Jehrica Marini is applying for a position at a clothing store. She has a background in merchandise marketing and is currently completing her Associate of Arts Degree in Merchandise Marketing at FIDM. In her cover letter, she highlights her customer service skills and passion for fashion. She believes these qualities would make her a great fit for the position. She has also included her resume to provide more details on her education, skills, and experience in retail.

1. Jehrica Marini
Professional Portfolio

2. Jehrica Marini
Modesto, CA
209-896-6039
Jehrica33@gmail.com
Dear Human Resources Representative,
I was pleased to learn about an opening for a position at your
store on your company’s website. I have always had an
interest into your company and would love to continue learning
more about how it operates so successfully. I am sending you
this letter accompanied by my resume, because I am
confident that my customer service skills and passion for the
fashion industry will make a great fit for this position.
I am currently completing my Associate of Arts Degree in
Merchandise Marketing at the Fashion Institute of Design and
Merchandising/ FIDM in San Francisco. I know this position
requires exceptional customer service skills which I am certain
that I possess. I am patient and work well with the public. In
addition, I enjoy working in teams to accomplish a common
goal. My merchandise marketing education along with my
love of fashion is what drives me to seek this important job in
your company.
Thank you very much for your consideration and time. I know
that I would be an asset to your company and I would
welcome the chance to speak with you in person. I look
forward to hearing from you soon.
Best Regards,
Jehrica Marini
Enclosure: Resume

3. Jehrica Marini
1812 St. Mayeul Dr.
Modesto, CA 95356
209-896-6039 Jehrica33@gmail.com
Key Strengths
Driven and committed individual with passion for the fashion industry with experience in:
• Market research and trend analysis
• Social Media Marketing
• Knowledge of formulating an open to
• Proficient in Microsoft Word, Excel,
buy & six month plan
PowerPoint
• Strategic business planning
• Team building
• Understanding market strategies
• Detail Oriented
•
•
•
Education
FIDM/The Fashion Institute of Design & Merchandising
7/2009-12/2010
San Francisco, Calif.
Associate of Arts Degree: Merchandise Marketing
Courses include:
• Consumer behavior
• Selling techniques
• Management concepts
• Applied buying
• Organizational behavior
• Merchandise planning & control
Market research and trend analysis
•
Proficient in Microsoft Word, Excel,
California State University Stanislaus
12/2013
PowerPoint
Turlock, Calif.
Knowledge of formulating an open to •
Detail oriented
Undergraduate Studies: Business Administration/ Marketing
buy Courses include:
& six month plan
• Strategic Marketing Management
Business Policy
Knowledge of textiles
• • Team player
• Selling & Sales Management
• Statistics for decision making
• Marketing Research
• Business technical writing
Experience
Express
11/2011-1/2012
Modesto, Calif.
Seasonal Sales Associate
• Greet and provide customer service to all customers and notify them of the current
seasonal promotions
• Responsible for keeping merchandise folded and properly organized
Forever 21
6/2011-8/2011
Modesto, Calif.
Sales Associate
• Provided customer service to all customers and fulfilled fitting room attendant duties
• Responsible for restocking and sorting merchandise into their designated sections
Volunteer
Hoops of Hope Fundraiser Event
Modesto, Calif.
Local Event Organizer
• Planned, organized and promoted the charity event
6/11/2011

4. Math/Buying
• The buying strategies are the analytical
process that trains in the planning, purchasing
and allocation of merchandise, along with the
technical knowledge required by today’s
fashion leaders
•
Market Research and Trend Analysis
•
•
Knowledge of Formulating an Open
to Buy & Six Month Plan
Knowledge of Textiles
•
Proficient in Microsoft Word, Excel,
PowerPoint
Detail Oriented
•
Team player
•

5. Planning and Control
Macy’s
Petite Department
• Developed a complete seasonal merchandising plan
incorporating a customer profile, an assortment plan
and financial plan with gross margin projection

