The document discusses resource mobilization, including its objectives, key concepts, and various methods. It aims to understand how to mobilize resources through identifying available funding sources like government, private sector, foundations, and understanding principles of successful fundraising. Some methods discussed include generating earned income through fees, accessing indigenous foundations, individual philanthropy, government sources, foreign agencies, corporations, building reserve funds, and endowments. Diversifying funding sources and strong stakeholder relationships are emphasized for organizational sustainability.

1. Resource Mobilization

2. Resource Mobilization
Objective:
•To gain a broad understanding of how to mobilize resources
•To understand the principles of successful resource mobilization
•To understand a few Do’s and Dont’sin responding to funders
•To identify available sources of funds (government, parastatals,
private sector, local businesses, foundations and other national
and international donors)
•To network and share lessons

3. Definition of Concepts
Resources
•These are inputs required to carry out an activity.
Mobilization
•This entails efforts of pooling together resources

4. Definition of concepts
Resource Mobilization
•Refers to ways and means of reaching out to actual or potential
sources of inputs required for project implementation

5. Definition of concepts
Resource Mobilization
•Resource mobilization is the process of getting resource from
resource provider, using different mechanisms, to implement
the organization‘s work for achieving the pre-determined
organizational goals

6. Definition of concepts
Resource Mobilization
Fundrasing:
•An organized activity of soliciting and collecting money for a
Religious, NGO’s or educational institution activities

7. Resource Mobilization
It is notable that:
•Foreign funding has been declining in amount over the years
•It is thus important for organisations’ sustainability to look for
alternative sources of funding.
•A sustainable organisation therefore fulfils the following
characteristics:
•A diversified funding base
•Availability of financial reserves
•Strong stakeholder relationship

8. Resource Mobilization
•A diversified funding base:
•An appropriate funding mix should be decided on.
•It is important to have a financing strategy which produces
several different sources of income.
•To rely on just one or two donors for your income is to make the
organisation vulnerable to external shocks.
•Diversification means securing funds from as wide a base as
possible. This reduces dependency and gives autonomy.
•How can this be done in our organisation&
programs/projects/facilities?

9. Sustainability

10. Sustainability
•Strong stakeholder relationship –have long term supportive
partners
•e.g. donors, community, government etc.
•The key financial sustainability is to develop your relationship
with an eye to the future as well as an eye on meeting today’s
needs.
• This means building the confidence of stakeholders overtime.

11. External Support
Organisations get supplemented with external funding if they:
•Pursue missions and perform functions that are valuable to
society
•Are able to communicate this to the society at large
•Undertake well-designed efforts to obtain the resources needed
to perform these functions.

12. Ways of Mobilizing Resources
1. Revenue from earned income
2. Indigenous foundations
3. Individual philanthropy
4. Government sources
5. Foreign Development Agencies
6. The Corporate Sector
7. Building Reserve Funds
8. Endowments

13. Revenue from Earned Income
Revenue from Earned Income
•It is important to be ‘businesslike’, that is being efficient, hard-
working, professional and competent in all that we do
•If we are running a school, people will be willing to pay a fee to
get their sons and daughters educated there
•If we are running a hospital, patients will be willing to pay a fee
for the services at our facility
•Income Generating Activities: are activities where an
organisation commits its resources with a view to reaping
benefits/income in the future
•They should only be initiated after feasibility study

14. Revenue from earned Income
•Some considerations when starting IGAs
•Market for the product/service
•The way the initial capital is raised
•Competition with other providers
•The performance of other providers
•Capacity to manage the project
•Whether the service is within our mission

15. Foundations
•Foundations are funds set up within a legal structure to be a
source of grants, loans or activities for religious, welfare,
recreational or developmental activities
•They may be set up by private individuals, corporate bodies or
by governments
•The terms & conditions are very specific e.g.
•Ford Foundation – was set up by the family of Henry Ford –of
Ford Motor Company

16. Individual Philanthropy
Asking for funds is not begging:
•You are giving a chance to someone to be involved in
something worthwhile that you believe in
•You are offering people a chance to support something which
they would like to support, but do not know how to

17. Individual Philanthropy
Skills required for accessing individual philanthropy:
•Deal with both potential and actual donors
•Learn techniques of identifying them and asking for support
•Nourish & sustain those who have given in order to persuade
them to give again
•Have a simple and understandable message