Peter Crosswell has over 40 years of experience in the industrial powertrain industry, holding various management roles such as General Manager, CEO, and Product Support Manager. He has a proven track record of establishing and growing businesses, including starting a new company from scratch that achieved $6M in turnover within two years. He has extensive experience in areas like accounts, business development, customer service, inventory control, and establishing distribution networks. Currently he works as an Accounts/Parts Manager on a contract basis, utilizing his expertise in areas like major account management and business development.
Business Management - Working as Country Head with subsidiaries of US & European MNCs since 2004. Handled the entire breadth of activities including Company Incorporation, Hiring, Training, Team building, Product launch, Brand Building, Market Development, Sales Development with P&L responsibility etc. Handled $5M - $20M business in Indian markets.
Sales Management - In depth exposure in Sales of Industrial Products, IT Products, After Sales & IT Services. Expertise in Direct Sales, Project Sales, Channel Sales & Consumables Sales. Always worked with Market leaders & Price leaders for the Domestic as well as International Markets, selling Total Solution.
L&D – Soft skills & Behavioral Training, Strategic leadership, Coaching, Organizational development and Change management skills with the dexterity in mentoring and Counselling.
HR – Recruitment & staffing, Performance Management, Talent Management & Talent Retention etc.
In-depth exposure in handling verticals like Mining, Power, Manufacturing, Automotive, Educational & Engineering sector Industries. Dealing with Senior Management at CXO level.
Well versed with the latest Global work practices including CRM & ERP systems.
Business Management - Working as Country Head with subsidiaries of US & European MNCs since 2004. Handled the entire breadth of activities including Company Incorporation, Hiring, Training, Team building, Product launch, Brand Building, Market Development, Sales Development with P&L responsibility etc. Handled $5M - $20M business in Indian markets.
Sales Management - In depth exposure in Sales of Industrial Products, IT Products, After Sales & IT Services. Expertise in Direct Sales, Project Sales, Channel Sales & Consumables Sales. Always worked with Market leaders & Price leaders for the Domestic as well as International Markets, selling Total Solution.
L&D – Soft skills & Behavioral Training, Strategic leadership, Coaching, Organizational development and Change management skills with the dexterity in mentoring and Counselling.
HR – Recruitment & staffing, Performance Management, Talent Management & Talent Retention etc.
In-depth exposure in handling verticals like Mining, Power, Manufacturing, Automotive, Educational & Engineering sector Industries. Dealing with Senior Management at CXO level.
Well versed with the latest Global work practices including CRM & ERP systems.
Business Development Manager, Sales Manager (Oil & Gas)Khursheed Alam
Dear Sir / Mam,
I am writing to express my interest in joining your esteemed organization as a specialist; in lieu of same I am submitting my detailed resume along with this covering letter.
While reviewing my credentials you will be pleased to know that I am capable of achieving organization objectives and growth through effective initiatives & contributions through my hard-core experience of over 9 years. My core expertise is Technical Sales & Marketing management (Pipe & Spools, Shell & Tube Heat Exchanger, Pressure Vessels, Scraper Traps, Process Skids, Storage Tanks, and Scaffolding & Formwork System) in various organizations in Middle East and Africa, at various levels. (GASCO, ADCO, ADNOC, ENOC, ADMA, ADGAS, ZADCO and EPC Contractors)
As far as my education is concerned, I have done MBA, with specialization in I.T & Marketing Management, from International Institute for Special Education India in the year 2007.
I am presently working as (Business Development Manager) Sales Manager with Gulf Steel Works LLC.
In addition I possess good skills in communication, presentation with demonstrated abilities in leading motivated teams; my interest is to transition my enthusiasm, creativity & experience into a high profile position where I continue to provide the strategic/tactical leadership critical to gaining positive public relations & publicity. I am certain that my presence will prove to be beneficial to your organization.
I would welcome an opportunity to speak with you to evaluate your needs & share my ideas. In anticipation, I look forward your positive response.
Yours Sincerely,
Khursheed Alam
00971 505873476
Enclosed Resume
1. Resume of Peter Crosswell
1 Telstar Drive, Morley Perth, Western Australia 6062 Phone: 0459 699 625 E-Mail: crosswellpeter555@yahoo.com.au
Experience
Valmec Services Pty Ltd Feb 20015 – Current
Accounts / Parts Manager (Contract).
Working on a contract basis on a 40 hour per week.
