Marcos Carmena León is a highly motivated senior professional with over 20 years of experience in sales, marketing, business development, and management in the telecommunications and IT industries. He has a proven track record of success developing strategies, managing teams and partnerships, and achieving sales targets. Currently, he is the founder of Social Media Lab, focused on supporting entrepreneurs, advising organizations on social media strategy, and analyzing trends in the networked business world.
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfRuiMartins533245
Rui Martins: Public Relations, Corporate Communication, Marketing Communications, Social Media, Social Media Marketing, Public Affairs, Government Relations, International Advisor for Businesses, Consultancy firms Nonprofits, diversity of Integrated Campaigns on a national, European, or international levels
Portfolio en rui martins international pr and digital marketing advisorRuiMartins533245
With over 20 years in the Communication and Marketing industry both as a consultant at worldwide PR Firms and in-house as Corporate Communication and Public Affairs Director, including Digital Marketing & Social Media Marketing,
I offer a vision-driven approach to decision making, strategic planning, and tactical implementation that I am excited to bring to your team.
My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable.
Further, my record of leadership has resulted in a measurable benefit to companies like Dianova Portugal, European Commission / European Parliament, Tinkle, and BCW / Burson-Marsteller.
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfRuiMartins533245
Rui Martins: Public Relations, Corporate Communication, Marketing Communications, Social Media, Social Media Marketing, Public Affairs, Government Relations, International Advisor for Businesses, Consultancy firms Nonprofits, diversity of Integrated Campaigns on a national, European, or international levels
Portfolio en rui martins international pr and digital marketing advisorRuiMartins533245
With over 20 years in the Communication and Marketing industry both as a consultant at worldwide PR Firms and in-house as Corporate Communication and Public Affairs Director, including Digital Marketing & Social Media Marketing,
I offer a vision-driven approach to decision making, strategic planning, and tactical implementation that I am excited to bring to your team.
My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable.
Further, my record of leadership has resulted in a measurable benefit to companies like Dianova Portugal, European Commission / European Parliament, Tinkle, and BCW / Burson-Marsteller.
CV - Midnight Blue (Bright Partners, Quifel Holdings, Portugal Residence), SAS Inc., Novabase, Staal Bankiers, Achmea, FBTO, Médis, Millennium BCP; Maastricht school of management, Poltec, General Motors Gr., Iberomoldes, Universidade Nova de Lisboa, Reg. Comandos
We are a marketing and PR agency with extensive experience in the distribution market. Our specialization is in “providing, developing and executing marketing, sales and communications plans to increase the sales QUALITY, branding and market share of our clients”.
CV - Midnight Blue (Bright Partners, Quifel Holdings, Portugal Residence), SAS Inc., Novabase, Staal Bankiers, Achmea, FBTO, Médis, Millennium BCP; Maastricht school of management, Poltec, General Motors Gr., Iberomoldes, Universidade Nova de Lisboa, Reg. Comandos
We are a marketing and PR agency with extensive experience in the distribution market. Our specialization is in “providing, developing and executing marketing, sales and communications plans to increase the sales QUALITY, branding and market share of our clients”.
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Cos'è il media for equity e quando arriverà in Italia Coppa+Landini
Luca Mannucci, CEO di Media Digital Ventures, intervenuto all'Explore Talks on "Media Landscape" introducendo lo strumento del media for equity per le società in fase di startup.
International PR & Communication and Social Media Marketing Advisor / Consultant for businesses, nonprofits and governments: corporate communication, government relations, public affairs, trade shows, social media marketing, websites management including SEO and Google ds, Google Analytics, Digital Marketing, Marketing Communications, Tourism Marketing, Healthcare Communications, Business Communications, Industry, Services Marketing, Tourism, FMCG, Retail, Industry, Technology, Government and Public Administration, International Affairs, Campaigns Manager, Community Planning Management
With 25 years’ experience, in 23 countries, I help companies get more sales - faster, particularly in complex, multi-site and International environments.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Mcarmena Resume Sep 09
1. Marcos Carmena León
marcos@smedialab.com – TWITTER @marcmad Phone: +34 670794769
Avda. Mallorca, 6 - Las Rozas, 28230 Madrid - Spain
Professional Profile
Highly motivated senior professional, abstract problem solver and strategist with demonstrated success
in the sales, channel development, marketing, communications and business development areas. Expert
ability to translate complex technologies and products into creative, compelling business propositions at
C-Level. Additionally:
Proven ability to identify, develop and Creative thinker, self-starter and
motivate employees and business decision-maker.
partners, with experience managing Dedicated, highly energetic and results
international virtual teams. oriented.
