Transpostockbd.com is a proposed e-commerce website that aims to sell RMG (ready-made garments) products online in Bangladesh. It will connect garment manufacturers, stock dealers, retailers and customers through its website. The website will sell various stock goods, customized products based on customer orders, and products from different brands. It will generate revenue through a web catalog model and by charging commissions on transactions. The website is intended to reduce costs for retailers and make it easier for customers to purchase garments online.
The document is an internship report summarizing activities done at Stashdeal.com, an Indian deal portal, from May-July 2014. The internship focused on sales and marketing, including searching for merchants to offer deals, explaining the website to vendors, adding deals to the site, and discussing promotional strategies. A literature review covered topics like the effects of sales promotions on brand equity and consumer preferences. Research on e-commerce in India analyzed consumer demographics and online shopping behavior. The internship provided valuable experience in marketing that will help in pursuing a career in the field.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The document analyzes and compares three stationery businesses in Subang Jaya, Kuala Lumpur: Vision Art, Tee Seng Sdn Bhd, and Heng Co Stationery Shop. It discusses the history and background of each business, including when they were established and previous locations. It then provides a comparative analysis of the competitive traits of each business, such as their target customers, product offerings, pricing strategies, locations, and advantages/disadvantages. Overall, the document concludes that Vision Art is the most successful due to its diverse product selection and cheaper prices, while Heng Co has the lowest prices but caters to fewer local customers.
Raymond has launched mobile vans that provide made-to-measure tailoring services directly to consumers, bringing the brand experience to customers. Experts say this novel concept addresses time-poor customers and engages them where they are. The vans target wealthy male customers but may also attract women and casual clothing buyers. While experts question if customers will purchase from a mobile van, most see potential for the bespoke apparel category to grow as readymade clothing does not fit India's varied body types. The mobile vans aim to promote Raymond's made-to-measure concept and stores while engaging new customers beyond typical buyers.
This document provides an overview of Shaila Enterprises, a sole proprietorship stationery and printing business. The business sells stationery items and provides printing, photocopying, and spiral binding services. It has an initial capital of Rs. 500,000 and is located near colleges in Electronic City. The business aims to earn profits to expand its product stock and number of outlets. Financial projections estimate sales of Rs. 650,000, Rs. 750,000 and Rs. 900,000 over the first three years with corresponding gross profits of Rs. 145,000, Rs. 197,000 and Rs. 245,000.
What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Developing strategic management and leadership skillsBhavi Bhatia
Strategic management and Leadership are about set a new direction for a group of people on other hand when we discuss about management it is about directing and controlling according to established principles. Moreover there are many theories we discussed for example participative theory, path goal theory and transactional theory each and every theory is very useful in leadership role if I want to become a good leader I should use all these theories, styles and model on right way and right time. Recently business environment is dynamic I need to be a change with it with different thing, target different market work with competitors. As a leader of big organisation I don’t need to communicate with my employees but actually I need to connect with them. Finally I have mentioned the methods of full range of leadership development which is also very useful in this assignment of leadership.
A leadership is the bridge between strategic management and their target. It’s because of a leadership that organization gets their desired tasks and targets.
Management is responsible for people and resources in a unit according to rules or values that have already been set while the leadership set a direction to the people in group.
Good leadership and effective management are always the key of success in any organization so both of these are the skills which going side by side without management a good leadership can only satisfy for the time being not in a long term same as an effective management is nothing without the good leadership.
When great leadership is jointed with effective management, you are able to set a direction and be able to allocate the resources the way you want. Not only that, you will achieve your goal the way you have thought and the way you want to achieve.
The document provides details about various e-commerce websites and fashion designers in Pakistan and New Zealand. It discusses the business models of The Styling Room, Daraz.pk, Mariab.pk and Saadiamirza. It analyzes their categories as business to consumer, issues faced, Porter's value chain and competitive forces models. It also examines their internet business models including segmentation, sales methods, revenue collection and reliance on partners. Finally, it outlines frameworks for market opportunities, segmentation approaches and delivery systems for e-commerce fashion businesses.
The document is an internship report summarizing activities done at Stashdeal.com, an Indian deal portal, from May-July 2014. The internship focused on sales and marketing, including searching for merchants to offer deals, explaining the website to vendors, adding deals to the site, and discussing promotional strategies. A literature review covered topics like the effects of sales promotions on brand equity and consumer preferences. Research on e-commerce in India analyzed consumer demographics and online shopping behavior. The internship provided valuable experience in marketing that will help in pursuing a career in the field.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The document analyzes and compares three stationery businesses in Subang Jaya, Kuala Lumpur: Vision Art, Tee Seng Sdn Bhd, and Heng Co Stationery Shop. It discusses the history and background of each business, including when they were established and previous locations. It then provides a comparative analysis of the competitive traits of each business, such as their target customers, product offerings, pricing strategies, locations, and advantages/disadvantages. Overall, the document concludes that Vision Art is the most successful due to its diverse product selection and cheaper prices, while Heng Co has the lowest prices but caters to fewer local customers.
Raymond has launched mobile vans that provide made-to-measure tailoring services directly to consumers, bringing the brand experience to customers. Experts say this novel concept addresses time-poor customers and engages them where they are. The vans target wealthy male customers but may also attract women and casual clothing buyers. While experts question if customers will purchase from a mobile van, most see potential for the bespoke apparel category to grow as readymade clothing does not fit India's varied body types. The mobile vans aim to promote Raymond's made-to-measure concept and stores while engaging new customers beyond typical buyers.
This document provides an overview of Shaila Enterprises, a sole proprietorship stationery and printing business. The business sells stationery items and provides printing, photocopying, and spiral binding services. It has an initial capital of Rs. 500,000 and is located near colleges in Electronic City. The business aims to earn profits to expand its product stock and number of outlets. Financial projections estimate sales of Rs. 650,000, Rs. 750,000 and Rs. 900,000 over the first three years with corresponding gross profits of Rs. 145,000, Rs. 197,000 and Rs. 245,000.
What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Developing strategic management and leadership skillsBhavi Bhatia
Strategic management and Leadership are about set a new direction for a group of people on other hand when we discuss about management it is about directing and controlling according to established principles. Moreover there are many theories we discussed for example participative theory, path goal theory and transactional theory each and every theory is very useful in leadership role if I want to become a good leader I should use all these theories, styles and model on right way and right time. Recently business environment is dynamic I need to be a change with it with different thing, target different market work with competitors. As a leader of big organisation I don’t need to communicate with my employees but actually I need to connect with them. Finally I have mentioned the methods of full range of leadership development which is also very useful in this assignment of leadership.
