The document provides details about Bikroy.com, the largest online classified advertisements website in Bangladesh. It discusses Bikroy.com's history and vision, functions, marketing, branding, financial, and human resource strategies. The document also examines Bikroy.com's products categories, success factors, use of information technology, and provides a SWOT analysis and recommendations.
Marketing strategy of bikroy.com for creating competitive advantage Mobarok Hossain
This document is a thesis report submitted by Mobarak Hossain to his professor Md. Nazmul Hossain at the University of Dhaka analyzing the marketing strategy of Bikroy.com and how it creates a competitive advantage in the market. The report includes an introduction outlining the research topic, objectives, and questions. It also includes a literature review on Bikroy.com's SWOT analysis and relevant marketing strategies. The methodology section describes the data collection and analysis approaches. The body of the report provides an overview of Bikroy.com, its products and marketing strategies. It then presents findings from a consumer survey and analyzes how Bikroy.com's strategies help it gain a competitive
INTRODUCTION: 1
1. HISTORY OF BIKROY.COM: 1
2. MISSION OF BIKROY.COM: 1
3. VISION OF BIKROY.COM: 2
4. FUNCTIONS OF BIKROY.COM: 2
5. MARKETING STRATEGY OF BIKROY.COM: 2
6. BRANDING STRATEGY OF BIKROY.COM: 3
7. HUMAN RESOURCE MANAGEMENT STRATEGY OF BIKROY.COM: 4
8. FINANCIAL STRATEGY OF BIKROY.COM: 4
9. SUCCESS FACTORS OF BIKROY.COM: 5
10. FUNCTIONS OF INFORMATION TECHNOLOGY OF BIKROY.COM: 6
11. PRODUCTS OF BIKROY.COM: 7
12. SWOT ANALYSIS ON BIKROY.COM: 9
13. FINDINGS FROM BIKROY.COM: 10
14. RECOMMENDATIONS FOR BIKROY.COM: 12
CONCLUSION: 12
REFERENCES: 14
Presentation on chaldal, kiksha, rokomari, darazMd. Sohag Miah
This document summarizes and compares four popular online business sites in Bangladesh: Chaldal.com, Daraz.com, Rokomari.com, and Kiksha.com. It outlines key details about each site such as their payment systems, shipping times, security measures, marketing strategies, return policies, and product costs. Tables are used to directly compare factors like ease of use, social media presence, local marketing tactics, and more between the four sites.
Chaldal.com is an online grocery store in Bangladesh that was founded in 2013. It maintains warehouses and an inventory system to store over 4,000 products from 500 brands. Chaldal.com aims to offer prices 1-2% lower than competitors and provides free delivery within 1 hour for orders over 200 taka in Dhaka. The presentation outlines Chaldal.com's ownership, product portfolio, mission, vision, e-business model, revenue model, market segments, IT infrastructure, and strategies for managing security risks.
Online shopping emerged with the development of the Internet, as entrepreneurs saw potential in allowing consumers to shop virtually without leaving home. Online shopping allows consumers to shop 24/7 from the comfort of their own homes, makes comparison shopping and finding discount coupons easier, and saves time. However, online shopping also faces cons like slow internet connections causing long wait times, difficulties in returning items, and security and quality concerns for products. Popular online shopping sites in India include Flipkart, Myntra, Snapdeal, Amazon and eBay.
How To Drive Incremental Sales on Amazon – We Found The Missing LinkDaytodayebay
This document discusses how to measure the incremental impact and return on ad spend (ROAS) of Amazon search ads by accounting for the effect on organic sales. It recommends splitting campaigns by search intent, mapping visibility through heat maps, and calculating incremental ROAS based on paid sales from ads versus organic sales with and without accounting for ranking improvements from ads. Budget and sales scenarios are presented showing how ROAS can be improved through more advertising spend.
B2B electronic commerce involves transactions conducted electronically between businesses over the internet. It provides benefits for both buyers and suppliers such as reduced costs, increased market efficiency, and access to new customers and markets. There are different models for B2B e-commerce including online catalogs, exchanges, auctions, and intermediary-oriented marketplaces. Effective B2B strategies consider factors such as price determination methods, revenue sources, costs, control structures, and value-added offerings.
1. Some businesses engage in unethical practices like spamming to increase sales, as there are limited online laws and enforcement is done by users.
2. It is important for businesses to have ethical policies and protect customer privacy and security in order to build trust with online customers.
3. Laws aim to protect children's privacy and safety online by restricting data collection and requiring schools to use filtering software. Parents can also monitor children's internet use.
Marketing strategy of bikroy.com for creating competitive advantage Mobarok Hossain
This document is a thesis report submitted by Mobarak Hossain to his professor Md. Nazmul Hossain at the University of Dhaka analyzing the marketing strategy of Bikroy.com and how it creates a competitive advantage in the market. The report includes an introduction outlining the research topic, objectives, and questions. It also includes a literature review on Bikroy.com's SWOT analysis and relevant marketing strategies. The methodology section describes the data collection and analysis approaches. The body of the report provides an overview of Bikroy.com, its products and marketing strategies. It then presents findings from a consumer survey and analyzes how Bikroy.com's strategies help it gain a competitive
INTRODUCTION: 1
1. HISTORY OF BIKROY.COM: 1
2. MISSION OF BIKROY.COM: 1
3. VISION OF BIKROY.COM: 2
4. FUNCTIONS OF BIKROY.COM: 2
5. MARKETING STRATEGY OF BIKROY.COM: 2
6. BRANDING STRATEGY OF BIKROY.COM: 3
7. HUMAN RESOURCE MANAGEMENT STRATEGY OF BIKROY.COM: 4
8. FINANCIAL STRATEGY OF BIKROY.COM: 4
9. SUCCESS FACTORS OF BIKROY.COM: 5
10. FUNCTIONS OF INFORMATION TECHNOLOGY OF BIKROY.COM: 6
11. PRODUCTS OF BIKROY.COM: 7
12. SWOT ANALYSIS ON BIKROY.COM: 9
13. FINDINGS FROM BIKROY.COM: 10
14. RECOMMENDATIONS FOR BIKROY.COM: 12
CONCLUSION: 12
REFERENCES: 14
Presentation on chaldal, kiksha, rokomari, darazMd. Sohag Miah
This document summarizes and compares four popular online business sites in Bangladesh: Chaldal.com, Daraz.com, Rokomari.com, and Kiksha.com. It outlines key details about each site such as their payment systems, shipping times, security measures, marketing strategies, return policies, and product costs. Tables are used to directly compare factors like ease of use, social media presence, local marketing tactics, and more between the four sites.
