Mostafa Sherif has over 10 years of experience in automotive after-sales management in roles such as Service Manager, Warranty & Technical Support Manager, and Fleet Maintenance Manager. He has a strong technical background and is skilled in operations management, process improvement, budgeting, and managing staff. Mostafa strives to provide excellent customer service and achieve business targets through initiatives such as outsourcing repairs, implementing Lean Six Sigma tools, and developing effective marketing plans. He is recognized for his leadership abilities and technical expertise.

1. MOSTAFA SHERIF
560 Adelaide Rd, Berhampore, Wellington 6023, New Zealand
mostafa.sherif.nz@gmail.com
Mobile: 021 057 0691 http://nz.linkedin.com/in/mostafasherif
CAREER PROFILE
Multifaceted, performance-driven, and quality-focused professional with a strong background in the automotive industry in a range of roles
from technical hands-on experience as Diagnostic Technician/Electrician through to Service Manager. Technically inclined, knowledgeable on
spare parts and warehouse management, and acknowledged for successfully managing process inefficiencies and automotive technical
problems, as well as issues involving customer dissatisfaction and staff conflicts. Successfully handled change management involving a move
from all in-house operations to a fully 3PL-outsourced model. Perceptive, reliable leader and collaborative team player with effective
interpersonal and communication skills, adept at team building, as well as establishing and maintaining positive working relationships with
clients and stakeholders.
Core Competencies/Areas of Expertise
Operations Management • Strategic Planning • Business Process Implementation • Automotive Fleet Management
Automotive After Sales • Business Development • Sales & Marketing • Revenue Generation
Budgeting & Forecasting • Profit & Loss • Customer Relationship Management • Staff Training & Development
SKILLS SUMMARY
Automotive after-sales management (service, parts, technical support, warranty claims judgement, workflow quality, equipment
uptime, panel beating and body paints)
• Well versed in fault diagnosis involving automotive technical problems; efficient in finding root cause of problems and determining the
proper solution.
• Mastered electronic fault diagnosis and repairing; knowledgeable in using Advanced Diagnostic Equipment such as WDS, Intelligent
Tester II, VAS5052 & Ferrari SD3 and wiring diagrams reading skills to trace intermittent faults.
• Received appreciation from customer while serving as Service Centre Manager in ALJ, for providing exemplary service and effort in
ordering car parts not usually offered. The customer was very satisfied with the results of the car modification, which also benefitted the
company by liquidating the dead stock parts, and increased sales of other items needed in the installation.
• "Mostafa is the best Technical Support Engineer I had ever worked with, he is a very good trainer as well and knows how to motivate
people.” - Service Manager; Nissan Auto Egypt
• "Mostafa has a strong desire to improve his knowledge and experience in automotive products. It is a pleasure dealing with Mostafa and
get use of his perfect experience.” - Product Manager; Orange Business Services
Operations management, business development, sales, revenue growth and cost reduction.
• Proficient in leading staff and coaching them for driving the business forward, and managing daily operations and continuous process
improvements, leading to increased work efficiency.
• “Mostafa is one who has very high technical skills so when he work as chief technicians offer a good service to our customer and train all
his subordinates. Then he move as warranty and technical support, he got to our company warranty award from Daihatsu Motor
Corporation, as we are the best 2010. Then he was promoted as Service Centre Manager handling 45 staff and serviced 1200 units
monthly. He will be promising candidate and he be will after Sales Manager within 7 years” - General Manager; ALJ Auto (Daihatsu – Hino
– Ford)
• "Mostafa is one of the most excellent and unique Warranty & Technical Support Manager in the after-sales business who could manage
the claims easily and smoothly in a team work spirit. Exceeding the customer expectations as usual and achieving the targets as assigned
to him is an attitude.” - Warehouse Manager; Toyota Egypt
• "Mostafa is one of the intelligent engineers, loves his work, persevere, can manage a group and lead them with the spirit of team work.” -
After-Sales GM; Nissan Motor Corporation
• "I have worked with Mostafa at PepsiCo. Mostafa is a very energetic and enthusiastic person. He has plenty of management and
leadership skills that are well shown in the way he managed his tasks and led his subordinates. He is also very good in leading his area to
the best fit of the business. He is very sociable and likes to get into lots of experiences surrounding his area of professionalism.” - Plant
Warehouses Supply Chain Manager; PepsiCo Egypt
! | P a g e1

2. Mostafa Sherif Resume
Business process implementation, and continuous improvement initiatives
• Contributed to revenue growth and profit through delivery of new and complimentary services for current clients and integrating existing
services.
• Gained exposure to The Toyota Way in 2008, and consistent in implementing Toyota Management Mind Sets all the time.
• Obtained expertise on “The Toyota Way” management tools, helping increase the company's profitability and customer satisfaction.
