1. IMC Presentation Assignment
See the communication (TVCs, Print, web etc) of the following categories. On the basis of your
observations, prepare a presentation to be made on Tuesday September 20, 2011.
Task 1 (Group wise)
1. Taj Tea (wah taj) Vs Tata Tea (jago re)
2. Virgin Mobile Vs Tata Docomo
3. Rayban Vs Fastrak sunglasses
4. Nokia Vs Micromax (any comparable model or overall)
5. Shopper’s Stop Vs Big Bazaar
For each
1. Identify the target audience
2. What is the brand positioning
3. What is the main message that the company is trying to convey
4. What are the elements used that make you and other’s like (or not like) the communication.
Group 1: Amit Kanabar, Anil Behal, MAK Pathan, Neeraj Singh, Kumar Gaurav
Group 2: Anil Kumar, Ishan Garg, Prashant Mishra, Shatakshi Gupta
Group 3: Deepak Raja, Manish Bahl, Ridhima, Surender Negi
Group 4: Akash Raj, Anurag Singh, Bharti Verma, Tarun Behal, Yogesh garg
Group 5: Nisarg Trivedi, Siva Priya, Vikas Dahiya, Pawan Bhatti
Note: If the group desires, it can change the brands, except the brands have to be from the same
category