The document discusses various aspects of Pakistani culture and consumer behavior from a marketer's perspective. It covers topics like Islamic values, regional languages, use of technology, mixed cultures, shopping, cuisine, customs and traditions. It also analyzes how marketers have adapted their strategies and advertising approaches over time from the 1960s to today to better understand and target consumers in Pakistan. Celebrity endorsements, family orientation, and using music/emotions in ads are some examples discussed. The document provides useful insights for marketers on Pakistani consumer psychology and culture.
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
Re positioning of Big Bazaar as Big Bazaar Direct:
Future group: Introduction, Business description, Vision, Credo, Mission, Values, Operating companies.
Big Bazaar: Introduction, current positioning, communication strategy, Response hierarchy model, Respositiong
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A detailed description about Culture, its characteristics, elements with proper example. it's gonna help you in your global marketing and business environment. understanding the culture
Consumers are evolving entities. Their aspirations & expectations are continuously changing. Today’s shoppers are more intelligent, discerning & tuned to their individual preference. They are increasingly fashion and brand conscious and select labels which define who they are or who they want to be. The biggest challenge for all the brands is to create loyal consumer who love them
You will get to know the insight of consumer behavior with the help of big 5 trait of consumer as well it also deals with family life cycle and how family which is group of consumer are willing to spend their income as per their requirement .
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3. Islamic Values
Pakistani culture is actually a
part of the contemporary
Islamic civilization which draws
its value and traditions from
Islam and rich Islamic history.
Majority of population
comprises of Muslims and
follows teachings of
Islam, i.e., belief in one
Allah, Prophet Hood of Hazrat
Muhammad
P.B.U.H, brotherhood, equality
and social justice etc.
4. Marketer’s Perspective
As Islamic culture prevails in the country, so
manager here will adopt such strategies which
make the consumer realize that the specific
product fulfilling their basic needs by
considering their religious values.
For this, manager will introduce such product
which relates the Islamic values to their lives
such as, Abaya, Halal Food, etc.
5. National and Regional Languages
Pakistan is a large country which comprises of
four provinces. All of these component parts
have their own regional languages.
However, Urdu is the national language which
is spoken and understood in all parts of the
country.
6. Marketer’s Perspective
Here marketer see the regional language and
according this introduce the new products in
the market and according to the language
advertise the product.
Marketers use different languages and
symbols in different regions, so that
consumers can understand the concept
conveyed in advertising.
7. Use of Hi-Tech Products
High profile consumer in
Pakistan use products
iPod, iPhones, iPods, co
mputers and hi-tech
products in the
categories of household
appliances and
entertainment system.
Peoples worry about
career so they use these
products.
8. Marketer's Perspective
Marketer is oriented
towards information.
There is a possibility
for the marketer to
develop a brand
community .
Managers gives most
career opportunities
through hi-tech
products for peoples.
9. Mixed Culture
Practically speaking Pakistani
culture is a beautiful blend of
the
Punjabi, Sindhi, Pathan, Balochi
, Barohi, Seraiki and Kashmiri
cultures.
Pakistani culture is rich in
variety of dresses: The people
of Punjab, the Balochi people
and the Sindhi wear their own
distinct dresses.
10. Marketer's Perspective
When Managers find
variation in cultures they
have a great opportunity to
launch the different
products.
Like; Sindhi Ajrak, foke
music
These dresses are very
colorful and prominent and
give attractive look during
national fairs and festivals.
11. Shopping is a popular pastime for many
Pakistanis, especially among the well-to-do and
the thirty-million strong middle class. It is a
ritual sorts, among both urban and rural
Pakistanis.
The cities of
Lahore, Karachi, Peshawar, Islamabad, Faisalaba
d, and Quetta are especially known for the great
contrast in shopping experiences from
burgeoning bazaars to modern multi-story
shopping malls.
The type of buyers, the shops they buy
from, and the products they purchase vary
across geographical territories and the economic
spectrum of the consumers.
12. As Shopping becomes a ritual rather then a
past time for the people of
Pakistan, therefore marketers are providing
the consumer with more bundle of the
product choices they want.
Marketers have changed the Product’s
position in the mind of consumers. They
provided the consumers with a diverse range
of Brands of just one product.
Marketer place their products in the Big
Malls e.g., Hyper Star, Metro, Mall of Lahore
etc rather than just placing it on one single
glossary store.
13. Pakistani Cuisine is a refined
blend of various regional
cooking traditions of South Asia.