Chaldal.com is an online grocery store in Bangladesh that was founded in 2013. It maintains warehouses and an inventory system to store over 4,000 products from 500 brands. Chaldal.com aims to offer prices 1-2% lower than competitors and provides free delivery within 1 hour for orders over 200 taka in Dhaka. The presentation outlines Chaldal.com's ownership, product portfolio, mission, vision, e-business model, revenue model, market segments, IT infrastructure, and strategies for managing security risks.
Online shopping emerged with the development of the Internet, as entrepreneurs saw potential in allowing consumers to shop virtually without leaving home. Online shopping allows consumers to shop 24/7 from the comfort of their own homes, makes comparison shopping and finding discount coupons easier, and saves time. However, online shopping also faces cons like slow internet connections causing long wait times, difficulties in returning items, and security and quality concerns for products. Popular online shopping sites in India include Flipkart, Myntra, Snapdeal, Amazon and eBay.
How To Drive Incremental Sales on Amazon – We Found The Missing LinkDaytodayebay
This document discusses how to measure the incremental impact and return on ad spend (ROAS) of Amazon search ads by accounting for the effect on organic sales. It recommends splitting campaigns by search intent, mapping visibility through heat maps, and calculating incremental ROAS based on paid sales from ads versus organic sales with and without accounting for ranking improvements from ads. Budget and sales scenarios are presented showing how ROAS can be improved through more advertising spend.
B2B electronic commerce involves transactions conducted electronically between businesses over the internet. It provides benefits for both buyers and suppliers such as reduced costs, increased market efficiency, and access to new customers and markets. There are different models for B2B e-commerce including online catalogs, exchanges, auctions, and intermediary-oriented marketplaces. Effective B2B strategies consider factors such as price determination methods, revenue sources, costs, control structures, and value-added offerings.
1. Some businesses engage in unethical practices like spamming to increase sales, as there are limited online laws and enforcement is done by users.
2. It is important for businesses to have ethical policies and protect customer privacy and security in order to build trust with online customers.
3. Laws aim to protect children's privacy and safety online by restricting data collection and requiring schools to use filtering software. Parents can also monitor children's internet use.
Baskin Project Report (Brand Analysis or Promotional Scheme)Abhishek Keshri
This document provides an overview of the FMCG (Fast Moving Consumer Goods) sector and discusses some best practices for warehouse management. It notes that accurate and efficient warehouse management is important for food companies due to factors like expiration dates. Key aspects of effective warehouse management include slotting tools to optimize product placement, barcoding for accurate picking and tracking, and cost savings through increased productivity. The document also provides background on the role and responsibilities of warehouse managers in overseeing receiving, handling, storing, and distributing inventory.
This document outlines an e-commerce website project created by a team of 7 computer science students. The project aims to allow anyone to sell products online and earn cash. It identifies problems with existing manual e-commerce systems like being time-consuming and lacking secure navigation and search options. The main goals of the project are to create a user-friendly site with expanded search capabilities, product information help, and full security. It will be developed using HTML5, CSS3, JavaScript, and PHP with tools like Adobe Photoshop and Dreamweaver.
This document provides an overview of e-commerce, including definitions, types of e-commerce (B2B, B2C, C2C, B2G, G2C, G2B), objectives, outcomes, and limitations. E-commerce is defined as purchasing, selling, and exchanging goods and services over computer networks and the internet. The main types are business-to-business, business-to-consumer, and consumer-to-consumer. The objectives of e-commerce include making online buying easy, providing reliability and security, and giving customers a 360-degree view of products. Potential outcomes are easier and faster access to information, lower costs and more global market access. The document also discusses
Amazon's logo represents selling everything from A to Z and the smile customers experience shopping on Amazon.com. Founded in 1994, Amazon is a global e-commerce leader with over 28,000 employees and a wide range of products. The company's mission is to be the most customer-centric company and build a place for people to find anything they want to buy online.
E-commerce or Electronic commerce, is the purchasing, selling and exchanging of goods and services over computer network. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business
E-retailing refers to the process of selling products or services online to consumers. It allows customers to shop anytime from anywhere with just a click of a button. The document outlines the key benefits of e-retailing for both buyers and sellers. It provides convenience for customers while allowing sellers to reach a wider market and operate 24/7 with lower transaction costs. Some successful e-retailers mentioned include Amazon, Dell, and Boots.com. The document also discusses best practices for e-retailing such as making the shopping experience easy and enjoyable for customers.
E-commerce refers to the buying and selling of goods and services online. The document provides a brief history of e-commerce beginning in 1979 and highlights some key events and companies in the development of e-commerce through the 1990s and 2000s. It then discusses different models of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it covers important aspects of running an e-commerce business like payment systems, logistics, legal issues, and customer types.
Bikroy.com is a Sweden-based classifieds website launched in 2012 that allows free posting of ads for items like cars, property, electronics, and jobs. It uses a database and PHP/MySQL to store and communicate ad information. Bikroy.com has grown through offering category browsing, optional signups, mobile and web access, Google AdSense banner ads, Android/iOS apps, job postings, and social media engagement. It currently ranks highly in Bangladesh and is worth an estimated $47 million with many daily users and page views, demonstrating its success in reaching the growth stage of its product lifecycle.
This document is a project report submitted by Divya Rajguru, a third year BCA student at Dezyne E'cole College in Ajmer, India on the topic of electronic commerce. It consists of an introduction and 8 chapters that discuss topics like the definition of e-commerce, the role of the world wide web, architectural frameworks for e-commerce, underlying technologies, network security, e-commerce companies, and a pictorial representation of the e-buying methodology. The student thanks their college and project guide for their assistance in completing this report.
This document defines e-commerce and discusses its major categories including business-to-consumer, business-to-business, consumer-to-consumer, and consumer-to-business. It also examines online shopping statistics in Canada from 2007-2009, different types of online shopping like auctions and retailers, and various payment methods such as credit cards and PayPal. Finally, it outlines pros and cons of online shopping for both consumers and businesses.
Amazon Presentation - Consumer Behavior Ana Barrera
Amazon began in 1994 as an online bookstore founded by Jeff Bezos with a vision of building a digital "superstore" with an exhaustive selection that customers would value. Since then, Amazon has expanded into many other product categories and grown tremendously, becoming the world's largest online retailer. It derives its strengths from its cost leadership strategy, brand recognition, and superior logistics network. However, it also faces weaknesses like losing focus as it diversifies and operates on thin margins. Opportunities for growth include expanding payment services, private labels, product selection, and global footprint, though threats include data privacy concerns, legal challenges, and local competitors.
