Stylo is a leading Pakistani footwear brand that was established in 1974. The document provides details about Stylo's history, products, organizational structure, mission, vision, objectives, and presence across Pakistan and in the UAE market. It discusses Stylo's expansion strategy, product lines including shoes, accessories, and clothing, and distribution network across over 50 Pakistani cities and focus on customer service. The document also provides background information on Pakistani culture, traditions, and the country's leather industry. Regarding the UAE, it notes the size of the country's leather market and Dubai's role as a luxury goods hub.

1. Topic: Stylo shoes in UAE
We are also grateful to our Course Instructor MA’M SUNDAS, who gave us an
opportunity to explore and polish our skills.
Acknowledgment:
First of all we thank ALLAH Almighty, who gave us power, wisdom and ability to
complete the task which was assigned to us.
Dedication
“We dedicate our work & efforts first of all to Almighty Allah and His beloved Prophet
(P.B.U.H) and our Parents with dedication, love and gratitude without whom caring
support it would not have been possible”
INTRODUCTION
Stylo is not a new brand it is an old brand of fashion. Stylo does not need any kind of
introduction whenever someone talks about fashion and classy footwear, Stylo is one of
the brands that come in my mind. Stylo started in 1974 by Mr. Azhar Siddiqui with the
amount of Rs. 175 at anarkali by setting up single rented outlet in Lahore. Until 2003, it
had only four shops; and then with an aggressive expansion plan from 2004 onwards, the
brand achieved a presence in 52 cities and boasts 87 retail outlets. And gradually
increasing outlets in all over Pakistan and it becomes one of that brands that define
fashion. Now Stylo Shoes is one of the largest women footwear selling network of
Pakistan and the major ladies shoes.
Mr.Sharjeel Hasan, Marketing Manager of Stylo, has given the brand a new direction by
shifting the focus from the product to the consumer. Previously, the brand was lacking
emotional appeal and relevance. Stylo applies a customer-centric approach as it realizes
the importance of a long lasting relations with its customers. Stylo make sure that their
customers get the footwear they desire.
Organizational Structure
Hafiz Muhammad Bilal [Audit Manager]
 Imran Farooq [Finance Manager]
 Azhar Rehman [IT Manager]
 Rizwan Ali Qureshi [Manager Systems]
 Mazhar Hussain Siddiqui [Director]

2. Slogan:
“Wearyour style”
Mission & Vision
Mission Statement
We distinguish ourselves by providing head to toe fashion and home accessories with best value
for money and premier service to our customers by following ethical standards. At STYLO, we
believe in continuous development and growth of our employees and society at large while
making it valuable investment for our shareholders. The mission of Stylo shoes brand is to make
fashionable footwear that satisfies their customer needs.
Vision
To become the top fashion brand of Pakistan and the vision of Stylo is touching the international
market.
Objectives
The objectives of Stylo are business objectives, which are as follow:
 To maximize profit.
 To increase market share.
 To increase their growth.
 To become market leader.

