The document discusses identifying the population to be studied in research. It defines key population types including the target population, subject/respondent population, and stratum population. It also defines sampling, the sampling unit, sampling frame, and sampling design. The document outlines different sampling methods including probability sampling techniques like simple random sampling and stratified random sampling, and non-probability sampling techniques like convenience sampling and purposive sampling. It discusses the advantages and disadvantages of probability and non-probability sampling. The reasons for designing a sampling plan are also provided.