A leadership is the bridge between strategic management and their target. It’s because of a leadership that organization gets their desired tasks and targets.
Management is responsible for people and resources in a unit according to rules or values that have already been set while the leadership set a direction to the people in group.
Good leadership and effective management are always the key of success in any organization so both of these are the skills which going side by side without management a good leadership can only satisfy for the time being not in a long term same as an effective management is nothing without the good leadership.
When great leadership is jointed with effective management, you are able to set a direction and be able to allocate the resources the way you want. Not only that, you will achieve your goal the way you have thought and the way you want to achieve.
The document provides details about various e-commerce websites and fashion designers in Pakistan and New Zealand. It discusses the business models of The Styling Room, Daraz.pk, Mariab.pk and Saadiamirza. It analyzes their categories as business to consumer, issues faced, Porter's value chain and competitive forces models. It also examines their internet business models including segmentation, sales methods, revenue collection and reliance on partners. Finally, it outlines frameworks for market opportunities, segmentation approaches and delivery systems for e-commerce fashion businesses.
Techsoi.com is an e-commerce startup in Bangladesh that aims to sell a wide range of products online. The company plans to leverage e-commerce to reach customers nationally and internationally with minimal capital investment. Techsoi.com will operate an online store 24/7, offer secure payment options, and focus on fast and reliable delivery. The company conducted a SWOT analysis to understand its strengths in relationships with manufacturers and customer service, and weaknesses as a new entrant competing with larger players. It identified opportunities in the growing e-commerce market and threats from economic downturns. Techsoi.com will target households, businesses and other customer groups with competitive pricing, marketing on social media and other digital channels,
In today's era of globalization, many goods are produced in complicated patterns of subcontracting that stretch across the world. It is happing on a huge scale, and in many industries- both in manufacturing and in service. Subcontracting supply chains can be quite difficult to understand. The garment industry is one that is particularly mobile, and its supply chains have become truly global and complicated.
INTRODUCTION: 1
1. HISTORY OF BIKROY.COM: 1
2. MISSION OF BIKROY.COM: 1
3. VISION OF BIKROY.COM: 2
4. FUNCTIONS OF BIKROY.COM: 2
5. MARKETING STRATEGY OF BIKROY.COM: 2
6. BRANDING STRATEGY OF BIKROY.COM: 3
7. HUMAN RESOURCE MANAGEMENT STRATEGY OF BIKROY.COM: 4
8. FINANCIAL STRATEGY OF BIKROY.COM: 4
9. SUCCESS FACTORS OF BIKROY.COM: 5
10. FUNCTIONS OF INFORMATION TECHNOLOGY OF BIKROY.COM: 6
11. PRODUCTS OF BIKROY.COM: 7
12. SWOT ANALYSIS ON BIKROY.COM: 9
13. FINDINGS FROM BIKROY.COM: 10
14. RECOMMENDATIONS FOR BIKROY.COM: 12
CONCLUSION: 12
REFERENCES: 14
The document provides details about Bikroy.com, the largest online classified advertisements website in Bangladesh. It discusses Bikroy.com's history and vision, functions, marketing, branding, financial, and human resource strategies. The document also examines Bikroy.com's products categories, success factors, use of information technology, and provides a SWOT analysis and recommendations.
1. Raymond is the largest fashion retailer and suit manufacturer in India, with plans to expand globally through new offices in Dubai, London, and New York.
2. It aims to transform digitally over the next 3 years by using big data to gain customer insights and improve targeting, with over 60% of revenue now through its CRM platform.
3. Key initiatives include a new e-commerce site, in-store digital experiences, and consolidating customer data from its various systems and brands into a single view to better understand customers.
This document provides an overview of an e-commerce project submitted by Nitin Kumar for his MBA program. It includes an acknowledgement, declaration, and certificate sections. The main body of the project describes the e-commerce website Jabong.com, including its company profile, history, business models, partnerships, and website overview. It also provides explanations of key e-commerce concepts like electronic payment methods, e-commerce frameworks, the product purchase process, and electronic data interchange.
1. UNCTAD's E-Commerce Week is a leading forum for discussion between government officials, CEOs, and organizations about opportunities and challenges of the digital economy.
2. B2B ecommerce involves sales between businesses, such as manufacturers and wholesalers.
3. Ecommerce platforms like BigCommerce allow merchants to create online stores with various shipping and payment options.
Bestway Digital- Electroic Store Franchise in IndiaBestwaySupermart
Bestway Supermart Digital is an Indian retail chain of electronics and home appliances stores operating both through physical showrooms and online. It has over 20 showrooms across major Indian cities. The document provides details about Bestway's product offerings, partnerships with major brands, focus on customer service, and franchise opportunities through different models where the franchisee can own and operate stores independently or partner with Bestway for operations. It outlines the requirements and estimated earnings for various franchise models including FOFO, FOCO for smart markets and supermarkets.
The document discusses different models of e-business and e-commerce. It describes the four main models as:
1) Business-to-Business (B2B), which involves transactions between businesses, like manufacturers selling to distributors.
2) Business-to-Consumer (B2C), where businesses sell products and services directly to consumers through online stores and catalogs.
3) Consumer-to-Business (C2B), the opposite of B2C where individuals sell products and services to businesses, like freelancers finding projects on platforms.
4) Consumer-to-Consumer (C2C), person-to-person transactions like individuals selling items to each other on auction sites like eBay.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
This document provides a business plan summary for an online bridal shop called "Bridal Shop". It discusses launching the business through the company "E-Bridal Shop Private Limited". The summary includes an executive summary, introduction, market analysis considering needs, customers and competitors, target market segmentation, and marketing plan strategies. The plan aims to capture the unexplored online bridal market in Bangladesh by offering various bridal products and arranging wedding ceremonies.
The document discusses several topics related to ecommerce including:
1) How ecommerce has expanded globally and created new career opportunities in retail.
2) Different ecommerce platforms like Shopify, WooCommerce, and Magento that allow businesses to create online stores.
