. Designed as aninternational, module-based programme, it will answer all Added value for you and your companyyour questions using proven concepts and insights. • You will work on an in-company project which tackles an important strategic challenge for you and your company. • You will acquire up-to-date, broad and thorough knowledge and practice-based insights in B2B Marketing & Sales. • You will share experiences of best practice in B2B Marketing & Sales with seasoned colleagues from within and outside your sector.Dare to be different" The Executive Master Class has taught me to approach thecampaigns of our competitors/colleagues in a different way.Today’s successful marketing actions will already be obsoletetomorrow. “Be a target in constant motion,” “Dare to bedifferent,” “Translate properties into advantages,” and “Be amarket driven organisation” have become our daily mottos atNew Holland! I greatly benefited from the faculty’s knowledge,the shared experiences and the entrepreneurial spirit of the otherparticipants. “Lode Vande Vyvere - Marketing Manager Benelux, New Holland
Programme design Meet your facultyIn this programme you will learn what you haven’t been able to learn anywhere • Prof Steve Muylle focuses mainly onelse. Our theoretical component is supported by numerous examples taken from B2B Marketing, his expert field forday-to-day practice. You will have the opportunity to work individually on your many years.in-company project while receiving coaching from our experienced faculty. • Prof Marion Debruyne is an expert in Market Strategy and Innovation.Given the residential nature of this programme, there will be more than ample • Prof Deva Rangarajan is Head of theopportunity for you to compare notes with the other participants. Vlerick Sales Expertise Centre.Module 1: Blueprint for Customer Value PRACTICAL INFO• How do you create, protect and renew customer value? Dates and venues• Which strategic tools can you implement to beat the competition? 15 days 20 - 23 February 2013: BrugesModule 2: Customer Value Implementation (Part 1) - 24 - 27 April 2013: GhentCustomer value, purchasing, distribution, e-business 19 - 22 June 2013: Leuven 18 - 20 September 2013: International• How do you assess the value of your company offering? Module• How do you manage customer value, and how do you deal with purchasing, distribution and e-business? Language EnglishModule 3: Customer Value Implementation (Part 2) -Pricing, sales, services Fee € 12,345 + € 1,500 seminar costs • How can you reinforce your competitive advantage through effective sales, (excl. 21% VAT). pricing and by building up strong customer relations? Flights and hotel costs not included.• Aligning pricing and sales to lead a service organisation.Module 4: Marketing Creativity and ‘Imagination’• How do you create new market opportunities?• Which skills and competences do you need to establish creative and sustainable marketing activities on the market? Module 1 Module 2 Module 3 Module 4 Customer Value Value Value Marketing Blueprint Implementation I Implementation II Imagination In-Company Project Comprehensive Exchange of Strategic Customer value B2B knowledge & insights + experiences and best practices + and tactical marketing plan = & marketing creativity Apply now! Please see Practical Info on the following page, or visit: www.vlerick.com/emcb2b
PRACTICAL INFORegistration Online registration: quick & easy!Action! Register online.Questions? Please contact:Ghita GreefGroup Product ManagerT: + 32 9 210 98 94F: + 32 9 210 97 firstname.lastname@example.orgReep 19000 Ghent, BelgiumYour certificateIf you take part in one of our programmes, you are Register online via:entitled to a certificate from Vlerick Business School. www.vlerick.com/If you successfully complete an Executive Master Class, marketingprogrammesyou can join the Vlerick Alumni Network, a worldwidenetwork of over 16,000 alumni in 100 countries.Cancellation Financial benefits for you?Consult our cancellation conditions at: • 10% discount for paying members of Vlerick Alumniwww.vlerick.com/conditions • SME portfolio: subsidies for Flemish SMEs. • Vlerick Social Profit Grants for organisations active inOur team is here for you the social profit sector. You’ll find more info at: www.vlerick.com/benefits Ghita Greef Group Product Manager T: + 32 9 210 98 94 Further improve your retail expertise: email@example.com • Vlerick Retail Platform 4 afternoons for and by retailers Rian De Bruycker www.vlerick.be/retailplatform Programme Advisor T: + 32 9 210 98 84 • Vlerick Conversation Management Platform firstname.lastname@example.org Become a successful Conversation Manager: 4 afternoons filled with interesting conceptual frameworks and practice-based examples. www.vlerick.com/conversationplatform
Application formMarketing & Sales EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013 MARKETING & SALES Yes, I wish to apply for the following programme(s): Introduction to Marketing Management Product Management Retail & Trade Marketing Strategic B2B Marketing Brand Management & Communication Executive Master Class in B2B Marketing & Sales In addition, I wish to receive more information on the management programmes of ENGLISH Vlerick Business School that I have ticked on the reverse side of this form.Name First name M F Function Company Company address N° bus Postal code City Country Telephone Fax E-mail Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail. No, I do not want to receive information about the activities of Vlerick Business School via e-mail.Home address N° bus Postal code City Country Home telephone Invoice to be addressed to:Name First name M F (Only fill the section below if different from company address above)Address N° bus Postal code City Country VAT n° I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programmeDate - - Signature Please return this form BY FAX OR POST to:Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School forReep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgianghita.email@example.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 youYou can also apply online at are entitled to inspection and correction of data related to you as kept bywww.vlerick.com/marketingprogrammes Vlerick Business School.
THE Programmes ofvlerick BUSINESS schoolI would like to receive information on the following programmes (please tick). Please return your contacting details to us by fax, e-mail or post.General Management Operations & Supply Chain Management Advanced Management Programme E Project Management D International Management Programme E Purchasing Management E Middle Management Programme D Operational Excellence E Young Management Programme D & E Executive Master Class in Supply Chain Management EAccounting & Financial Management Entrepreneurship Understanding Annual Reports D & E KMO Challenge D Mastering Costs and Budgets D & E KMO Excellence D Fundamentals of Financial Management D & E Entrepreneurship for Managers D Strategic Cost Management E Valuation of Companies E People Management & Leadership Executive Master Class in Controllership E The People Manager D Executive Master Class in Corporate Finance E Executive Decision Making D Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D and Asset Management E Inspiring for Change D Negotiating to Create Value D & EHuman Resource Management Self-mastery D HRM with Impact D Bestsellers read for you D Compensation & Benefits D Executive Master Class in Human Resource Management D Strategy Strategy in Action EICT & Business Process Management ICT-Management D Executive Master Classes Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E Excellence in Business Process Improvement E Executive Master Class in Business Process Management E Executive Master Class in Business Process Management E Executive Master Class in Controllership E Business Intelligence Workshop E Executive Master Class in Corporate Finance E Executive Master Class in Financial Analysis Innovation Management and Asset Management E Strategising for Innovation E Executive Master Class in Human Resource Management D Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E Corporate Innovation Management E Executive Master Class in Supply Chain Management E Executive Master Class in Innovation & Entrepreneurship E MBAsMarketing & Sales Full-time MBA E Introduction to Marketing Management D Executive MBA E Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E Brand Management & Communication D Product Management D Masters Strategic Business-to-Business Marketing D Masters in Financial Management E Executive Master Class in B2B Marketing and Sales E Masters in General Management E Masters in Marketing Management ED Programme in Dutch E Programme in EnglishMore information on www.vlerick.com