• Effectively utilised Lean 6 Sigma tools in determining and resolving process waste and inefficiencies, and initiating a new adjusted
process, which resulted to cost reductions and better utilisation.
PROFESSIONAL EXPERIENCE
PepsiCo International, Cairo, Egypt • Mar 2013 - Mar 2016
Fleet Maintenance Manager
Sustainability Manager
Regional Safety Manager – Fleet & Sales
Provide oversight on the daily operations of the service centre. Manage the workshop's efficiency, productivity, utilisation and quality control
while ensuring a safe and clean workshop.
• Develop and implement strategies for company's growth while managing clients' changing expectations.
Key Achievements:
• Initiated the outsourcing of technical repairs and presented the whole process and potential results to top management, saving
company resources in non-core activities and optimising company capacity.
• Recognised for effectively achieving fleet availability of 95% over a 6-month period, a 9% improvement from the previous method,
reducing 35% total cost on P&L.
• Effectively developed a presentation study, reassessed the technical specs of tires, and recommended appropriate process on
purchasing of tires, resulting in savings of $180,000 annually on tire budget, and steering the project's recognition as Best Practice
and publication of presentation on PepsiCo productivity online system.
Daihatsu Misr. (Member of Abdul Latif Jameel Group), Abu Rawash Industrial Zone, Egypt • Jan 2010 - Feb 2013
Service Manager
Supervised and coached 50 indirect and 5 direct staff in the implementation of Toyota Way practices and quality control tools.
• Administered budgets and forecasts for the service centre.
• Coordinated with parts department in maintaining parts availability and highest service fill rate.
• Developed and presented monthly performance reports to the National Service Manager, which included revenue, profit and loss,
and GP%.
Key Achievements:
• Led optimisation of the Customer Service program while maintaining the GDI (Guest Delight Index) at highest level.
• Steered profitability of service operations by developing service marketing plans, improving productivity, cost reduction, and
reduction of waste.
• Overachieved targeted budget for service department in 2011 with 109% net service sales.
• Facilitated and supported more than 7 PS and QCC teams in 2011 ALJ Group Kaizen Marathon.
Daihatsu Misr. & Aljico Misr. (Member of Abdul Latif Jameel Group), Nasr City, Egypt • Jan 2009 - Dec 2009
Warranty & Technical Support Manager - DMC (Daihatsu Motor Corporation) / HML (Hino Motors, Ltd.)
Provided resolution to all technical issues and enquiries on all Daihatsu vehicles and Hino trucks. Planned, developed, and implemented
KPIs to achieve technical department targets.
• Generated field technical reports to DMC and HML with enhanced methods of repair to correct any manufacturing issues and
continually improve product quality.
• Consistently updated technical information data base by utilising direct dealer web sites of DMC and HML.
• Handled accountability of monitoring dealer's warranty claims and managed approvals for required repairs under warranty coverage.
• Facilitated a knowledge course for warranty coverage and conditions.
Key Achievements:
• Received a certificate of appreciation for Best Employee Performance, 2009.
• Achieved the Certificate of Hino Quality Service - Spirit Master.
• Obtained the Customer Service Award 2009, Gold Prize, 1st Place over all Daihatsu Motors Corporation’s distributors worldwide
with 98.3% rating.
• Gained the Best Field Technical Report Performance Award 2009 for Middle East and African District’s Distributors with 97% rating.
• Attained the Best Warranty Performance Award 2009 for Middle East and African District with 96% rating.
! | P a g e2

3. Mostafa Sherif Resume
Daihatsu Misr. (Member of Abdul Latif Jameel Group), El Obour, Egypt • Apr 2007 - Dec 2008
Workshop Supervisor • Jan 2008 – Dec 2008
Oversaw all workshop activities including development, enhancement, monitoring, and reporting of workshop productivity, efficiency, and
utilisation.
• Provided direction to 20 technicians and two supervisors in carrying out mechanical, electrical, and body and paint repairs, ensuring
timely and quality delivery of jobs.
• Monitored and maintained working capacity of all workshop facilities, equipment, and tools.
• Coordinated regular maintenance schedules for workshop equipment.
• Served as Technical Support Service Advisor, and ensured customer satisfaction.
• Coached and mentored staff in the implementation of Toyota Way mind sets (5S, SOP, PDCA, QCC and PS).
Key Achievement:
• Achieved 3rd place award for problem solving application on workshop selected problem in 2008.
Chief Technician • Apr 2007 - Dec 2007
Managed 10 technicians in handling mechanical and electrical repairs, including dispatching job orders according to technician's
competencies.
• Performed follow-ups of all job orders until delivery of car.
• Conducted final inspection and ensured high quality of all completed jobs.