Responsibilities include the following :-
Accounts Representative, (Looking after major accounts, primarily Power Station distributors)
Chevron, Energy Australia, Apache, Quadrant, Energy Development EDL, Santos,
Business Development, Parts Interpreting, Procurement, Customer liaison, Quoting, Inventory Control,
Energy & PowertrainServices
General Manager / CEO Oct 2010 – December 2013
My role as General Manager at Energy and Powertrain involved establishing Energy and Powertrain from a zero point. We
have concentrated on developing and experienced customer – orientated team.
Energy and Powertrain was established as a specialist in the repairs and overhaul of powertrain and drivetrain equipment
for heavy industrial equipment, including off highway vehicles, by the providing in-house and site repairs and overhaul of
:-
Power shift transmission
Torque converters: Clark, Allison, Cat
Planetary axles and differentials
Gearboxes
Large engines and turbochargers: EMD, Cat, Cummins, Volvo, Detroit Diesel, Perkins
Fuel pumps injector
In the short time Energy and Powertrain was established we have managed to obtain distributor agreement with Cotta
Transmissions
Supply agreements with Clark, Sandvik, Statewide bearings, many engineering and supply houses designed to support our
growing customer base
2. 2
We have also installed a new transmission Dynometer machine one of the most technically advanced dyno’s within
Australia.
Without going into responsibilities in this role I appreciate you will understand what is required to start a new business.
Starting form legalities, bank set up, Tax officers customer acceptance, staff selection, computer system,
telecommunication, warehousing, inventory. The list is huge but a challenge and rewording when all is in operation and
achieving goals and desired results.
I am sure you will see that taking on challenges is rewarding to me and as I have mentioned my desire is to find myself
again working in the overseas markets something that I enjoy and feel challenged.
My exposure is based around the Mining, Industrial, Marine, On Highway / off Highway. Power Generation, Oil and Gas,
Locomotive and traction equipment, mining processing equipment
PC Diesel/Industrial Powertrain
Chief Executive Officer Jan 2008 – June 2010
With the purchase of Industrial Powertrain of just over $4M I was appointed Chief Executive Officer responsible of both
PC Diesel and Industrial Powertrain.
Responsibility included the amalgamation of the two operations to enhance the overall capabilities of the entities and
designed to offer the customer a total shop that offer both engine and transmission driveline repairs and OEM parts sales .
Industrial Powertrain was a 30 year old company that had gone as far as it could with little technical, computer systems
occupational health and safety, quality assurance. Basically had to introduce Industrial Powertrain to a sophisticated
organization with marketing skill, programs, data bases, operation skills to enhance sales and profitability and broaden the
customer basis.
The transition was quick and effective with a turnover of $4M per annum to $6Mwithin a 2 year period
Industrial Powertrain was the transmission, driveline, torque converter repairs for Clark, Allison, Dana Spicer, Toro,
Elphinstone and many more driveline equipment.
On my departure PC Diesel/ Industrial Powertrain were turning over approx. $16 M per year at generous profit margins.
PC Diesel Pty Ltd
Manager Feb 2002 – Jan 2008
Established PC Diesel Company as an authorized supplier of, EMD Spare parts and service for the areas of
Australia, South East Asia and the South Pacific. Dealership was awarded by electromotive. Illinois.
Market and Promote PC Diesel in the market place to become a well established and recognized company within
the Industry. Within two achieved sales over $5M per annum in sales in 4 years with a yearly net profit of $2M net
per year.
3. 3
Ensure PC Diesel is operating as a profitable and successful company.
Manage PC Diesel on a daily basis to enhance sales and build a large and stable customer base for continued Parts
and Service sales.
Create of Sales and Marketing strategies to enhance parts and service sales.
Spare Parts Inventory Control to enhance parts sales.
Sales and Marketing new engine products
Employed PC Diesel staff from establishment included parts service sales and administration.
Installation of all communication requirement including computer, phone systems, internet.
Introduction of quality assurance, training requirements, occupational health and safety.
Detroit Diesel Allison Australia
EMD Product Support Manager Oct 1996 – Jan 2001
Establish suitable distributor channels in the overseas markets for EMD engine products.
Undertake to learn the Vietnamese language, spoken and written.
Analysis and understanding of the Asian market places, by research and visitations, cultural knowledge to enable
preparation of suitable distribution structure.
Implement, with support, approved action plans.
Promote corporate image, both directly and indirectly.
Recommendations of marketing analysis and to supply, appropriate assistance to the dealers, to maximise the
performance levels of dealers and representatives.
o Negotiating major parts contracts, throughout all areas of responsibilities of which include Vietnam,
Cambodia, Indonesia, Singapore and Philippines and the Pacific Island. Contracts in the vicinity of $3M
US
Develop knowledge of local customs, laws, government regulations, environmental requirements etc in South
East Asia and the other areas of my responsibility.
Set budgets for the sales of EMD product both directly and indirectly.
