Social Commerce 2.0 With CPC Strategy & AddShoppersTinuiti
In this LIVE webinar event, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategy’s Stephen Kerner and AddShoppers Co-founder Chad Ledford team up to deliver advanced social commerce strategies supported by real client data.
Google Shopping Campaigns - How to Drive SalesGoDataFeed
Google Shopping Campaigns slide deck will help you learn how to get the most ROI from Google Shopping’s new retail-centric format.
With 200% increase in clicks for some retailers, Google Shopping is increasingly becoming a critical shopping engine for any eCommerce retail store.
The slide deck covers topics such as the importance of data feed quality and freshness, the new Google shopping campaign structure, top bidding strategies and more. The original joint webinar presented by GoDataFeed and OperationROI can be seen in it's entirety at the link below.
http://www.godatafeed.com/resources/Google-Shopping-Campaigns
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Practical guide to using Google Shopping ads or Product Listing ads (PLA's), including tips and how to's:
1) Importance of using Shopping ads for eCommerce sites
2) Product feeds from your website
3) Best practice on setting up your campaigns, ad groups and product groups
4) How to avoid possible pitfalls and account disapproval
5) Top tips and methods to improve your results
6) What’s new and what’s coming soon
Thanks to machine learning (ML) and artificial intelligence (AI), selling products online is becoming increasingly easier to do for you, and unfortunately, for your competitors as well. While other bidding strategies are available for a customized campaign, Google Smart Shopping Campaigns saves you both time and money.
When paired with modern pay-per-click (PPC) marketing and proper targeting approaches, these campaigns can be your gateway to true advertising success.
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
Learn about Google's newest update to Product Listing Ads and how you can increase revenue on Google Shopping using the campaign update.
This deck slideshare teaches you:
- What are Google Shopping Campaigns and how do they change PLAs?
- Why and how can your use Google Shopping Campaigns?
- What inventory changes should be made for Google Shopping Campaigns?
- How to increase revenue on Google using Shopping Campaings
Social Commerce 2.0 With CPC Strategy & AddShoppersTinuiti
In this LIVE webinar event, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategy’s Stephen Kerner and AddShoppers Co-founder Chad Ledford team up to deliver advanced social commerce strategies supported by real client data.
Google Shopping Campaigns - How to Drive SalesGoDataFeed
Google Shopping Campaigns slide deck will help you learn how to get the most ROI from Google Shopping’s new retail-centric format.
With 200% increase in clicks for some retailers, Google Shopping is increasingly becoming a critical shopping engine for any eCommerce retail store.
The slide deck covers topics such as the importance of data feed quality and freshness, the new Google shopping campaign structure, top bidding strategies and more. The original joint webinar presented by GoDataFeed and OperationROI can be seen in it's entirety at the link below.
http://www.godatafeed.com/resources/Google-Shopping-Campaigns
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Practical guide to using Google Shopping ads or Product Listing ads (PLA's), including tips and how to's:
1) Importance of using Shopping ads for eCommerce sites
2) Product feeds from your website
3) Best practice on setting up your campaigns, ad groups and product groups
4) How to avoid possible pitfalls and account disapproval
5) Top tips and methods to improve your results
6) What’s new and what’s coming soon
Thanks to machine learning (ML) and artificial intelligence (AI), selling products online is becoming increasingly easier to do for you, and unfortunately, for your competitors as well. While other bidding strategies are available for a customized campaign, Google Smart Shopping Campaigns saves you both time and money.
When paired with modern pay-per-click (PPC) marketing and proper targeting approaches, these campaigns can be your gateway to true advertising success.
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
Learn about Google's newest update to Product Listing Ads and how you can increase revenue on Google Shopping using the campaign update.
This deck slideshare teaches you:
- What are Google Shopping Campaigns and how do they change PLAs?
- Why and how can your use Google Shopping Campaigns?
- What inventory changes should be made for Google Shopping Campaigns?
- How to increase revenue on Google using Shopping Campaings
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Google shopping and the evolving pla landscape white paperDice Nakamura
Dice Nakamura is the Business Development Manager at Vertical Nerve, a Dallas-based firm focusing on data-driven marketing and digital analytics. Vertical Nerve is a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. Dice has over 5 years of experience covering Google Shopping and complex PLA marketing strategies.