E-commerce is an facility for each and every user buying and selling product through the internet. By using E-commerce we can manage everything in our time. Every person/user can handle different transaction like E-payment-billing, Mobile banking, Net banking-learning, E-insurance, etc. In india E-commerce technology is increased because of wide range of products and minimum price wide range of suppliers and customers internet. Electronic Commerce is enabling the customer to have an increasing say in what products are made, how products are made and how services are delivered. Through the E-commerce we can achieve greater economic efficiency (lower cost) and more rapid exchange (high speed, accelerated, or real-time interaction.This paper gives an overview of the future of ECommerce and discusses the scope,challenges,Types of E-commerce,Uses ,Advantages and disadvantages of E-Commerce. Also use of EDI.We also find out to help future growth of Indian e-commerce. This paper also represent evaluation of internet users. Ashwini Jagdale | Rupnawar Ashwini"Challenges of E-commerce " Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd2260.pdf http://www.ijtsrd.com/computer-science/other/2260/challenges-of-e-commerce-/ashwini-jagdale
A study of consumer satisfaction referring on Amazon Online ShoppingAmit Sarkar
This document summarizes a study on customer satisfaction with Amazon online shopping. The objectives are to understand customer satisfaction levels with Amazon, identify satisfaction factors, and evaluate what influences customer loyalty. It reviews literature on customer satisfaction in online shopping and profiles Amazon's business model, products, vision and marketplace roles. The scope is regular Amazon customers and factors impacting their satisfaction levels. Limitations include focusing only on Amazon customers and using questionnaires for data collection.
E-commerce refers to the buying and selling of goods or services using the internet and involves the transfer of money and data to complete transactions electronically. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-government (B2G). E-commerce provides advantages such as faster transactions, global reach, and lower costs. However, it also faces limitations including the inability to physically examine products and issues with internet access and security. Factors such as technology, laws and regulations, economics, and social/cultural trends influence e-commerce.
This document discusses supply chain management in e-commerce. It describes the key components of an e-commerce supply chain as demand planning, supply planning, and demand fulfillment. An effective e-commerce supply chain can increase revenues, decrease costs, improve customer satisfaction, and reduce inventory levels across the supply chain. Supply chain management involves coordinating all supply activities from suppliers to customers and includes upstream and downstream supply chain transactions.
E commerce advantages,disadvantages,E-r diag,process flowHarsh Panchal
E-commerce involves the buying and selling of goods and services over the internet. It provides several advantages over traditional commerce like lower costs, 24/7 access, and a larger customer base. Popular examples of e-commerce include business-to-business sites like Intel selling to Asus, business-to-consumer retailers like Flipkart in India, and consumer-to-consumer sites like eBay. While e-commerce provides many benefits, it also faces disadvantages such as security risks, inability to examine products physically, and delays in receiving goods.
Jeff Bezos founded Amazon in 1994 originally as an online bookstore called Cadabra. It was renamed Amazon after the largest river to represent its goal of building the largest online store. Amazon began as an online retailer but has since expanded into many other product categories and services. It aims to offer customers the largest selection available anywhere at any time through both its e-commerce platform and physical stores.
The document summarizes the history and growth of Amazon from its founding in 1994 as an online bookstore to becoming the largest online retailer. It discusses how Amazon expanded its product categories over 15 years and established international websites. The document also outlines Amazon's vision, marketing strategies, and focus on customer service and security that have contributed to its success.
E-commerce refers to the buying and selling of goods and services over the internet and other computer networks. It allows businesses to operate more efficiently by reaching wider markets and customers to shop conveniently without time or location constraints. Major types of e-commerce include business-to-business (B2B), consumer-to-business (C2B), consumer-to-consumer (C2C), and business-to-consumer (B2C). While e-commerce provides benefits like lower prices, more product choices, and 24/7 shopping, it also poses risks such as inability to physically examine products and potential data and identity theft.
Comparative Analysis Between Amazon.com & Rokomari.comReaz Uddin
Rokomari.com is an online bookstore in Bangladesh that allows customers to purchase books and have them delivered to their doorstep, making reading more accessible both within and outside of Dhaka. The website aims to revive the habit of reading in Bangladesh by making a wide selection of books available for convenient online shopping and delivery across the country. Customers can create an account, browse books by category, pay online or by cash on delivery, and return products within 7 days for a replacement or refund if not satisfied.
Baskin Project Report (Brand Analysis or Promotional Scheme)Abhishek Keshri
This document provides an overview of the FMCG (Fast Moving Consumer Goods) sector and discusses some best practices for warehouse management. It notes that accurate and efficient warehouse management is important for food companies due to factors like expiration dates. Key aspects of effective warehouse management include slotting tools to optimize product placement, barcoding for accurate picking and tracking, and cost savings through increased productivity. The document also provides background on the role and responsibilities of warehouse managers in overseeing receiving, handling, storing, and distributing inventory.
This document outlines an e-commerce website project created by a team of 7 computer science students. The project aims to allow anyone to sell products online and earn cash. It identifies problems with existing manual e-commerce systems like being time-consuming and lacking secure navigation and search options. The main goals of the project are to create a user-friendly site with expanded search capabilities, product information help, and full security. It will be developed using HTML5, CSS3, JavaScript, and PHP with tools like Adobe Photoshop and Dreamweaver.
This document provides an overview of e-commerce, including definitions, types of e-commerce (B2B, B2C, C2C, B2G, G2C, G2B), objectives, outcomes, and limitations. E-commerce is defined as purchasing, selling, and exchanging goods and services over computer networks and the internet. The main types are business-to-business, business-to-consumer, and consumer-to-consumer. The objectives of e-commerce include making online buying easy, providing reliability and security, and giving customers a 360-degree view of products. Potential outcomes are easier and faster access to information, lower costs and more global market access. The document also discusses
Amazon's logo represents selling everything from A to Z and the smile customers experience shopping on Amazon.com. Founded in 1994, Amazon is a global e-commerce leader with over 28,000 employees and a wide range of products. The company's mission is to be the most customer-centric company and build a place for people to find anything they want to buy online.
E-commerce or Electronic commerce, is the purchasing, selling and exchanging of goods and services over computer network. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business
E-retailing refers to the process of selling products or services online to consumers. It allows customers to shop anytime from anywhere with just a click of a button. The document outlines the key benefits of e-retailing for both buyers and sellers. It provides convenience for customers while allowing sellers to reach a wider market and operate 24/7 with lower transaction costs. Some successful e-retailers mentioned include Amazon, Dell, and Boots.com. The document also discusses best practices for e-retailing such as making the shopping experience easy and enjoyable for customers.