Pakistani cuisine is known for its
richness and flavour.
As Islamic Culture prevails in
Pakistan so Here People follow
the Islamic law that lists foods
and drinks that are Halal and
permissible to consume.
14. Marketers introduce such products which add to
consumer taste and food quality that drive from hygienic
production environment and quality assurance.
Marketers are serving their customers with a wide range
of foods and Species. When it comes to adding a
temptation to relaxing moments in life Marketers always
serve their customer with variety of cuisines.
Moreover, as people are now health conscious, so
marketers also focus on nutritional aspects of their target
market.
15. Customs & Traditions
The customs and traditions of the
people of a country represents the
history, faith, language and
environment of a country.
The cultural patterns of Pakistan
speak of our rich cultural heritage
and traditions.
Pakistan are followers of Islam and
Islamic traditions yet at the same
time some local and foreign
customs and traditions found a way
in our daily lives and have now
become a part of Pakistani culture.
16. Marketer's Perspective
Several brands launch
different products according
to the different events. Like
Value Packages are offered
during the wedding
season, Basant etc.
They launch different
products according to
religious events like Shab-e-
Barat, Shab-e-Qadar, Shab-e-
Miraj, Eid-ul-Fitr, Eid-ul-Adha
17. Achievement Orientation
Progress is linked to the
values reviewed earlier and
the central belief that
people can always improve
themselves—that
tomorrow will be better
than today.
Progress often means the
acceptance of change new
products or services
designed to fulfill
previously unsatisfied
needs
18. Marketer’s Perspective
Marketer make ad’s in which adding
attribute about products change beliefs of
consumer.
Marketers use intrinsic and extrinsic
motivational factors in their brands. These
brands reinforce a feeling of accomplishment
in individuals and are perceived as rewards.
19. Family orientation
In Pakistan families not only
includes one’s own family but
also the extended family
sibling , grand parents.
This logic work equally
purchase and oneself and all
family members.
The commitment of the male
consumer to the family is such
that he as chief wage earner
supports the entire family and
women's purchase the
products for whole family.
20. Marketer view
As there is only one earner for
the whole family the marketer
launch products that are in
easy access of consumers.
Consumer feel’s the need to
economize the manager may
also down the high priced
products to the medium prices
according to the situation.
E.g., Unilever launch such
products which are mainly
accessible by the middle class.
21. Saving Orientation
Saving is still an inherent of
Pakistanis.
Most Pakistani Families have
to depend on personal
savings for their living after
retirement and for their
medical expenses.
Saving as a habit prevails in
all sections of the society.
22. Marketer view
Marketers offer low price
products for people.
They provide products on
installments, so that consumer
can split their purchase
between traditional purchases
like jewelry, and appliances
required for a convenient
living.
E.g., Tanishq is offering Gold
on discount rate for the
people who spend savings on
purchasing jewelry.
23.
24. Advertising in 1960
Many ads were still in black and
white.
Wide use of text.
Images were mostly hand-drawn.
People were conservative and Family-
oriented with traditional gender roles.
The beginning of simplicity
25. Advertising in 1970 to 1980
More colored ads.
More use of headlines
More creative use of images.
The actors and actresses
became brand symbols and
source of providing
information.
The trademarks of the adds
were the quality of
pictures, and music themes of
product
E.g “naz pan masla add mere
muthe my band hai kya bata do
na.”
26. Advertising in 1990 to 2000
Digital art becomes more effective.
Graphic design becomes sophisticated.
Branding becomes dominant.
From headlines to slogan.
Logo becomes dominant.
Recognizable product shapes.
Bisconi bicusts
27. Advertising in today
Sponsored programs “commercials”
Unique Selling Propositions
Positioning
Brand equity
Segmentation
Advertising effects introduced with
visual effects.
Celebrity endorsement and converted
into brand ambassadorship.
Brand name, the consumer is
persuaded that the product being sold
is of first-class standard
28. Advertising in today
Create a statement to their target
audience e.g Pepsi and dew.
Modern advertisements promote the
quality of the product
Presentation a logo complete with a
slogan, the picture which gives the
audience the impression that it is more
realistic, more related to them.
Show different flavours of the products
also helps to attract customers and
suggest there are other alternatives Like;
Nestle and Shezan.
29. Celebrity endorsement
converted into brand
ambassadorship.
The popular actors and
actresses became the
brand symbols and the
celebrity endorsements
became the new source
of effective
communication.
Product is associated
with a famous
personality .
