Measures of Dispersion and Variability: Range, QD, AD and SD
AS Media Blog
1. There is difference in the text
between ''parent'' and ''school''
with the parent text being bigger
its there to draw the attention of
the parent but the school is still
dominant with the bold capital
text, a more formal style.
I feel this photo has been added
in to impress audiences and
specificly the parents. A child
looking smart seen to be working
hard. This makes the parent feel
as though putting there children
into this school was that right
decision.
Another method to impress
parents and the reader, by
making this one of the main
parts of the front page it
immediately reels attention
and the feeling that the
school is economicly green
especially with the green
colour saying ''energy smart
schools.''
By putting the smartly
dressed female teachers in
the background, the parent
will feel the support is there
for the pupil while still being
able to work hard and
independently. Also in todays
society there is a higher ratio
of female teachers and it is
obvious parents feel safer
with female teachers, hence
the gender choice in the
background.
School Magazine
Analysis
This title reads ''kid's
potential at risk'' which
parents might feel is a big
deal especially with the
word ''risk'' it creates a
panic/worry. However they
decide to put empthasis
on how ''green'' their
school is rather than the
kid's being at risk.
2. I feel this is a great photo as
it gives off impressions of
gender equality and
everyone getting on. They
look happy which again
gives a positive impression
to the reader who is more
than likely going to be a
parent of the child who goes
to the school or one that
might be wanting their child
to join.
Very formal text, also very
bold which makes an
immediate statement. The
choice of font gives off
quite an upper class,
intellectual look.
Great choice of colour
with the background
image, matches the
release date of the
magazine, ''fall 2012,''
autumn is strongly
associated with these
colour schemes.
School Magazine
Analysis
3. School Magazine -
Draft
Colour Scheme: Blue, Black and
Grey
Programme: GIMP
Image is going to take up the
whole background with the focus
on myself – I have one of me and
another student in the IT suit.
The main headline is going to be
on a open evening for new
students.
The logo is the school logo.
7. Music Magazine Influences
NME - Sales Figures
Sales figures (as of 2011) - Figures have
been falling year on year, after being one of
the biggest selling magazines of its genres
when it started its now at an all time low of
just under 30,000. During the 70's it was
Britian's biggest selling magazine.
A report conducted by the Audit Bureau of
Circulations (ABC) showed the magazine's
circulation fell 14.3% compared with the same
time last year.
After a relaunch in 2010 of the cover, logo
and format, sales were expected to increase
however the magazine is now at an all time
low, however still plays a massive role in the
indie genre and the promotion of new music.
A possible explanation for this decline would
be the increase in online use through means
of internet where a lot of music news is
reported and new music released. (YouTube)
Another reason could be the economic
troubles we have been experiencing recently,
there is a lot less disposable income.
8. Music Magazine Influences
NME – Advertising Types & Rates
Rates as of 2008 for
advertising in the
magazine.
Advertising Online Rates
93% of the NME's readers own a computer while
96% have access to the internet. Therefore benefits
of online advertising include:
- Cheaper
- Speed of response
- Can be edited at any time
9. Music Magazine Influences
NME – Demographic Profile & Stockists
Its quite apparent NME magazine is aimed at a specific age
group of around 17-30. Although being unisex it is however
dominated with 73% of readers being male. The magazine is
available in most newsagents, major supermarkets such as
Asda, Tesco and Sainsbury's, it is also available online at
nme.co.uk as well as many other leading music sites.
The colourful language and format of the magazine is very
mature hence why I feel the age group is around young adult,
average age is 25, as its old enough to understand the means
for colourful language yet the majority of readers will not be
offended. Bearing this in mind I would say that predominantly
the audience will be of a single marital status however there are
not too many facts to back this point up, just taking magazine
stats into consideration. The audience is too young to be
married but possibly too busy to be in a relationship as this is
mainly aimed towards the generation who are currently in
education, whether it be college or university
NME is definitely a ''working-class'' magazine, in being Britain's
oldest and arguably most successful magazine it has to be
aimed at a majority which is the working class. The price tag of
£2.20 is also very good and affordable which backs this point
up. Also by doing exclusives with artists such as Jake Bugg
(seen left) and the likes of Noel Gallagher, artists who come
from a working class background themselves and therefore
mainly a working class fan base this relates to that specific
audience.
