This survey is about Olper's Milk brand and aims to collect information from consumers. Olper's is a famous Pakistani milk brand produced by Engro Foods that contains vitamins, minerals, protein and calcium. The survey collects demographic information like gender, age, education level, income, and occupation. It then asks respondents to rate their level of agreement with statements about Olper's Milk related to quality, healthiness, packaging, pricing, availability, advertising and need for new products. It concludes by asking open-ended questions about introducing new products like tea and yogurt and recommendations regarding packaging, price or advertising.

1. SURVEY
Page 1
OLPER’S MILK
This survey is about the most famous milk brand OLPER’S. OLPER’S contains vitamins, minerals, protein and calcium.
It’s the product of Engro foods that contains many brands like Omore, Tarang, Omung etc. The purpose of this survey is
to collect information about this brand. Hence, your cooperation will be appreciated.
Gender: o Male
o Female
Age: o 10-20
o 21-30
o 31-40
o 41-50
o 51-60
o Above 60
Education: o High School
o Bachelor
o Masters
o PhD
o Other_______
Monthly Household Income (PKR): o Rs. 10,000- 40,000/-
o Rs 40,001- 80,000/-
o Rs. 80,001- 100,000/-
o Above Rs.100,000/-
Marital Status: o Unmarried
o Married
o Divorse
o Widow
Occupation: o Housewife
o Student
o Employed
o Business Owner
o Unemployed
o Other_______

2. SURVEY
Page 2
Statements STRONGLY
AGREE
AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
1. I believe that Olper’s milk provide
good quality milk.
2. I feelit is healthier and provides all
the nutrients.
3. As compared to competitors I think
that Olper’s are giving the best
quality
4. The packaging of Olper’s Milk is
easy to use and make easier to
store.
5. The flavor of Olper’s Milk is very
natural.
6. I believe that the prices charged by
Olper’s Milk are easily affordable.
7. I would like to purchase Olper’s
Milk on special occasions (e:g
when guests are visiting my
home, or when I am making
sweet dishes).
8. I think that Olper’s Milk is easily
available in grocery stores.
9. I will prefer to buy Olper’s Milk
through online stores (if provided).
10. I found Olper’s Milk Ads to be
very creative/interesting.
11. I think their Ads show our culture
and values of our society.
12. They need further product
extension (like yogurt, powdered
milk, tea etc.)
13. I think they should introduce online
buying and selling.
14. I think that marketing is attracting
their customers more than
marketing of competitors.
15. I feelImprovements could be made
to its products to meet people’s
needs even better.

3. SURVEY
Page 3
Question: Should Olpers introduce any new productlike tea, juices, yogurt etc?
Question: Any recommendation regarding (packaging, price, and advertisement) or anything you don’t
like about Mitchell’s?