3. Stylo Products Showcase:
Stylo Kids: STYLO launched exclusive kids brand in 2013 which brings its kids footwear range
from children of all ages, making it the one stop shop for mothers and kids shopping.
Impulse: Launched in 2005, with style as the source of inspiration, impulse enables young
women to exude confidence no matter where they venture.
Specializing In pumps, the range also offers sportswear that includes joggers,
sneakers and sporty sandals.
Stylo Soft: Stylo Soft is a brand of casual softies that provide great value for money. These
light weight, soft shoes are a favourite amongst ladies for everyday use.
Accessories:Stylo aims to be the catalyst for fashion thoughts of Pakistani women and aims to
help them manifest their style by helping them augment their dressing. This has
led Stylo to extend its brand to encompass a wide range of accessories including
beautiful Jewellery, trendy sunglasses and watches, and a range of handbags that
go with all the fashion looks of our young and fun loving customers.
Stylo Pret: Realizing the potential for STYLO to be cemented as a fashion brand, the
company launched a ready-to-wear clothing brand that seamlessly exhibits a
fusion of eastern and western fashions. Targeted at young females attending high-
end universities and working women entering the professional realm, Stylo Pret is
also place for funky bags and accessories that complete the stylish ensemble.
Services
Stylo also make sure that their customers could get the best service possible and for their
convenience, contact information is given on their site. Purchased can be changed within a week.
They also offer warranty of shoes and accessories. Misplacement of stones from jewellery, shoes
or clutches can be repaired/ placed. Defected shoes can be repaired or changed. They also offer
after sales services.
Place Stylo was started in 1975 with a small space in Anarkali Lahore. Until 2003, it was having
only 4 shops, then with an aggressive expansion plan from 2004 onwards up till now there are
total 87 outlets present in 52 different cities.
Places
Their outlets are present in different cities, some are following: Lahore, Gujranwala, Gujrat,
Hyderabad, Islamabad, Jhelum, Rawalpindi, Karachi, Multan, Faisalabad, Peshawar, Sialkot,
Sargodha, Abbottabad, Bahawalpur, Bhawalnagar, Burewala, Chistiyaan, D.G Khan, Gojra,
Joharabad, Khanewal, Mandi Bahauddin, Mian Chanu, Mirpur Azad Kashmir, Okara, Pakpattan,
Rahim Yar Khan, Sahiwal, Sheikhupura, Sukkur, Vehari, Wah Cantt, etc.

4. Distribution of products:
 Stylo distribute its product directly from manufacturers to outlets (direct distribution).
 Distribution is extensive.
 And it adds franchises attempting to control distribution channels.
 Shoes and accessories sections are placed separately, bags are placed in a separate
window and jewellery is placed at a corner stall.
Home Country : PAKISTAN
Pakistanculture & society
 Located in South East Asia
 Created on August 14, 1947
 Population 210 million people
 Official language Urdu
 Capital Islamabad
 7th largest Army
 6th nuclear country
PAKISTANI CULTURE & SOCIETY
 Punjab
 Sindh
 Balouchistan
 Khyber Pakhtunkhwah
 Gilgit Baltistan
PUNJABI CULTURE:
ORIGIN OF WORD PUNJAB
Punjab’ has been derived from Persian language. Punj’ means five & ‘ab’ means rivers as Punjab
is the land with five rivers.
INTRODUCTION:
Punjab is the most developed and populous province of Pakistan with 55% of the country's total
population.
Punjab was the gateway for other region to enter in the Indian subcontinent.
PUNJABI CULTURE:
Punjabi culture is regarded as one of the oldest in world history. Punjabi culture is the culture of
Punjab people who are now in different regions of the world map.

5. PUNJABI DRESSING:
The people of Punjab wear clothes having mix color, which is regarded as beauty. They usually
use dress called phulkari which have mix color. In Punjab male often use pagri, dhoti, khussa
and shalwar kameez which is also national dress of our country.
PUNJABI FOOD:
Punjab has wide range of their cooking material which is popular like makei di roti and sarsun da
saag. Punjabi foods includes lahori pulao, chicken karahi, aloo gosht, payee, gol gappy, special
punjabi salad, murgh channay, lassi and many more. The philosophy of many people of Punjab is
to eat, drink and live freely.
PUNJABI WEDDING TRADITION:
Punjabi culture have many ceremonies in marriage. The pre-mehndi functions include mehndi,
dholki and mangni etc. The wedding process include sehrabandi and nikah ceremony. The dhol
is an important part of the wedding.
PUNJABI FESTIVALS:
Mainly the fairs held at the shrines of saint are regarded as URS. And they are celebrated in
Punjab. Most popular URS held in Punjab is Data Ganj Buksh. Punjabis also celebrate seasonal
& harvest festivals which are basant & baisakhi. Now a days they celebrate Lahore festival.
SINDHI CULTURE:
INTRODUCTION:
Local name of Sindh is ‘Mehran’ and it has the title of Bab-ul-Islam. Sindh is separated by
Balouchistan with the help of River Indus.
SINDHI LANGUAGES:
There are five languages spoken in sindh. They are sindhi, lasi, kutchi, thari, and sindhi saraiki.
Sindhi is the 3rd most common language spoken in Pakistan after Punjabi and Pashto.
SINDHI DRESSES:
Sindhi people wear loose kameez and shalwar. People of sindh love to wear sindhi toppi that is
the most eminent feature of sindhi culture. Sindhi costumes have different styles of embroidery
and some women use Ajrak as Dupatta.
SINDHI FOOD:
In typical sindhi wedding, the food Is mostly sindhi mutton, curry, palak, channa daal.
SINDHI FESTIVALS:

6. SINDHI TRUCK ART:
“The More Pretty, the More Profitable”. It means that the truck art became a source of
investment in the transport business as it had the potential of increasing revenues in the trade.
BALOUCHI CULTURE
INTRODUCTION:
Balouchistan is the largest province of Pakistan by geographical areas approximately 48% of
Pakistan. Baluchi culture is primarily tribal and conservatives.
BALUCHI DRESSING:
Their dress code is very special. Shalwar qameez and turbun. Women like to wear froks and
shalwar. Their jewelry is made of metal which has a great attraction for them.
BALOUCHI FOOD:
Balouchi dry fruits are very famous all over the world. Their special item Sajji is liked and loved
by a lot. They also eat roasted lamb sand mutton.
BALOUCHI LANGUAGES:
o
Balochi is the main language spoken in Balouchistan.
GAMES:
Popular games include games like wrestling, horse racing, shooting and hunting pastimes among
the wealthier people of tribes. Card games and gambling are also popular among groups of some
tribes.
CULTURE OF KPK
INTRODUCTION:
It was formerly known as North-West Frontier Province (NWFP). In Urdu it was called Sarhad.
NWFP officially renamed as KPK on Thursday 15th April,2010 by the 18th Amendment in
constitution of Pakistan. Its capital and largest city is Peshawar.
HISTORICAL PLACES:
LANGUAGES:
DRESSING:
There are the following dress code Men shalwar Kames with waist coat and women wear frock
Pakol, Kandahari cap and Turban as headgear.

7. FOOD AND DISHES:
GAMES:
CULTURE OF GILGIT BALTISTAN
INTRODUCTION:
Gilgit Baltistan formerly known as the Northern Areas of Pakistan. Gilgit-Baltistan is a self-
governing region, established as a single administrative unit in 1970. Become province of
Pakistan in 2009. Its capital city is Gilgit.
HISTORICAL PLACES:
-
LANGUAGES:
There are 8 languages spoken in Gilgit Baltistan but commonly used are
DRESSING:
In Gilgit baltistan men wear Shalwar kameez, long Cloak Chauga, Chitarli Cap. Women wear
loose, colorful and frauq type.
GAMES:
FESTIVALS:
LEATHER INDUSTRY OF PAKISTAN
Pakistan is a fascinating land, rich in natural resources with a strong agricultural base. Its
farmlands are excellent grazing grounds for the high quality livestock it breeds. Pakistan Tanning
Industry is well established and produces high quality finished leather from hides as well as
skins. Pakistan has inherited centuries old craftsmanship of shoe making and its popular brands
like Khussas, a hand crafted footwear with thick leather used in uppers and soles and special
stitching process, is still exported in huge quantities. The time-honored efficient skills have been
blended with most modern technology to produce highly attractive styles, designs and shapes
that are comfortable and durable and have great universal appeal.

