India's best food franchises 2021

www.insightssuccess.in
Vol. 10
Issue 6
2021
The Perfect Blend of Authentic and Innovative Recipes
INDIA'S
FRANCHISE
2021
Professional
Intermediary
How Franchise Consulting
Helps You to Succeed
in the Industry
Changing
Preferences
Reasons Behind the
Rising Popularity of
QSR Franchise

Editor’s Note
he Indian food space is one of the most popular
Tand enriched cuisine encompassed with diverse
ingredients. Food is not only an essential part of
living here; it is a holistic amalgamation of cultural
spices. Having a rich history of civilization, Indian food
cuisine has evolved over time. The distinct
geographical cultures of Asetu-himachalam (from
Adam’s bridge to the Himalayas) have blended the
wide assortment of cooking methods in the daily life of
Indian people.
Indian culture has accepted everything that has come
to it and adopted it accordingly. From ancient invaders
to the colonial period, every foreign food recipe has
been accepted by the people of India. The immigration
and melange of ethnicities have contributed to the
inventions and modifications of so many foods through
many millennia. The journey started from ancient
literature, where food was classified into the categories
of Saatvic (pure), Raajsic (bitter and salty), and
Taamsic (heavy and acidic). Each was believed to have
a compelling effect on the body and mind.
Later, this ancient Indian food was influenced by
Persians, Greeks, Mongolians, and even Chinese
cultures. The Islamic conquest of medieval India shifted
DIVING INTO
THE GREAT
INDIAN
KITCHEN

the pendulum of vegetarian food culture to its
opposite side. However, by poetic justice, food that
changed the traditions was also changed by the
traditions. One of the prominent examples of this is
Biryani. Originally made with meat, Indian vegetarian
chefs transformed it to invent a new dish – Veg Biryani.
The food recipe that was invented in Persia has now
become the most sought-after food on the menu
cards in India.
Another evident example is of potato – one of the key
ingredients in Indian food, is a Portuguese gift to Indian
people, which has become a completely Indian product
with the course of time. In addition to that, the diverse
weather ranging from deep tropical regions to alpine
has made accessible a variety of readily available
ingredients. According to the availability of these
ingredients, the food plate changes every 100 miles in
the country.
Today, many places are recognized for their food
specialty, may it be Patna’s Litti Chokha, Kolkata’s
Roshogulla, Chennai’s Idli Dosa, or Mumbai’s Vadapav.
They are not just the food menus but are the identities
of respective regions. Comprising some of these best-
in-class food kitchens across India, we at Insights
Success bring you the stories of successful food
franchises that have made the stamp of excellence
with their authentic spicy ﬂavors and mouth-watering
dishes.
Dive into this edition titled India’s Best Food
Franchises, 2021, to enjoy the diverse food products
from typical Indian Idlis to western Barbeques. The
fusion of traditional foods with modern layers is all
waiting for you. Visit these MasterChef’s kitchens and
taste every ingredient in them. After all, the belly rules
the mind.
Vinayak Ghorpade
vinayak.ghorpade@insightssuccess.in

Articles
Professional Intermediary
How Franchise Consulting
in the Industry
Changing Preferences
Reasons Behind the
Rising Popularity of
QSR Franchise
Absolute Barbecues
A Never-ending Track
of Best Food Quality
Angrezi Dhaba
A Fusion of Traditional
Set-up with Modern
Tempering
PIND BALLUCHI®
The Courtyard of Genuine
North Indian Delicacies
16
26
33
22 31