Communicate with the EMD factory in Chicago U.S.A on a regular bases verbally and monthly reporting.
Market manufacturer’s products and technical information along with, sales presentations to both local and
overseas markets.
Regular visitations to areas of responsibility, local and overseas
Understanding of commercial terms such as letters of credit, shipping, forwarders, banking, legalities, customs etc
required to facilitate contracts.
4. 4
Detroit Diesel Allison Australia (MTU)
Product Support Manager Aug 94 – Oct 96
Reporting to the Regional Manager, my objective to achieve the Parts and Service sales budgets with customer satisfaction
and maximize profit.
Working as the sole full time Product Support Manager in Western Australia my duties included:
Visit customers throughout the market areas, to promote sales of Detroit Diesel, Allison, Perkins parts and service.
Prepare major parts and service contracts, also yearly budgets.
Management of the Service Workshop (107 Staff) and Spare parts (22)
o Responsible for the profitability, inventory of all major branches within the region of Western Australia.
Encumber the role Regional Managers responsibilities in his absence.
Keep informed of forthcoming sales opportunities.
Development of Dealer Networks, through out Western Australia.
Administer policy accounts within the guidelines of the quality assurance program.
Submit quotations to major fleet operators of DD-AA products.
Development of EMD Products, through out South East Asia, Australia and the South Pacific. (Budget 6 Million
per annum)
Create good relationship between Parts and Service Departments.
Detroit Diesel Allison Australia
Spare Parts Manager Nov 91 – Aug 94
Responsibilities as previously stated in the previous job description of the Product Support Manager.
The major objective was to achieve parts sales budget with customer satisfaction and to maximize profit in all products
and minimize and audit expense control.
Detroit Diesel Allison Australia
Spare Parts Supervisor Nov 89 – Nov 91
Backup and support to Parts Manager
Supervise parts staff.
Spare Parts interpreting all products and product updates.
Phone Inquiries and counter sales.
Customer visitations
Budget presentations for the regular sales meetings.
5. 5
Credit control on debtors.
Spare Parts sales Marketing activities.
Detroit Diesel Allison Australia
Spare Parts Interpreter Aug 78 – Nov 89
General parts functions designed to enhance product sales on all franchises covered by DD-AA.
Work with a parts team to offer customer satisfaction with good customer service and up to date product
knowledge.
Telephone and parts counter sales functions.
Overseas purchasing of inventory and emergency requirements.
Customer visits.
Spare Parts Interpreting.
Purchasing functions
Work closely in a team environment.
Motivation of parts department personnel to ensure goals and personnel.
Increase product knowledge to enhance spare parts sales.
Data Input
Education
Dale Carnegie 2000
Management Training and Motivational Skills
Introduction to Windows 95 1996
Miscrosoft Office, Lotus, Management Technology Education, Excel
Detroit Diesel Allison Australia 1995
Selling Skills
Detroit Diesel Allison Australia 1994
Detroit Diesel Allison Familiarization
Curtin University 1992
The Leadership Challenge – Barry Z Posner
TAFE – Training of Traineeship Supervisors Education 1985
Office of Technical and Further Education
6. 6
Morley Senior High 1975-77
Secondary Education Tertiary Entrance Examination
Skills
During my career I have been able to identify opportunities for personal development and commercial growth
and have demonstrated my ability to meet these challenges in a forthright and effective way.
My negotiation and interpersonal skills have allowed me to build contacts within the industry that ensured I have
been able to prepare effective tender documents for major contracts.
My focused approach to the implementation and completion of contracts has ensured that I am recognized by my
peers and clients as a person who “gets the job done” in a way that is on time and within the contract budgets.
My leadership style allows me to achieve results through my own efforts and by focusing the efforts of others on
the current tasks; I actively promote change and constantly look for new ways to achieving results.
As an effective problem solver I am able to recognize the need for change and have the ability to accept this need
and propose and implement programs and actions that may require hard decisions but are necessary.
I am able to “look outside the box” and pursue innovative and progressive methods of achieving results.
Summary Of Experience
Sales Management
Administration Management
Marketing, Service Department and Spare Parts
Contract Negotiation
Personnel Management
Overseas experience throughout Asia, Philippines and Micronesia
Sound Technical Background
Inventory Control
Basic Vietnamese
Tendering Process
7. 7
Commercial experience
Decision making within a large organization
Expenditure, Budgeting
Cultural Understanding
Motivational Skills
Team Building
Self-Motivated
Selling and Marketing Skills
Negotiating Skills
Sound Customer base in all mining, industrial, marine, construction sectors
Competent in Microsoft Office, word, Acpac, Excel, SAP and current business systems