MTI, Automotive Division, 10th of Ramadan, Egypt • Jan 2005 - Mar 2007
Workshop Team Leader / Technical Supervisor – Land Rover • Oct 2005 - Mar 2007
Supervised a group of 5 technicians while ensuring team's compliance with quality control guidelines.
• Supported technicians by developing their knowledge on different brands' known issues, repairs, and special tools (SST) usage.
Key Achievement:
• Obtained the most helpful candidate prize during the Land Rover Regional Training Centre on 2005.
Fault Diagnosis Engineer • Jan 2005 - Sep 2005
Diagnosed faults of electric systems and electronic components, and performed updates on advanced diagnostic equipment and handhelds
of various automobiles such as Land Rover T4 and WDS, Jaguar WDS, Bentley VAS5052 and Ferrari SD2 & SD3.
• Maintained updated knowledge on the technical bulletins and recalls released by car makers.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Helwan University, Faculty of Engineering, Mattaria, Cairo May 2004
Bachelor of Science in Automotive and Tractor Engineering
( NZQA assessed and equivalent to BSc in Automotive & Tractors Engineering degree - Level 7 of NZ qualifications)
Final Year Dissertation: Vehicle Handling Performance with Modern Steering Systems; Electronic Power Steering (EPS)
Implemented the EPS system for conventional steering vehicle; built, assembled, and adjusted the conversion kit needed (Motor Adapter,
Steering Linkages and Sensors).
Applied control algorithm for the conversion kit using off-board and on-board controls:
1) Off-Board Control; used Matlab program to control the Electric Motor and communicated through the PC’s parallel port.
2) On-Board Control; utilised a standalone system with micro-controller chip (PIC) programmed with the control algorithm without the use of
PC.
Professional Training
Franklin Covey’s Leading At The Speed Of Trust, PepsiCo Regional Training Centre Nov 2015
NEBOSH IGC1, IGC2 & IGC3 Aug 2015
Lean Six Sigma (6σ); Green Belt, Kaizen leader, PepsiCo Regional Training Centre Nov 2014
APICS CSCP Overview for SC & Inventory Management Oct 2014
Coaching Manager, PepsiCo Regional Training Centre Jun 2013
Toyota Way Management OJT Program, Abu Rawash Service Centre Mar 2012
Kaizen Practical Training, Abu Rawash Service Centre Feb 2012
Finance for Non-Financial, Abu Rawash Service Centre Dec 2011
Leadership Development Program, IMI-International Company for HR Apr 2011
Business Reform & Kaizen Activities Seminar, Daihatsu Head Office Apr 2011
! | P a g e3

4. Mostafa Sherif Resume
Kaizen Practical Training, Daihatsu Head Office Jan 2011
Lean Office training – Senior Level, Daihatsu Head Office Feb 2010
Time Management, Leadership & Management Skills, Avanti Centre Dec 2009
Body & Paint Basic Knowledge Course, Obour Service Centre Jan 2009
Effective Presentation Skills, Obour Service Centre Jan 2009
Daihatsu Warranty Policy and Procedure Course, Obour Service Centre Dec 2008
Hino 700 series Diagnosis Training, Obour Service Centre Nov 2008
Daihatsu Gran Max, Product Knowledge and Test Drive, Indonesia Nov 2008
Hino Trucks, New Model Introduction Technical Training 300, 500 & 700 Series, Tokyo, Japan Jul 2008
Service Centres Management Course, Daihatsu Head Office May 2008
Exxon Mobil Online Order System Course, ExxonMobil Head Office Mar 2008
Automotive Oils & Lubricants Specifications & Manufacturing Process, Exxon Mobil Blending Plant Feb 2008
The Toyota Way Training Course (Problem Solving, PDCA, QCC, 5S & Kaizen), Sheraton Heliopolis Feb 2008
Land Rover eLearning Centre Diploma with 33 courses (JLR Excellence). Feb 2007
Land Rover Middle East Head Training Centre, Gebel Ali, UAE
Land Rover Body Systems Jul 2006
IDS (Integrated Diagnostic System) & Diagnostics Skills Jun 2006
Land Rover Infotainment and Chassis Electronics May 2006
Land Rover Engine and Engine Management Systems Mar 2006
WDS (World Diagnosis System) and Advanced Diagnosis Skills Jul 2005
ADDITIONAL INFORMATION
Professional Affiliations
Member; Egyptian Syndicate of Engineers # 46/05018
Licenses
NZ Full driving licence DS7067731/917
Languages
English - Advanced ( IELTS 6.5 )
Arabic - mother tongue
Interests
Preparing Rally racing cars, Sports, Triathlon Athlete (swim, bike & run), IRONMAN Triathlon Finisher & Certified Coach.
REFEREES
• Details available on request.
! | P a g e4