34% of readers are working full time while 18% are part time
and 26% being full time students which backs up my earlier
point of a strong student audience.
10. Music Magazine Influences
NME – Physcographic info
The National Readerships surveys social grade, which are used in
advertising and market research are used all used by institutions
concerned with audience, therefore I must consider the different
groups which are appropriate to my chosen target audience. These
social grades are largely based on profession and estimated related
income. These 6 Socio-Economic Groups are:
A-Higher managerial, administrative, professional - 3%
B -Intermediate managerial, administrative, professional - 15%
C1-Supervisory, clerical, junior managerial, administrative or
professional - 23%
C2 -Skilled manual workers - 28%
D-Semi-skilled and unskilled manual workers - 18%
E -Casual labourers, pensioners or the unemployed - 13%
11. Music Magazine Analysis
NME – Front Cover
Probably the most well known member of the
band is in the forefront of the cover while the
others are in the background which could
indicate leads of the band.
All the band on the front have long messy hair
which is a stereotype of the indie music genre
so immediately it is apparent that this issue is
aimed mainly at the indie audience. The facial
expressions are all looking very serious, which
is suggesting a threatening look about them,
they are all looking right into the audience.
The NME logo is nationally known brand
and will be seen as many times as possible,
purposely enforced by the editor. Attention is
always reeled straight into this logo.
NME always use this white and red colour
scheme as they go together very well, the red
especially is very bright and vibrant bringing all
the text straight into the eye of the audience.
12. Music Magazine Analysis
NME – Contents Page Immediately grabs attention, with it being a
completely different colour scheme to the rest
of the title it draws the reader straight in to
remind you of NME, almost drilling it into you
so you won't forget. A very vibrant red with the
white outline stands out clearly.
A lot of emphasis on the advertising here as
they want audiences to purchase yearly
subscriptions so they can guarantee profit,
hence the offer saving yourself over £45.
Straight away you can tell this is the
main article in that week's issue, it is
the focus of the contents page and
probably what they focused that
specific issue around. Not only do you
get the large photo but also an
introduction, teaser into the article.
Massive band index so they can expand who
they target, with NME they are writing about
more and more genres. It is specifiably indie as
you can see here with the likes of Kasabian
however in an issue a few weeks later the focus
was on grime artist Dizzee Rascal, so this shows
what was earlier mentioned on low sales in
attempts to target a larger audience.
13. Music Magazine Analysis
NME – Double page spread
Straight away we see the main focus of the double page spread
is the photo of Liam Gallagher, lead vocalist of the band and
one of the biggest artists in the world, its a clever choice of
colour scheme with the black and white as its telling the reader
that Gallagher is old in the music scene and has been there for
many years, portraying his experience in the industry.
We also see him carrying on the 60's - 80's indie mod look with
the long sideburns, straight fringe which is a hairstyle closely
associated with mod culture and in particular Manchester, which
most people are aware he comes from originally. The polo shirt
again is closely associated with this culture, especially with the
brand being fred perry it is an iconic style of the 1980's. The
photo is typical of the Liam Gallagher and in particular
his prime with Oasis, as he influenced a lot of peoples
lives. The black and white old fashioned look creates a
nostalgic feel and supports the ‘mod’ style.This could
suggest that the target audience will be white british as
this is what many of the mod supporters were and how
the subculture originally developed therefore they can
relate to the article as Liam Gallagher is representing
them.
Another point of the image is his facial expression, he is
looking away from the camera taking his focus away
from the audience, giving the enigma that he's not
phased or bothered with the audience, or anyone for that
matter. Liam has always given off that rock stereotype as
though he doesn't really care about anything, will speak
his mind as this photo epitomizes that.
The use of a highlighted pull quote reels audience
attention in so they will read that before the actual
article, then want to read on after. The quote we see
below is very intriguing ''into this other world'' adds
elements of mystery that people want to find out about
Its mainly aimed at the readers who just flick through
rather than always reading the whole thing.
There is also a lot of dead space around the article,
however this is purposely done to add emphasis to the
''Beady Eye'' headline. Again reeling audience attention.
14. Music Magazine Analysis
Woofah – Front Cover
Woofah is a music magazine based on the Reggae, Grime and
Dubstep genre. It is one of only few in those specific genres and is
only based within the UK. Although a pretty basic front cover it is very
clever, as you can see there is a strapline underneath the title
displaying the genres earlier mentioned, the reason for this is that
these genres have a niche audience, it is not mainstream and people
rely on the likes of Grime and Dubstep information through means of
social media, blogs and word of mouth rather than magazines, TV,
radio etc like other genres.