Demonstrated success in defining, Excellent knowledge of Spanish ICT
setting up and managing sales market and its key players.
channels.
Professional Experience
Social Media Lab, Madrid, Spain – New Media industry
Founder 11/2008-Present
I have set up an initiative which it is focused in several areas:
To play a supporting role for entrepreneurs helping foreign Web 2.0 entrepreneurs to build its
business abroad.
To help organizations at C-level to adapt to the demands of a web enabled, global business
world by reinventing their strategy processes to focus on external collaboration and innovation.
We are committed to discover, analyze and share best practices on Web 2.0 for building
organizations to succeed in a global and networked world.
To watch essential business processes brands and cultures challenged by the networked world
and how it is changing customer and employee social and business behaviour.
The promotion of Web 2.0 and Social Media trends also forms an integral part of our activities.
COLT Telecom, Madrid, Spain – Telecommunications industry
Director - Media, Industry and Business Services 1/2007-1/2009
As a senior officer, started, organized, and managed a highly profitable solution-based business around
the main companies of these sectors with the P&L area ownership. Managed directly the sales,
marketing, professional services, customer services and operations dedicated teams. Participation in the
coordination of international clients. Founder member of the European Media business practice with the
responsibility to define a strategic plan in this area.
Key Accomplishments:
Fiscal year 2007 sales target was almost €48 millions. Sales target achieved: 194%.
Global account director for a TOP FIVE worldwide media & advertising group.
Development a training plan for business value propositions design to C-level customer audience,
with the participation of all the European sales force.
Wining the biggest and complex ICT outsourcing project for a TOP FIVE worldwide media &
advertising group at European level
COLT Telecom, Madrid, Spain – Telecommunications industry
Midsize Market Sales Director 1/2005-1/2007
Managed Midsize Segment in Madrid and Channel & Partner sales at national level. Member of Spain
senior management team. In charge of supervision of sales team and the sales channel and coordination
of marketing campaigns. Appointed as European team leader to set up the channel framework across 10
countries working directly with local managing directors. Directly supervised 15 professionals.
Key Accomplishments:
Fiscal year 2006 sales target was almost €35 millions. Sales team target achievement results: 126%
Build Relationships with key customers in several vertical markets
Set up Telesales at national level, aggressively pursuing new customers and securing contract wins.
2. COLT Telecom, Madrid, Spain – Telecommunications industry
Indirect Sales Director 1/2003-1/2005
Established and managed a new division of Channel & Partner sales at national level. Member of
management team charged with sales, account management, supervision of sales team and the sales
channel, and coordination of channel marketing campaigns. Established and developed commercial
relationships with hardware and software Integrators, distributors and key consultants in the Telecom
and IT industries. Developed with operations, finance and customer services department’s internal
processes for working with sales channels. Directly supervised 7 professionals.
Key Accomplishments:
Secured a record-setting 46% average annual growth in the first year alone. Achieved €4.7 millions
in sales. Fiscal year 2005 sales target was almost €11 millions with achievement results: 103%.
Designed and introduced a complete channel framework, including sales compensations plans, co-
marketing plans, product and sales training and reporting tools (extranet).
Opened up sales channels at national level, aggressively pursuing new partners and securing
contract wins with them.
COLT Telecom, Madrid, Spain – Telecommunications industry
Business Development Director 3/1999-1/2003
Established and managed a division of business development and strategic alliances. Responsible for
new services offering and market development. Interfaced with all appropriate sectors including
businesses, customers, universities, state agencies and local municipalities in order to detect business
opportunities and partnerships. Established and developed relationship with hardware and software
vendors, ASPs, telecom operators and key consultants in the Telecom and IT industries. Developed
methods, techniques and evaluation criteria for obtaining results of new business opportunities. Strategic
planning at local level. Directly supervised 3 professionals.
Key Accomplishments:
Signed a commercial agreement at group level to extend and sell our voice & data services to South
America key Carriers, installing a Point of Presence in Florid, USA.
Develop and execute a strategic plan to launch the Data Center business unit.
Develop and execute a strategic plan with the final result of setting up a Channel sales unit.
Fascinating entrepreneurial experience as part of the initial team selected to lead the creation and
introduction of COLT Telecom in Spain and Portugal.
Sun Microsystems, Madrid, Spain – IT industry
Senior Manager - Corporate Marketing 7/1997-3/1999
Main responsibilities include marketing programs, advertising, public relations and web marketing.
