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Research & its importance
This document discusses research and its importance. It defines research and outlines its purposes and significance. Research involves systematic inquiry through scientific methods to describe, explain, predict, and control observed phenomena. It is important as it builds knowledge, facilitates learning, aids business success, supports truths and finds opportunities. High-quality research requires a clearly defined scope, objective design, ethical standards, and justified conclusions supported by evidence. The different types of research include qualitative, quantitative, applied, and action research. Research design provides the framework for data collection and analysis, and involves conceptualization, operationalization, reliability and validity.
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