The Perfect Blend of Authentic
and Innovative Recipes
COVER
STORY
08

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Editor-in-Chief Sumita Sarkar
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OCTOBER, 2021
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Management Brief
Company Name
Swati Chugh,
Director
Angrezi Dhaba
Mr. Idli
Prosenjit Roy
Choudhury,
CEO and Founder
Ela Chai(Elaichi Spices
And Foods Private Limited)
Pind Balluchi
Absolute Barbecues
Pravesh Tripathi,
General Manager
Chef Shajahan
M Abdul,
Founder
7th Heaven is India's Ultimate Cake and Dessert Chain with
products like 3D Cakes, Cupcakes, Macarons, Donuts, Tarts,
Brownies, Cheese Cakes and much more!
AB's barbecue buﬀet restaurant chain is headquartered in
Hyderabad, India. Started in 2013 by restauranteur Prosenjit
Roy Choudhury, the chain has 50 outlets in India and Dubai.
The vision and burning passion to create a refreshing and
never-before fusion cuisine experience that no other Dhaba
provides, led to the creation of the innovative Angrezi Dhaba.
Mr. Idli is the best South Indian restaurant brand that has more
than a decade of experience in serving authentic and
contemporary delicacies of South Indian cuisine.
Ela Chai uses many powerful botanicals ,local gems, and
treasures from all around. Together it hopes to create blends
that calm or energise, empower the mind, open the heart and
even enhance dreams.
Pind Balluchi is a name that spells exhilaration and satisfaction.
With over two decades of journey in the hospitality industry,
the brand has made a mark for itself.
7th Heaven
Satish Kumar Jain,
Director
Flechazo
(Eka Hospitality Pvt Ltd)
Rolla Costa
In the world of hospitality, ‘Eka’ is a brand that promises to
deliver a unique experience – one that is warm, honest, sincere,
and straight from the heart.
Rolla Costa a unique concept of Rolls and Shawarma.
Providing consumers with great tasting Rollas, Shawarmas,
Starters, Sandwiches, Boosters, Quickies, Beverages, and
Pastas.
Jayakannan
Perumalsamy,
CEO
Manav Shital,
Co-founder
Frozen Bottles
The Bake Shop
Frozen Bottle, one of India's trendiest milkshake brand is on a
run to build its own outlet army across the globe
Established on the principles of quality and eﬃciency, The
Bake Shop, is an emerging service provider in India’s growing
hospitality sector.
Pranshul Yadav,
CEO
Wilson Abraham,
CEO
INDIA'S
FRANCHISE
2021
Jaspal Singh Chadha,
Chairman
Bhupinder Singh,
Managing Director

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A Never-ending Track of Best Food Quality
We believe a
happy employee
can keep the
customer happier
Food is a basic need as we all learned it from
childhood. With the development of nations, food
cuisines also saw an immense and unique change.
There is no end to innovative recipes and inventing a new
one with every passing day. Whether it be the authentic
spicy flavours or mouth-watering sweet dishes, Food has its
own different effect on people.
Continuing this evolving food chain, Absolute Barbecues
presents the world with some exceptional and crème de la
crème dishes. Pioneering many new dishes, it delivers the
customers value to their money.
With the great ambiance, Absolute Barbecues also gives the
best deals for all the food lovers. We learned about Absolute
Barbecues (AB), and with an exclusive interview with
Insights Success, Prosenjit Roy Choudhury – CEO and
Founder of the renowned food chain brand talks about his
experience in handling a leading food chain company.
Following are the highlights of the interview.
Please brief us about Absolute Barbecues in detail.
We started our journey in 2013 at Jubillee Hills, Hyderabad,
by the restaurateur Prasenjit Roy Choudhury. This
restaurant chain is popularly known as AB’s; the brand
pioneered the concept of a wish grill, which serves a wide
array of exotic food for guests.
We became a talking subject in the foodies’ community
from day one and garnered customers' attention. We started
getting severe trade queries from different parts of the
country, which gave management the required fuel for
brand expansion. Presently, the brand has 46 outlets across
20 cities in India, along with two international outlets.
16 | October 2021 | www.insightssuccess.in