30. Celebrity in which is
being advertised then it
must be a good product
because a super star
would not just use any
product; it must be of a
high standard.
Marketer use product
development strategy and
offer different colours and
flavours.
31. Logo becomes dominant.
More creative use of images.
There was still extensive use
of text.
Having the image larger than
life also makes it seem
significant . This helps the
consumer know from just a
first glance what product it is
that is being advertised.
32. Here the actual product
become dominant.
Recognizable product
shapes.
So just from looking at
the brand
name, product, the
consumer is persuaded
that the product being
sold is of first-class
standard.
33. Marketers were not
used children in their
ads for push their
sales.
Pakistani children
were not allowed to
watch each and every
ads in the television so
marketers are not take
advantages of it.
So that marketer
show only products in
the ads even this
products only for
children.
34. Marketers are using
children in their ads to push
their sales.
Pakistani children are
allowed to watch each and
every ads in the television so
marketers are taking
advantages of it.
After see the ads children to
push their parents for
particular products.
For example ads of Horlicks
35. Some of ads are
very relevant to
children to promote
their products in
the market
otherwise they
cant.
For example ads
of Johnson &
Johnson.
36. Many companies are raising
money for charity.
This is the one key benefit to
the firm is enhancing its image.
Customers who are under 30
especially purchase brands that
are helping, improve the world.
Nike raised million for cancer
research by selling the million
bracelets.
Younger's think it is cool to wear
a rubber bracelet to finance
cancer research.
37.
38. In 1980s era music/singing
not use commonly in ads.
But nowadays people
attracting toward
music/singing, mostly
younger.
Marketers are take
advantages of it.
Marketers use music as
reminder in their ads, Like
Wall’s music
Tele-fun (090078601)
39. In 1980’s and the era after
that, Coke had the same target
market. As They are targeting the
Individual.
In 1980’s era, Coke Ad’s lays out
how an individual enjoy consuming
coke.
This Ad is conveying the message
that As coke is delicious and
refreshing so after having it you’ll
feel yourself relax. And to Portray
Relaxation marketer showed a lady
relaxing on an easy chair while
40. Coke’s basic strength is its brand
name and Coke’s strategy is not to
change the brand name and logos
which are in the consumers mind.
Now coke is creating an influence on
the mind of consumer that By Having
Coke you’ll be motivated to do things
which will in return brought happiness
to their life.
In other words, marketers are
creating such strategies which convince
the consumer that the particular
product is purely made for them.
41. Service Shoes were
usually designed and
marketed at a domestic
audience.
Mostly Ad’s were given
during the period of sale
on some Festivals.
Advertisements promote
the quality of the product
and describes the product
type.
42. Service Shoes have now
changed their view from
individualism to family
orientation. Their slogan
is conveying the same
message i.e., “Shoes For
Everyone”.
By purchasing it, they
will receive some
benefit, whether it be
lifestyle, status, convenien
ce or financial.
43. Many ads where
marketers used only those
personalities that was
relevant to products.
These types of ads not
play with emotions of the
customers.
LIKE; Surf Excel,
Super Nirma
44. There are many ads
where marketers use
children even the products
are not for children.
LIKE; Surf Excel
These types of ads only
to win emotions of the
customers.
Using children in ads in
Pakistan here many people
cant afford the product
but children force them to
buy.
46. Difference
Consumer have not
awareness of smoking and
health so they used
cigarette.
Warnings and reminders
should not be avoided but
marketer not used
reminders about cancer on
some products/ads.
Marketers only push their
sales.
Improved consumer
understanding of the health
effects of smoking.
further improvements could
be expected from a ban on
cigarette advertising.
Used reminder sign and
warnings on products and
this type advertising would
have little effect on sales.
47.
48. The trademarks of the advertisements in this
era were the quality of pictures, selection of
songs and music themes for the product
recall.
The best trend ads of the time were produced
for Dentonic: “Aik chutki Dentonic Ki Chutki
bajatay hee”
49.
50. The sports figures became icons and
cricketers, hockey players suddenly started
appearing in ads very frequently.
The competition level rose to high levels and
succeeded in bringing such great ideas that
could build campaigns.
51.
52. Pepsi has now changed their trend of taking
Sports celebrities in their ad’s.
They are now targeting the youngsters
because as per the latest research, Youngsters
are the largest consumer market, And to catch
this particular segment, Pepsi is taking Media
Celebrities and the Youngsters in their ad’s to
create the essence that Pepsi is the product
that they actually want.