This document discusses promoting Italy's "invisible heritage" by bringing attention to lesser-known destinations. It notes that most tourists only visit a small number of the country's thousands of municipalities. The document's solution is a digital platform and mobile app to guide travelers to undiscovered areas and local traditions, while also providing digital tools and content support for local promoters. The goal is to increase visibility of Italy's hidden destinations and balance tourism across more communities.

2. What is Italy?

4. But Italy is not just this.
PROBLEM

8. The unseen Italy.

9. The 62% of tourists in Italy visit only 55
municipalities out of a total of 7903.
*Istat (The Italian National Institute of Statistics) 2019 data on Italian tourist flows.
PROBLEM

10. There is still an Italy
that is not in the guides.
There are wonderful and authentic
places but they requires endless
searches to be discovered.
PROBLEM
This is Baia Trentova, my favorite beach
that I have been going to for about 30 years.

11. It’s the authentic,
unexpected Italy.
Because the most beautiful
destinations are also the
less known ones.
PROBLEM
And this is Punta Tresino, an unspoiled
inlet and not frequented by tourists,
which is located just behind the much
more crowded Bay of Trentova.

12. It is time to bring to light an Italy
that has been hidden for too long.

13. Promoting the 'Invisible Italian Heritage'
through visibility and narration.

14. The "Night of Lamparas" of Cetara.

15. The thousand colors
of the Amal! Coast, Positano

16. The alleys of Cisternino

17. But how do we do this?

18. We give voice to those who love
and who lives in these territories.

19. 1. Digital and content
consultants
We provide a free digital tool
to promoters and businesses
to digitize their tourism offer.
PRODUCT

20. Descrizione
Orario
We help them tell their story,
guiding them in the narration
and focusing on storytelling.
1. Digital and content
consultants
PRODUCT

21. Agropoli
Porto, Ostuni
Vicoli, Cisternino
Vicoli, Ostuni
Vicoli, Cisternino
2. Consumer App
We guide travelers to the true
discovery of a destination.
PRODUCT

22. Porto, Ostuni
Vicoli, Cisternino
Vicoli, Ostuni
Agropoli
Vicoli, Cisternino
2. Consumer App
We guide travelers to the true
discovery of a destination.
PRODUCT

23. Porto, Ostuni
Vicoli, Cisternino
Vicoli, Ostuni
Agropoli
Agropoli
Vicoli, Cisternino
2. Consumer App
We guide travelers to the true
discovery of a destination.
PRODUCT

24. Porto, Ostuni
Vicoli, Cisternino
Agropoli
Vicoli, Ostuni
Vicoli, Cisternino
We suggest all the places to
see, the points of interest to
visit and the traditions to relive
as only a local could do.
2. Consumer App
PRODUCT

25. Vicoli, Cisternino
Agropoli
Agropoli
We suggest all the places to
see, the points of interest to
visit and the traditions to relive
as only a local could do.
2. Consumer App
PRODUCT

26. LA SOLUZIONE
Aiutiamo a digitalizzare
l’offerta turistica
Usiamo dati proprietari che
raccogliamo attraverso un
backoffice interno
Con UNPLI Campania abbiamo
iniziato la digitalizzazione del
patrimonio culturale e paesaggistico
di Regione Campania
We also make the contents of
our promoters available to be
incorporated on portals and
sources other than Hearth.
3. Webservices
PRODUCT

27. Personalized backoffice
and webservices on annual fee.
B2B
Custom Backoffice
and Webservices
B2B
Fee of 12% on
product and services
B2B2C
REVENUE MODEL
We retain a 12% commission on
products and services sold
through Hearth by the businesses.
B2B2C

28. We are the perfect match
between supply and demand
COLLABORATIONS
B2B
We are the only partner
that can help even
small destinations to
become digital and
international. B2C
In only one place
people needs to
discover the full
beauty of Italy.

29. WHERE ARE WE
Our results through the years
GuideTuristicheCampania
!""#$%!&%#'(
!"#"$"%"&
!'()*+,)(-#*).(+/01
$23+2)*3(-%())/+,)/*3(-&0+(1)*+,
We collaborate with these institutional partners:
Territory promoters
357 Pro Loco
+ 400 OMCTI
+ 50 Guide
Financial Results
Achievements
23 awards won
Total funded
392.000 €

30. PROXIMITY ECONOMY
We decrease the margin
to create value
We are enablers of the territory,
not only from an informative point of
view, but also for its growth in value.
We set up a fund with part of the
profits derived from sales for the
restoration of monuments and
the financing of public works

31. June
App release
in Campania
Region
30 June
Press release and
communication
via our partners
July - Sept.
Feedback
from the market
2021 2022
Sept. - Dec.
User acquisition
campaign
Jan. - April
Countrywide
release
ROADMAP

32. Massimiliano Imbimbo
CEO & Founder
Direttore di Incubatore SEI
per lo sviluppo di innovazione
delle aree interne in Italia
Ignotas Gaucys
COO
Mentor in Hackathon internazionali,
service designer Invitalia e Fendi,
iOS Coder in Apple Developer Academy
Fabio Tridenti
Creative Director
Creative e Senior Director presso
Jones Knowles Ritchie in New York e
Creative Director in VMLY&R COMMERCE
Ignazio Finizio
CTO
Ingegnere informatico e professore
presso Apple Developer Academy
e Università Federico II di Napoli
Vincenzo Vitale
CFO
Responsabile investimenti e
financial advisor crowdfunding
per Frigiolini & Partners
Roberta Ortenzi
CMO
Brand Manager e
Growth Marketing Lead
per Heineken e Google
TEAM
The 12
key figures
of Hearth.

33. Elisa Binda
Copywriter
Senior Copywriter presso
Young & Rubicam in New York
e Saatchi & Saatchi in Londra
Magdalena Gromek
Legal Compliance
Trainee presso il Parlamento Europeo
e Legal Consultant presso
Discovery Channel
Leonardo Rignanese
Head of Mobile Developer
Master alla Aalto University in Helsinki
(Finlandia) ed il KTH Royal Institute
of Technology in Stockholm (Svezia)
Fernanda Ruggiero
Destination Manager
Docente in pianificazione
di reti intercomunali di
turismo integrato (OMCTI)
Carmine Matarazzo
Full Stack Developer
Senior Developer con esperienza
decennale nel settore digital e
di sviluppo infrastrutture web
Francesco Sacerdoti
Head of Development
Ingegnere informatico e professore
presso Apple Developer Academy
e Temple University in Philadelphia
TEAM
The 12
key figures
of Hearth.

34. The unseen Italy.

35. The unseen Italy.

36. The unseen Italy.