3) How ecommerce benefits businesses by helping them reach new customers worldwide and positively impact their bottom lines.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
The document provides an overview of building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, different product and marketing strategies like affiliate marketing, drop shipping and ClickBank. It also covers various tactics for the sales funnel like content marketing, social media, auto responders and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
Envisage Infinitive proposes a futuristic marketing tool called "Bestie" that will revolutionize advertising. Bestie will provide free strategic marketing solutions and cost-effective plans to help companies promote their products. It aims to acquire 5 billion users globally by offering deals, discounts, and integrated services. Bestie has no direct competitors and will outdate alternatives like blockchain over time through continuous innovation. The goal is for Bestie to generate the highest revenues worldwide within a decade, funding further expansion of Envisage Infinitive's integrated business model.
The document provides details about strategic planning for an e-commerce retail store called LowStop.com LLC. Some key points:
- Short term goals include assessing startup costs, ensuring legal compliance in target markets, and conducting market research.
- Long term goals include identifying competitors and developing a competitive strategy, establishing a funding strategy, and conducting a SWOT analysis.
- The company will operate an e-commerce website targeting both the local Algerian market and the broader North African market, selling a range of consumer products at different price points.
- The website aims to provide a user-friendly shopping experience through navigation features, product displays, and special offers.
The document discusses setting up a successful sales funnel for an online business. It begins by explaining what a sales funnel is and how it can be used to monitor the sales process and identify areas for improvement. It then covers various products and services that can be sold, including through platforms like ClickBank and via drop shipping. It also discusses affiliate marketing and how to set up a website to promote affiliate products. The document provides an overview of key tactics for a sales funnel like content marketing, article marketing, pay-per-click ads, blogs, social media, and email marketing. It stresses measuring the success of the funnel and testing different products and strategies.
The document discusses commerce and e-commerce. It defines commerce as the exchange of goods and services between entities and e-commerce as purchasing and selling over computer networks and the internet. It then discusses the history and growth of e-commerce, highlighting how it has reduced costs and increased access to global markets. It also outlines different types of e-commerce models including B2B, B2C, B2E, and C2C. Finally, it provides tips for starting a successful e-commerce business, including choosing a product, obtaining products, researching competition, registering a business, creating a user-friendly website, and using marketing.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Techsoi.com is an e-commerce startup in Bangladesh that aims to sell a wide range of products online. The company plans to leverage e-commerce to reach customers nationally and internationally with minimal capital investment. Techsoi.com will operate an online store 24/7, offer secure payment options, and focus on fast and reliable delivery. The company conducted a SWOT analysis to understand its strengths in relationships with manufacturers and customer service, and weaknesses as a new entrant competing with larger players. It identified opportunities in the growing e-commerce market and threats from economic downturns. Techsoi.com will target households, businesses and other customer groups with competitive pricing, marketing on social media and other digital channels,
In today's era of globalization, many goods are produced in complicated patterns of subcontracting that stretch across the world. It is happing on a huge scale, and in many industries- both in manufacturing and in service. Subcontracting supply chains can be quite difficult to understand. The garment industry is one that is particularly mobile, and its supply chains have become truly global and complicated.
INTRODUCTION: 1
1. HISTORY OF BIKROY.COM: 1
2. MISSION OF BIKROY.COM: 1
3. VISION OF BIKROY.COM: 2
4. FUNCTIONS OF BIKROY.COM: 2
5. MARKETING STRATEGY OF BIKROY.COM: 2
6. BRANDING STRATEGY OF BIKROY.COM: 3
7. HUMAN RESOURCE MANAGEMENT STRATEGY OF BIKROY.COM: 4
8. FINANCIAL STRATEGY OF BIKROY.COM: 4
9. SUCCESS FACTORS OF BIKROY.COM: 5
10. FUNCTIONS OF INFORMATION TECHNOLOGY OF BIKROY.COM: 6
11. PRODUCTS OF BIKROY.COM: 7
12. SWOT ANALYSIS ON BIKROY.COM: 9
13. FINDINGS FROM BIKROY.COM: 10
14. RECOMMENDATIONS FOR BIKROY.COM: 12
CONCLUSION: 12
REFERENCES: 14
The document provides details about Bikroy.com, the largest online classified advertisements website in Bangladesh. It discusses Bikroy.com's history and vision, functions, marketing, branding, financial, and human resource strategies. The document also examines Bikroy.com's products categories, success factors, use of information technology, and provides a SWOT analysis and recommendations.
1. Raymond is the largest fashion retailer and suit manufacturer in India, with plans to expand globally through new offices in Dubai, London, and New York.
2. It aims to transform digitally over the next 3 years by using big data to gain customer insights and improve targeting, with over 60% of revenue now through its CRM platform.
3. Key initiatives include a new e-commerce site, in-store digital experiences, and consolidating customer data from its various systems and brands into a single view to better understand customers.
This document provides an overview of an e-commerce project submitted by Nitin Kumar for his MBA program. It includes an acknowledgement, declaration, and certificate sections. The main body of the project describes the e-commerce website Jabong.com, including its company profile, history, business models, partnerships, and website overview. It also provides explanations of key e-commerce concepts like electronic payment methods, e-commerce frameworks, the product purchase process, and electronic data interchange.
1. UNCTAD's E-Commerce Week is a leading forum for discussion between government officials, CEOs, and organizations about opportunities and challenges of the digital economy.
2. B2B ecommerce involves sales between businesses, such as manufacturers and wholesalers.
3. Ecommerce platforms like BigCommerce allow merchants to create online stores with various shipping and payment options.
Bestway Digital- Electroic Store Franchise in IndiaBestwaySupermart
Bestway Supermart Digital is an Indian retail chain of electronics and home appliances stores operating both through physical showrooms and online. It has over 20 showrooms across major Indian cities. The document provides details about Bestway's product offerings, partnerships with major brands, focus on customer service, and franchise opportunities through different models where the franchisee can own and operate stores independently or partner with Bestway for operations. It outlines the requirements and estimated earnings for various franchise models including FOFO, FOCO for smart markets and supermarkets.
The document discusses different models of e-business and e-commerce. It describes the four main models as:
1) Business-to-Business (B2B), which involves transactions between businesses, like manufacturers selling to distributors.
2) Business-to-Consumer (B2C), where businesses sell products and services directly to consumers through online stores and catalogs.