E-commerce refers to the buying and selling of goods and services online. The document provides a brief history of e-commerce beginning in 1979 and highlights some key events and companies in the development of e-commerce through the 1990s and 2000s. It then discusses different models of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it covers important aspects of running an e-commerce business like payment systems, logistics, legal issues, and customer types.
Bikroy.com is a Sweden-based classifieds website launched in 2012 that allows free posting of ads for items like cars, property, electronics, and jobs. It uses a database and PHP/MySQL to store and communicate ad information. Bikroy.com has grown through offering category browsing, optional signups, mobile and web access, Google AdSense banner ads, Android/iOS apps, job postings, and social media engagement. It currently ranks highly in Bangladesh and is worth an estimated $47 million with many daily users and page views, demonstrating its success in reaching the growth stage of its product lifecycle.
This document is a project report submitted by Divya Rajguru, a third year BCA student at Dezyne E'cole College in Ajmer, India on the topic of electronic commerce. It consists of an introduction and 8 chapters that discuss topics like the definition of e-commerce, the role of the world wide web, architectural frameworks for e-commerce, underlying technologies, network security, e-commerce companies, and a pictorial representation of the e-buying methodology. The student thanks their college and project guide for their assistance in completing this report.
This document defines e-commerce and discusses its major categories including business-to-consumer, business-to-business, consumer-to-consumer, and consumer-to-business. It also examines online shopping statistics in Canada from 2007-2009, different types of online shopping like auctions and retailers, and various payment methods such as credit cards and PayPal. Finally, it outlines pros and cons of online shopping for both consumers and businesses.
Amazon Presentation - Consumer Behavior Ana Barrera
Amazon began in 1994 as an online bookstore founded by Jeff Bezos with a vision of building a digital "superstore" with an exhaustive selection that customers would value. Since then, Amazon has expanded into many other product categories and grown tremendously, becoming the world's largest online retailer. It derives its strengths from its cost leadership strategy, brand recognition, and superior logistics network. However, it also faces weaknesses like losing focus as it diversifies and operates on thin margins. Opportunities for growth include expanding payment services, private labels, product selection, and global footprint, though threats include data privacy concerns, legal challenges, and local competitors.
E-commerce is an facility for each and every user buying and selling product through the internet. By using E-commerce we can manage everything in our time. Every person/user can handle different transaction like E-payment-billing, Mobile banking, Net banking-learning, E-insurance, etc. In india E-commerce technology is increased because of wide range of products and minimum price wide range of suppliers and customers internet. Electronic Commerce is enabling the customer to have an increasing say in what products are made, how products are made and how services are delivered. Through the E-commerce we can achieve greater economic efficiency (lower cost) and more rapid exchange (high speed, accelerated, or real-time interaction.This paper gives an overview of the future of ECommerce and discusses the scope,challenges,Types of E-commerce,Uses ,Advantages and disadvantages of E-Commerce. Also use of EDI.We also find out to help future growth of Indian e-commerce. This paper also represent evaluation of internet users. Ashwini Jagdale | Rupnawar Ashwini"Challenges of E-commerce " Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd2260.pdf http://www.ijtsrd.com/computer-science/other/2260/challenges-of-e-commerce-/ashwini-jagdale
A study of consumer satisfaction referring on Amazon Online ShoppingAmit Sarkar
This document summarizes a study on customer satisfaction with Amazon online shopping. The objectives are to understand customer satisfaction levels with Amazon, identify satisfaction factors, and evaluate what influences customer loyalty. It reviews literature on customer satisfaction in online shopping and profiles Amazon's business model, products, vision and marketplace roles. The scope is regular Amazon customers and factors impacting their satisfaction levels. Limitations include focusing only on Amazon customers and using questionnaires for data collection.
E-commerce refers to the buying and selling of goods or services using the internet and involves the transfer of money and data to complete transactions electronically. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-government (B2G). E-commerce provides advantages such as faster transactions, global reach, and lower costs. However, it also faces limitations including the inability to physically examine products and issues with internet access and security. Factors such as technology, laws and regulations, economics, and social/cultural trends influence e-commerce.
This document discusses supply chain management in e-commerce. It describes the key components of an e-commerce supply chain as demand planning, supply planning, and demand fulfillment. An effective e-commerce supply chain can increase revenues, decrease costs, improve customer satisfaction, and reduce inventory levels across the supply chain. Supply chain management involves coordinating all supply activities from suppliers to customers and includes upstream and downstream supply chain transactions.
E commerce advantages,disadvantages,E-r diag,process flowHarsh Panchal
E-commerce involves the buying and selling of goods and services over the internet. It provides several advantages over traditional commerce like lower costs, 24/7 access, and a larger customer base. Popular examples of e-commerce include business-to-business sites like Intel selling to Asus, business-to-consumer retailers like Flipkart in India, and consumer-to-consumer sites like eBay. While e-commerce provides many benefits, it also faces disadvantages such as security risks, inability to examine products physically, and delays in receiving goods.
Jeff Bezos founded Amazon in 1994 originally as an online bookstore called Cadabra. It was renamed Amazon after the largest river to represent its goal of building the largest online store. Amazon began as an online retailer but has since expanded into many other product categories and services. It aims to offer customers the largest selection available anywhere at any time through both its e-commerce platform and physical stores.
The document summarizes the history and growth of Amazon from its founding in 1994 as an online bookstore to becoming the largest online retailer. It discusses how Amazon expanded its product categories over 15 years and established international websites. The document also outlines Amazon's vision, marketing strategies, and focus on customer service and security that have contributed to its success.
E-commerce refers to the buying and selling of goods and services over the internet and other computer networks. It allows businesses to operate more efficiently by reaching wider markets and customers to shop conveniently without time or location constraints. Major types of e-commerce include business-to-business (B2B), consumer-to-business (C2B), consumer-to-consumer (C2C), and business-to-consumer (B2C). While e-commerce provides benefits like lower prices, more product choices, and 24/7 shopping, it also poses risks such as inability to physically examine products and potential data and identity theft.
Comparative Analysis Between Amazon.com & Rokomari.comReaz Uddin
Rokomari.com is an online bookstore in Bangladesh that allows customers to purchase books and have them delivered to their doorstep, making reading more accessible both within and outside of Dhaka. The website aims to revive the habit of reading in Bangladesh by making a wide selection of books available for convenient online shopping and delivery across the country. Customers can create an account, browse books by category, pay online or by cash on delivery, and return products within 7 days for a replacement or refund if not satisfied.