Product Listing ads Campaign - Google adwordsPayal Daryani
With Shopping campaigns, you can promote your products using Product Listing Ads, an ad format that includes an image, title, price, your business name, and more. You can create a Shopping campaign once you've submitted your product inventory to Google Merchant Center.
In the world of Pay-Per-Click (PPC) advertising, there will always be challenges. However, with the coronavirus’s aftermath, it’s even more important to be prepared for a new reality. Every industry and its advertising will be affected due to new economic and social realities. New demands, preferences, and demographic makeup will require a shift in your approach to your brand or client’s approach to Google Ads.
Instead of missing out on leads, sales, and other conversions, use the right plan to put yourself ahead of the competition. Learn to craft the right message to your audience in the right way for your campaign.
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
Confluence Conference - New to Google Shopping? From Setup to StrategyKirk Williams
In this comprehensive conference session given in Oklahoma City, Kirk Williams (PPCKirk) of ZATO gives best practices of Bing Ads and Google AdWords Shopping Ads, from getting started to more advanced strategies.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
ReachLocal webinar presented by our Healthcare Director Golda Hartman, MD and Mike Merrill Director of Marketing. Great content for any healthcare organization looking to increase their patients through search engine marketing strategies.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
Facebook is here to stay. Is your company making the most of the marketing opportunity that it has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand.
Hear from the experts at AddShoppers and CPC Strategy during this two day mini-series. We’ll focus on both Organic and Paid strategies and leave you with actionable takeaways for driving the maximum amount of revenue from Facebook.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Google shopping and the evolving pla landscape white paperDice Nakamura
Dice Nakamura is the Business Development Manager at Vertical Nerve, a Dallas-based firm focusing on data-driven marketing and digital analytics. Vertical Nerve is a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. Dice has over 5 years of experience covering Google Shopping and complex PLA marketing strategies.
Product Listing ads Campaign - Google adwordsPayal Daryani
With Shopping campaigns, you can promote your products using Product Listing Ads, an ad format that includes an image, title, price, your business name, and more. You can create a Shopping campaign once you've submitted your product inventory to Google Merchant Center.
In the world of Pay-Per-Click (PPC) advertising, there will always be challenges. However, with the coronavirus’s aftermath, it’s even more important to be prepared for a new reality. Every industry and its advertising will be affected due to new economic and social realities. New demands, preferences, and demographic makeup will require a shift in your approach to your brand or client’s approach to Google Ads.
Instead of missing out on leads, sales, and other conversions, use the right plan to put yourself ahead of the competition. Learn to craft the right message to your audience in the right way for your campaign.
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
Confluence Conference - New to Google Shopping? From Setup to StrategyKirk Williams
In this comprehensive conference session given in Oklahoma City, Kirk Williams (PPCKirk) of ZATO gives best practices of Bing Ads and Google AdWords Shopping Ads, from getting started to more advanced strategies.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
ReachLocal webinar presented by our Healthcare Director Golda Hartman, MD and Mike Merrill Director of Marketing. Great content for any healthcare organization looking to increase their patients through search engine marketing strategies.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
Facebook is here to stay. Is your company making the most of the marketing opportunity that it has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand.
Hear from the experts at AddShoppers and CPC Strategy during this two day mini-series. We’ll focus on both Organic and Paid strategies and leave you with actionable takeaways for driving the maximum amount of revenue from Facebook.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
Applying Automation to Improve Ad Profitability & Ad Copy
Leveraging Remarketing Lists for Search Ads (RLSAs)
15-Minute Live Q&A
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.
So how can you ensure you’re maximizing ROI on your ad spend?
Let us help.
Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.
We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.
In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.
If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
NetElixir University will share their perspectives on the biggest developments from Google Marketing Live in our third Modern Search Month webinar. You’ll hear their expert takes on:
- Discovery Ads
- Gallery Ads
- New Google Shopping experience
- Other key updates
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Real Estate Lead Generation (Google Ads) Case StudySachin Selvaraj
You can generate good amount of quality leads for your real estate business with the help of Google Ads.
With the help of this Lead generation case study you can learn how you can get leads for your real estate business.