3) Consumer-to-Business (C2B), the opposite of B2C where individuals sell products and services to businesses, like freelancers finding projects on platforms.
4) Consumer-to-Consumer (C2C), person-to-person transactions like individuals selling items to each other on auction sites like eBay.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
This document provides a business plan summary for an online bridal shop called "Bridal Shop". It discusses launching the business through the company "E-Bridal Shop Private Limited". The summary includes an executive summary, introduction, market analysis considering needs, customers and competitors, target market segmentation, and marketing plan strategies. The plan aims to capture the unexplored online bridal market in Bangladesh by offering various bridal products and arranging wedding ceremonies.
The document discusses several topics related to ecommerce including:
1) How ecommerce has expanded globally and created new career opportunities in retail.
2) Different ecommerce platforms like Shopify, WooCommerce, and Magento that allow businesses to create online stores.
3) How ecommerce benefits businesses by helping them reach new customers worldwide and positively impact their bottom lines.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
The document provides an overview of building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, different product and marketing strategies like affiliate marketing, drop shipping and ClickBank. It also covers various tactics for the sales funnel like content marketing, social media, auto responders and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
Envisage Infinitive proposes a futuristic marketing tool called "Bestie" that will revolutionize advertising. Bestie will provide free strategic marketing solutions and cost-effective plans to help companies promote their products. It aims to acquire 5 billion users globally by offering deals, discounts, and integrated services. Bestie has no direct competitors and will outdate alternatives like blockchain over time through continuous innovation. The goal is for Bestie to generate the highest revenues worldwide within a decade, funding further expansion of Envisage Infinitive's integrated business model.
The document provides details about strategic planning for an e-commerce retail store called LowStop.com LLC. Some key points:
- Short term goals include assessing startup costs, ensuring legal compliance in target markets, and conducting market research.
- Long term goals include identifying competitors and developing a competitive strategy, establishing a funding strategy, and conducting a SWOT analysis.
- The company will operate an e-commerce website targeting both the local Algerian market and the broader North African market, selling a range of consumer products at different price points.
- The website aims to provide a user-friendly shopping experience through navigation features, product displays, and special offers.
The document discusses setting up a successful sales funnel for an online business. It begins by explaining what a sales funnel is and how it can be used to monitor the sales process and identify areas for improvement. It then covers various products and services that can be sold, including through platforms like ClickBank and via drop shipping. It also discusses affiliate marketing and how to set up a website to promote affiliate products. The document provides an overview of key tactics for a sales funnel like content marketing, article marketing, pay-per-click ads, blogs, social media, and email marketing. It stresses measuring the success of the funnel and testing different products and strategies.
The document discusses commerce and e-commerce. It defines commerce as the exchange of goods and services between entities and e-commerce as purchasing and selling over computer networks and the internet. It then discusses the history and growth of e-commerce, highlighting how it has reduced costs and increased access to global markets. It also outlines different types of e-commerce models including B2B, B2C, B2E, and C2C. Finally, it provides tips for starting a successful e-commerce business, including choosing a product, obtaining products, researching competition, registering a business, creating a user-friendly website, and using marketing.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
2. 2
Executive Summary
“transpostockbd.com” is a web based new business idea. This site only sale all types of RMG
product on the web in Bangladesh. Its purpose is to make an easiest path between the garments
stock manufacturer with the rural retailer, wholesaler and customer through the internet.
The site will provide a broad range of RMG products to its customers and corporate clients. The
website contains the photo of the different fashionable dress items and the advertisement of
different renowned fashion houses, so that customer, retailer and wholesaler make a right choice
and keeps order according to his/her choice.
The study of this team work refers to the facts that are related with establishment of this business
and its profitability. The site named transpostockbd.com divides its customers and services
mainly three parts- customized products, stock goods and tee for transaction. We are the group
four members’ work together to create a complete E-Business plan which will be profitable in
practical establishment. Here we discussed the overall business idea, its organizational
Organogram, business need, value chain, revenue model and we also attached the website sample
of our desire business. It is an informative collection of data through individual reader can easily
understand the concept of the business, its marketing strategy and its present market need in the
competitive business sector of Bangladesh.
3. 3
Table of Content
1. Introduction:................................................................................................................ 4
2. Objective:.................................................................................................................... 4
3. Mission:....................................................................................................................... 5
4. Vision:......................................................................................................................... 5
5. Description of the Business: ....................................................................................... 6
6. Organogram of Transpostockbd.com: ...................................................................... 10
7. Business Model:........................................................................................................ 10
8. Business need:........................................................................................................... 12
9. What is our product?................................................................................................. 12
10. Activities of each department in “stocklot” ........................................................... 14
11. Marketing and selling strategy of transpostockbd.com: ........................................ 14
12. Product strategy: .................................................................................................... 16
13. Services:................................................................................................................. 17
14. Brand name:........................................................................................................... 18
15. Pricing Strategy:..................................................................................................... 20
16. Distribution strategy:.............................................................................................. 22
17. Marketing and Communication strategy:............................................................... 23
18. Research and Development.................................................................................... 24
19. Primary activities of “transpostockbd.com”: ......................................................... 25
20. Secondary activities: .............................................................................................. 27
21. Revenue Model: ..................................................................................................... 28
22. SWOT ANALYSIS: .............................................................................................. 28
23. SIVA Analysis: ...................................................................................................... 30
24. Conclusion ............................................................................................................. 31
4. 4
Introduction
Transpostockbd.com is the only website which sells all types of RMG product on the web in
Bangladesh. The business pattern of transpostockbd.com is both business to business (B2B) and
business to customer (B2C) pattern through the internet. Its purpose is to make an easiest path
between the garments stock manufacturer with the rural retailer, wholesaler and customer
through the internet. The website contains the photo of the different fashionable dress items, so
that customer, retailer and wholesaler make a right choice and keeps order according to his/her
choice. Price of the goods is fixed. Our primary task is to make a good contact with the stock
items producers and providing necessary information to them about the retailers demand. Our
target is to keep a link between the retailer and stock seller. This website contains all the detail
information about the fabrics quality, product size, color, quantity, price etc. we will ensure that
whatever the items we will provide that must be quality product and fresh product. Retailer can
easily contact with us through the email or our contact no. For the first time conversation they
have to open an id in our website and provide the necessary documents including trade license
and national ID card. Further transaction they have to ensure that the payment of the product will
be paid throughout the bank or Bkash. We will cordially appreciate their suggestions about the
product and related consumer demand. We will prior to provide the best service to our
customers. After the first time transaction they get the permission to give order on internet with a
letter of credit from a local bank. Then based on their demand we will deliver the product
through the courier service. Transpostockbd.com have different policy to deal with its customer
including-discount offer, free shipping cost, membership program and some other value added
service. But in order to get that, every customer has to achieve the purchase target. The
discussion is started from the very next page and the readers are cordially welcomed and
requested to go to the next page and started to read our main topics and special thanked for the
reader to read the Introductory pages before reading the main part of the assignment. Now, the
readers are requested to start the journey of reading from the very next page by turning the
existing page over:
Objective
5. 5
Our objectives are to conduct transparent business operation by using
an easier accessible technology based market mechanism within the
legal & social framework with aims to attain the mission reflected by
our vision.