The background image is also very clever, the character is looking
straight into the camera with wide pupils as though we're seeing
double of him. The dubstep genre in particular has a strong
association with drug use and especially MDMA, this may well be a
reference to this.
It is a simplistic approach as far as magazine covers go, there Is an
immediate headline of ''UNTOLD'' which audiences will be interested
in as though its never been spoken before. The texts down the
bottom are also simple just a list of artists and tracks. However this
simple approach is so effective and it leaves a lot of dead space so
the reader can focus mainly on the image which takes up most of the
cover, its a very trippy picture.
15. Music Magazine Analysis
Woofah – Contents Page
Woofah isn't a very big or known magazine at all
as it looks at underground music with a smaller
audience to the mainstream genres. It's very
hard to find any details online compared to the
likes of ''Q'' and ''Kerrang'' as its not advertised
well or brought out as often as the others,
therefore I've had to take this image myself of the
contents page.
The whole magazine takes a very formal
approach and the contents page underlies the
message from the cover, loads of dead space
with emphasis on the title. Its been proven that
white space signifies space for more creativity as
well as drawing immediate attention and focus.
Also studies suggest there is normally a positive
attitude towards white space as creates a clean
and relaxing visual effect, exactly what Woofah
do here.
I feel with Woofah its all about whether you want
to read on or not, not trying all they can to reel
you in. As you can see with the major magazines
they're always wanting more and more but with a
magazine with such a niche audience and only
being stocked in a few places its all about just
buying it out of pure admiration of those specific
genres.
16. Music Magazine Analysis
Woofah – Double Page Spread
This a double page spread of Woofah magazine;
there is no kicker on this double page spread
instead the left hand side is dominated by this
picture of the artist Tony Thorpe, the image itself is a
close up of Tony’s face, he has been placed on the
third which leaves a lot of negative space. In this
picture Tony also has direct address to the audience.
Tony’s mise en scene in this image is quite
conventional ; his glasses are the only thing that
really stands out. The negative space behind tony
reveals this danger of electricution sign, which
connotes this sense of uknowning to the audience
as you dont really know why he is glaring
menacingly at the camera.
.
As you look down the page you see the title ‘Mood Swings’, the kerning on this title is quite compacted this is done by pushing
together the first 3 letters of the word ‘swing’ together and leaving a gap between the last 3 letters, which in turn brings the readers
attention closer to the artists face. The title also relates to the picture of Tony, because Tony’s menacing look at the camera can be
interpreted as him having a ‘Mood Swing’, which may make the audience want to know why.
The stanfirst of text towards the bottom of the page is very close to the footer, which goes against conventions of normal
magazines, in addition to this there is no kicker, which goes against conventions once again. On the right side of the double page
spread is the main body of text, which has been written in this san serif font. The alley spacing between each column on the right
hand side is quite structured, with even spacing between each paragraph of text; overall this connotes a sense of continuity. The
house style for the whole magazine is black and white, whereas the Mixmag magazine I analysed has full colour. The publication of
this magazine in black and white shows that the publishing company Woofah may not have the money to publish in full colour
whereas Mixmag has the funding to do so
17. Music Magazine Analysis
Logo - Research
The logo is very simple yet effective,
block, bold capitals to draw attention to
the logo while the simplistic approach
makes it easily memorable. Its very
clever in the letters used ''NME''
ryhmes as if to sound like an acronum
of enemy, there are connotations of an
anti press. With this method it shortens
the title so its easy to fit onto the
magazine as many times as
appropriate.
This is the logo for ''Q'' magazine which is very popular worldwide
and looks into all genres of music. The logo as you can see his
again is simple, which is key to it remembered by the reader. Also
a simple design so I feel that simplicity has to be key with my logo.
Q has also become so iconic as a magazine that they can cover
most of the logo and people still recognise it easily, which they do
a lot of their covers so they can make the picture the main focus.