India's Best Food Franchise 2021

The restaurant chain has an online presence as well in the
home delivery vertical known as AB’s Express and is
available on all popular food delivery platforms.
Customer centricity, quality food, friendly ambiance,
outstanding service, and value for money offering have
been the main success factors for the brand. AB is one of
the country's most successful casual dining brands and
awarded by the best, including Times Group, Food
Connoisseurs, Zomato, and many more.
What made you venture into a food franchise business?
Having worked in the hospitality industry has helped me in
the F&B segment. My passion for food brought me to this
business profile.
What kind of offerings does Absolute Barbecues provide
to its clients?
Absolute Barbecues is known for its bar-b-que dine-in
segment where customers are served with more than 100
varieties of starters, main course, and deserts. Wish grill and
live grill on the table are the key elements of the offering
where exotic meat and other foods are being served.
The restaurants also offer different mocktails with unlimited
food. Liquors are served from a few hand-picked outlets.
From the online delivery platforms, customers can order
delicious BBQ boxes as per their requirements. Special a la
carte items are also available from online food delivery
platforms, AB’s website, and App.
How was your firm/business affected in these COVID
times, and what were the steps you took to curb the
damages, all the while helping your clients and
maintaining the safety of your employees?
Pandemic has hit everyone’s life directly or indirectly, and
the restaurant industry was one of the most affected
business segments. However, the management transformed
the problem into an opportunity in disguise, and the brand
AB’s Express took birth during this volatile situation.
Presently, our delivery vertical has become one of the key
contributors to the organization.
AB's Express express was not launched to survive the
business but keep in mind the customers’ requirements.

the loyal customers of AB’s were missing the dine-in
experience of their favourite brand. Hence, the management
decided to serve them a similar experience at their home.
As a brand, we think about customer-centricity and
employee welfare, which is one of the key factors for brand
success. Apart from the required ﬁnancial aids, we have
driven the employee vaccination campaign. We also took
the responsibility to complete 100% vaccination for the
employees at the earliest.
What would you like to advice the young generation of
entrepreneurs and enthusiasts who want to venture into
the food franchise space? Symbolising Quintessential Leadership Qualities
Prosenjit Roy Choudhury is a Hotel Management
graduate from IHM Bhopal of 1995 batch. He joined
Sayaji Hotel Indore as a management trainee. He then
specialised in Food and Beverage Vertical. He took
over as DGM – F&B in 2002 and successfully ran the
hotel till 2005.
He ventured as a CEO with the retail food business
and co-founded Barbeque Nation. He was awarded as
‘Most Youngest and Innovative CEO by Indian School
of Management Studies during this tenure.’
He moved from BBQ Nation to pursue his further
entrepreneur instant and rolled out Absolute
Barbecues, popularly known as AB’s. In just seven
years, this brand opened 46 restaurants across India
and two in Dubai.
Prosenjit Roy Choudhury(CEO and Founder)

It’s just pretty simple, continuous innovation, listening to
your customer's feedback, and giving freedom to your team
to take ownership of the business, and business would
happen.
Where do you envision your ﬁrm/business to be in the
long run, and what are your future goals? How do you
plan to embrace the changes happening in the food
franchise industry?
AB’s plan is to open 70 more restaurants in the next three
years’ time and expand footprints in the Middle East, Asian
countries, and Colombo.
What is the current industrial scenario of the food
franchise industry?
Every day new innovations are introduced, concept-based
and theme-based food ventures are booming rapidly. A lot
of ready-to-cook food ingredients are now available in the
market. A food business is taking an organized business
format, and it is a good thing to happen for everyone.

When a business grows, an average businessman
enjoys the proﬁts, while a visionary business-
man looks for ways to expand it. Well, many
options can be helpful in the growth of a business. Though
that entirely depends on the type of business and the wish
of the owner. Franchise business is something that many opt
for and can prove to be challenging for many businesses
entering the industry blindly.
The professional intermediary of franchise consulting
appears a costly process but can prove to be a gamechanger
in the industry. Franchise consulting helps your business
grow and can help you eliminate the Do It Yourself (DIY)
factor. Rather than having to do everything in the industry
all by yourself, allow the business to grow.
Interestingly, franchise consulting is not just for businesses
wanting to grow but is also for people who wish to enter the
business by choosing a franchise. So, here is how franchise
consulting helps you to succeed in the industry.
Get that tricky research done
One of the things that franchise consultancy is proud of is
its ability to perform market research. From a business

