The document summarizes the target audiences and research for a presentation on marketing a musician to teenage girls. It discusses two target age groups - younger audiences still in school and older audiences who enthusiastically attend concerts. Research showed a preference for Dua Lipa's work. Existing products and photographers on Instagram provided inspiration for visual styles. Peer feedback on unfinished work emphasized making the album cover and spread brighter and more eye-catching. The final outcomes included clear advertisements and a consistent color scheme, though models and time management presented issues.

1. PRESENTATION
Simran Jabbal

2. Target Audience
Younger audience:
• Still at school
• Still living at home
• Most likely don’t have a job
• Probably get some pocket money off their parents
• Influenced by their friendship group
Older audience:
• Buys tickets straight away after announced
• Camps outside the concert
• Stands outside the concert hours before
• Buys all the merchandise
• Argues with anyone who says something different
For this target audience, the usual type of girls are:
Demographics:
 Females aged 14+
 No race or gender bias
 Middle-class
Psychographic:
 Belonger
 Brand loyal
 Prefer products being made in UK
How old are you?

3. Research
• 8 questions involving images
• 60% preferred Dua Lipa’s work
• Different opinions on musicians, posters, t-shirt
designs, magazine, album cover and name for the
model
• Questionnaire irrelevant except name choice
Which name for an artist do you prefer?
Which tour date poster do you prefer?
Which t-shirt design do you prefer?

4. Existing Products
Four Photographers
This video is about four photographers using
the same model but changing the location and
outfit depending on the photographer. I was
very inspired with this as it showed the
different locations and how each photographer
used it differently and how well the outfit
went. Another aspect I have got from is the
model who is Sydney J Harper. I had a look at
her Instagram and really inspired me to take
some ideas from her.
Get the Look
From this video is where I got one of my
inspirations from called Cindy Kimberly.This
woman in the video recreates famous
models looks. I got hooked on when she
recreated a look from Cindy Kimberly and it
looked quite snazzy.Then I decided to have a
look on her Instagram and found some
images on there that really inspired me for
my own my work.

5. Organisation
First Model – Molly Second Model – Mimi

6. Peer Feedback
UnfinishedAlbum Cover Unfinished Double Page Spread
‘Could be brighter and more eye catching’
‘needs to be more detail’
‘too dark’
‘resized to a slightly bigger font to cover more space’
‘maybe be slightly brighter’

7. Peer Feedback
FinishedAlbum Cover Finished Double Page Spread
‘I really like the red contrasting with the blue’
‘I really like the photographs because
they look professional and stand out’
‘professional and realistic’
‘not just a basic style of font’

8. Final Outcome
Successes:
• Clear advertisements for the musician
• Consistent colour scheme
• Consistent fonts
Issues:
• Models
• Time management

9. I
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10. I
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11. Photography Competition
The Portrait Award 2019

12. York Photographic Society