18. Music Magazine Analysis
Photos - Research
For photos Woofah magazine will be my main influence, as
previously mentioned it was one of only few that specialise in
areas such as Dubstep and Grime. The magazine relates to me
the most and I feel the photos they use fit the genre perfectly and I
will be looking to do similar things, it will require lots of editing and
effort but if they come out as well as some of the ones in Woofah
then I will be very happy. The effects use look very good and there
are a lot of photos associated with rave culture which I am also
interested to follow
19. Music Magazine Analysis
Final photos
I've edited a lot of my
photos to a similar look
to this one. You can see
the decks and lighting
links well into the
dubstep genre and this
all are associated with
dance culture.
23. Music Magazine Analysis
Double page spread - Draft
Here is my basic design for
my double page spread which
will be an interview with a
dubstep artist.
I will be the main focus of the
double page spread and the
text will be wrapped around
the sides and bottom, around
myself.
The text will be white on a
dark background and edited
using GIMP.
25. Music Magazine Analysis
Contents Page - Draft
Pretty simple design for my contents
page, I looked at Woofah's design to
categorize mine. The main event of
the magazine, the double page
spread is highlighted in bold with the
rest of the magazine having a small
introduction into each article.
I have taken my own style in some
ways though by deciding to back out
the contents page with information
rather than lots of dead space. It will
be black writing on a plain white
background.
29. In what ways does your media product use, develop or challenge forms and conventions of real mediaIn what ways does your media product use, develop or challenge forms and conventions of real media
products? ·products? ·
How does your media product represent particular social groups?How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?What kind of media institution might distribute your media product and why?
Who would be the audience for your media product? ·Who would be the audience for your media product? ·
How did you attract/address your audience?How did you attract/address your audience?
What have you learnt about technologies from the process of constructing this product?What have you learnt about technologies from the process of constructing this product?
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to theLooking back at your preliminary task, what do you feel you have learnt in the progression from it to the
full product?full product?
31. This first bit of the title gives off a mysterious feel and
the font is very indifferent. The bold 'TRAUMAX'
underneath suggests power and authority as its also in
massive writing,this immediately shows who the article
is about with the headline above showing what it is
about him.
I went for the white font as it is the most easily
visible and looks really good on the dark
background as it establishes focus on the text
aswell as the image still regaining focus in the
middle where there is no text. The white
matches the background really well.
The background as said before establishes
focus as the main part of the spread, the
first thing you look at so it needs to be a
very effective image which I feel it is. It
mainly focuses on the group I am with, the 4
boys in the middle while still being visible of
whats going on behind us.
My magazine states at the start that
all photographs and editing of the
magazine was done by myself so
there was no need for a byline.
Music Magazine
Analysing the DPS
32. The photo represent the monsters crew
mentioned in the article. This particular photo
offers great variety to the others as it shows
long shot which represents me and my 'crew'
together and what we do in our leisure time. It
also represents my target audience and it
shows teenagers in the picture and possible
others who do this sport.
Here you can just about see myself down the
front. Its a natural over the shoulder shot which is
representing the artist as he is the foreground of
the photo with the edited glowstick adding effect.
A good medium long shot photo of me
representing the inspector dubplate company
which fits my genre of magazine perfectly
therefore a good choice. Again this photo shows
what age group our magazine is aimed at with
teenager being in the foreground
Music Magazine
Evalution – Who am I representing?
33. The structure of my contents page is plain white with
text introducing the topics that will be discussed in my
magazine.
Its a black and white theme however I decided to use
the blue of 'Traumax' so it stands out to the reader
straight away as he is the focus of my magazine and
in the main article (Double Page Spread.) This links
to the front cover that was mainly an all blue theme.
I wouldn't say any contents pages of
other magazines influenced however I
looked at magazines such as NME and
choose to go for a more basic design
thats easy to understand and gets the
points across easily.
Here on the left we see the NME
contents which provides a list of sub-
headings which helps the reader
navigate around the magazine and find
the information they're most interested
in faster which I've done similarly to at
the bottom while focusing on two main
articles again similar to that of the NME
contents which provides one main
article.
Music Magazine
Evalution – Contents Page
34. This reels in audiences as it shows this
is a good magazine as its been voted
number 1 for its genre.
The shadow effect I feel is very
creative and fits the colour scheme
really well with the blue and white on
the jumper.
I think if I got the opportunity I got
change this font to one to match the
title or 'Traumax' more.
This image I feel is a perfect fit for the
dubstep genre as you have myself, DJ-
ing as a dubstep artist would do.
Music Magazine
Evalution – Front Cover Analysis