How
Franchise
Consulting
in the
Industry
Professional Intermediary

perspective, no market is small, and there are opportunities
present in abundance. However, with a pool of opportuni-
ties, there comes uncertainty and confusion. Being sure
about a market for opening a franchise is extremely
important for the success of that business.
Now, franchise consulting will help you with the research
of the market. Various tasks like shortlisting the places you
should consider for opening the franchise, what advertise-
ments would excel in that area, and many tricky parts of the
process. Before going to the ground for business expansion,
the business owner should excel on paper. This is the
process when most business owners go wrong while
franchising their business. Franchise consulting helps you
solve all the problems on paper, so you can tackle them
effortlessly on the ground.
Save time with experience
Franchise consulting is in the business of helping other
businesses grow. In this process, a franchise consultancy
must have seen many ventures fail and succeed. Do It
Yourself (DIY) might not always be the way to go. To grow,
a business needs additional help from an experienced entity
from the industry that will surely help your business grow.
Franchise consulting might seem like a time-consuming
process, but it is a process that helps businesses save a lot
of time. With complicated things like market research,
product placement in the market, etc., franchise consulting
will not only help in the growth of the business but also
help the business flourish, which will bring in more profits.
Roadmap for your business
Reality is often different from the actual market, but when it
comes to a business, the businesses need to excel on paper
first. Putting things down on paper help the company to
understand most of the possible problems that a business
can face. Franchise consulting helps you with the roadmap
of the business that is crucial for the growth of any growing
business.
The roadmap for the business, which you develop with the
help of franchise consultancy, helps you understand the
market better. Along with that, it also serves as a guide that
usually most businesses lack. A business is only growing
when you have a vision in mind. However, to convert that
vision into a reality, franchise consulting helps you with a
roadmap, a guide that will help your business grow.
Open the door for opportunities
Do you think when Amazon first started, it would have
thought of what it is today? Similarly, when a business is on
the track of growth, various opportunities perfectly suit the
business. Franchise consulting does not just help a business
in setting up a franchise that the owner is asking for, but the
consulting also helps in exploring different paths that a
business can take.
Depending on the type of business, the nature of the
business can change when it is in its growing phase.
Explore different opportunities that your business can
venture into with franchise consulting and fuel the growth
of your business.
If you think you can level up your business, then franchise
consulting can take that business to the next level. Some-
times a plan that you have for the growth of your business
can be superficial, and often it is just a rough copy of the
master plan. Give your business plan the shape that it
requires.
Franchise consulting helps your business expand and grow,
unlocking its maximum potential while it is in a growing
phase. So, these were a few of the many ways in which
franchise consulting can help you grow and succeed in the
new venture that you are about to enter.
-Ashlesh Khadse