This presentation summarizes research on consumer attitudes towards online shopping in Bangladesh. It finds that occasional buyers are the most common user type. Cellbazaar is the most popular website due to its depth of information. Bikroy provides the most accurate product representations. Recommendations include adding video product demonstrations, customer ratings, related product suggestions, and reducing unnecessary advertisements. Overall, online shopping is growing in popularity in Bangladesh and could contribute significantly to the country's economic development.
Rocket Internet is a large venture capital firm and startup incubator that identifies successful internet businesses and replicates them in emerging markets. In Pakistan, Rocket Internet operates Daraz.pk, an online retailer that sells over 9,500 products from more than 300 brands. Daraz focuses on fashion items like clothing, footwear, and accessories. It has grown rapidly since its founding in 2012 and now employs 51-200 people.
The document discusses e-business strategy and how it differs from traditional business strategy. It provides models for developing an e-business strategy, including analyzing the strategic situation, defining objectives, evaluating options, and implementing strategies. Examples are given of companies developing new online products and services. The key is integrating e-business strategy with existing business and IT strategies to pursue opportunities and stay competitive in a changing business environment.
Kaymu is an online marketplace founded in 2013 that operates in Africa, Europe, and Asia. It allows buyers and sellers to trade new and used fashion items, phones, jewelry, and appliances. After launching in Nigeria and Pakistan in 2013 with seed funding from Rocket Internet, Kaymu has expanded to over 30 countries. It targets youth with fashion products like jeans, watches, and clothing. Kaymu aims to increase brand awareness, market share, and beat competitors through its online platform for buyers and sellers.
Chapter 10 Organizational Structure And Design Ppt10D
The document discusses organizational structure and design. It defines key terms like departmentalization, chain of command, span of control, and centralization. It also contrasts traditional mechanistic structures with organic structures and explains how contingency factors like strategy, size, and environment influence structure. Common structures discussed include functional, divisional, team, matrix, and virtual organizations.
Some key benefits of iSIVA include faster and more accurate order entry, increased cash control, reduced employee training needs, and lower system ownership costs. iSIVA uses next generation internet technologies to simplify support of remote sites. It features a graphical user interface, flexible menu layout, real-time kitchen processing, and timed hold and fire capabilities. Additional features include streamlined tendering, table service functions, optional wireless capabilities, on-site menu management, up-to-the-minute manager reports, and centralized enterprise application management.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
This document provides an overview of consumer-to-consumer (C2C) e-commerce business in Bangladesh. It discusses the C2C business model where consumers can sell directly to other consumers online without middlemen. Some key C2C platforms in Bangladesh are mentioned, including Bikroy.com, Cellbazaar.com, and Clickbd.com. Both advantages like economic growth and free advertising, and disadvantages like limited product information and personal risks are outlined. The conclusion states that C2C e-commerce is growing and allowing unique products to be sold, giving customers a sense of community on social media platforms. Recommendations to improve the industry are provided.
Brand Hook is a Bangladeshi e-commerce platform that sells authentic lifestyle products from international brands. It was founded by a CEO who had a bad experience buying duplicate products online. Brand Hook aims to provide customers with genuine products and good service. It works directly with authorized brand distributors and focuses on building trust. The company has different departments for operations, programming, design, logistics, customer service and more. It uses a business model of partnering with vendors and distributors to source authentic products and uses marketing to reach customers. A SWOT analysis found strengths in authentic products but weaknesses in niche focus, while opportunities exist in the growing e-commerce sector.
This presentation is all about e-commerce business and its advancements. Types of e-commerce business models and why e-commerce is needed and its pros and cons.
This document provides a summary and analysis of various online B2B marketplaces. It analyzes top marketplaces including Alibaba, Indiamart, Tradeindia, and EC21. For each marketplace, it describes the company, products offered, services provided, and customer feedback. Overall, the document finds that online B2B marketplaces provide a valuable platform for buyers and sellers to connect globally and conduct business in a convenient, efficient manner.
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2. A Report
On
An E-commerce
Business Organization of Bangladesh
Bikroy.com
Course Title: E-commerce
Course code: CCB-224
Submitted To:
Sayma Sharmen
Lecturer
Department of Business Administration
Submitted By:
Group: AmistAd
Roll: 9, 19, 22 & 37
Batch: 48th
/B (Day)
Semester: 5th
Department of Business Administration
Dhaka International University
ii
3. Date of Submission: 27th
November, 2016
MEMBERS OF GROUP: AmistAd
SL. NAME ROLL
1. Sweety Akter 09
2. Umme Kulsum Kusum 19
3. Md Mahfuz Hasan 22
4. Jannatul Naima 37
Batch: 48th/B (Day)
Department of Business Administration
Dhaka International University
iii
4. LETTER OF TRANSMITTAL
27/11/2016
To,
Sayma Sharmen
Lecturer
Department of Business Administration
Dhaka International University
Subject: Submission of report on “Bikroy.com”
Dear Sir,
It is an immense pleasure for us to submit you the report titled “An E-commerce Business
Organization in Bangladesh: Bikroy.com”. We have tried our level best to fulfill all
requirements of this report and tried to follow your instructions while preparing this report.
We earnestly thank you for your guidance during the preparation of this assignment. Any sort
of suggestion regarding the report will be greatly acknowledged.
It would be a profound pleasure for us if the report can serve its purpose. We would be
available in any time to explain you any queries if feel necessary.
Thanking You
Sincerely Yours
Md. Mahfuz Hasan
On Behalf of the Group: AmistAd
iv
5. EXECUTIVE SUMMARY
The buying and selling of products and services by businesses and consumers through an
electronic medium, without using any paper documents. E-commerce is widely considered
the buying and selling of products over the internet, but any transaction that is completed
solely through electronic measures can be considered e-commerce.
E-commerce activity is more recent, and usually requires a business to play the middleman
companies like Bikroy.com. The way it works is companies that have products to sell list
them through a third-party site. Consumers looking to purchase products visit the site and
search the available products. The consumer purchases the product and the seller is
responsible for delivering the product. The business that plays the middleman usually
requires a transaction fee from either the seller or buyer.
