FMCG products are those that get replaced within a year and include household care, personal care, and food and beverages. India's FMCG sector is the fourth largest sector in the economy. Key factors driving the FMCG sector include concerns about hygiene and personal grooming, discounts boosting growth in times of economic uncertainty, and domestic players expanding their presence across modern and traditional retail channels through various promotional activities. Hindustan Unilever has the largest market share, followed by CavinKare. Both multinational and local brands are focusing on R&D, brand awareness, and innovative strategies to gain market share.

2. Products which have a quick turnover, and relatively low cost
are known as Fast Moving Consumer Goods (FMCG).
 FMCG products are those that get replaced within a year.
Its principal constituents are Household Care, Personal Care
and Food & Beverages.
India’s FMCG sector is the fourth largest sector in the economy.

4. • Good growth in this Industry in future.
•Men & Women both targeted.
•Skin-whitening in India though in controversy, doing good business.
•Recent trend in Anti-Ageing products.

5. •Teen market will see major growth.
•More focused in rural markets.
•Cosmetic careers Increasing.

6. •Concerns about hygiene and personal grooming
drive sales.
•Discounts boost growth in the face of economic
uncertainty.
•Domestic players expand their presence.
•Chained retailers create opportunities for point-
of-sale marketing.
•Companies like Amway, Avon, Oriflame etc
promote through MLM.
•More promotions of companies.

7. •Print Media.
•Electronic Media.
•Point of purchase.
•Celebrity Endorsements.
•Brand Ambassador as celebrities.
•Entry level small packs are introduced.
•Money back offers available.
•Distributing free samples.

8. •Rising education levels &
increased brand promotion,
attract younger generation.
•Brand awareness high &
brand loyalty low in urban markets.
•Smaller product packs attract consumers

9. •Pricing, brand equity and distribution network are key
differentiating factors.
•Different demands from different regions.
•Price wars forcing many players to offer discounts.

11. 21.8%
3.9%
Cavin Care HUL 53.0%
3.4%
2.5 %
3.4%
12.0%
Hindustan Unilever CavinKare
Godrej Emami
Revlon L'Oreal
Others

12. •Multinational players strong presence in the India.
•Local brands too gaining a foot-holding in the market.
•Develop R&D capabilities.
•Create greater awareness.
•Utilize the available resources judiciously.
•Review one’s strategy & come up with innovative approaches.