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Pitch Deck on Footwear brand
- 1. C r a f t Y o u r o w n F o o tp r i nts! ! !
- 2. Say Hi! to Rajan, he is an artisan. He needs your attention, as he is on the brink of starvation and hunger, after losing his source of revenue to Covid-19 So, what's the situation like?? In Bihar, it is estimated that informal workers account for more than 90%. This number has remained consistent for the past 15 years. The shares of casual and self- employed workers in Bihar are 32% and 54.45% respectively. In rural areas, most self-employed workers are petty artisans. Most of their stories are similar to Rajan.
- 3. Talking about other situations.. It takes 200+ years for the materials to decompose in a landfill. During the decomposition process, textiles generate greenhouse methane gas and leach toxic chemicals and dyes into the groundwater and our soil. I need help, I bought my shoes a month back. They are a size bigger as my size shoes are either not available or costly. Because of wearing them, my way of walking has changed. A large proportion of the population wear incorrectly sized footwear, which is associated with foot pain and foot disorders.
- 4. We are here with.. We believe in serving the quality, uniqueness, comfort, and the best designs finding in the quality fabrics & finest embroidery materials. Employment to Artisans We provide employment to talented artisans. Bihar artisans are highly skilled in their field and give their best to achieve the finest embroidery, comfort, and quality. 01 No Waste Policy We believe in sustainable products. We design footwear by assembling the waste fabrics from many places like boutiques or from your old clothes. 02 Customisable Create footwear according to your foot shape and size 03
- 5. What is DhajCraft? 'Dhaj' means to adorn yourself and it also defines the yarn, so 'DHAJCRAFT' means to adorn yourself with crafted products made from yarn. The brand Dhajcraft is a designer brand created by Rashmi at 25. She is a fashion designer & a NIFTian who started her career as an entrepreneur with this brand in Patna, INDIA. Dhajcraft furnishes individuals with a wide range of trendy handcrafted footwear which gives them the charm of our traditional handicraft with modern and contemporary designs crafted by our talented artisans.
- 6. Mission, Vision, and Value Value Value for money Comfort Environment concern Promoting handcraft Showcasing the art of Talented Artisans Mission Fusion of Indian traditional craft with modern style Employment to artisans Customization for different foot shape and size Using second-hand fabric Vision Restoring Indian Tradition Better Livelihood for artisans Comfortable footwear for all Sustainable production
- 7. Weaknesses Inadequate information of new technology Inadequate information of current market trends. Still confined to rural areas and small cities and untapped market Strengths Large and potential market Strong and supportive retail infrastructure Cheap labor rates that result in competitive price Flexible production flexibility Opportunities e-Commerce and the Internet emerge as promissory distribution channels The developing fashion industry requires handicrafts products. The shift towards Sustainable Products Threats Competition in the domestic market Lack of traditional handicraft awareness among youth Nearly 85% of the Indian footwear industry comprises of unorganized players.
- 8. Our Target Market The main targets are the middle-class group of India that falls under the age group of 15-64 years to spread the word for DhajCraft. Age Group of 15-64 Years Youth are the future of the market and Others are the one who values traditional Crafts. This age group is the main decision-maker when it comes to buying a product. In India, 67% of the population is covered under this age group. Middle Class For our consumer-focused business, they are the foundation of the consumer market and the driver of domestic demand. In India, they cover about 55% of the market.
- 9. Direct Competitors Indirect Competitors Fizzy Goblet Needle Dust Coral Haze Bata India Paragon Liberty
- 11. Lesser known Direct Competitors Direct Competitors are lesser-known among the market, which can help us to capture the target market. 01 Expensive They are comparatively expensive for middle-class people. 03 Sustainable Production We believe in the 'No Waste Policy', by using old fabric and making mask out of leftover fabric. 02 Customisable Can be available in all hape and size 04
- 12. Competitor Approach Public Relation Media Coverage Social Media Story Telling It will help to spread our story and initiative that is being worked on to get attention towards the local artisans and environment alarm due to textile waste Community Building It will help in forming communities of people who love handicraft, people with different footshape and size, people who are concerned about enviroment • Instagram: Content for youth and connect with influencers • Facebook: Content for women above the age of 25 and linking to health-conscious Facebook groups. • LinkedIn: Content to connect Audience Retargetting We can track users and their interests to target them, as they are our potential buyers. Strategies to outshine the competitors.
- 13. Revenue Model PMEGP Loan Funded by subsidy program Sales Selling our product
- 14. Future Roadmap BRAND TO BE VISIBLE IN PAN INDIA 2023 SERIES C FUNDING 2027 PRIVATE FUNDING 2028
- 15. Item 1 20% Item 2 20% Item 3 20% Item 4 20% Item 5 20% Cost Distribution