The total report contains the details about Bikroy.com. It includes the history, vision, mission,
functions of this company. Strategies regarding marketing, financing, human resource
management and branding are executed here. The factors that are used to be succeeded, the
IT purposes and the product categories are enlisted also. The report also contains the SWOT
analysis, findings and recommendations for Bikroy.com.
v
6. Table of Contents
TABLE OF CONTENTS.......................................................................................................................VI
INTRODUCTION: ........................................................................................................................................1
1. HISTORY OF BIKROY.COM:........................................................................................................................1
2. MISSION OF BIKROY.COM:.......................................................................................................................1
3. VISION OF BIKROY.COM:..........................................................................................................................2
4. FUNCTIONS OF BIKROY.COM:....................................................................................................................2
5. MARKETING STRATEGY OF BIKROY.COM:.....................................................................................................2
6. BRANDING STRATEGY OF BIKROY.COM:.......................................................................................................3
7. HUMAN RESOURCE MANAGEMENT STRATEGY OF BIKROY.COM:......................................................................4
8. FINANCIAL STRATEGY OF BIKROY.COM:.......................................................................................................4
9. SUCCESS FACTORS OF BIKROY.COM:...........................................................................................................5
10. FUNCTIONS OF INFORMATION TECHNOLOGY OF BIKROY.COM:......................................................................6
11. PRODUCTS OF BIKROY.COM:...................................................................................................................7
12. SWOT ANALYSIS ON BIKROY.COM:........................................................................................................10
13. FINDINGS FROM BIKROY.COM:..............................................................................................................11
14. RECOMMENDATIONS FOR BIKROY.COM:.................................................................................................12
CONCLUSION:..........................................................................................................................................13
REFERENCES:...........................................................................................................................................15
vi
7. Introduction:
Internet usage in Bangladesh is growing at a rapid pace. Recent report says that there are
three crore people in Bangladesh have already access to internet communication while two
crore more will soon enjoy the facility. It leads to significant changes in the way we go about
our daily lives. As a result of it, the e-commerce website is being popular day by day for
some convenient features to buy and sell through internet. E-commerce sites in Bangladesh
are trying to do every possible thing to win trust of customers. Because of low overhead costs
many e-commerce websites offer great deals on products that may not be found in normal
market place. Bikroy.com comes into the market with the aim of providing a
credible platform for online buyers and sellers to interact. The website provides a simple,
safe and fast buying and selling experience for the users that is completely free.
1. History of Bikroy.com:
Bikroy.com was launched in 2012 and has sections dedicated to private and business
advertisements for cars and vehicles, property, electronics, home appliances and personal
items, sport and hobby items, and jobs, among others. Classified advertisements are currently
placed on Bikroy.com free of charge and remain on the site for a period of 60 days.
Bikroy.com is available in English and Bengali. Bikroy.com, the largest
advertisements website, now ranks next to Facebook and Google in Bangladesh. Biroy.com
has earned name and recognition distinguishes itself from classified advertising websites.
Bikroy.com allows a buyer to connect with thousands of sellers and vice versa, allowing
transparent pricing. In a traditional store, the buyer and seller are limited by the necessity to
be physically present at the store. Through Bikroy.com, a seller can easily reach many more
buyers around the country quickly and efficiently. Furthermore, highly skilled customer
service and fraud prevention teams are superior in this company. Bikroy.com is and always
has been a portrayed as a Bangladeshi website. The majority of the sites’ users are
Bangladeshis, and since the website does not sell goods on its own, it means that
Bangladeshis sell to other Bangladeshis.
2. Mission of Bikroy.com:
1
8. Mission of Bikroy.com is to build leading online marketplaces in Bangladesh while creating
sustainable value for the community. In this regard, Bikroy.com is an online classified site
which has given customers access to second hand goods as well as setting up a transparent
marketplace for them where market prices are dependent on supply and demand of goods,
rather than artificial price fixing. Bikroy.com began its operations 4 years ago, and very
quickly became the largest online marketplace in Bangladesh.
3. Vision of Bikroy.com:
In the near future Bikroy.con will expand its value added services for its customers and
business partners, and allow them to buy and sell goods more easily. In this regard,
Bikroy.com has already launched ‘Bikroy Delivers’ within Dhaka, which allows their sellers
to deliver their goods directly to the buyer through them, and thus increases the level of
security for both parties.
4. Functions of Bikroy.com:
Bikroy.com is a website where anyone can buy and sell almost everything. The best deals are
often done with people who live in same city or same street. That’s why on Bikroy.com, it's
easy to buy and sell locally. Everyone who wants to buy and sell have to select region. It
takes less than 2 minutes to post an ad on Bikroy.com. One can sign up for a free account and
post ads easily every time. Bikroy.com has the widest selection of popular second hand items
all over Bangladesh, which makes it easy to find exactly what are looking for. So if anyone
looking for a car, mobile phone, house, computer or maybe a pet, he/she will find the best
deal on Bikroy.com. Bikroy.com does not specialize in any specific category. Here one can
buy and sell items in more than 50 different categories. It also carefully reviews all ads that
are being published, to make sure the quality is up to the standards.
5. Marketing strategy of Bikroy.com:
Bikroy.com has been doing well in their marketing strategies by which they are targeting the
final consumers and reach them as soon as possible. The integrated marketing planning is one
of the most vital tools for Bikroy.com. Here the marketers use different promotional tools like
the following:
2
9. TV advertising: Bikroy.com for being the largest online business in terms of selling
has using the concept of TV advertising from the very beginning of its journey. TV
ads has become on the most important and vital way of communicating with the
different guys from different sectors. It has potential market in Bangladesh and that’s
why it’s still working better.
Billboard: Bikroy.com uses the painted billboard on that it can easily have to public
access to share what actually this company is doing. It’s a huge opportunity for them
to make them different in the market through the strategy of billboard selection.
Facebook: Now a day’s not only personal branding but also for organizational
perspective Facebook has been using worldwide. For this reason bikroy.com also uses
Facebook to reach its target customers as its online selling website where everyone
can get all sorts of services like selling and purchasing anything. Bikroy.com took
Facebook as a potential source of sharing information and captures the market of the
young generation.
Radio ads: In our country almost 73% mobile phone has radio accessibility and 34%
use the utility of Radio. So bikroy.com uses the Radio ads strategy to reach the
customers because it’s another easiest way to reach the customers.
YouTube: Most of consumers in our country are using YouTube for their different
purposes and bikroy.com is getting the real test from its marketing strategy.
Search Engine Marketing: Search engine marketing is a from internet marketing
that involves the promotion of website by increasing their visibility in search engine
results pages through optimization and advertising. So whenever consumers are trying
to see the website it’s become easy for them to find out website and know the
offerings of the Bikroy.com for their clients.