6. Classificati on and Ass ortment Plan
Classificati on Pl an
Aug
Dept Purch
Sep
79.6
% TTL
Oct
Nov
Dec
Jan
119.7
20.9
111.4
23.3%
15.5%
124.7
24.3%
4.1%
21.7%
Total
56.7
11.1%
512.9
100%
Classificati on Breakdown
Aug
Sep
Oct
Nov
Dec
Jan
Total
Short Sleeve Tops
40%
31.8
47.9
49.9
8.4
44.6
22.7
205.2
Dres ses
35%
27.8
41.9
43.6
7.3
39.0
19.8
179.5
Pants
10%
8.0
12.0
12.5
2.1
11.1
5.7
51.3
Suits
15%
11.9
18.0
18.7
3.1
16.7
8.5
76.9
100%
79.6
119.7
124.7
20.9
111.4
56.7
512.9
Totals
Assortment Plan
Price Points: October
Short Sleeve Tops
Pricepoints
$
% TTL
$
49.00 $
30%
59.00 $
20%
69.00 Total
10%
100%
14,970.00
9,980.00
4,990.00
$ 49,900.00
344
256
306
169
72
1,147
Pricepoint
$
29.00
XS
Units
S
20%
Size %
Col or
39.00 $
20%
9,980.00
Uni ts
Short Sleeve Tops
29.00 $
20%
9,980.00
M
20%
L
344
XL
20%
30%
Total
10%
100%
Ani mal
Color %
10%
7
7
7
10
Pas tels
20%
14
14
14
21
7
69
Floral
30%
21
21
21
31
10
103
Bright Colors
10%
7
7
7
10
3
34
Neutrals
30%
21
21
21
31
10
103
Short Sleeve Tops
Pricepoint
$
39.00
XS
3
34
Units
S
M
L
256
XL
Total
20%
20%
20%
30%
10%
100%
Ani mal
Color %
10%
5
5
5
8
3
26
Pas tels
20%
10
10
10
15
5
51
Floral
30%
15
15
15
23
8
77
Bright Colors
10%
5
5
5
8
3
26
Neutrals
30%
15
15
15
23
8
77
Size %
Col or
Short Sleeve Tops
Pricepoint
$49.00
XS
Col or
Units
S
20%
Size %
M
20%
L
20%
306
XL
Total
30%
10%
100%
Ani mal
Color %
10%
6
6
6
9
3
31
Pas tels
20%
12
12
12
18
6
61
Floral
30%
18
18
18
27
9
92
Bright Colors
10%
6
6
6
9
3
31
Neutrals
30%
18
18
18
27
9
Short Sleeve Tops
Pricepoint
$59.00
XS
S
M
L
169
XL
Total
20%
Size %
Col or
92
Units
20%
20%
30%
10%
100%
Color %
Ani mal
10%
3
3
3
5
2
17
Pas tels
20%
7
7
7
10
3
34
Floral
30%
10
10
10
15
5
51
Bright Colors
10%
3
3
3
5
2
17
Neutrals
30%
10
10
10
15
5
51
Short Sleeve Tops
Pricepoint
$69.00
XS
Size %
Col or
Units
S
M
L
72
XL
Total
20%
20%
20%
30%
10%
100%
Color %
Ani mal
10%
1
1
1
2
1
7
Pas tels
20%
3
3
3
4
1
14
Floral
30%
4
4
4
7
2
22
Bright Colors
10%
1
1
1
2
1
7
Neutrals
30%
4
4
4
7
2
22

