This document provides an overview of consumer-to-consumer (C2C) e-commerce business in Bangladesh. It discusses the C2C business model where consumers can sell directly to other consumers online without middlemen. Some key C2C platforms in Bangladesh are mentioned, including Bikroy.com, Cellbazaar.com, and Clickbd.com. Both advantages like economic growth and free advertising, and disadvantages like limited product information and personal risks are outlined. The conclusion states that C2C e-commerce is growing and allowing unique products to be sold, giving customers a sense of community on social media platforms. Recommendations to improve the industry are provided.

1. C2C BUSINESS AND BANGLADESH
E-Commerce - MIS 4706
Submitted By:
Md. Rasadul Islam
ID: 10316033
Batch: BBA 3
Submitted To:
Dr. Mohammad Mizenur Rahman
Associate Professor, SUST
Date of Submission
7 April 2019
Army Institute of Business Administration
Sylhet

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Letter of Transmittal
7 April 2019
Dr. Mohammad Mizenur Rahman
Associate Professor
Army Institute of business Administration, Sylhet
Subject: Submitting the report on “C2C Business and Bangladesh”.
Dear Sir,
I am submitting this report on “C2C Business and Bangladesh” in due time. Despite many
constraints like scope and access to information, I have tried to create something satisfactory.
I have tried to follow your guideline in every aspects of preparing this report. I have
concentrated on the most relevant and logical areas to make my report coherent as well as
practical.
I hope this report will entice your kind appreciation.
Sincerely,
Md Rasadul Islam
Executive Summary

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The Internet has opened up a new horizon for trade and commerce, namely electronic
commerce (e‐commerce). E‐commerce entails the use of the Internet in the marketing,
identification, payment and delivery of goods and services. Electronic commerce or
ecommerce is a term for any type of business, or commercial transaction that involves the
transfer of information across the Internet. It covers a range of different types of businesses,
from consumer based retail sites, through auction or music sites, to business exchanges
trading goods and services between corporations. It is currently one of the most important
aspects of the Internet to emerge. Slowly but surely, Bangladesh is also stepping in to the
arena of e‐ commerce. This report here deals with the brief overview of e-commerce also
discuss about the consumer to consumer business scenario, methods, systems and practices in
Bangladesh.

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Table of Content
1. Introduction………………………………………………………………………. 4
2. Consumer to Consumer business
3. C2C E-Commerce Business Model
4-5
5-6
4. Important Features of C2C Web Application 6
5. Key Consumer to Consumer Business Platforms in Bangladesh 6-7
6. Advantages and Disadvantages……………………………………………………
7. Conclusion………………………………………………………………...………...
8. Recommendation…………………………………………….…………………….
7-8
8
8-9
9. References…………………………………………………….…………………... 10

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Introduction
Electronic commerce, commonly known as 'e-commerce', is the buying and selling of
products or services over electronic systems such as the Internet and other computer
networks. Electronic commerce draws on such technologies as electronic funds transfer,
supply chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems.
Modern electronic commerce typically uses the at least at one point in the transaction's life-
cycle, although it may encompass a wider range of technologies such as e-mail, mobile
devices and telephones as well. Electronic commerce is generally considered to be the sales
aspect of e-business. It also consists of the exchange of data to facilitate the financing and
payment aspects of business transactions. Main area of e-commerce:, Business to Business
(B2B), Business to Consumer (B2C), Business to Government (B2G), Consumer to
Consumer (C2C).
The e-Commerce sector has seen dramatic growth since the early 2000’s when Bangladesh
lacked widespread internet access or a reliable online transaction system. In 2009, the
Bangladesh Bank, the country’s central bank authority, began permitting online transactions.
In 2013, the Bangladesh Bank also permitted the purchase and sale of goods and services
online using international credit cards. According to the International Telecommunication
Union (ITU), the number of internet users has nearly tripled from 6.5 percent of the
population in 2013 to 18.2 percent in 2017 and continues to grow. While only 2 percent of
the population has a fixed-broad band connection, 30 percent of the population has a mobile-
broad band subscription. Nonetheless, Bangladesh still ranks 147 out of 176 on the ITU’s
ICT Development Index 2017, an annual report that captures the level of ICT
development. The E-Commerce Association of Bangladesh (e-Cab), the trade body for E-
Commerce in Bangladesh, estimates there are 700 E-Commerce sites and around 8,000 E-
Commerce pages on Facebook. Facebook remains a popular method for advertising and
selling products, to a point that many businesses forgo creating websites. Ten billion taka in
transactions takes place on E-Commerce sites per year according to a 2017 e-Cab report.
Consumer to Consumer Business
Consumer-to-consumer E-Commerce is one consumer selling goods or services to another
consumer online, similar to how Bikroy.com works. it can be defined as consumers