A Fusion of Traditional Set-up with Modern Tempering
Fast-food chains in India are seeing quicker recovery
with a hybrid model. It is set to gain huge response
as consumers prefer familiar and favourite
restaurants to dine in and order from. People are driven to a
particular food station because of its inherent strength and
value for money.
One such food franchising brand and the dine-out place is
Angrezi Dhaba. When people want to have an authentic
Dhaba experience but with a hint of modern delicacies, then
Angrezi Dhaba is the perfect place to visit. With years of
experience in some of the most popular Dhabas in India, the
chefs have created a unique and innovative menu to delight
people’s taste buds.
Angrezi Dhaba is a place full of life and several offerings. It
provides franchise options and also owns a few of the
outlets in Mumbai. Read ahead to know more about
Angrezi Dhaba.
Describe Angrezi Dhaba in detail.
Angrezi Dhaba is a concept-based resto-bar that caters to
the cool recreational entertainment quotient of the
generation next. With an innovative menu, unique
ambience, and amazing F&B offers, there are already
multiple operational restaurants in Mumbai, Pune, and
Amravati. Angrezi Dhaba has several awards and accolades
to its credit.
At Angrezi Dhaba, the mouth-watering fusion of global and
Indian cuisines blend perfectly with the rustic feel of Dhaba
has captured the hearts and the taste buds like nowhere else.
The quirky visuals, Bollywood theme, and lively music add
to the charm, making it a fun place for the partyers and
equally pleasant for a family get-together. The exciting
menu and breathtaking visuals have sparked people’s
interest to great heights.
Today, Angrezi Dhaba is one of the most sought-after
dining destinations in Mumbai.
It all started with one outlet in Dadar in 2017, post that
there was no looking back. Today, Angrezi Dhaba has a
presence in three cities with 12+ outlets with the vision of
having 50+ outlets in the next five years.
Brief us about the featured person/s and shed some light
on their professional tenure.
Three words to describe me! Passionate,
Motivated, Curious. These traits express me,
Pravesh Tripathi, better in my professional
work, consulting, freelancing, philanthropy,
and personal life. Since my childhood, I have
been passionate about food, so I thought to
make my career in the food industry. As time
passed, I gained my management degree and
started my career with leading brand in bakery
segment. Since then, there has been no turning
back. With a career spanning over 18 years
where I have worked with top leading brands
in India and internationally in retail, F&B
industries across the spectrum of business
Angrezi Dhaba

where I have worked with start-ups and launched them
successfully in the market.
In my free time, I love to read, travel, and meet new people.
This helps me expand my knowledge about my passion –
food, and meeting new people, learning more about the
diverse culture, nationally and internationally.
What made you venture into a food franchise business?
Venturing into the food franchise business helped us
become a brand and recognized by being present in new
markets. It was the best way of expanding our business
through the franchise route due to the brand value factor
and reputation that a brand holds. It also provides a
platform to those who want to get associated with the
restaurant industry but do not have prior experience by
providing them complete support at every stage of the
business.
What kind of offerings does Angrezi Dhaba provide to
its clients?
The concept of bringing fun Dhaba-style dining with a
contemporary twist is unique and amazing. Angrezi Dhaba
is fulfilling this promise by offering unique and
unforgettable experiences through its chain of restaurants.
Owing to the value for money offered, clients get to
experience the best of both worlds – traditional and modern,
nowhere else but here. This is the only reason we have a
75% retention rate of our customers, which is exceptional in
the restaurant business.
What kind of challenges have you faced while entering a
food franchise business?
Using franchising to access new markets comes with
challenges, and it requires more than just a franchise
agreement. Becoming a franchisor is the biggest challenge
of running a franchising company where a whole new set of
concerns arise. These include the right business format,
franchisee training and support, financial modelling, right
marketing strategies, hiring the right management team, the
right software, developing the manual, and documentations.
Most importantly, it should be a proven business model.
We started Angrezi Dhaba to open company-owned
restaurants in prime locations of Mumbai to make our
system as foolproof as possible. With transparency, we
wanted our franchisees in every business decision.
The vibrant
ambience, delicious fusion
cuisines, and heart-warming
services offered will ensure
every patron leaves with
a smile and happy
memories
Pravesh Tripathi,
General Manager
India's Best Food Franchise 2021