Mission
Our Mission is to produce and provide quality & innovative
garments product for people, maintain stringently ethical standard
in business operation also ensuring benefit to the customer,
retailer, whole seller and the society at large by proper utilization
of internet.
Vision
We view business as a means to the supplying RMG material
through an easiest communication channel of internet and social
wellbeing of the small business people, RMG users and the
society at large, leading to accretion of wealth through financial
and moral gains as a part of the process of the human civilization.
6. 6
Description of the Business
Transpostockbd.com is the only website which sells all types of RMG product on the web in
Bangladesh. The business pattern of transpostockbd.com is both business to business (B2B) and
business to customer (B2C) categories through the internet. Its purpose is to make an easiest
path between the garments stock manufacturer with the rural retailer, wholesaler and customer
through the internet. The website contains the photo of the different fashionable dress items and
the advertisement of different renowned fashion houses, so that customer, retailer and wholesaler
make a right choice and keeps order according to his/her choice.
Transpostockbd.com will sell different types of stock items, customized goods according to
customer order and different branded products. The products of transpostockbd.com are
including- Men′s wear, Ladies wear, Boy′s, Girl′s, Children′s, Skirt′s and Pant′s. Trousers,
Shorts, Jackets, Fleece Jackets, Pajamas, Night Wears, Duster. Denim Trousers, Children Wear,
Cargo Pant, Denim Pant & Shirt,T-shirt, PQ Polo shirt, pull over, jeans pant, twill pant, all kinds
of sweater. Infants Wear, Woven Tops etc.
Transpostockbd.com will follow two revenue model including web catalog revenue model and
fee for transaction revenue model. Transpostockbd.com will sell its stock goods and customized
product through web catalog revenue model. This website contains all the detail information
about the fabrics quality, product size, color, quantity, price etc. we will ensure that whatever the
items we will provide that must be quality product and fresh product. Price of the goods is fixed.
Under the fee for transaction revenue model, transpostockbd.com will sell different branded
goods through their website. For the selling of each branded item, transpostockbd.com will
charge some fee against each transaction. For each transaction Transpostockbd.com will charge
7. 7
15% commission of the selling price of each product from the seller’s those whom products will
be sold through this site. Transpostockbd.com will produce different occasional dress items
based on customer order under its web catalog revenue model.
Retailer can easily contact with us through the email, 12 hours online chatting service or in our
contact no. For the first time transaction retailer have to open an id in our website and provide
the necessary documents including trade license and national ID card. But customer can directly
go for purchase by giving their address and contact number. Generally the price of each items are
fixed for the customers but we also provide our customer auction facility and discount offer in
special occasion or for purchasing huge quantity. Payment of the product will be paid throughout
the bank, Bkash or through the local L/C. Transpostockbd.com have different policy to deal with
its customer including-discount offer, free shipping cost, membership program and some other
value added service. But in order to get that, every customer has to achieve the purchase target.
Customer has the opportunity to get the membership of transpostockbd.com by giving some fees
which will help them to get some extra benefit from the stocklot.com. We will prior to provide
the best service to our customers.
As transpostockbd.com is a customer centric website, so transpostockbd.com cordially
appreciate its customer suggestions in its blogging pages. Transpostockbd.com doesn’t have any
direct competitor. Ekoni.com, ajkerdeal.com, Bangladeshibrand.com and Mon nakhshi is the
partial competitor of transpostockbd.com.
There are five department including- Finance and Administration, Supply Chain department,
Sales & Marketing, information and technology, and R&D which are responsible to do all the
activities to run transpostockbd.com.
8. 8
Transpostockbd.com divides its activities in two parts including primary and secondary
activities. Primary activities are includes- Identify Customers, Determining customer demand
and choice, Product Purchase, Customized Products, Product Design, Post on the web site,
Advertise & Sell, Deliver, After sales Service etc.
Secondary activities of transpostockbd.com are included- Financing and administrative work,
Development of IT, Controlling supply chain etc. Task of each dept. are specifically mentioned
to avoid any unexpected organizational conflict or channel conflict.
Transpostockbd.com make its marketing strategy by using 4ps of marketing including- product,
price, place or distribution and promotional strategy. Product strategies are included Product
variety, Product Quality, Product design, Product category, Product Features, Return facilities,
Services, Brand name, Brand values, Packaging and Product Positioning. Product positioning
are considering some factors including strategy against a Competitor, thinking Away from a
Competitor, customer expected Benefits, Product Attributes, Usage Occasions and Users etc.
Pricing strategy of transpostockbd.com are included price listing, discounting system,
membership program and payment method. Distribution strategies of transpostockbd.com are
included distribution channel, location and transportation strategy.
Promotional activities of transpostockbd.com are included direct marketing, advertising and sales
promotional activities. Direct marketing approaches of transpostockbd.com are included One-to-
one approaches, Appeal to specific interests, Niche marketing and Geo-targeting.
Transpostockbd.com provides its advertisement in mostly accessed online websites like- e-
prothomalo, Bd news24.com, Union Information and Service Center, face book. As a part of
sales promotion, Transpostockbd.com goes to different universities and talks to students about its
9. 9
product and services and collects their opinion for improving quality. If possible then try to
influence the teachers to speak about our website in the class.
The financial analysis provides the idea that transpostockbd.com will be able to generate profit
from the 10th month after starting its business. Research and development is one of the priority
sectors of transpostockbd.com. It expenses 2% of sales for research and development each year
after it achieves its breakeven point that refers the year from which the business will able to
generate profit. Every department of the organization must work with the R&D. So. It represents
a strong commitment of the organization to provide quality goods and service for the customer.
