The document provides a profile for Lynette Gómez Portillo, a strategic consultant with 27 years of experience in information and communication technologies. She has worked in business development, project management, sales, and marketing roles for various technology companies. She currently runs her own consulting firm, IdeasD2, C.A., advising companies on digital transformation strategies. The profile lists her areas of expertise, work history, education, and certifications.

1.
LYNETTE
GÓMEZ
PORTILLO
Strategic
consultant
Contact:
PROFESSIONAL
PROFILE
lygomez@conceptosintegrados360.com
lygomez@ideasd2.com.ve
www.lynettegomez.com
+52 55 84213653
+58 414 3113653
skype: lygomez88
www.linkedin.com/in/lynettegomez
I'm
a
strategic
consultant
of
business
and
technologies.
I
have
27
years
of
experience
in
information
and
communication
technologies,
experience
has
led
me
to
understand
and
visualize
how
technology
enables
changes
that
help
organizations
to
develop
their
business
in
a
different
way.
This
difference
is
manifested
in
new
processes
and
new
products
and
services,
key
to
successfully
compete
and
sustain
the
company
over
time
in
the
face
of
existing
and
emerging
market
factors;
then
I
help
companies
with
their
digital
transformation
process;
but
also
the
technologies
suppliers
that
make
possible
the
process
of
transformation
for
their
customers.
Competences/Skills
PROFESSIONAL
EXPERIENCE
Professionals:
" Business
Management
" Strategic
Marketing
" Business
Development
" Technology
Consulting
&
Process
" Project
Management
" Negotiation
" Business
Analysis
" Planning
" Customer
relationship
management
" Models
&
business
plans.
" Solution
Selling
" Sales
Management
Technological:
" Digital
Transformation
" ERP
" Social
CRM
" xAAS
" Smart
Cities
" Smart
Grid
" UC&
collaboration
" Networking
" Cyber
Security
Personals:
" Capacity
Analysis
" Vision
" Leadership
" Empathy
" Competitiveness
" Collaboration
FOUNDER
&
STRATEGIC
CONSULTANT
IdeasD2,
C.A
May
2010
-­‐
Current
Entrepreneurship
created
for
the
purpose
of
advising
companies,
organizations
and
professionals
to
define
and
implement
clear
and
effective
business
models
and
value
propositions
with
high
impact
and
results
over
time.
Achievements:
• Creation
of
new
business
units
for
technology
-­‐oriented
companies
corporate
sector.
• Strategic
business
and
marketing
plan
for
2
small
technology
integrators.
• Consultancy
business
models
for
more
than
12
entrepreneurial
initiatives.
• Digital
marketing
consultancy
for
more
than
15
entrepreneurship
and
SMBs.
• Personal
branding
development
for
10
professional
people
of
culture,
business
and
social
areas.
MARKETING
MANAGER–DIGITAL
PROJECT
Conceptos
integrados
GI
S.A
de
CV
Sep
2016
-­‐
Current
Responsible
for
Conceptos360’s
marketing
and
communications
globally,
including
brand
management
and
development,
partner
and
industry
marketing,
digital
marketing,
social
media,
creative
services,
events
management,
corporate
and
financial
communications,
industry
analyst
and
public
relations,
advertising,
research
and
marketing
integration.
SALES
&
MARKETING
MANAGER
Asesoría
y
diseño
Aditel,
C.A
Mar
2015
-­‐
Current
Venezuelan
company
with
over
18
years
in
the
market
offering
information
technologies
and
communications
solutions.
Achievements:
• 35%
increase
in
sales
over
the
previous
year.
• New
or
strengthen
alliances
that
offer
solutions
in
the
areas
of
information
security,
networking
and
unified
communications.
COMMERCIAL
LEADER
–
STRATEGIC
INDUSTRIES
Alcatel
Lucent
Venezuela
Feb
2012
—
Sep
2013
Lead
Sales
in
Venezuela
focusing
on
Strategic
Industries
segments:
Energy,
Public
Sector
and
Transport.
Develop
and
build
up
business
and
go
to
market
strategy
to
support
companies
and
governments
to
enhance
their
Telecommunication
networks.
Achievements:
Positioning
of
mission
critical
communications
solutions
in
targeted
applications
including
Intelligent
Transportation
Systems
(ITS),
railways
&
metros,
power
utilities
(Smart
Grid),
alternative
energy,
oil
&
gas,
surveillance
&
security,
telemedicine,
public
safety,
e-­‐government
and
defense
sectors.