8. PRODUCT RANGE AND CAPACITY:
Pakistan produces a wide range of footwear to cater for the needs of a variety of customers – -
men and women, boys and girls, pedestrians and joggers, business executives and bureaucrats,
office goers and hawkers, squash and hockey players, cricketers and footballers, mountaineers
and foresters, policemen and soldiers, specially designed footwear for the disabled, in fact, all
those who need footwear according to their choice and special requirements. The large variety of
Pakistan made footwear is really impressive. The population of Pakistan is about 200 million and
taking average of 2 pairs per person per year, the total production comes to 400 million pairs per
year.
The Cottage Industry supplies bulk of the domestic needs according to the changing designs and
tastes round the year, whereas, export needs are fulfilled by the organized / mechanized sector.
Many factories have a production capacity of 2,500 pairs per day, while the larger units produce
as much as 10,000 pairs per day. It includes leather, textile and synthetic shoes.
Bulk of the exports, about 80% are of leather shoes in the medium price range of 9-12 US
Dollars and are very competitive in the international market. The total exports of such shoes
during year 2012-13 were 105 Million US Dollars and during year 2014 – 15 it remained 131.2
Million US Dollars.
QUALITY ASSURANCE:
The footwear industry in Pakistan spares no efforts to maintain highest quality in its production
which has helped it retain consumer confidence. All raw materials, ingredients and chemicals
undergo analysis and physical tests in accredited laboratories. Large industries engage their own
technologists to carryout regular inspections while smaller units are specially fastidious in choice
of their raw materials and components for the fancy and ornamented footwears that they offer.
They approach companies like SGS, CTC & National Leather Institute to avail their testing
facilities. Moreover, most of the units engaged in exports are ISO-9000 qualified.
The industry is in constant touch with the developments occurring in the modern footwear
technology and technical know-how, especially in Europe. More recently, Pakistani footwear
manufacturers have benefited from the latest designs and patterns developed in Italy and other
western countries, and by using their own innovative skills, have evolved new and trendy
patterns of the footwear.
INFRASTRUCTUREFACILITIES:
Superb communication facilities of transportation are available in the country by road / rail / air
network. We have fully developed seaports like Karachi & Port Qasim, while Gawadar seaport is
going to be in full swing very soon. Bulk supplies take only three weeks time to be delivered in
Europe by sea route.
Islamabad, Lahore & Karachi international airports handle all types of cargo. Many cities are
linked with dry ports facilitating cargo shipments. Modern telecommunication facilities are
available down to small towns.

9. GOVERNMENTPOLICIES:
Government policies are business friendly encouraging both production and exports. Temporary
imports for re-export purposes are allowed while machinery and many raw materials can be
imported at nominal import duties. Trade Development Authority, Government of Pakistan
facilitates our participation in international footwear exhibitions in different countries, helping in
promotion of our exports.
EXPORTS:
Pakistan exports footwear to more than 60 countries in five continents of the world. Its major
exports are to UK, France, Netherlands & Germany in Europe and Dubai, Saudi Arabia &
Yemen in the Middle East. Pakistan’s exports of footwear have registered a high rate of growth
in the recent past. It has gone up by 250% of what it was few years ago.
Host Country: UAE
UAE CULTURE
Leather Industry In UAE:
According to Euro monitor International, the value of leather imports and exports across the
GCC was US$3.9 billion in 2013, including semi-finished and finished leather products, travel
goods, accessories, handbags, and footwear.
The UAE holds the lion’s share of the figure, at US$2 billion, while Saudi Arabia, which also is
a big manufacturer of leather products, saw US$1.1 billion worth of leather imports and exports
in 2013.
Dubai, which commands 30% of the Middle East’s luxury market according to consultancy firm
Bain & Company, is the second-most important global destination for international retailers,
after London. So there is very high demand of leather and leather made products.

10. Contents
nclusion
Profile of UAE
Geography
7 emirati states
- -Quwain
Climate Population
June to September is the hottest • average maximum temperature is 45degree centigrade •
average minimum temperature will be in between 10 to 14 degree centigrade • average rain fall
in coastal area is <120mm • in 2004 very first time snow fall occurred in UAE state population
(in million) Dubai 2.56 (nov5,5016) Abu Dhabi 2.33
Ajman .238 Sharjah .14 Fujairah .152 Ra's Al Khaimah >. 25 Umm Al-Quwain 0.062
History Government
early history ;BRONZE(3300B..C- 1200B.C),IRON AGE (˘1200B.C- 600AC) • coming of
Islam:630AC • colonial history:december2,1971 Recent Events :presidency of abu-dhabi and
Dubai UAE have member ship in GCC a major donor for Africa and Asia for underdeveloped
areas political reforms, foreign investment reforms
Federation of 7 emirates presidential system:
President of UAE: Khalifa bin Zayed Al Nahyan(ruler of Abu Dhabi) vice president :HH
SHEikH MoHaMMEd bin RaSHid al Maktoum (Prime Minister of the United Arab Emirates
and Ruler of Dubai) power over areas national defense foreign affairs legal system based on both
law and Islamic rules FSC is the highest authority president and vice president will be elected
once in 5years nation's judiciary is Nation supreme court sharia's court and nation's secular court
Media
• freedom of speech and freedom of press • 11 national daily newspapers, 6-English newspapers
• sensorship involves of local politics,culture,and religion. • use of internet is punishable if it
violates social and cultural and traditional norms.

