1. Nut’Chok
Sweet for Health
Credits:
Akash Raj
Anurag Singh
LOGO
Nut’Chok Bharti Verma
Tarun Behal
Yogesh Garg

2. Ingredients
Almond
Cashew
Chocó beans
Honey
Cinnamon
A pinch of salt
Unsalted Butter
Grapefruit seed extract
Nut’Chok

3. Benefits of Alcasco
 Energetic food.
 No tooth decay.
 A lot of fat soluble vitamins.
 Maintain healthy gums and teeth.
 Beneficial for proper development of
brain
Nut’Chok

4. Brand Promises
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5. Target Customers
Health conscious People
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6. Competitors
Sweets
Gift items
Chocolates
Regular toffees
Nut’Chok

7. Positioning
Tagline: Sweet for Health
Toffee with natural and healthy ingredients.
Zero chemicals
A premium toffee for health conscious people
Packaging : 4 pieces pack,100g, 250g, 500g, 1kg packs.
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8. Promotion
 Canopy
 Road shows
 Jogger Parks
 Gym & fitness centers
 Yoga & meditation classes
 Special offers on festivals
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9. Brand Extension
Category Extension:
Biscuits & cookies
Choconut health Drinks
Choconut Jelly
Choconut Bars
Line Extension:
New Flavours
Strawberry Vanilla Coconut
Toffee of Fruit extracts:
Apple Mango Pineapple
Nut’Chok

10. Thank
You Nut’Chok