Why transpostockbd.comwill be consideredas apioneer in this business?
Some features are there which will make us different from the other business firms. They are:
To begin a new era in RMG business
To save transactional cost
To save the time of giving order
To reduce the retailers suffering
To reduce the function of middlemen, like- adding extra value
To reduce the customer suffering of paying more
Addressing a customer centric product strategy
Accumulating all customer needs in a small place
As transpostockbd.com desire to attach with many renowned fashion houses through its website
under fee for transaction revenue model, there is obviously some logic behind this collaboration
from ad provider’s perspective, which are given below:
10. 10
Why reputedfashionhouse sell product through“transpostockbd.com”?
Their retail shop is not available in the whole country.
Every organization has a special attraction to generate profit. So, there sales volume can
be increased through selling on our website.
It can be a free marketing option for them.
They can easily achieve economy of scale.
They will able to increase the customers “share of wallet”
Organ gram of Transpostockbd.com
The organ gram of our firm will show at the very next page where you can the business consist 5
departments. Each of the four partners will handle individual department and the R&D
department will be handled by all the business partners. The CEO of the business organization
will be decided through voting among these 4 partners.
CEO
Finance Supply Chain Sales & Marketing I.T. Dept.
Research &
Development
11. 11
Business Model
Transpostockbd.com will play the role of middleman between retailer from outside of Dhaka
city and the manufacturer. It will also sell its product to individual customers. The diagram of
both traditional business structure and our proposed E-Business structure help to clearly
understand the difference. We show our business model in the very next page:
Fig: Traditional business structure
Fig: Our proposed E-business model
E-Commerce
site
knit stock Manufacturer
Stock Dealer
Stock Whole Sale
Retailer
Consumer
Stock Market
12. 12
Through this value chain, transpostockbd.com will enable to eliminate the function of many cost
adding intermediaries, which largely helps the customer, small retailers and the wholesaler.
Business need:
Bangladesh has a huge population. Cloth is one of the basic needs of these people. Usually
people purchase cloths from the retail stores. Our concern is whole seller, retailer and the direct
customer. Retailers and small wholesaler usually purchase the stock of cloths from the stock
dealer of the city, Dhaka or from other remote places which added a large amount of transaction
cost for the retailer and whole seller. Sometimes there are many middle men behind this cost. As
we know more middlemen means more cost addition which indirectly affect the consumer’s
pricing.
What is our product?
Transpostockbd.com collects the different brand product from the product manufacturers, well-
known brand and different designers for our catalog revenue model. We also produce product
based on customer demand. For example- many organizations develop different dress item as a
souvenir item. We also produce these items according to customer demand. We gather
advertisement of renowned brand and influence them to sell their product through us.
13. 13
Products name
Men′s wear Fleece Jackets
Ladies wear Pajamas
Boy′s wear Night Wears
Girl′s wear Duster
Children′s wear Denim Trousers
Skirts and Pants Children Wear
Trousers Cargo Pant
Shorts Denim Pant & Shirt
PQ Polo shirt T-shirt
Pull over Jeans pant
Twill pant Infants Wear
All kinds of sweater Different branded products
15. 15
Marketing and selling strategy of transpostockbd.com
Marketing strategy is a process that can allow an organization to concentrate its resources on
the optimal opportunities with the goals of increasing sales and achieving a sustainable
competitive advantage. Marketing strategies includes all basic and long-term activities in the
field of marketing that deal with the analysis of the strategic initial situation of a company and
the formulation, evaluation and selection of market-oriented strategies and therefore contribute to
the goals of the company and its marketing objectives. Transpostockbd.com follow a marketing
mix which consists of 4Ps (product, price, place and promotion) of marketing. Marketing
strategy of transpostockbd.com is given below:
16. 16
Product strategy
Product variety
Transpostockbd.com will provide variety of RMG product to the customer including Men′s wear,
Fleece Jackets, Ladies wear, Pajamas, Boy′s wear, Night Wears, Girl′s wear, Duster, Skirts and
Pants, Denim Trousers and Children′s wear etc.
Product Quality:
This website contains all the detail information about the fabrics quality, product size, color,
quantity, price etc. we will ensure that whatever the items we will provide that must be quality
product and fresh product.
Product design
When transpostockbd.com going to produce customized product then it will provide best
designed goods to customer. Stocklot.com will purchase best designed stock from the stock
goods producers. As stocklot.com always updates their goods according to the information of its
R&D department so its product will maintain best designed standard product.
Product category
Transpostockbd.com categories’ its product based on different customer types including men,
women, children etc. each of these category have several category based on customer lifecycles.
17. 17
Product Features
Customer will found different features in order to choosing their expected dress items from its
website. When customer opens the picture of a product they automatically get different features
related with that item.
Return facilities
Customer can return the products if he/she found any defect on delivered products without any
expenses.
Services:
Transpostockbd.com also sells the product of different brands through their website. So
customers who are keenly interested to purchase branded goods, they can easily purchase
through the website. Customer can place the order of customized product. Stocklot.com. will
produce customized product when they get order from the customer. This scenario will more
applicable for the order of souvenirs items. Our value added service:
12 hours online customer care (direct chatting).
After sales services including-
Refund policy.
Defect coverage.
Customer feedback.
Special offer for retailer and wholesaler.
18. 18
Brand name:
To be successful brand name, transpostockbd.com considers the two major characteristic of
choosing brand name including-
Distinctive: The market is filled with over-worked names and over-used symbols. A
unique and distinctive symbol is not only easy to remember but also a distinguishing feature.
Stoclot.com.bd is easily distinct able among different websites.
Suggestive: A well-chosen name or symbol should be suggestive of quality, or may be
associated with superiority or a great personality. The name VIP Classic for customer is
suggestive of a superior quality for a distinct class of people.
Brand values
Transpostockbd.com always work to build a strong brand value including value for money,
multi-lingual, multi-platform, quality, stable, reliable, well-established, friendly, familiar user
interface and highly community based brand image.
Packaging
Transpostockbd.com provides products to the customer by:
Packaging Bags
Packaging Boxes
Plastic Bags
Paper Boxes
Gift Bags etc.