If you want to grow your real estate business online & want any kind of help then just visit: https://yashus.in/domain-expertise/real-estate-digital-marketing-agency/
Similar to Drive Profit with Google Shopping Campaigns (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. Drive Profit With Google Shopping Campaigns
Proven Methods from Google & CPC Strategy
#cpcwebinar
2. Webinar Housekeeping
Webinar Recording & Questions
Stay tuned for webinar recording email (next week)
Q&A following the presentation
Chat box to the right
Tweet #cpcwebinar
Mary Weinstein
Director of Content
@MerryWhy
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Speakers
Nicole Premo
Google Partner
Education Manager
Jeff Coleman
Director of Retail
Search
3. About CPC Strategy
We Drive Conversions by Matching Retail Inventory
with Consumer Intent.
Services Include
Retail-focused Paid Search (PPC)
Product Listing Ads Management
Dynamic Remarketing
Product Feed Management
Founded in 2007
More than $35 million a year in managed ad spend
Over +250 active clients
Top 50 fastest growing companies in San Diego
Google Shopping Partner
Visit CPCStrategy.com/packages
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
4. Nicole Premo
Google Partner Education Manager
https://plus.google.com/+NicolePremo/
Joined Google in 2011
Partner Education Manager for 15+ products in
the Shopping and Emerging Ads vertical
Google Speaker
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
5. Jeff Coleman
Director of Retail Search
@CPC_Jeff
CPC Speaker
7+ years of CPC program expertise
Manages over $50,000 monthly ad spend
Google Analytics certified
Google AdWords certified
Runs our Google Shopping & CSE training program
New Dad
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Manages Over
$50,000 in
Ad Spend
6. What We’ll Cover
How Product Listing Ads Improve ROI
How To Upgrade Your Campaign To The New Format
Increase Profit With Shopping Campaigns Features
Unlock Advanced Google Best Practices
Live Q&A
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
7. Shopping Campaigns Performance
Smoothly Upgrade To Shopping Campaigns
How to Unlock Google Shopping Campaigns New Features
Increase ROI On Google Using Advanced PLA Best Practices
Google Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
8. Google Shopping Is Now PaidShopping Campaigns Performance
ROAS: +25%
Return on Ad Spend (ROAS)
increased by 25% for advertisers
on Google Shopping Campaigns
Orders: +4.20%
Google Shopping Campaigns on
average increased advertiser
campaign orders by 4.20%.
More Orders. More Revenue. Less Spend.
Ad Spend: -29.67%
Google Shopping Campaigns on
average decreased advertiser
campaign ad spend by 29.67%.
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
9. Google Shopping Is Now Paid
Overall Performance Has Improved
Easy campaign build out
Data Collection
Overall more data within the new Shopping Campaign format
Reporting
Product level reports are useful for modifying exposure
Competitive metrics
Historical indexing of product attribute performance (ID, category, brand, etc.)
makes for faster build outs and identification of good performers.
Why Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping increased
campaign Revenue by
+33.78% (avg)
10. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
11. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
12. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Copy your AdWords_Labels over to Custom Label columns
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Be sure to change AdWords
labels to custom labels when
transitioning to Shopping
Campaigns
13. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Copy your AdWords_Labels over to Custom Label columns
Build out your campaign
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
14. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Copy your AdWords_Labels over to Custom Label columns
Build out your campaign
Copy your bids over
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
15. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Copy your AdWords_Labels over to Custom Label columns
Build out your campaign
Copy your bids over
Ensure Processing – Monitor Product Count
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
16. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Copy your AdWords_Labels over to Custom Label columns
Build out your campaign
Copy your bids over
Ensure Processing – Monitor Product Count
Turn It On!
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
17. Upgrade Without Losing Profit
Create Your New Campaign & Pause It Immediately
Copy over your settings – Budget, Mobile Bid Adjustment, Ad Schedules, etc.
Copy your AdWords_Labels over to Custom Label columns
Build out your campaign
Copy your bids over
Ensure Processing – Monitor Product Count
Turn It On!
Pause Your Old PLA Campaign
Google Shopping Is Now PaidSmoothly Upgrade to Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
18. Shopping Campaigns Performance
Smoothly Upgrade To Shopping Campaigns
How to Unlock Google Shopping Campaigns New Features
Increase ROI On Google Using Advanced PLA Best Practices
Google Shopping Campaigns
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
19. Google Shopping Is Now Paid
Impression Share (How Often You’re Showing Up For Relevant Searches)
You want your best converting products to have high impression share.
Shopping Campaigns New Features
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
20. Google Shopping Is Now Paid
Bid Simulator (Great For Managing Exposure For Your Products)
Increase bids to find the sweet spot between traffic and ROI
Consult this tool when making bid changes
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Shopping Campaigns New Features
21. Google Shopping Is Now Paid
SKU Level Reporting
You can find data all the way down to the SKU
level
Use these reports to identify Top Sellers or Poor
Performers
Identify different brands or product types to
construct product groups for
All reports from Dimensions Tab are
downloadable
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Shopping Campaigns New Features
22. Google Shopping Is Now Paid
Mobile Bid Modifiers
Mobile is the fastest growing segment of ecommerce
Conversion rate on mobile traffic remains low
If you don't have a mobile optimized site start with a bid of
-25% to -50% on Mobile traffic.
Google Shopping Best Practices
33%
of Google
search clicks
come from
mobile
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
23. Google Shopping Is Now Paid
Mobile Bid Modifiers
Analyze your ad performance using the Dimensions tab in AdWords:
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping Best Practices
24. Google Shopping Is Now Paid
Geo-Targeting
Start tracking Geographic performance as soon as you make the switch to the
new Campaign - the State level is a perfect place to start
Decide which regions to target based on your site, audience, and
performance goals.
Consider segmenting for online and B&M locations.
Start with State-level bids
Adjust geo bids every 30 days based on performance
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping Best Practices
25. Google Shopping Is Now Paid
Geo-Targeting
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping Best Practices
26. Google Shopping Is Now Paid
What Time Do Your Visitors Shop The Most
And Convert Highest?
Create an Ad Schedule as soon as you make the switch. Break it out
into six, 4-hour blocks:
i.e. Midnight - 4 AM, 4 AM - 8 AM, 8 AM - Noon, etc.
Consider running ads during peak times on off-days to measure
and test performance
Modify spend and budget based on high converting days
and times
Remember to look at performance for individual campaigns, ads,
and your campaign as a whole.
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping Best Practices
27. Google Shopping Is Now Paid
Ad Scheduling
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping Best Practices
28. Google Shopping Is Now Paid
Highlight Google Merchant Promotions
Shoppers can now filter the comparison page by Special Offers: Shows merchants
running Special Offers first, then all other normal listings.
Easy way to boost your visibility on Google with relatively little work.
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Google Shopping Best Practices
29. Google Shopping Is Now Paid
Google Merchant Promotions
Apply to get whitelisted for the program.
Create a Promotions-specific data feed
Track Your Performance Within Google Adwords:
Track the Coupon code through the click-type “Product Listing Ad – Coupon”.
Compare overall results before and after the promotion. Don’t just analyze
the number of coupon clicks.
Use a unique coupon code specific to Special Offers. This gives the
merchant an advantage to track coupons.
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
There are over 1.2 million sites
advertising on Google
Google Shopping Best Practices
30. CPCStrategy.com/Resources-Retail-Search
Shoot Us An Email
contact@cpcstrategy.com
@CPCStrategy
Questions? Comments?
Check Out Our Extensive Library Of Resources On Retail Search
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
36. What if you could manage your campaign like a
store?
37. Retail-centric campaign management
• Browse your products in AdWords
• Merchandise your products into product groups
• Promote your sales with campaign priorities
Shopping campaigns benefits
38. Retail-centric campaign management
• Browse your products in AdWords
• Merchandise your products into product groups
• Promote your sales with campaign priorities
Advanced reporting
• View performance data by product attribute
• Analyze item-level performance regardless of structure
Shopping campaigns benefits
39. Retail-centric campaign management
• Browse your products in AdWords
• Merchandise your products into product groups
• Promote your sales with campaign priorities
Advanced reporting
• View performance data by product attribute
• Analyze item-level performance regardless of structure
Competitive landscape data
• Track against your competitors with benchmark CTR and max. CPC
• Get insights into your competitive landscape with impression share
• Estimate your impression and click opportunity with Bid Simulator
Shopping campaigns benefits
40. In late August 2014, all PLA campaigns
will be upgraded to a Shopping campaign
46. When Shopping campaign is created, automatically starts with “All products” group
Example: how to subdivide your products
47. Subdivide “All products” group into more specific sub-categories
Example: how to subdivide your products
48. Example: how to subdivide your products
Use the drop-down menu to choose which attribute you’ll use to start subdividing
49. Choose 1 or more options from left menu that you want to break out and bid on
Example: how to subdivide your products
50. Your selections will turn into first-level subdivisions, or “product groups”
Example: how to subdivide your products
51. If you’d like to drill down further, you can repeat the process
Example: how to subdivide your products
52. Once you subdivide, you can easily assign bids to or exclude product groups
Example: how to subdivide your products
53. CPCStrategy.com/Resources-Retail-Search
Shoot Us An Email
contact@cpcstrategy.com
@CPCStrategy
Questions? Comments?
