Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Responding to Facebook’s changes
Dan Papworth-Smyth
Digital Communications Manager

2. 1. Don’t panic
For-profit brands make so much noise about changes like
these, it’s easy to get carried down into their despair.

3. 2. It’s not all
about you
Post what your audience wants you to post, not what you’ve
been asked or told to.

4. 3. Quality,
not quantity
Don’t just throw money at mediocre content and hope that
fixes your engagement, that’s part of the problem.

5. 4. Don’t be
so needy
Look around you, where else can you drive traffic and
engagement from?

6. 5. Get
creative
(on a budget)
Facebook wants us to be uploading more video, especially
live, but video doesn’t need to be polished or expensive.

7. 6. Be the
chatterbox
Have conversations with your supporters. Ask them
questions and reply in the comments.

8. 7. Teach a
man to fish
…for clicks. Provide supporters with the tools they need to
talk about you on their personal Facebook pages. Break
through the barrier with meaningful advocacy.

9. 8. Make cosy
spaces
Small, highly engaged groups are much more useful than a
page if it’s not being heard. Don’t be lost in the cavernous
abyss, ask dedicated supporters to get cosy and join
smaller, specific groups.

10. 9. Try, try,
and try again
Get good at testing. If you’ve not experimented with
Facebook Ads, now is the perfect time. Use them well and
you can make a little budget go a long way.

11. 10. Reuse
and recycle
Find something that works? See if there’s a way you can
use it again.

12. A change is gonna
come: dealing with
digital changes
28 February 2018
London
#charitydigital

13. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk