Learn the fundamental 'brass tacks' of social media for business and personal branding and communication featuring speakers Michael Clawson and Patty Clawson of Big Fish Creations.
Presented to a gathering of small nonprofits at The Family Centre in Kitchener. This presentation starts with the fundamentals of social media that distinguish it from other communication options and are necessary to understand for success on any platform. The second half looks at considerations for which social media to use including a review of what to consider for specific options.
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
Presented to a gathering of small nonprofits at The Family Centre in Kitchener. This presentation starts with the fundamentals of social media that distinguish it from other communication options and are necessary to understand for success on any platform. The second half looks at considerations for which social media to use including a review of what to consider for specific options.
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...Sofie Sandell
Some reminders about how to take your public speaking to the next level.
The slides are based on my talk at the annual public speaking academy with Junior Chamber International UK.
The presentation was prepared to give the participant an idea where they can share their message.
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
To make personal and professional interaction fun and easy, this slideshare offers some powerful tips. Networking and communication are inevitable elements of any profession or industry, and these tips should come in handy.
Responding to Facebook changes through content and channel diversification | ...CharityComms
Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Cuáles son los elementos que crean alianzas ganadoras, cómo “conocer” marcas que pueden encajar con tu blog y algunas de las preguntas claves que ambas partes deben contestar antes de seguir adelante. Presentación de Jessi Langsen, Vicepresidenta, Digital, Hill & Knowlton Chicago, para el Puerto Rico BloggerCon 2015.
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...Sofie Sandell
Some reminders about how to take your public speaking to the next level.
The slides are based on my talk at the annual public speaking academy with Junior Chamber International UK.
The presentation was prepared to give the participant an idea where they can share their message.
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
To make personal and professional interaction fun and easy, this slideshare offers some powerful tips. Networking and communication are inevitable elements of any profession or industry, and these tips should come in handy.
Responding to Facebook changes through content and channel diversification | ...CharityComms
Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Cuáles son los elementos que crean alianzas ganadoras, cómo “conocer” marcas que pueden encajar con tu blog y algunas de las preguntas claves que ambas partes deben contestar antes de seguir adelante. Presentación de Jessi Langsen, Vicepresidenta, Digital, Hill & Knowlton Chicago, para el Puerto Rico BloggerCon 2015.
Social Media Workshop - Basics and ProtipsPeter Mitchell
Master the digital channel with the NiceWorld Social Media Workshop. Learn professional tips and techniques for the major social platforms including Facebook and Twitter. The Social Media Workshop covers strategy, tools, timing, and advanced tricks to get your message seen. Completing this workshop will qualify you for a "Social Media Expert" t-shirt or trucker cap (just kidding). Learn more at Nice World Technology Training http://niceworldtech.com - NOTE embedded links in the Slideshare do not work, to access presentation with links, please download PDF here: http://niceworldtech.com/Social-Media-Workshop-Class-One.pdf
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
Webinar by @LasaICT and @Watfordgap on 11 November 2014. Top tips to help charities and non-profits make better use of social media
Watch the webinar at: https://vimeo.com/112268090
Maximize Your Social Media Impact in the Horse IndustryMelinda Davison
2017 Merial Trainer Summit- Saratoga Springs, NY
Digital marketer, Melinda Davison, shares insights and tips for horse trainers to boost their social media presence and connect with their followers.
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Solutions to 6 Common Nonprofit Digital Storytelling ChallengesJulia Campbell
In this mini-training, I give you my solutions to the 6 biggest digital storytelling challenges faced by nonprofits! Sign up for Storytelling Summer School and get all the trainings for free: http://www.jcsocialmarketing.com/school
In the palm of your hand, you have the power to take your iPhone photos beyond your wildest imagination. Learn how to creatively crop and ‘pop’ lifeless and dull images with killer iPhone apps that cost as little as 0.99 cents. Crank up the eye-candy level from 0 to ‘11’ with easy and fun tips for iPhone creative compositing.
The world around you is analog. Capturing it in digital form takes smart planning mixed with creative chance. Learn how to use light, framing, depth of field and HDR techniques to make your iPhone photos stand out in the crowd. Discover easy tips and tools for taking and producing creative, eye-popping photographs with your iPhone.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
4. Social Media
Social media is media
for social interaction,
using highly accessible
and scalable publishing
techniques, utilizing
web and mobile based
delivery.
Source:
en.wikipedia.org/wiki/
Social_media
Wednesday, May 1, 13
9. Focus Channel
•Facebook is the largest social media
network with one billion users.
•One million websites have integrated with
Facebook.
•Facebook pages are powerful for brands.
Wednesday, May 1, 13
10. Focus Channel
•Twitter has 580 million users.
•Twitter offers real-time interaction with
your brand.
•140 characters or less.
•Faster messaging.
Wednesday, May 1, 13
11. Focus Channel
•Yelp is reputation management.
•Crowd source reviews of your brand.
•Monitor Yelp, even if you do not have
social media channels established with
your own brand.
Wednesday, May 1, 13
13. Focus Channel
•You Tube visually broadcasts your brand’s
message.
•Largest video sharing social community.
Wednesday, May 1, 13
14. Kick Start
Your Content
After you’ve built your
social media page,
uploaded all the pretty
cover photos, logos and
asked your fans to “like”
your page - the real
dialogue begins.
Wednesday, May 1, 13
15. Actively participating in social
media becomes a commitment.
You’ve asked for the friend
request, like or follow - time to
engage the audience.
Wednesday, May 1, 13
16. Without this commitment, it’s
like calling someone on the phone
and setting the receiver down
after they’ve said hello.