2. Education
PROFESSIONAL
EXPERIENCE
Master
in
communication
&
information
technologies
management
Fundación
EOI
–
España
Universidad
Católica
Andrés
Bello
2001-­‐2002
Marketing
Advance
Program
Universidad
Central
de
Venezuela
–
FACES
1999
–
2000
Electrical
Engineer
Universidad
Rafael
Urdaneta
1983
-­‐1989
Certifications
-­‐
Courses
Lean
6
Sigma
Green
Belt
Xerox
–
MoreSteam
University
2005
Process
Management
I.
IESA
2006
Negotiation
Williams
Ury
2012
Riverbed
Sales
Associate
(RSA)
Riverbed
2015
Cisco
Sales
Essential
V3.0.
Cisco
Ago07
Oil&Gas
Business
Process
and
Organization.
SAP
Andina
y
del
Caribe
2006.
SOLUTIONS
MANAGER
-­‐
GOVERNMENT
&
ENTERPRISE
Huawei
Technologies
Dec
2010-­‐
Jan2012
Leader
of
the
group
responsible
for
the
delivery
of
technological
solutions
and
the
development
of
key
government
accounts
and
corporate
accounts
sector.
Achievements:
o Implemented
the
global
Huawei
Enterprise
initiative
in
Venezuela.
Conceived
the
sales
organization,
the
commercial
coverage,
the
marketing
plan
and
the
high-­‐level
relationship
with
strategic
customers.
o The
introduction
into
the
market
of
Huawei
products
for
IT
infrastructure,
Enterprise
Networking
and
Unified
Communication.
Lead
a
multicultural
sales
organization
of
4
people
covering
the
oil
sectors,
electric
power,
transportation,
army
and
government
with
an
annual
average
growth
of
300%
y/y,
becoming
one
of
the
most
successful
subsidiaries
in
Latam.
KEY
ACCOUNT
MANAGER
MANUFACTURING/UTILITIES
Cisco
Systems
Apr
2007
–
May
2010
Generate
demand
for
enterprise
networking
solutions,
unified
communications,
video,
security
and
data
center.
Set
alongside
the
channels
business
strategy
for
strategic
accounts.
Achievements:
•
Sales
growth
of
70
%
y
/
y
for
manufacturing
segment.
•
Closing
greater
opportunities
for
$
2M
•
Change
positioning
equipment
sales
to
strategic
partner
•
Introduce
market
collaboration
solutions
SAAS
.
Webex
first
project
.
•
Recognition
"
"
Channel
engagement
excellence
"
2009
.
SALES
&
MARKETING
MANAGER
Softtek
Venezuela
Feb
2006
–
Apr
2007
Definition
and
implementation
of
the
marketing
plan
to
develop
the
expansion
of
services
and
company
products
in
Venezuela
.
Services
and
products
associated
with
the
implementation
of
operational
and
strategic
tools
of
business
management.
SAP
Consulting
and
Business
Intelligence
(BI
)
.
Achievements:
• Creation
of
the
sales
department
and
marketing.
MARKETING
COORDINATOR-­‐
XEROX
GLOBAL
SERVICES
Xerox
de
Venezuela
Sep
2004
—
Jan
2006
The
XGS
"Xerox
Global
Services
"
unit
is
the
business
area
responsible
for
outsourcing
print
/
copy
services
and
content
management
solutions.
Achievements:
• 20%
increase
in
sales
revenues
(19.1
M
$
)
• Customer
retention
by
95%
• Key
Recovery
accounts
(
PDVSA
)
• Execution
successful
certification
project
"
Lean
Six
Sigma
Green
Belt"
:
optimization
process
for
implementation
of
outsourcing
printing
and
copying.
BUSINESS
INNOVATION
SPECIALIST
Xerox
de
Venezuela
Jul
2003
—
Sep
2004
Responsible
for
content
management
solutions
for
the
enterprise
segment
in
Venezuela.
Achievements:
•
Creation
and
development
of
the
business
unit
innovation
solutions.
•
Compliance
218
%
share
of
sales
allocated.
•
Recovery
PDVSA
has
the
project
licensing
of
document
Management
solution
for
$
1.7M