11. Economy:
Enjoys high standard of living • one of the freest economy in the world • low trade barriers,open-
market supports,trasperency,political stability • 25% of oil and gas exports contributing to GDP •
oil and gas exports expecting to be half (˘50%) to GDP in 2017
Main Manufacturing Sub sectors:
Food and beverages • tobacco • textiles and clothing • wood products • paper products • printing
and publishing • chemical and plastics • non-metallic mineral products • fabricated metal
products.
Domestic economic policies by govt :free trade zones • preomtes foreign manufactures to
produce and export with out trade barrier and high cost of manufacturing. • may operate in tax
free environment and with few restriction on exports and imports. • 3rd largest re-exporter in
world .It includes: electronics, precious and semi precious metals and stones, base products,
chemical products and vehicles. 20th larger exporter in merchandise trade with 1.6% of the
world exports .Likely chances are there to stop oil export to Asia and to the west.
Greetings introduction:
Hospitality is core of EMIRATIS life. Loyalty to tribe and family is important. They love to
show their wealth through celebrations. •another key value of culture is friendship. But a men
and women friendship rare. General greetings: Asalaam o alaikum - may peace be with you wa
alaikum as-salaam- and unto you and they traditionally enquire about family. during face-to-face
communication they prefer direct eye-contact.but foreign men should be careful to stare at
EMIRATI women.
Gender issues:
men • many men prefer their wife's and daughters to be in home. • UAE got 103rd rank out of
134 countries for gender gap. women • women workers reduced after oil discovery . • high cost
of dowry is making women s single. • participation of women in business is 43%(66%from
piblic sector).
Hospitality and Gifts:
• invitations are rare from emirates • but meetings are necessary with foreigners • small gifts are
acceptable but it should not contain food and alcohol. • advisable to be punctual and to remove
shoes out of the home. • men will meet in majlis-offered gahwa(arabic coffee.
Food and Eating habits:
Dishes forming part of the Emirati cuisine include: • Al Jabab bread • Camel meat • Dates • Fish
• Kabsa • Mandi • Haneeth • Maqluba • Shuwaa • Khabees • Sheep • Iffah

12. Food Habits:
3 meals a day : before 6 A.M;2 to 3 P.M;8.30 to 10 P.M • males dont dine with women. • eating
commences when elder one starts. • they have in cuisine :meat,fish,bread,dairy products. •
vegetable salad is common for meal. • machboos is a popular dish. • margooga is a stew from
meat and vegetables and bread . • chicken stew : dejaj murraq • dej taha tha,kafta schwarma.
Do's and Don't Do's Do's:
Do remove your shoes before entering a mosque or a private dwelling. • Do remember that as a
Westerner you have a high profile in public places and that your conduct will be observed by the
local population. • Do give and receive items with the right hand. The left hand is considered
unclean. • Do dress modestly.
Don’t speak to, sit next to, or attempt to contact a member of the opposite sex in public unless
the person is a member of your family. •Don’t make rude gestures. These are criminal acts in the
UAE. • Don’t consume alcoholic beverages in public places or offer drinks to Arabs. •Don’t
enter a mosque unless you have received approval for a visit. •Don’t bring a search dog into a
private dwelling. They are considered unclean under Islamic law. •Don’t take photographs of
local people, especially women, without permission. It is illegal and can be prosecuted. •Don’t
sit in such a way that you show the soles of your shoes or the bottoms of your feet to an Arab.
Conclusion:
One should know and fallow the rules when he/she want to venture business in UAE. • the terms
and conditions of your business must be acceptable by UAE citizens. • the behaviour should be
accepted by people in public places. • in case of restaurants and food habits special care should
be taken . • documents should be in Arabic language . RECENT ISUUES: banned ethipoia meet
• may24,2016:tighten norms for import of fruits and vegetables from India.they assigned
APEDA(agricultural &processed food products exports developemnt authority) for
surveillance;48,591 tonnes of mango's imported from India. • banned exports & reexports
:strategic goods,arms military trade. • ABU DBAHI: banned export of ground
water;november16,2016. • India banned export of rice to UAE (non-basmati);august4,2008 •
november14,2016:4 days Indian festival:for the contribution of Indians towards UAE
development.
TAXATION ENVIRONMENT:
pricing rules
first port of entry to the GCC