Wednesday, May 1, 13
17. Here are some ways you can kick
start your dialogue and begin the
conversation.
A few of our favorite content tips are from
Katrina Rooker
Source: Katrina Rooker
www.katrinarooker.com/content-tips-for-facebook
Wednesday, May 1, 13
18. Post Breaking News
•Announce new products, let your friends know
about sales on your products.
•Announce any events going on in your area.
•Share the results from any poll related to your
business.
Wednesday, May 1, 13
19. Post Like A Friend
•Write the same way you would when sharing
something with your friends and family.
•Don’t just sound like an advertisement.
Wednesday, May 1, 13
20. Post Weekly Tips
•Post tips from experts in your field.
•By posting tips from experts in your field, you
not only have active dialogue, but build
credibility with your brand.
•Ask a friend to “Like” it.
Wednesday, May 1, 13
21. Celebrate Important
Milestones
•When someone joins your team, announce it.
•Let your friends celebrate with you.
•Update your status when someone on your
team wins a great prize (car, cruise etc.)
Wednesday, May 1, 13
22. Post Stats or Facts
•Add a question related to the stats or fact to
see what response you get.
•Have fun with these stats and facts, be clever.
•Use the data to inform, reinforce or create
awareness about your product or brand.
Wednesday, May 1, 13
23. Source: Mashable Post - Scott Steinberg
10 Commandments of Social Media for Brands
www.mashable.com/2013/03/13/social-media-business-commandments/
10 Commandments
of Social Media
for Brands
Wednesday, May 1, 13
24. Thou Shalt Be Patient
And Considerate
•While many campaigns seem to go viral
overnight, it’s important to remember that
business rarely experience instant
breakthroughs.
•Engage the audience by creating helpful and
insightful content that addresses key concerns
or speaks to consumer needs.
•Be relevant, generous and sincere.
Wednesday, May 1, 13
25. Thou Shalt Think
Before You Post
•Trade secret: Every post or status update you share
should add value for your audience, regardless
whether that value comes in the form of
enlightenment, entertainment or an uplifting
exchange.
•Think about what you can add to the conversation
that others cannot.
•Retweet posts to share information, then add your
own opinion or links to further resources.
•Key question to to ask yourself: What’s in it for them?
Wednesday, May 1, 13
26. Thou Shalt Be Brief
•Keep it short and sweet on social media.
•You have only a few seconds to catch someone’s
attention, and even less time to keep it.
•Posts should have immediate impact.
•Concise language.
•Use links, references or visual assets, such as
photos, videos and infographics to quickly
convey key information at a glance.
Wednesday, May 1, 13
27. •Think of social media as the world’s largest
megaphone or amplifier.
•It can project your online voice louder, faster
and farther than ever before.
•Always be engaging and upbeat.
•Material you post should be less promotional
than beneficial in nature, designed to help
viewers save time or money, enhance learning
and awareness, or offer key opinions and
insights.
Thou Shalt Be Brief
Wednesday, May 1, 13
28. Thou Shalt Do Good
•Point out trends and make connections.
•Look for ways to aid, assist and uplift your
audience.
Wednesday, May 1, 13
30. Break It Down
•When introducing a new product to your
audience, break it down.
•Separate each of the components and create a
post or tweet about it. Or make a series of posts
about the item.
•Products with multiple items give you the
opportunity to post multiple times.
•Think of pulling each item out of a bag one by
one, and explaining the product to your friend.
Wednesday, May 1, 13
31. Tell Me More
•Post about products or your brand in greater
detail.
•Tell the audience why? Explain how the
product or brand works so well, or what make’s
it different.
•Describe how the audience can benefit from
its use, experience or enjoyment.
•If you offer gourmet desserts on the menu
describe the mouth watering details.
Wednesday, May 1, 13
32. •Elaborate on the pound of hand churned butter
and sweet cream that went into batter. Or the
European chocolate that was imported from a
French Chocolatier from a small village in
southern France.
•Remember, your product or brand has
competition - so entice the audience to devour
your dessert.
Tell Me More
Wednesday, May 1, 13
33. Post Images With Intent
•When posting a picture of your brand or product, think
about the intent of the image before you post it.
•Determine what you are trying to communicate
to the audience.
•Evoke a response?
•Open dialogue?
•Ask a question?
•By posting images with intent, you can visually
communicate the relevancy and purpose of the
message.
Wednesday, May 1, 13
34. •No one knows their brand better than you.
•Be true to your brand and its message.
•Leverage positive content related to your
brand.
•Repost. Retweet. Reiterate.
•Most of all, tell your story!
Become your
brand’s evangelist
Wednesday, May 1, 13
36. •Avoid using a service that automatically makes
posts at a specific time.
•Timed posts can backfire.
•Automation transforms your social interaction
into an answering machine.
Minimize Automation
Wednesday, May 1, 13
41. Case Study - Kenneth Cole
Read More
Wednesday, May 1, 13
42. Trolls and Spammers
•Don’t feed them!
•Watch your social channels daily.
•Pay attention to your alerts.
•Report and block spammers.
•Be aware that an unhappy customer may
appear to be a spammer.
•Don’t over-react.
•Be professional. Be nice.
•Worse case: take it offline - email or personal
message.
•With a strong brand, your fans may help.
Wednesday, May 1, 13
43. Engage and Adapt
•Leverage positive content related to your
brand.
•Repost. Retweet. Reiterate.
•Be true to your brand and its message.
•Listen, monitor, and adapt.
•Act accordingly.
•Seize the opportunity.
Wednesday, May 1, 13
44. Case Study - Oreo
Read More
Wednesday, May 1, 13