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transacting – both buying and selling – electronically (Leonard 2011) directly from one to
another. It is already a significant retailing phenomenon. Through various C2C e-commerce
platforms, consumers are given efficient and convenient access to an affordably priced
assortment of product categories such as clothes, accessories, electronics, sports equipment,
furniture and home decorations. Consumers are able to find the products they need, compare
prices and feel ecologically conscious, as through their own decisions they are able to
lengthen the life of the goods they use. Consequently, e-commerce is making the connection
of C2C demand and supply far more efficient in comparison with traditional C2C commerce.
Consumer-to-consumer e-commerce is taking place on various platforms, such as social
media (e.g. Facebook), advertisement websites and online auction sites (e.g. bikroy.com).
While all these platforms are aimed at transacting used goods, they also have unique
characteristics and differences. For example, while online auctions are based on consumers
bidding for an item, Facebook groups are more local and social and often built around
specific product groups or brand. The purpose of consumer-to-consumer E-Commerce is to
enable consumers to sell directly to other consumers without having to go through a
middleman. This allows the seller to keep more of their profit and the buyer to potentially
purchase the goods at a better price.
C2C (Consumer to Consumer) e-commerce business most common in Bangladesh. In recent
years, exponential growth prospects has been acquired by many Business-to-Business and
Business-to-Consumer type of e-commerce businesses (Tariq,2015). For example,
bikroy.com where anyone can post advertise to sell anything to anyone.
C2C E-Commerce Business Model
source: www.tutorialspoint.com

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The figure shows two customers (customer 1 and customer 2) and a website providing the
space for advertisement. Customer 1 places advert on the website about products he wants to
sell and customer 2 visits the website to search for products he wants to buy. The transaction
between the customers goes on until payment and delivery of product is done.
Important Features of C2C Web Application
 The buyer can purchase products from multiple sellers
 The same customer can act as both buyer as well as seller
 The online market place will allow buyer to browse products by using different
criteria such as; best seller, most popular product, from your city and many more
 Different sellers can bid on the products wish list item listed by the buyer, what they
are looking for so that the buyer can get different best prices and offers from sellers
 The social media linking functionalities include, community or forum discussion and
blog and other social media website link interface.
Key Consumer to Consumer Business Platforms in Bangladesh
Bikroy.com: Bikroy.com is one of the leading C2C E-commerce platforms in Bangladesh,
where buyers and sellers can buy and sell almost everything. The best deals are often done
with people who live in buyers and sellers’ own city or on buyers and sellers’ own street, so
on Bikroy.com it's easy to buy and sell locally. All buyers and sellers have to do is select
buyers and sellers region.
It's completely free to publish a classified ad on Bikroy.com, and it takes buyers and sellers
less than 2 minutes. Buyers and sellers can sign up for a free account and post ads easily
every time. Or, if buyers and sellers don't want to register, just go to Post Buyers and sellers
Ad, fill in the form, and buyers and sellers are done.
Bikroy.com has the widest selection of popular second hand items all over Bangladesh,
which makes it easy to find exactly what buyers and sellers are looking for. So if buyers and
sellers are looking for a car, mobile phone, house, computer or maybe a pet, buyers and
sellers will find the best deal on bikroy.com.