19. 19
Product Positioning
Product positioning is a crucial ingredient in the buying process and should never be left to
chance. It’s our opportunity to influence the market’s perception towards our products. We will
focus on continuous advertisement to the customer about our website which includes the
information of our product, services and facilities. This continuous input of information will help
to influence the consumer buying behavior. With or without our input, customers will position
our product—probably based on information from our competitors, which will not flatter us.
Clear, concise, meaningful product positioning also helps us to compete with the relentless
advertising and marketing noise of rivals offering at the marketplace. Think about our product in
terms of each one and see how they fit:
• Against a Competitor: Positioning our product directly against a competitor’s typically
requires a specific product superiority claim. A memorable example is Transpostockbd.com
provides the better quality rather than our competitors. We will position our product at the
customer mind as a cost cutting quality products. That means we will compete with the
competitors through our quality and cost leadership skill.
• Away from a Competitor: Positioning our self as the opposite of our competitor can help us
to get attention in a market dominated by some other product with the help of different
characteristic of our Product. For example- we will produce customized product based on
customer demand.
• Benefits: Our marketing strategy will focus on the customer benefit rather than product
centric marketing strategy. We will spend a huge amount of money for research and
development, so that, our product can easily meet with the customer choice, taste, interest
20. 20
and preferences. Our customer centric strategy will help us to build a strong position in the
market.
• Product Attributes: This website contains all the detail information about the fabrics
quality, product size, color, quantity, price etc. so customer can easily purchase his expected
goods.
• Usage Occasions: we will provide occasional products to our customer. Our concern is to
prove ourselves as a best occasional product containing website in the customer mind.
• Users: Focusing on the unique characteristics of users, stocklot.com will provide different
fashionable and attractive wear goods. These products will easily meet with the choice of
those customers who want to wear different kinds of products containing different taste.
Pricing Strategy:
In order to determine the pricing strategy, transpostockbd.com considers different issues which
are described below:
Price list: the retail price of each items are attached with the product picture in the website. For
the retailers and whole seller transpostockbd.com follow different price strategy based on
quantity of the order. Here list of retail price of some products are given.
21. 21
Product Name Price on an Average Product Name Price on an Average
Men′s wear 800 Fleece Jackets 2000
Ladies wear 1000 Pajamas 200
Boy′s wear 600 Night Wears 700
Girl′s wear 700 Duster 100
Children′s wear 500
Denim
Trousers
500
Skirts and Pants 500 Children Wear 500
Trousers 200 Cargo Pant 700
Shorts 200
Denim Pant &
Shirt
800
PQ Polo shirt 400 T-shirt 300
pull over 300 Jeans pant 1200
twill pant 400 Infants Wear 500
Jackets 1500 Woven Tops 400
All kinds of
sweater
400
Different
branded
products
1000
22. 22
Transpostockbd.com sets the price of each good based on customer purchasing capability.
Discounts: transpostockbd.com keeps discount facility for each of its customer including direct
customer, retailer and whole seller. In order to get the discount offering, they must need to reach
the purchase limit.
Membership: transpostockbd.com provides membership opportunity for its customer. Member
of the websites will enjoy some extra benefits from the organization. This membership will get
by giving some fees.
Payment method: The payment of the product will be paid throughout the bank or Bkash. For
the first time transaction they get the permission to give order on internet with a letter of credit
from a local bank.
Distribution strategy
There are some factors that transpostockbd.com will consider determining its marketing strategy
which is given below:
Channel: transpostockbd.com delivers its good towards the customer through the courier
service. Here, customer can keep suggestions about their easiest way to get the product.
Location: Based on location, transpostockbd.com will find the most using distribution
way to deliver the product.
Transport: For large scale of sell, transpostockbd.com will provide the personal
transportation facilities to deliver the products.
23. 23
Marketing and Communication strategy
1. Direct marketing
In direct marketing, we will focus on the following marketing approaches to give message to the
customer.
One-to-one approaches:
At first, Transpostockbd.com appealing a one-to-one approach, marketers target a user browsing
the Internet alone and so that the marketers' messages reach the user personally. This approach is
used in search marketing, for which the advertisements are based on search engine keywords
entered by the users. This approach usually works under the pay per click (PPC) method.
Appeal to specific interests:
When we are appealing to specific interests, marketers place an emphasis on appealing to a
specific behavior or interest, rather than reaching out to a broadly defined demographic. These
marketers typically segment their markets according to age group, gender, geography, and other
general factors.
Niche marketing:
When we are appealing niche marketing, clusters of consumers (the niche) are identified in
order to more economically and efficiently target them. Similarly, niche internet marketing
attempts to create a more direct advertising message for those who are seen as most likely to buy
the product being advertised (see Target audience and Conversion rate).. The online
advertising message (or product web site) can then be similarly tailor-made to target that
assumed motivation In combination with search engine optimization, the niche internet
24. 24
marketer can attempt to increase the likelihood that their product's advertisement (or site) will be
seen by customers in the relevant niche.
Geo-targeting:
In Internet marketing, When we are appealing geo targeting is the methods of determining the
geo- location of a website visitor with geo location software, and delivering different content to
that visitor based on his or her location, such as latitude and longitude, country, region or state,
city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other
criteria.
2. Sales promotion
As a part of sales promotion, Transpostockbd.com goes to different universities and talk to
students about its product and services. If possible then try to influence the teachers to speak
about our website in the class.
3. Advertising
Transpostockbd.com provides its advertisement in mostly accessed online websites like- e-
prothomalo, Bd news24.com, face book. It will also provide its advertisement in Union
Information and Service Center.
Research and Development:
Research is defined as the systematic and objective process of gathering, recording, and
analyzing data for aid in making decision and development (Zikmund, 2005). Every organization
is related to research & development. The organization becomes backdated which is not related
to update their product. Especially to do business in RMG sector, it’s very much necessary to be
updated with customer choice, needs and wants. Research and development is one of the priority
25. 25
sectors of transpostockbd.com. It expenses 2% of sales for research and development. Every
department of the organization must work with the R&D. So. It represents a strong commitment
of the organization to provide quality goods and service for the customer.
Value chain of “transpostockbd.com
Fig: Value Chain Model of our firm
Primary activities of “transpostockbd.com”
Identify Customers: As the part of primary activities, R&D dept. of transpostockbd.com
will find the new customers and new ways to serve existing customers including- retailer and
wholesaler of the rural area and the potential customers like- young generation of the city.
