Jason Phillips has over 25 years of experience in the fitness industry, managing gym operations and leading sales teams. He is currently the Area Manager for World Gym locations in Palatine and Aurora, Illinois, where he oversees daily operations, reduces expenses, increases membership retention and sales, and turned both locations profitable. Previously, Phillips held sales and management roles at various fitness companies, consistently exceeding sales goals and ranking as a top sales performer. He holds a BBA in Management and Marketing from the University of Wisconsin-Whitewater.

1. JASON PHILLIPS
540 N. Lake Shore Dr. Chicago, IL 60611 Phone: (312) 498-4041 Email:Jpqb007@gmail.com
PROFESSIONAL EXPERIENCE
World Gym – Palatine, IL
Area Manager August 2009 – Present
 Manage all daily operations of Aurora and Palatine Gym locations including membership, retail, facilities, human resources, and
customer service
 Partner with suppliers and vendors to negotiate purchases ofgym and office equipment
 Responsible for hiring and training of staff members in various areas of the facility including membership, sales, and trainers
 Established retail space and juice bar at Aurora and Palatine locations to drive additional revenue opportunities
 Reduced expenses at the Palatine and Aurora locations by over 40% through successfulnegotiation of agreements with vendors
 Rebuilt group exercise program, which had an average of 3 members per class, to over 100 members for Zumba classes
 Created a member retention model that successfully increased member retention from 40% to 85%
 Revised the membership sales model to help staff increase membership sales by 41% from 2010 to 2013
 Created innovative in-house fitness programs to retain existing and attract new membership
 Created a marketing plan which increased traffic more than 60% into the gym’s
 Turned Aurora from a negative $18,000 cash flow to a profit of $1,000
 Turned Palatine location from a negative $30,000 cash flow to a profit of $2,300
Lakeshore Athletic Club – Chicago, IL
Sales Director / Assistant General Manager January 2006 – July 2009
 Responsible for leading membership sales and operations in busy downtown location
 Hired and trained sales staff and managed daily activity of the team
 Assisted in creation of new membership programs to reach annual sales goals
 Created marketing collateral for use in selling memberships and special events promotions
 Increased sales by 51% in 2006, 33% in 2007
 Earned Manager of the Year awards in 2006, 2007 & 2008
SportsArt Fitness – Chicago, IL
Midwest Sales Manager July 2004 – October 2005
 Managed a territory of 13 states and 2 Provinces in Canada
 Responsible for selling commercial fitness equipment to health clubs, YMCAs, and Universities as well as developing relationships
with dealers within assigned territory
 Created strategies to help dealers reach their monthly quotas by identifying challenges and opportunities and assisting with sales
presentations
 Helped promote and launch new products via campaigns and direct sales
 Ranked #1 in sales during tenure with the company
World Gym – Chicago, IL
Area Director March 1992 – July 2004
 Managed operations for six Chicagoland World Gym locations including hiring and training of sales and management staff, weekly
sales meetings, human resources and payroll, and operating budgets
 Established quota and reward systemfor sales representatives to drive increased membership sales
 Established and managed pro shops to generate additional revenue through merchandise sales
 Managed personaltrainer staff and scheduling
 Created advertising programs for six locations including promotions, ad buys and positioning in various outlets
 #1 Sales Representative 1993-2000
Bally Total Fitness – Chicago, IL
Sales Representative January 1991 – March 1992
 Responsible for prospecting and selling memberships via phone and in-person to acquire new gym members
 Performed initial personal training sessions fornew members to up-sell personaltraining opportunities
 Won national sales contest 11/91 and 1/92
 Achieved 130% of quota at the time of departure
EDUCATION
University of Wisconsin – Whitewater
BBA – Management and Marketing