1. Some businesses engage in unethical practices like spamming to increase sales, as there are limited online laws and enforcement is done by users. 2. It is important for businesses to have ethical policies and protect customer privacy and security in order to build trust with online customers. 3. Laws aim to protect children's privacy and safety online by restricting data collection and requiring schools to use filtering software. Parents can also monitor children's internet use.

1. ETHICS IN E-COMMERCE AND INFORMATION TECHNOLOGY

3. Ethics in Web Business Policies Some businesses send spamming messages to people’s inboxes to see who it can get to purchase their product or service. The web is controlled by a community of web surfers. There are limited amounts of laws online so enforcement is done by a community of people that use the internet.

4. Ethics in Web Business Policies Continued The government has some programs to monitor how online businesses are doing e-commerce, a quote on this topic that is interesting is “The programs are as effective as an umbrella in a cat 5 hurricane.” Harder to gain trust on line because you don’t know the people and they don’t know you.

5. Ethics in Web Business Policies Continued Ethics is important if you want people to trust you and to do business with you. steps you can use to gain customers trust. These are: Post Your Business Policies Honor Your Policies Protect Your Buyer’s Privacy and Security Data Mining - They discuss how businesses get customers personal information to better understand the customer’s needs and so forth. They go on to discuss that this is legal, but is it ethical..

6. Unethical policies used by some online business Continued Spam – Email that is sent to thousands of random email addresses for a purpose. Some business will send their ads to people’s emails to gain new customers and increase sales. Typo squatting - Purchasing a domain name that is a variation on a popular domain name with the expectation that the site will get traffic off of the original sight because of a user's misspelling of the name. For example, registering the domain names webapedia.com or yahooo.com in the hopes that someone making a typo will get to that site unexpectedly.

7. Bait and Switch – When a company has a ad that most of the time sounds to good to be true, to get people on their site and then once they are on the site the customer finds out what the ad said isn’t entirely true or misleading. Example: Ad claims $10 laptop (while supplies last) there was one a while ago that was 10 years old, but that ad wasn’t lying, but it was misleading and it got the customer onto their site. Adware - A form of spyware that collects information about the user in order to display advertisements in the Web browser based on the information it collects from the user's browsing patterns.

8. Communicating With Children Benefits of the internet for children Educational tool Meeting others with similar interests Entertainment

9. Communicating With Children Governmental Laws Continued 1998 Children’s Online Privacy Protection Act (COPPA) – restrictions of data collection from children from electronic commerce sites aimed toward children. does not regulate content 2001 Children’s Internet Protection Act (CIPA) – requires schools that receive federal funds to install filtering software

10. Communicating With Children Marketing to Children Continued Some sites ask children to fill out surveys asking about preferences, buying behaviors, other members of their family and personal information. They may offer free items for intisement as well Children may feel inferior to classmates if they do not have the new items being marketed to them Advertisers hire psychologists to help their marketing campaigns aim better at children more effectively

11. Communicating With Children How Parent can Protect Their Children monitor and limit their children’s access to the internet keep themselves informed on internet safety software that can protect children teach their children the dangers of the internet and how someone may target them teach children what to do if they think they are being targeted prime example = chat rooms and who is appropriate to talk to, what to disclose

12. Legal and Privacy Issues

13. Legal Issues: Privacy on the Internet Right to Privacy Individual privacy vs. meeting consumer needs Financial Services Modernization Act of 1999 establishes a set of regulations concerning the mgmt of consumer info Network Advertising Initiative (NAI) July 1999 NAI represents 90% of Web advertisers Established to determine the proper protocols for managing a Web user’s personal info on the Internet Deitel, et al., 2001

14. Legal Issues: Privacy on the Internet Cookies “… bits of info collected and stored by a Web browser when a person navigates the Web.” Online Profiling “… aggregating data about customers by tracking their clickstream.” Allen, et al., 2001

15. Marketing Internet marketing research Internet allows for a relaxed and anonymous setting to hold focus-group discussions and distribute questionnaires Can learn about the demographics of Internet and WWW users in order to target marketing campaigns more effectively Can segment market into groups that have similar characteristics and interests

16. Marketing E-mail Marketing Inexpensive and effective way to target potential customers Opt-in email – sent only to people who have expressed their consent to receiving commercial messages before the first message was sent to them Promotions Can attract visitors to sites and influence purchasing Can be used to increase brand loyalty through reward programs Frequent-flyer miles, point-based rewards, discounts, sweepstakes, free trials, free shipping and coupons

17. Marketing E-business Advertising Traditional channels such as TV, movies, newspapers and magazines Online advertising Banner advertising Webcasting – using streaming media to broadcast an event over the Web Public relations Chat sessions, bulletin board on Web site, etc.

19. Copyrights Established in the U.S. Constitution Article I, section 8, clause 8 Grants creators of original works the right to Distribute Display Perform Reproduce work Prepare derivative works based upon the work Author may grant exclusive right to others

20. Copyrights (continued) Types of work that can be copyrighted Architecture Art Audiovisual works Choreography Drama Graphics Literature Motion pictures

21. Copyrights (continued) Types of work that can be copyrighted Music Pantomimes Pictures Sculptures Sound recordings Other intellectual works As described in Title 17 of U.S. Code

22. Copyrights (continued) Work must fall within one of the preceding categories Must be original Evaluating originality can cause problems Fair use doctrine Factors to consider when evaluating the use of copyrighted material

23. Patents Grant of property rights to inventors Issued by the U.S. Patent and Trademark Office (USPTO) Permits an owner to exclude the public from making, using, or selling the protected invention Allows legal action against violators Prevents independent creation Extends only to the United States and its territories and possessions

24. Plagiarism Theft and passing off of someone’s ideas or words as one’s own Many students Do not understand what constitutes plagiarism Believe that all electronic content is in the public domain Plagiarism detection systems Check submitted material against databases of electronic content

25. Plagiarism (continued) Steps to combat student plagiarism Help students understand what constitutes plagiarism Show students how to document Web pages Schedule major writing assignments in portions Tell students that you know about Internet paper mills Educate students about plagiarism detection services

26. Cybersquatting Trademark is anything that enables a consumer to differentiate one company’s products from another’s May be Logo Package design Phrase Sound Word

27. Cybersquatting (continued) Trademark law Trademark’s owner has the right to prevent others from using the same mark Or confusingly similar mark Cybersquatters Registered domain names for famous trademarks or company names Hope the trademark’s owner would buy the domain name For a large sum of money

28. Thank you Sagar Bavishi (7) Prashant Hegde (36) Devesh Jha (40) Yashodeep Kulkarni Moinak Banerjee