Mobile Marketing Advertising: Bikroy.com has been using this marketing strategy
to capture the market and information their offerings to the mass people. Those who
have internet access and who is willing to buy something is the target customer of
Bikroy.com
Networking: An extremely important way to promote your website is through
networking. Bikroy.com has been trying to build strong network among the country
and create good image in the market.
6. Branding strategy of Bikroy.com:
3
10. Customers have lots of variety so the organization should connect them emotionally and
build long term relationship with them. The Bikroy.com should involve their customer
emotionally loyal so that it helps them to build sustainable relationship. Having a strong and
established brand in the market, determine the strong position o the product or service in the
market. If any organization can establish them as a brand in the market their success is must.
None can defeat themselves from being successful because people have soft corner towards
the branded products or services. Ultimately we can say that it determine the success of the
business.
The strength of the company brand is the indicator of the company market share because
brand helps to increase the market share of the organization. So every branded organization
evaluates their brand performance in order to know the company performance. Measuring the
brand is determine the way how close the brand of its customers. It also helps to increase the
selling of products or services within shortest possible time. Ultimately we can say that brand
has unique value towards the market growth, market share and profit or revenue earning of
the organization.
To promote Bikroy.com many event activities have been planned, including, but not limited
to their recently-ended Deem Parbe Na Charity Drive with the JAAGO Foundation, their
Qurbani Cow Haat activity, and university outreach programs. The initial aim of this
company was to be the only classifieds site of any note in Bangladesh. Given that it came in
as the number two player and is now the largest online marketplace in Bangladesh.
7. Human Resource Management strategy of Bikroy.com:
Human Resource Management (HRM) is the term used to describe formal systems devised
for the management of people within an organization. The responsibilities of human resource
manager of Bikroy.com fall into some major areas like staffing, employee compensation and
benefits, defining work, hiring, performance management, organization development, safety,
wellness, employee motivation, communication, administration, and training.
8. Financial strategy of Bikroy.com:
Financial implication will be transparent for doing good e-commerce business. For easing the
selling, buying, transaction e-commerce is created. But e-commerce business is not that much
4
11. easy as it seems. E-commerce business will be profitable if an organization get too much
customers.
Bikroy.com is 100% committed to making sure that the experience on this site is as safe as
possible. Here one can find advice on how to stay safe while trading on Bikroy.com. This site
is saying to meet the seller in person, check the item and make sure that satisfied with it
before make a payment. Buyers don't make any payments before receiving an item. Sellers
don't send an item before receiving payment. This site is also requesting to avoid anything
that appears too good to be true, such as unrealistically low prices and promises of quick
money.
Financial information includes bank account details, eBay/PayPal info, and any other
information that could be misused should not be provided. Bikroy.com does not offer any
form of payment scheme or protection. This site will be pleased if anyone makes report any
emails claiming to offer such services. Avoid using online payment services unless being
100% sure about genuine and avoid anyone that asks for extra fees to buy or sell an item or
service. Bikroy.com never requests payments for its basic services, and doesn't allow items
that are not located in Bangladesh, so import and brokerage fees should never be required.
9. Success factors of Bikroy.com:
Now Bikroy.com is one of the top and successful online businesses in Bangladesh which has
already made them as a world class brand in the market. There have been some variables
which helps Bikroy.com to being one of the market leaders in this sector. Gradually it has
introduced new ways to buy and sell products through online as has become popular for its
ease use and access. It has implemented concentrated, differentiated as well as mass
marketing strategy to reach the target market. Several factors have a role in the success of
Bikroy.com. These may include:
• Bikroy.com is providing value to customers. Bikroy.com can achieve this by offering
a product or product-line that attracts potential customers at a competitive price.
• This site is providing service and performance by offering a responsive, user-friendly
purchasing experience.
• Bikroy.com has an attractive website and a blog. The tasteful use of color, graphics,
animation, photographs, fonts are the basic factors to attract the users.
5
12. • It is providing reliability and security including parallel servers, hardware
redundancy, fail-safe technology, information encryption, and firewalls.
• The site is letting customers help themselves. Provision of a self-serve site, easy to
use without assistance, can help in this respect.
• Helping customers do their job of consuming through constructing a commercially
sound business model.
• Setting up an organization of sufficient alertness and agility to respond quickly to any
changes in the economic, social and physical environment.
• The site is using the most modern and updated technology.
• Bikroy.com success grows as build a solid reputation and establishes credibility by a
secure website, which includes clear symbols of security commitments.
• Bikroy.com has good customer support team who knows how to tackle the real-time
customer issues on round-the-clock basis as customers can use the site at any time of
the day.
10. Functions of Information Technology of Bikroy.com:
Information technology (IT) has become a vital and integral part of every business plan.
From multi-national corporations who maintain mainframe systems and databases to small
businesses that own a single computer, IT plays a role. The reasons for the omnipresent use
of computer technology in business can best be determined by looking at how it is being used
across the business world.
Website is the hub of the business of Bikroy.com. IT makes sure that it is an attractive and
effective website that conveys a sense of confidence. To ensure the website accomplishment
of Bikroy.com in this purpose, this company needs help from information technology
professionals to build, maintain and update it.
Bikroy.com is using IT to improve the way they design and manage customer relationships
that capture every interaction a company has with a customer. If a customer calls a call center
with an issue, the customer support representative will be able to see what the customer has
purchased, view shipping information, call up the training manual for that item and
6
13. effectively respond to the issue. The entire interaction is stored and managed by IT section of
Bikroy.com.
Bikroy.com stores digital versions of documents on servers and storage devices. These
documents become instantly available to everyone in the company, regardless of their
geographical location. It is possible to store and maintain a tremendous amount of historical
data economically with the help of IT.
11. Products of Bikroy.com:
The products of Bikroy.com are categorized according to the following items:
Electronics: Find great deals for used electronics in Bangladesh including mobile phones,
computers, Laptops, TVs, home theatres and much more. The below electronics items are
sold in this site:
Mobile Phones
TV & video
Cameras & Camcorders
Mobile phones Accessories
Audio & Mp3
Video Games & consoles
Other Electronics
Personal Items: Buy & sell clothing garments, shoes and other personal items including
handbags, perfumes, children’s toys and handmade items in Bangladesh. These are:
Clothes, Footwear & accessories
Health & Beauty
Other Personal Items
Handcraft
7
14. Education: Buy & sell books and magazines, find tuition, classes and other educational
resources in Bangladesh.
Tuition
Other Education
Books
Home appliances: Buy & sell new used home appliances including furniture, Kitchen,
garden products and other household items in Bangladesh.
