This document contains a survey about personal details, sweet eating habits, and opinions on traditional sweet brands. Questions include frequency of eating sweets, who purchases sweets in the home, how much is usually spent, and ratings of various sweet brands on quality, packaging, and customer experience. The respondent is also asked to rate Amul as a player in the traditional sweet market and their experiences with Amul products.

1. Personal details of respondents
Name
Gender
How old are you?
Where do you live?
Rural area urban area
How many members are there in your family?
Do you like sweets?
What do you prefer?
Homemade sweets
Buy from shops
Which type of sweets do you eat?
Made of Milk
Made of Ghee
Petha sweets
Sugar free sweets
Made of khoya
How often do you eat sweets?
Daily
Weekly
fortnightly
Monthly
3-6 months
Occasionally
Who purchase sweets in your home?
Yourself
Spouse
Father
Mother
Son
Daughter
1. Generally for what purpose do you purchase sweets?
For your own consumption
For family consumption
For gifting it to others
For worship

2. 2. How frequently you purchase sweets?
Daily
Weekly
fortnightly
Monthly
3-6 months
Occasionally
3. How much sweets usually do you buy in one purchase?
Less than 100 grams
250 gm
500 gm
1 kg
More than 1 kg
4. How do you generally spend on sweets during occasions like diwali, rakshbandhan etc.
Under Rs 100
100-200
200-300
300-400
400-500
500-600
Above 600
5. How much do you spend on traditional sweets on usual days, other than on occasions
Under Rs 100
100-200
200-300
300-400
400-500
500-600
Above 600
6. Rate according to extent of adulteration done by the producer while preparing the traditional
sweets, where 1 signifying no adulteration and 5 signifying highly adulterated
1 2 3 4 5
Extent of
adulteration
7. Rate the quality of packaging of the traditional sweets, where 1 signifying poorest packaging and
5 signifying the best possible packaging

3. 1 2 3 4 5
Quality of
packaging
Hygiene
Customer
service
Quality
standards
Trust
Accurate
quantity
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8. If a company comes in the traditional sweet market, which company would you prefer?
Haldiram
Lehar
Mother dairy
Amul
Nestle
Britania
9. Rate Amul as a player in the traditional sweet market?
10. Which Amul products do you buy usually?
Milk
Curd
Butter
Icecream
Cheese
Packed Mithai
11. Rate your experience with Amul products, where 1 being the worst experience & 5 being the
best experience
1 2 3 4 5

4. Experience
with Amul
12. Rate Amul as a brand known for its Quality, where 1 being the lowest &5 being the highest
1 2 3 4 5
Brand of
quality