The biggest challenge was to maintain the uniformity and
standardization across franchisees' outlets concerning the
look and feel of the outlet. Food quality, customer service
was our top priority. We made our system easily replicable
by the franchisees, and we kept it straightforward as it is
important to remove as many barriers to the franchisee’s
success as possible.
How was your firm/business affected in these pandemic
times, and what were the steps you took to curb the
damages, all the while helping your clients and
maintaining the safety of your employees?
With the restricted operational timing, there was high
pressure on the restaurant business. There was no clarity
during the pandemic for restaurants. It hampered the
complete ecosystem of the restaurant business in relation to
operation efficiency, cost burden, customer experience, and
inventory management.
Post the lockdown, we reopened with very sharp cost-
cutting, having a centralized kitchen and changing the way
of work. It kept Angrezi Dhaba afloat, helping us get back
on our feet as we got complete support from all the
stakeholders, including landowners, vendors, and
employees.
As the Angrezi Dhaba brand, we have tweaked and refined
our business model from asset-heavy to asset-light. We are
now expanding through the franchise model and targeting
the micro-market to save 15 to 20% operational cost. We
want to capture the aspirational value of the market with the
right strategy. We are also identifying additional revenue
streams like increasing more revenue through online sales
by a hybrid model.
There is a change in the way we function now. We are
focusing more on the safety of our employees and
customers. Our staff is fully vaccinated, and we are
following all the Covid SOPs with a contactless system to
serve our customers better.
What would you like to advise the young generation of
entrepreneurs and enthusiasts who want to venture into
the food franchise space?
It certainly is a good time for passionate young food
entrepreneurs. Doing thorough groundwork before
venturing into the food franchise business brings good

results. There should be clarity in the business goals,
understanding how the business works, and building a
robust business model. The task is challenging but an
interesting one for the young food entrepreneur. Today, we
also see young and energetic entrepreneurs taking the food
industry by storm.
The food franchise business has its own set of challenges.
However, it is an excellent opportunity to expand business
from the ‘Asset Heavy to Asset Light model’. It can target
the micro-market to capture the aspirational value of the
market with the right strategy. It is also identifying
additional revenue through online sales by adopting a
hybrid model.
Last but not least, the success of a franchise business
largely depends on its franchisees' quality.
Where do you envision your firm/business in the long
run, and what are your future goals? How do you plan
to embrace the changes happening in the food franchise
industry?
We are very optimistic about the future of the restaurant
industry, and it will bounce back gradually as more people
are getting vaccinated. Established brands like us see a
better recovery as we work on the strategy that every
Angrezi Dhaba restaurant should be profitable.
We are planning to build our delivery brand called ‘Pataya
Street.’ There is enormous scalability with enormous
possibilities for growth. Also, we have launched a fast-food
brand in QSR format called ‘CRUNCHY’ in Mumbai in
March 2021 and ‘Angrezi Dhaba Express’ as we believe the
small format has a big future in India.
Although the industry faces a lot of heat, we are expanding
through the franchise model (FOCO). We have our presence
in three cities Mumbai, Pune, and an upcoming outlet in
Amravati. We are looking for a pan India presence in the
next three years with all our formats.
To stay competitive in the marketplace, we have
implemented innovative ideas and technology like online
ordering, contactless services, QR code menus, waitlist
applications, and social media advertisements.
A strong digital maturity, digital loyalty programs, and
robust customer-relationship-management systems have
been lifelines for the Angrezi Dhaba brand. As levels of
digital engagement among consumers have soared, we are
soaring with it.
What is the current industrial scenario of the food
franchise industry?
We are seeing a surge and witnessing a good demand as
more people are getting vaccinated. The predicted pent-up
demand paints a bullish future for an industry that has
resiliently shined as a franchisor, shifted, and adapted to
meet this moment at every turn. Also, it is clear that people
miss socialising and are willing to trust their favourite
restaurants to meet their friends and family.
As Angrezi Dhaba brand, we continue to predict the
potential for the record-breaking franchise sales in 2022, if
the Covid-19 pandemic is contained. Brands of all sizes and
industries are poised to capitalize on the opportunities.
However, prospective franchisees are holding pandemic
concerns, and other uncertainty ranks high before investing.
But it is a good time to invest in food franchising to save at
least 20 to 25% operation cost concerning quality real estate
at a negotiated rate with a long-term lease on our terms,
quality manpower, etc.
As Angrezi Dhaba brand, we are back to 75 to 80% of pre-
Covid levels, and we see that number only growing in this
coming quarter. I agree there are fundamental shifts in
consumer behaviour in the 4.2 lakh crore organized
restaurant and food service industry. However, the F&B
industry has been growing at an astonishing rate over the
last decade, and the trend seems to be going upwards only.

