Aaron J. Huberty is a sales and marketing executive with over 20 years of experience in financial services. He has a track record of growing revenue, improving processes, and developing high-performing teams. Currently he is responsible for strategy and new business development in the national condominium lending program at Wells Fargo. Previously he held various leadership roles managing large budgets, projects, and teams. He is passionate about developing new opportunities and making a positive impact.

1. A A R O N J. H U B E R T Y
2001 NE Trilein Drive, Ankeny, Iowa 52040 | 515.963.0224 | ajhuberty@gmail.com
SALES AND MARKETING EXECUTIVE
SENIOR RELATIONSHIP, SALES & MARKETING EXECUTIVE
ENTERPRISE PARTNERSHIPS | SALES STRATEGIES | CHANGE LEADERSHIP
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30 SECOND SUMMARY
I’m a builder. I’m passionate about developing new business, strategic planning, improving processes, and I’ve done those
throughout my career, whether growing referral programs, testing new distribution, reducing marketing expenses, or
developing sales strategies. I take pride in building great teams known for their creative problem-solving ability. I’m at my
best when positioned on the leading edge of an organization and making a difference. I’m invigorated by a fast-paced
working environment that is constantly changing and providing new opportunities. I’m looking for my next opportunity, and
that might be working with you.
SALES PERFORMANCE AND COST IMPROVEMENT HIGHLIGHTS
 Grew cross-sell business volume 27% CAGR which enabled sales teams to originate more high-quality
receivables by providing low cost leads and referrals.
 Lowered expenses by $2.1MM from base budget of $14.3MM through a series of renegotiating partner
compensation, process re-engineering, and organizational restructuring.
 Generated $10.8MM of incremental non-interest income for business P&L by improving customer and banker
value propositions, enhancing system capabilities, and streamlining referral and reporting processes.
 Improved critical ‘opt-in’ referral metric from 33% in 2005 to 79% by gaining executive commitment,
agreement on success measures, aligned goal structures, and providing effective sales & training support.
RECORD OF ACHEIVEMENT PROGRESSIVE LEVELS OF RESPONSIBILITY
 10-year average individual performance rating of  Experience in leading sales teams, centers-of-
4.6 on 5.0 scale. excellence, start-ups, and shut-downs.
 Team member engagement scores consistently in  Responsible for $14.3 MM department budget.
th
80 percentile of company, industry databases.  Chosen to serve on multiple executive steering and
st
 1 team member selected from business to project leadership committees.
participate in prestigious bank leadership program.  Managed portfolio of 35+ projects.
WELLS FARGO & COMPANY, Consumer Lending, 2000 - Present
HOME MORTGAGE, NATIONAL BUILDER DIVISON, Strategy & New Business Development……………………………2010 - Present
Business / Marketing Segment Manager accountable for national strategy and new business development for National
Condominium Program. Apart of team responsible for simplifying the lending process, improving sales strategies, increasing
customer loyalty and new origination volume.
 Forecasted to generate in excess of $85-billion in total origination volume.
 Program will help more than 35,000 customers purchase a condominium in 2011.
 Develop internal partnerships with market sales leaders to identify and capture new business opportunities.
 Participate on industry leadership boards that help influence multi-family leadership policies.
STRATEGIC PARTNERSHIPS, Vice President…………………..…………………………….……………………………………………………....2005 - 2010
Business / Market Segment Manager accountable for leading team of 5 managers and 27 marketing professionals responsible
for developing cross-sell programs, sales strategies, strategic initiatives, and senior executive relationships.

2. AARON J. HUBERTY – PAGE 2 OF 2
WELLS FARGO & COMPANY - Continued
Objective # 1 – Run the Business
 Designed, implemented, and managed referral programs supplying 842M referrals and $1-billion in loan volume.
 Negotiated partner compensation agreements totaling $11MM between WFF and WFC partners.
 Influenced and motivated regional sales leaders, without direct reporting authority, to prioritize sales strategies.
Objective # 2 – Capitalize on Powerful Distribution Network
 Tested alternative distribution strategy which resulted in 238% increase in incremental loan productivity.
 Known as proactive leader of change with history of generating business between companies.
Objective # 3 – Develop Next Generation of Leaders
 Four team members named to company officer titles within 4-year period; 16 job title promotions.
 Actively mentoring three diverse team members within the organization; 2 external mentor relationships.
DIVERSE SEGMENTS…………………………………………………………………………………………………………………………………………2007 - Present
 Worked collaboratively to develop analytic insight and customer segmentation strategy.
 Focused on accurate research and assessment of “in-language” processes to improve customer experience.
CORPORATE SPONSORSHIPS……………………………………………………………………………………………………………………………….2007 - 2009
 Measured financial impact of $2MM Kyle Petty NASCAR sponsorship with customers, clients, and team members.
 Tested online customer treatments to improve overall customer loyalty, satisfaction, and penetration.
CORPORATE MARKETING……………………………………………………………………………………………………………………………….……2000 - 2005
 Partnered with internal and external partners to send 1.8MM pieces of direct mail, largest in company history.
 Selected for prestigious “Innovation Award” for Six Sigma project leadership of $2MM leads database initiative.
NORWEST CORPORATION, Norwest Financial, U.S. Consumer Division, 1992 - 2000
BRANCH MANAGER, Consumer Finance, Phoenix, Arizona
Responsible for managing three consumer finance branches in Phoenix metropolitan area. Primary responsibilities: grow
loan and sales finance receivables, control bad debt expense, ensure compliant processes, and staff effectively.
 Generated 5M store accounts and $15MM in loan receivables, both highest in Arizona territory, with average Return
On Asset of 3.3%.
 Recruited, hired, managed, and provided training to 70+ assistant managers, credit manager trainees, and customer
service representatives. Promoted 14 team members to senior sales roles within the organization.
 Achieved “Star Performer” distinction which recognized top-performing branch in Southern California & Phoenix.
EDUC A TI ON / C OMMUN I T Y I N VOLVEMEN T & PR OFESSI ON AL DEVELOPMEN T
St. Ambrose University, Davenport, Iowa
Bachelor of Arts – Business Management / Economics (1988 – 1992)
COMMUNITY INVOLVEMENT
Junior Achievement (2011), American Cancer Society – Planning Committee (2010), Ankeny School District – Parent Advisory
Board (2007 – 2008), The Someday Foundation, Vice President, (2001 – Present)
PROFESSIONAL DEVELOPMENT
Diverse Mentoring Program Leader (2010), Students in Free Enterprise, National Judge (2008 – Present), Community Banking,
Leadership Mastery Program (2008), Leadership Education and Development Program (2004)