Check Out Our Extensive Library Of Resources On Retail Search
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Editor's Notes
Let’s talk about how to make the switch. You have your old PLA campaign and you’re ready to switch to the new Shopping campaign. What do you do? If you follow these steps in order, you should be all set for a smooth transition. There are 8 steps here, so even if you only complete 1 step per week starting today, you’ll be all set just in time for the August deadline.
1. First, Create your Shopping campaign. No-brainer right? That’s the easy part. And like Nicole said make sure to pause it right away until you finish setting it up.
2. Next, make sure you copy over all your settings. Your budget, bid adjustments, ad scheduling, all of that should be the same.
3. If you have AdWords Labels, make sure to copy those over to the new Custom Label columns. Google allows you to have 5 Custom Label columns, but you can only put 1 value in each column. With the old AdWords Labels column you could have multiple values in one column, but you can’t do that with the Custom Label columns. So if you have multiple AdWords labels, make sure to copy each one into it’s own Custom Label column.
In this example, you can see our product had 2 AdWords Labels for the old PLA campaign. In the new Shopping Campaign, those 2 labels need to be put into their own Custom Label columns.
4. Now you’re ready to build it out and start creating product groups. I won’t get into too much detail here since Nicole already reviewed how to build these out. But the general rule of thumb is that you should try to maintain the same structure here that you had with your old PLA campaign (unless the old PLA campaign just wasn’t performing well ).
If in your old PLA campaign you primarily focused on a set of brands, start by building out brand product groups. If you primarily focused on a set of categories, start with product type or Google Product Category. In general, try to keep the same structure as that will help make the transition go a lot smoother, & it’ll help you pinpoint any problem areas just in case something gets overlooked in the transition.
Also, just 1 quick point of clarification, product groups are built within ad groups. So earlier when Nicole was showing you how to organize products by brand or product type, she was building product groups.
5. Once your product groups are created, it’s time to copy your bids. This can be the most tedious part depending on how detailed your old PLA campaign was. However, you can set bids en masse by clicking the “Edit” dropdown menu above your product group list, so if you have a bunch of product groups that should all have the same bid, you can set all the bids at once.
6. If the feed has processed properly you’ll see all your brands, categories, & labels in the window that appears when you build out new product groups along with the number of products in each brand, category or label. If that product count looks correct, then you’re good to go.
7. Turn it on! Remember to leave your old campaign on for a couple days just in case you made a mistake when building out your new campaign.
8. If everything looks good, THEN you can go ahead & pause your old campaign!
Now let’s review some of the new features Google’s rolled out with the new Shopping campaign type as well as some general best practices.
We have a quick video playing on this slide showing you how to add the Impression Share metric to your campaign.
Click Customize Columns
Find Competitive Metrics
Add Impression Share, Benchmark CTR, and Benchmark CPC
In Shopping Campaigns you can’t get Impression Share on an Ad Group level, you have to go into each ad group to get it on a Product Group level.
The Impression Share metric tells you the percentage of times your product ad is being displayed for relevant searches. So in general you want your best converting products to have a high impression share.
Product groups with low impression shares aren’t getting very much exposure, so if the ROI is positive then you should be increasing your bids on those product groups to increase your exposure, as long as ROI stays positive.
You can run these reports on the Campaign or Ad Group level
Navigate to the Dimensions Tab
Click on the View Drop-down menu and select Shopping
Then Select Item ID
You can download the report by clicking on the square button with the "down" arrow on it next to the columns drop-down menu
This is probably the most important slide in my presentation today.