Responsible for designing demand generation campaigns. Responsible for creating the ROI, goals and
success criteria for all campaigns; defining and executing Sun major events. Worked closely with sales
and product marketing. Responsible for defining, managing, and launching local Web site. Marketing
quality processes team leader. Directly supervised 7 professionals and up to 5 marketing support
agencies.
Key Accomplishments:
Established the infrastructure to execute massively demand generation campaigns.
Developed a strategic communication plan for positioning Sun as mayor player in the Spanish
market getting excellent results in publicity generated.
Defined a customer relationship program for top Sun customers which included VIP events,
corporate visits to HQ at USA.
Launched the first Java Expo event. More than 3.500 visitors & 40 business partner exhibitors
investing Sun just 30% of the total cost due to the successful partnership plan execution.
Sybase, Madrid, Spain – IT industry
Marketing Director - Spain and Portugal 1/1995-7/1997
Responsible for planning, budgeting and sales forecasts. Main responsibilities included solutions
marketing, product marketing, marketing communications and channel marketing. Directly supervised 4
professionals and up to 3 marketing support agencies. Knowledge included all the range of Sybase's
products, from development tools to the enterprise databases and software middleware.
Key Accomplishments
• Established the Marketing infrastructure for Spain and Portugal Operations
• Developed business relations with strategic Volume distributors and establishes a channel
infrastructure recruiting targeted VAR´s and SI.
3. • Appointed as member of the European Marketing Committee representing the following countries:
Sweden, Italy, Belgium, the Netherlands and Spain
• Received an award thanks to my contribution in the Sybase's European Users Group
Ketchum Communications, Madrid, Spain – Marketing industry
Senior Account Manager 3/1992-1/1995
Responsibilities included publicity generation; media tour co-ordination, analyst relations, trade shows,
corporate communications, speaking platforms and direct marketing. Also developing effective external
communications and marketing solutions for local, national and international audiences. Worked for IT
accounts like Microsoft, SEGA, Ambra (IBM PC subsidiary), AST Computer, Sybase, SAP, Informat IT
Show, ETRE Conference. Responsible for co-ordinating the Press Centre at Informat – Barcelona IT
Trade Show (1994, 1995) and managed the Press Office at ETRE Conference (1994, 1995).
Key Accomplishments
• Involved with Microsoft during two years both in public relations and media management.
• Managed the SAP Press Office in Portugal and Latin America, hiring two local PR agencies.
• Involved with Sybase during three years both in public relations and marketing support.
Personal Skills
A self-motivated, high energy individual with excellent interpersonal and communication skills and a
strong positive attitude. Detail oriented, well organised, and effective in managing numerous tasks
simultaneously. Effective under pressure and able to meet tight deadlines. Personal strengths include
strong ethical values, deep intellectual curiosity, ability to reach quickly to the root of a problem,
tolerance for frustration and strong sense of empathy and humour.
Education
IESE, Madrid, Spain
Management Development Program (PDD), 2006
CEOE, Madrid, Spain
Master of Arts in Business Communications, 1992
European University, Antwerp, Belgium
BA in Business Communications and Public Relations, 1991
Professional Development
ESADE Business School IE Business School
- “Managing the Changes” executive - “Corporate Finance” executive program
seminar - 5th Forum of the Audiovisual Industry
IESE Business School Massachusetts Institute of Technology
- “Leadership Management” executive - “Business for Strategies the Global
seminar Internet Economy” executive seminar
- “Analysis and Decision making” In-House Training Programs (Sun
executive seminar Microsystems, COLT Telecom, Fidelity
- “Working effectively in Matrix Investments)
Organizations” executive seminar - Presentation skills, integral Control
- In-House executive Program for COLT panel, Corporate strategy planning,
management team (2007-2008) Project Management, Strategic sales,
Negotiation skills
Languages Computer skills
Knowledge Level
English - Fluent ERP´s (User), Data Base (User) , MS
Spanish - Fluent
Excel (Advanced) , Internet tools
Moderate knowledge of French and Portuguese
(Advanced), MS Project (User) , MS
PowerPoint (Advanced), MS Word
(Advanced)
Professional Awards
- ECHO INTERNATIONAL AWARDS (DIRECT MARKETING ASSOCIATION) — “SURVIVAL Y2000 KIT",
2000 http://tinyurl.com/6yycyq
- CRESTA INTERNATIONAL Advertising AWARDS (INTERNATIONAL ADVERTISING ASSOCIATION)
— “SURVIVAL Y2000 KIT", 2000 http://tinyurl.com/5w6gz2
- FECEMD Silver award to the best campaign of direct marketing of the year – “KIT DE
SUPERVIVENCIA AÑO 2000” http://tinyurl.com/6krfxb