26. 26
Determining customer demand and choice: Research and Development department of
transpostockbd.com will give the information to supply chain department about the customer
needs, wants, taste, and preferences to purchase the quality products for the customer to cope
with the customer demand.
Product Purchase: As a part of primary activities, the supply chain department
ofStocklot.com will purchase their product from the knit stock Manufacturer through product
selection, product quality, product features, negotiating long term supply contracts. They
always try to monitor their purchasing product time to time.
Customized Products: For the production of customized products, transpostockbd.com will
purchase raw materials and transform these materials into finished products through
designing, fabricating, assembling, finishing, testing, and packaging.
Product Design: Transpostockbd.com going to produce customized product then it will
provide best designed goods to customer. Stocklot.com will purchase best designed stock
from the stock goods producers. As stocklot.com always updates their goods according to the
information of its R&D department so its product will maintain best designed standard
product.
Post on the web site: Transpostockbd.com will post their product on the website with detail
information including- product category, related product design, product pricing, sales
distribution channels and method of product monitoring etc to sell.
Advertise & Sell: As a part of primary activities, Transpostockbd.com will give its
advertisement in mostly accessed online websites like- e-prothomalo, Bd news24.com,
facebook etc. If any good meet the customer choice, then he/she can easily purchase it
through adding that product in product cart.
27. 27
Deliver: Transpostockbd.com will deliver the product through the courier service.
Transpostockbd.com delivers its good towards the customer through the courier service.
Here, customer can keep suggestions about their easiest way to get the product. For large
scale of sell, transpostockbd.com will provide the personal transportation facilities to deliver
the products.
After sales Service: Primary activities that promote a continuing relationship with a
customer. After sales services of transpostockbd.com are including-
Refund policy.
Defect coverage.
Customer feedback.
Testing, maintaining and fulfilling warranties.
Secondary activities:
Finance and administration: As a part of secondary activities, the finance and administration
will do all financial activities including managing fund, allocating resources and keep a proper
record of monetary transactions.
Development of IT: IT dept of transpostockbd.com will post all updated information on the
website to generate sales. This dept will also do the maintenance activities of the website. This
dept also supports other departmental activities.
Controlling supply chain: As transpostockbd.com are committed to provide quality goods to its
customer at cheapest rate So supply chain dept of stocklot.com will strictly control the
organizations value chain to meet the customer need through quality and cost leadership.
28. 28
Revenue Model
Transpostockbd.com has categorized its customers into two dimensions. The firm has basically
two category of revenue model’ one is the traditional revenue model which we calculate with the
help of financial analysis and the another one is fee-for- transaction revenue model. Here we
calculate fee-for-transaction revenue combined with the stock goods revenue analysis. We
consider that 10% of our stock good sales revenue will come from fee-for –transaction.
From the tables given the following page as a attachment we find that the business will able to
earn profit from the 10th month after starting activities and business transaction; as the total
cumulative profit table is indicating that business achieve its breakeven before 10th months.
From this financial analysis it can consider that investing in this business will profitable for its
owners as they can earn profit in a very short time period.
SWOT ANALYSIS
SWOT analysis refers the acronym is short for strengths, weakness, opportunities and threat of a
business. The SWOT analysis of transpostockbd.com will help to develop the business activities
and create business strategy that will help the business to become a strong competitor in its
industry.
Strength
The business promise to its customer to deliver their product on time at their door at a lower
cost.
29. 29
Due to cost leadership, quality leadership and less competitor in market the firm has strong
position in the market.
Because of bad transportation system most of the retailers and customers who are far from
Dhaka city would like to get their desire product at their hand on time and
transpostockbd.com will help them to accomplish their wish and all the products that are
available in this site are based on customer demand so it can said that the business have a
strong sense of purpose and culture to support the purpose.
As the business totally financed by its owner so it can be consider as strength of the business
that the business does not have any serious liability.
Weakness
Advertisement budget is limited.
Creating awareness and trust among the customer is bit difficult at very beginning period as
the number of internet surfers are very few in Bangladesh context.
Opportunity
In some extent the business can enjoy the facilities of monopoly market as we don’t have any
direct competitor in existing market. Our entire competitors sold variety of products but the
specialty of transpostockbd.com is that it will only deal with RMG products.
The number of internet user is increasing day by day in Bangladesh, moreover the
technological development for example- Teletalk introduce 3G few month ago; can consider
as the part of new opportunities for this business.
30. 30
Threats
Trust issue can be considering as a big threat at the very beginning period of the business.
Building up strong relationship with retailers is a great challenge for the business.
As Bangladesh doesn’t have yet any specific rules and regulation for electronic business, in
future Govt. of Bangladesh can impose new rules and regulation in this field which can play both
the role of opportunity and treat for the business.
SIVA Analysis
Transpostockbd.com fulfills all the conditions of most popular customer centric business
measurer “SIVA” analysis.
SIVA stands for-
S=Solution (How I solve my problem?)
I=Information (Where can I learn about it?)
V=Value (What is my total sacrifice to get this solution?)
A=Access (Where can I find it?)
So, transpostockbd.com from the perspective of SIVA analysis:
Customer solution: transpostockbd.com provides goods based on customer demand.
Customer can easily evaluate a large scale of collection and choice most attractive one. It
reduces the hazard of paying extra money, reduce transaction cost, reduce physical hazard of
shopping and help to best utilization of time.
31. 31
Information: customer get the detail information about the product features, quality and
payment system through the website. They can get the customized product through
transpostockbd.com.
Value: All of these facilities customer get without paying a small price. As
transpostockbd.com eliminates the cost adding intermediaries from the supply chain so its
very much easier for them to provide quality goods at a minimum price.
Access: By following an easiest purchase path, customer can get their product at home
through transpostockbd.com. so product accessibility of transpostockbd.com is very high by
breaking the geographical barriers.
Conclusion
Despite all the economic challenges from the above discussion and analysis it can consider that
investing is this business will not be a losing project for its owners. As the market is still not too
much constructed, the business will get the first moving advantage which will introduce a new
era to our RMG sector. The objective of this business is geared towards the changing needs of its
customers. The focus of the business lies on the large customer or retailers who will like to
purchase huge quantity of products. It is the aim and intension of the business to accelerate the
growth and development through ensuring quality products in lower price and based on customer
demand.