These reports are great for identifying top performing SKUs that you want to bid up on, or poor performing SKUs to bid down on. This is definitely the section our Analysts use most when optimizing campaigns because in order to manage a product advertising campaign effectively, you need to know how individual products are performing.
If you remember nothing else from this presentation, please remember how to generate these reports & start using them as soon as possible to implement product-specific bid strategies.
We’ve seen huge increases in mobile traffic across verticals so far this year, but conversion rates on mobile traffic are notoriously low, even if you have a mobile optimized site.
Having a mobile optimized site can dramatically improve your conversion rates here so I encourage you all to invest in one if you haven’t already, and with so much mobile traffic coming in these days you’re bound to get some sales from it.
But again, conversion rates & ROI do tend to be lower than what we see on Desktops or Tablets. So bid accordingly. I recommend starting with a negative bid of 25% - 50%, and you can always adjust from there depending on performance.
I’ve got a quick video showing you how to set a mobile bid on the next slide.
Here’s how you set that bid
Navigate to the settings tab in your Shopping campaign
Select the Devices tab
Click on the Bid adjustment next to Mobile devices and you can either increase or decrease your bid here
Typically we recommend starting off with a negative bid of 25% - 50% to start out, depending on your budget & goals
Once you have 30 days of conversion data, then you can start to adjust your bid based on performance - start with 5 to 10% changes to avoid large swings in performance.
You can also set bids according to the geographic location of the customer and I’ll walk you through how to set those bids in the next slide. Inevitably you’re going to see some states perform better than others, so this can be useful just from an ROI perspective.
However, this can also be useful for retailers with brick & mortar stores. Consider increasing your PLA bids in the cities/areas your stores are located in to help build your brand presence in that area & potentially drive customers into the stores.
You could also use this section to exclude areas you don’t ship to. For example, if you can only ship to the contiguous 48 states, then you probably shouldn’t be buying traffic in Alaska or Hawaii.
To start setting geographic bid modifiers, select the Settings tab in your campaign. Then click the locations tab. If you scroll down, you’ll see a bright red button that says “+ Locations” on it. Once you click that you’ll get the option to start adding the states, cities, or areas you want to bid on.
Just as consumer habits vary by device and location, behavior also varies based on time of the day. Not all shopping hours (days, months, etc.) are created equally, and you don’t want to waste spend on times which don’t convert.
Typically we see buying patterns follow a bell curve throughout the day, with orders starting to pick in the mid-morning hours, peaking around the early afternoon, and falling off again later in the evening. You’ll want to monitor those patterns for your own store, but you should be bidding down during your poorer converting times of the day & bidding up during your higher converting times.
You want at least 60-90 days of data before making large scale adjustments.
To set up an Ad Schedule, you can go back to your Settings tab and select the Ad Schedule tab. Then scroll down and you’ll see a red button that says “+ Ad Schedule”
Once you click that button you’ll have the option of setting different bids for different times of the day.
I’ll finish up by quickly touching on a customer-facing optimization you make.
Google Merchant Promotions are a great way to get more visibility for your ads, and best of all, they’re free. Mary is going to be tweeting out the link to sign up for Merchant Promotions if you haven’t already, the program is open to anyone.
Once you create a Merchant Promotion, any products you select as eligible for that promotion will get a cool new Special Offer link under the ad advertising your promotion. As you can see it can definitely help add some visibility to your ads.
Unfortunately that giant blue arrow is not part of the program, we added that, so sorry if I got your hopes up
You can use that link we tweeted out to apply for the program, and once you do you’ll need to create a special datafeed just for your Promotions. Don’t worry though, you only need one row per promotion so you could even create it manually if you want, it shouldn’t take much time.
One requirement is that a Merchant Promotion has to add value for the customer that they wouldn’t get just by visiting the site. You can’t use this to advertise a sale price that a customer would get just by going direct to your site. This would be for a special coupon code that customer could use to get an additional discount. That’s just one example, but you have to offer an additional value beyond what the average customer would get.
I’ll leave you guys with a reminder that your deadline to switch over is only a couple months away, but I would encourage you to make the switch as soon as possible. I know just the act of switching to a new campaign type can be daunting, but there are quite a few new features available with the new Shopping campaign type that weren’t offered in the old PLA campaign type that can really give you a lot more insight & control of your inventory.
And the sooner you make the switch, the sooner you can start taking advantage of those new features.