13. LABOUR RULES:
Employment visa has to be obtained from the Ministry of Interior after the approval from
Ministry of Labour. Labour contract signed between the employer and employee and registered
with the Ministry of Labour. Work permit is mandatory for all employees. Salary transferred
through the bank under the Wage Protection System (WPS). No maximum and minimum salary
requirement. Maximum working hours permissible 8 hours per day and 48 hours per week. For
every completed year of service employee is eligible for 30 days annual leave. For the
termination of employment 1 month notice period is applicable. An employee is eligible for
gratuity at the end of his service depends upon the period of his employment.
IMMIGRATION & VISA REQUIRMENTS:
Citizens of the Gulf Cooperation Council ( Qatar, Kuwait, Saudi Arabia, Bahrain, Oman, and the
UAE ) donot require a visa to enter UAE. Citizens of few countries who are automatically
entitled to visit visa on arrival at UAE airport. All other visitors who wish to visit UAE must
obtain a visit visa in advance through a sponsor. The sponsor can be a travel agency, a hotel, a
company or department with which one is doing business inthe UAE, or an individual ( e.g., a
relative or friend who is a resident in UAE. ).There are several types of visas ( like the tourist
visa, transit visa, visit visa, multiple entry visa andresidence visa etc.) and these primarily depend
on the purpose of entry into the UAE. Investors in UAE ( except in offshore jurisdictions ) are
eligible to get investor/residence visas in UAE.
BANKING:
Many international banks as well as local banks are available in Dubai
Foreign currency can be easily converted to local currency and vice versa through money exchange houses
Personal bank account can be opened without residency and the requirements of documents variesbank to bank
Corporate bank facilities are extended depends on the tenure of the company and business turn over
AUDIT & ACCOUNTING:
All the companies operating in UAE, the requirements for maintaining accounting records and
for financial reporting are prescribed in the Commercial Companies Law and the Commercial
Transactions Law. Accordingly, businesses must keep ledgers and books according to their
specific business requirements, but in all cases should at least keep the daily journal and general
ledger. All accounting information and evidencing documents are to be retained for a period of
five years.

14. Foreign market entry strategies
1. Foreign market entry strategies By Ali Shams
2. Foreign direct investment (FDI)
3. Exporting
4. Licensing
5. Management contract
6. Joint venture
7. Manufacturing
8. Assembly operations
9. Turnkey operations
10. Acquisition
11. Strategic alliances
12. Analysis of entry strategies
13. Free trade zones (FTZs)
14. The Foreign Market Entry Menu
15. Foreign direct investment (FDI)
Joint venture
• A joint venture is simply a partnership at corporate level, and it can be domestic or
international. For the discussion here, an international joint venture is one in which the
partners are from more than one country.
• Joint venture involves Stylo Shoes Pvt. Ltd Pakistan and Level Shoes Pvt. Ltd Dubai to
share profits on agreed ratio of 50:50 on profits of sale of stylo shoes in showrooms of
level shoes initially for a period of 05 years.
• There are two separate overseas investment processes that describe how joint ventures
tend to evolve:
1. This is “natural,” nonpolitical investment process.
2. Stylo shoes will bear the import duty at dubai port i.e 5% of total value of goods.
3. Stylo will arrange for high advertisement plan in collaboration with level shoes to
grow in the market.
Advantages
Access to partner’s local knowledge • Reduction of concern about overpayment • Both parties
have some performance incentives • Significant control over operation
Disadvantages:
Potential loss of proprietary knowledge • Potential conflicts between partners • Neither partner
has full performance incentive • Neither partner has full control