Changing Preferences
The food serving industry is changing; we know it
and contribute to it, yet we wonder how it is
happening? Well, the answer lies in our changing
preferences. Quick Service Restaurants (QSR) is what
seems to boost the growth in the foodservice industry. With
dining out gaining popularity amongst the youngsters, the
Quick Service Restaurants (QSR) plan to expand to
different places to popularise and gain firm control over the
market.
As of now, restaurant chains hold a significant share of the
market. However, these restaurants have a pretty high
maintenance cost compared to QSRs. Having said that,
what are the factors that have triggered the rise of the QSR
Franchise?
In the following extract, we will explore the reasons behind
the popularity of the QSRs and how owning a QSR
franchise would be a profitable investment for the future:
Reasons
Behind the Rising
Popularityof
QSRFranchise

The Constant Flow of Customer
The year 2019 recorded the highest number of people who
ate out at a restaurant. With 44% of people who consistently
eat outside, the QSRs have had a constant flow of
customers. It is because of the youngsters adapting to the
busy lifestyle of the cities. The quickness of the food with
good taste allows QSRs to stand out from the crowd.
The world keeps a timeline, and with such a short time to
eat in, the market has pushed the growth of QSRs over
home-cooked or self-cooked food. This has become a trend
in the millennials, and their entrance into the workforce has
triggered the rise of QSR. More income and less time to eat
are the factors that have attracted the constant flow of
customers in the QSR franchise.
Ease in Business with Technology
The rise in technology and start-ups have made it much
easier for QSR franchises to expand their businesses. New
concepts like ‘take away’ or ‘drive-through’ were
introduced that brought ease to the business.
Combining the new business ideas with entrepreneurial
thinking brought ease that the QSR industry required. This
business model allowed the business to expand throughout
cities. There are many ways in which technology, the
internet, and innovative thinking have given a boost to the
already growing QSR franchising.
QSRs are Easy to Maintain and Operate
In a full-service restaurant, there are a lot of things that
require your focus. For example, you need an exceptional
staff for cooking, a space that allows the customer to sit and
enjoy the meal, a team for serving and maintaining the
place, and the list goes on. Whereas in a typical QSR, the
space is compact, and it does not require special staff for
doing a specific task. This allows the owner of the
restaurant to focus on the franchise and on improving the
customer experience.
QSRs, typically being a fast-food centre, requires less space
and equipment compared to any other restaurant. This
unique nature of the restaurant allows the QSRs to adapt
and indulge at various places easily. This made it easier for
the owners to quickly and effectively target potential
customers. This versatility with a high return on investment
added to the rising popularity of the QSR franchise.
The Pandemic Effect
The pandemic has been a speed-break for most businesses,
whereas it has been an accelerator for some. QSR franchise
is one of such industries that bloomed after a few month’s
break due to complete lockdown. The flexibility of the QSR
allowed the businesses to be open during this pandemic, as
the delivery option is what many people opted for.
Takeaways and drive-throughs enabled the customer to
enjoy their favourite meals while maintaining social
distance, which was essentially required.
Changing Preferences of the Customer
It might not be hard to believe, that the changing lifestyles
of people have given rise to QSR franchises. Would you
rather go to a full-service restaurant in a break or choose to
grab something that allows you to eat while on the move?
Well, we all have an answer to that.
Eating outside is now a trend. People meet at QSR
restaurants to hang out as they cost less and do not take
much time to prepare. In this busy world, managing time is
one of the most challenging things, and this has been a key
factor that has made the customer change their references,
hence giving rise to the popularity of the QSRs.
The rise in popularity of QSR franchise does not mean that
the full-service restaurants will be out of service soon, but
the market shift will favour QSRs more as people are not
willing to wait in between tight schedules that bind them.
Apart from that, investors have an eye for this fast-growing
market of QSR franchise. This will again give rise to the
popularity of the trend in the market and allow the QSR
industry to flourish and grow with time.
- Ashlesh Khadse

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India's best food franchises 2021

India's best food franchises 2021

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