The document outlines the key concepts and strategies involved in resource mobilization and fundraising for NGOs, emphasizing the importance of diversifying income sources and building relationships with donors. It provides tactical advice on successful fundraising processes, principles, and techniques, including the significance of addressing various stakeholders and understanding donor perspectives. Additionally, it discusses different methods for raising funds from individuals, businesses, and other sources to ensure long-term sustainability and support for organizational goals.

1. WORKSHOP

2. RESOURCE MOBILIZATION
 Resource Mobilization involves: Fundraising,
and income generating activities
FUNDRAISING
INCOME
GENERATING
ACTIVITIES

3. FUNDRAISING
 Concept of Fundraising
 Why Fundraise? Purpose of Fundraising
 Survival Tactics in Fundraising
 Process of successful Fundraising
 Principles of Fundraising
 Fundraising Strategy
 Identifying Sources of Funds
 Addressing different stakeholders
 Funding Techniques
 Income generating Activities

4. Concept Of Fundraising
 Fundraising is a component of resource
mobilization.
 Fundraising is giving people the opportunity to
give. It’s a process whereby resources are
transferred from those able to give to those in
need to receive.

5. Why Fundraise
 Diversify and increase the number of different
income sources the organisation has.
 Develop and expand, or consolidate and maintain,
the existing workforce and programme or service.
 Reduce financial dependency on funds received
from any one source or any international funding
agency.
 Enhance long term organisational sustainability.
 Promote the organisation
 Member recruitment

6. Survival Tactics in Fundraising
 Know your mission- Do not compromise your values
 Long-term fundraising has to be planned
 Effective internal and external communication
 Investing in its own growth
 Making friends- “Fundraising is friend raising”
Building relationships with community and
supporters
 Servicing the funders and sustaining their support
 It is not a one off attempt- it takes time
 Focus on why you need the funds.
 Leadership is key

7. Process of Successful Fundraising

8. Principles of Fundraising
 Educate
 Ask
 Use personal approach
 Understand the donor’s point view
 Seek ethical donors
 Say thank you
 Invest time and money in retaining donors
 Maintain a good reputation
 Be accountable and transparent

9. Ask with Direction
$ 1
$ 5
$ 250
Provides 3 meals
per day
Provides
accommodatio
n for a week
Educates a
child for a
whole year

10. Pyramid of Donors
Large Donations
Donations
Regular Committed Giving
Repeat Gifts
First Gifts

11. Fundraising strategy
Main Issues to consider
 Funds for today
 Funds for tomorrow
 Funds for the future

12. Identifying Sources Of Funds
1. Foreign Donors
a) Outside The Country
b) Inside The Country
2. Corporations/Businesses
3. Government
4. Institutions and NGOs
5. Individuals

13. Addressing Different Stakeholders
 Developing a case for support
The Case must: “Catch the Eye – Warm the
Heart – Stir the Mind”
 The “case” is an expression of the cause, or a clear,
compelling statement of all the reasons why
anyone should consider making a contribution in
support of advancing an NGO’s vision to meet a
need. A reality of fundraising is that no one has to
say “yes” in response to a call for help. It is up to
the NGO to attract and persuade support.

14. Raising Money From Foreign Donors
 Identifying donors area of values and interests
 Knowledge of donors application requirements
and deadlines
 Knowledge of operation of international umbrellas
 Money flow
 E.g.
 IHEU
 HAMU

15. Raising Money From Business Corporations
 Approach
 Research
 Why should they give you money? What can you
give the business?
 Face-to-face approach
 Identify contact persons
 Set up a meeting

16. Raising Money From Local Community
 Voluntary support services “in kind”
 Cost Sharing
 Special Events
 Offering services to the community for a pay
 Cooperating with similar organisations to cut
costs
 For example hiring services

17. Raising Money From Individuals
 Ask- How?
 Face-to-face meetings
 Prepare Eye- catching literature

18. Fundraising Techniques
ANNUAL FUND – CURRENT INCOME (Today)
 Direct mail appeals
 Debit orders/pledges
 Membership Fees
 Special Events
 Competitions (raffles)
 Selling services
 Selling products
 Donor or supporter clubs (Friends of …)
 The internet
 Payroll deductions

19. Fundraising Techniques
 SPECIAL GIFTS – PROJECTS AND CAPITAL
CAMPAIGNS (Tomorrow)
 Project proposals (Corporations, Foundation,
Trusts, Foreign Sources)
 Face-to-face negotiations
 Matching grants
 Capital campaigns

20. Fundraising Techniques
 DEFERRED GIVING – ENDOWMENT (the future)
 Wills and bequests
 Endowments
 Insurance policies
 Unit Trusts

21. INCOME GENERATING ACTIVITIES
 Consider the organisation’s strength- Assets and
capital
 Consider the environment
 Consider low risk ventures
 Involve beneficiaries, given their capability

22. THANK YOU.
 Questions