Furniture
White Goods & Kitchenware
Home & garden
Other Home appliances
Pets and animals: The items in this category are:
Pets
Accessories
Farm animals
Other pets &anima
Property: View listings for property in Bangladesh. Find the cheapest rates for apartments,
commercial and residential properties, as well as for land and plots.
Apartments & Flats
Plots & Land
Commercial Property
Rooms
House
Garages
8
15. Jobs & services: Post and apply for jobs and career opportunities in Bangladesh. Search for
job vacancies.
Services
Job openings
Food and agriculture: Find food & edible products, including fresh fruits and vegetables,
meats, fish, seafood, seeds, plants, and other products in Bangladesh.
Other food & agriculture
Crops seeds & Plants
Fish
Vegetables
Fruit
Meat
Leisure, sport & Hobby: Buy and sell used musical instruments, sports gear and
accessories, art and collectibles, movie, music and more.
Music instruments
Sports Equipment
Art & collectibles
Movies, music & literature
Tickets
Other leisure, Sports & Hobby
New and used care and vehicles: The car and vehicles items are:
Motorbikes & scooters
Cars
Three wheelers & Cycles
9
16. Parts & Accessories
Truck, Bus & Heavy-Duty
Boats & Water Transport
12. SWOT analysis on Bikroy.com:
A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses,
opportunities and threats involved in a project or in a business venture. A SWOT analysis can
be carried out for a product, place, industry or person. It involves specifying the objective of
the business venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieve that objective. Here we are going to analyze the SWOT
analysis of Bikroy.com.
Strength:
C2C business model.
Revenue model is advertisement.
Target audiences are all Bangladesh’s population.
Hand to hand payment system during receive the product.
More than Thirty different categories product.
Easy to use the site
No need registration to upload ads.
Hide personal information to post ads.
Support both of English and Bengali language.
Support social network.
Weakness:
No value propositions as most of the products are old.
C2C causes consumer generated business model.
Lack of B2B, B2C business model.
No multiple revenue models like sales of goods, transaction fees, subscription
fees, and affiliate.
No online payment system.
Shipping policy is up to consumers
10
17. Customers cannot see the products different dimension, no shopping card
options.
Currency support is only BDT/Taka.
No support for global reach.
No competitive advantages as consumer generated.
Lack of market opportunity as not included multiple business models.
Opportunities:
Has option to turn multiple business model
Has option to eliminate market middlemen.
Can create employment.
Audiences may gather IT knowledge.
Option to run secure online payment system that helps one step to run E-
banking.
M-commerce that may cover all target audience.
Marketing that may bring first mover facility.
Threats:
Market strategy may fail because user generated.
Products are old that’s may be user reduce.
Risk of hand to hand transaction because of dishonest user.
Shipping policy time consuming. So consumer may move to better one.
Firm profit may fail down because of limited revenue model.
13. Findings from Bikroy.com:
After analyzing about Bikroy.com we can understand that most of the consumers of
Bikroy.com are young male and female. The elder people go there but the ratio of the
consumers are youth. The young generation like school going children, college and
university students are more there. Most of the respondents were young and middle income
group through there were little income group people too.
11
18. Most of the consumers were there because they are loyal and they got better service from
Bikroy.com. Majority of the consumers came here for online marketing which maybe
occurred by recommendation receives from friends or family. The growth of internet
penetration in Bangladesh has the potential to disrupt the way we have seen internet
traditionally. Some of the consumer get message from Facebook, Twitter, LinkedIn, My-
space, social networking sits and some got message from outdoor networking sites like TV
advertising, Magazine and others sources.
Here the Bikroy.com use concentrated marketing strategy to reach its target customers and
most importantly they did it successfully. Most of the times they were successful because
they tried to reach the middle class consumers and that’s why their marketing strategy were
concentrated for the middle and upper middle class people. The findings also highlighted few
problems that Bikroy.com may be facing, like:
High price and High competition: Some of the respondents find Bikroy.com price
to be high that’s why sometimes the transaction become less though Bikroy.com has
nothing in this regard. The bikroy.com has no control over price that’s why
sometimes it’s become irritating for the consumers whenever some charges high price
Fewer support centers: As Bikroy.com is mainly online business firm, they needed
some practical support from outlets where they can get more information about it. For
many customers they are not easily accessible that’s why some guys can’t really
believe in online selling.
Online ads: The market is growing day by day the consumer becoming dependent
online for its outstanding effect on daily lives. The online advertising is not adequate
enough for capturing the whole market.
Other problems: There are some other information in the form of Weaknesses and
Threats.
14. Recommendations for Bikroy.com:
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19. The recommendations for Bikroy.com are as given below:
Provide value for the products offered: If a perception is created that Bikroy.com is
offering its customers with the products with better quality and assurance it will not
being offered by others; than Bikroy.com will be able to differentiate themselves from
their competitors in order to still keep premium pricing for their products. This will
add more and more value to the consumers and they will become loyal consumers to
the Bikroy.com.
Conduct more aggressive promotion: Increasing promotional programs never
proves to be damaging for any firm but only proves to be beneficial, it not only helps
to attract potential customer, but also new customers boosting customer traffic and
sales. Also they should start focusing on advertising all products not only new
products in order to meet the sales target for all products.
Make maximum innovations: Bikroy.com should bring innovation in every sector of
its business otherwise the competitors will grab the opportunity to being better in the
market. Therefore it has become very important to keep making constant innovations
in design features and specifications in order to differentiate your product from
competitive brands and to be able to dominate the market. So, maximum innovation
will lead the firm to be one of the leading organizations in the market.
Open more Bikroy.com outlets in different areas: Since Bikroy.com relies on
online direct and retail distribution methods, it’s important for them to expand its
direct reach through its own stores and retail stores by locating stores in a more
reachable district, like residential areas so that people can have an easy access to the
service point. It will create more brand loyalty of the product and they will try to have
more service from the product. It will contribute to their bottom line and increase
brand knowledge among the consumers.
Conclusion:
Though being a under developed country, selected segments of the Bangladeshi business
community has embraced technology with reasonable success. Personal computers and the
Internet are also emerging as day-to-day business tools. These positive indicators are favoring
the prospects of e-commerce in Bangladesh. It’s hard to change people’s behavior in regards
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20. to transacting online especially in Bangladesh, where people are not used to technology and
the internet. However, in the past year or so, the response for the public has been
overwhelming, as millions new internet users have joined our ranks. In spite of various
barriers Bikroy.com is established in Bangladesh. Bikroy.com is extremely happy with the
market trend, and can only see it continuing.
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