7. DEPT. NAME
Macy's Petite Department
DEPT. #
BUYER
FALL
AUGUST
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY
13.3%
SALES $
15.6%
14.0%
20.5%
27.6%
SEASON
TOTAL
9.0% N/A
Last Year
$
59.6
$
70.0
$
62.7
$
91.8
$
124.0
$
40.4
$
52.8
$ 448.5
Plan
$
62.0
$
72.8
$
65.2
$
95.5
$
129.0
$
42.0
$
54.9
$ 466.4
% Inc/Dec
4.0%
4.0%
4.0%
4.0%
4.0%
4.0%
4.0%
Revised
Actual
STOCK/SALES
Last Year
3.4
2.9
3.9
3.2
1.8
4.8
3.9
RATIO
Plan
3.4
2.9
3.9
3.2
1.8
4.8
3.9
BOM STOCK $
Last Year
$
202.8
205.0
243.4
297.2
222.5
195.2
207.3
(Retail)
Plan
$
210.9
213.2
253.1
309.1
231.4
203.0
215.6
1366.1
1,420.7
Revised
Actual
LY % to Sales
MARKDOWNS $
24.7%
Last Year
$
Plan
9.6%
5.4%
3.3%
8.4%
5.0%
14.7
6.7
3.4
3.0
10.4
2.0
15.3
3.5
3.1
24.7%
% to Sales
7.0
9.6%
5.4%
10.8
3.3%
8.4%
9.0%
40.2
2.1
41.8
5.0%
9.0%
% by Month
Revised
Actual
PURCHASES $
Last Year
(Retail)
Plan
$
76.5
$
79.6
115.10
$ 119.90
119.7
124.7
$
20.10
20.9
$
107.10
$ 54.50
111.4
56.7
$ 493.20
79.6
Revised
Actual
SEASON TOT.
Sales
Markup %
Markdown %
Gross Margin %
LAST YEAR
$448.5
PLAN
$
466.4
49%
9%
42.0%
9%
ACTUAL
512.9

8. International Business
The goal of this project was to export Weston Wear
which is based in San Francisco to Sydney,
Australia
Weston Wear would do well in Australia because of
the designers roots in ballet costume creation
and Australians' have a affinity for dance.
Julie Weston’s cotton/lycra blend in her clothing
works to identify the Weston Wear brand with
style and dance

9. Marketing
• The target market for a given retail/business
environment is researched and the
appropriate marketing and branding
strategies are developed to ensure success in
a competitive marketplace

10. Why Sydney?
• Australia’s national policy supports performing
arts
• Most populated city in Australia
• 4.5 million residents
• 11% of national employment in Creative and
Performing Arts activity

12. Pitt Street Mall
• Located in the middle of the
bustling central business district
• Upscale specialty stores
• Tourist destination
• Hotels nearby for visitors to stay
for visitors

14. Brand Imaging
• For this project we created the brand, “Life
Behind Barz” a motocross performance
clothing line focused on providing riders with
high quality gear with a stylish flare

15. Mission Statement
• To provide our riders with the top
performance gear to give them the confidence
to perform to the best of their abilities, and to
provide a winning look

16. Target Market
•
•
•
•
•
•
•
•
•
•
•
Men and youths ages of 17-30
High school educated with some college
Ethnically mixed
Lifestyle group- striving singles
Social group- Middle America
Lower-middle class
Households with/ without kids
Live in suburbs
Read Four Wheeler magazine
Watch the Speed Channel (claritas.com)
In to wakeboarding, cage fighting, NASCAR, racing, snowboarding
and of course motocross racing
• They drive pick-up trucks and SUVs

17. Competitive Advantages
• High-tech fabrics- resistant to differing climates
• Comfortable and trendy styles
• Training center
• Obvious quality
• Affordable prices

18. Promotion
• This project contained each step to promote a
new business including: description of the
company, advertisements, grand opening, and
media kit
• J&M Event and Party Planning is the business I
promoted

19. Business Overview
• J&M is an event and party planning business
–
–
–
–
–
–
Corporate events
Wedding receptions
Birthdays
Reunions
Graduations,
Anniversaries
• J&M will provide a service for any kind of party you can
imagine!
• J&M will make and send invitations, provide catering,
rentals, decorations, entertainment and activities
• Event coordinator will help determine the theme and will
plan every detail

21. Grand Opening!
• J&M’s grand opening event will be held
at the Los Angeles location
• Tents will be set up around the building
• Each tent will have a specific theme and have decorations,
entertainment, food, etc. which will correlate with the
theme
• Celebrity guest will be famous party planner
David Tutera
-Star of The Party Planner & My Fair Wedding, New Bridal Line

23. Thank You!
Jehrica Marini
Merchandise Marketing
Phone-209.896.6039
Email-Jehrica33@gmail.com