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Cellbazaar.com: Mobile-based online marketplace classified advertisements website of
buying and selling property, gadgets, vehicles and personal items for sale. Tickets and jobs
are also posted among other things. Starting in 2006 as CellBazaar, it is the first online free
classified ads website in Bangladesh.
Clickbd.com: Clickbd.com is a popular online buy-sell store where we can buy not only
brand new products but also used products such as cars, laptops, mobile phones, camera etc.
This is one of the few websites that have the category of selling real state online. We can find
automobile, electronics products like laptops, mobile phone, camera etc., books, fashion and
accessories, musical instruments here.
The site has an easy payment method that consists of cash on delivery, Visa card, Master
card, and BKash. We can also pay through Click Card, a membership card for this site.
Advantages and Disadvantages
Advantages of C2C
1. Helps Create New Relationship Opportunities: Expanding or opening an account
in C2C can create a world of opportunity and helps to establish new relationships with
potential customers. Buyer and seller can interact with each other and build a
relationship that might be profitable.
2. Improve Information: C2C enabling flow of information among the customer. Now
consumer are more knowledgeable about the product they are buying because all
information are available.
3. Economic Growth: GDP of the country like Bangladesh is increasing very rapidly
because Consumer to consumer business have enable self-employment opportunity
and speed transaction. As a result GDP in growing.
4. Free Advertisement: E-commerce is enabling free advertising over the internet and
causing greater response for buying and selling.

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Disadvantages of C2C
1. Limited and Selected Sensory Information: If we were looking at buying a car on
the Internet, we would see the pictures the seller had chosen for us to see but not the
things we might look for if we were able to see it in person. We can't test the car to
hear the sound of the engine as it changes gears or sense the smell and feel of the
leather seats. There are many ways in which the Internet does not convey the richness
of experiences of the world.
2. Personal Service: Unlike other e-commerce business C2C has no personal service
facility. As a result great dissatisfaction occurs among the consumer if their
expectation doesn’t meet.
3. Risk Factor: Online transaction always impact the trust issues. It is difficult to
believe in terms of doing business with other consumer whom I cannot charge if
something went wrong.
Conclusion
Despite being a developing country, selected segments of the Bangladeshi business
community has embraced technology with reasonable success. The Facsimile in the 1980’s
and mobile telephones in the 1990’s popularized modern technology in the mass market.
Personal computers and the Internet are also emerging as day‐to‐day business tools. These
positive indicators are favoring the prospects of e‐commerce in Bangladesh. Customer-to-
customer (C2C) e-commerce is titled to be the future of e-tail in Bangladesh and expected to
fill the consumption gaps in the country. It is steadily revolutionizing the online shopping
experience for Bangladeshi’s by bringing a new wave of sellers who are not just selling
standardized run-of-the-mill goods but products which are quirky, eccentric, and difficult to
source otherwise. Giving customers a sense of belonging, the transactions in this kind of e-
commerce often takes place of social media platforms like Facebook & Instagram with online
marketplaces as the intermediaries between sellers and buyers
Recommendations
1. Bring new technology to track everything.
2. Introduce return policy in C2C business.

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3. Improve the interface and make user friendly site.
4. Improve security option.

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References
1. Sajid A., (06 Feb 2017), A closer look at e-commerce in Bangladesh, The Financial
Express, Bangladesh
2. ICT development index 2017. Retrieved March 25, 2019 , from
http://www.itu.int/net4/itu-d/idi/2017/index.html
3. E-cab report 2017. Retrieved March 25, 2019 , from http://e-cab.net/publication/
4. Leonard, L. N. K. 2011. “Attitude Influences in C2C e-Commerce: Buying and
Selling.” Journal of Computer Information Systems 52 (3): 11–17.
5. Tariq R., (2015); The Present E-commerce Situation in Bangladesh for B2C E-
commerce; International Journal of Economic Research; Vol.3, Issue 5, 2015; pp.77-
91.
6. Bikroy.com. Retrieved March 25, 2019 , from https://bikroy.com/bn/help/about
7. cellbazaar.com. Retrieved March 27, 2019 , from https://cellbazaar.com/about
8. clickbd.com . Retrieved March 27, 2019 , from
https://www.clickbd.com/global/static/aboutus.htm