This document discusses how social media can be used to spread religious messages and faith more effectively. It explains that social media allows for dialogue rather than monologue, and people are more likely to trust recommendations from other users than advertisements. When religious groups use popular social media sites like Facebook, Twitter and YouTube, their messages can quickly reach millions of people. This wide reach helps spread faith and improves transparency and inclusion in religious communication. Implementing social media marketing helps make religious messages more fun and appealing to youth.

1. RELIGION & SOCIAL MEDIA

2. WHAT IS SOCIAL MEDIA MARKETING?
 Social media is an umbrella term that defines
the various activities that integrate
technology, social interaction and the
construction of words, pictures and audio.
 The old communication model was a
monologue, where the content to be spread
is “pushed” into us.

3. WHAT IS SOCIAL MEDIA MARKETING?
 Studies have shown that only 14 Percent of
the people trust Advertisements.
 On the other hand nearly 75 Percent of the
people trust the recommendations of other
consumers.
 This is the model of communication in Social
Media marketing – “Dialogue”.
 14% vs 75% is a huge difference.

4. WHAT IS SOCIAL MEDIA MARKETTING?
 More simply put : “Social media is people
having conversations online”.
 This is a fundamental shift from the way we
communicate.
 This is done by actively interacting with the
people using networking sites
like, Facebook, Twitter, Youtube and using
RSS Feeds.

5. SOCIAL MEDIA AND RELIGION
 How does social media act as a catalyst to
spread faith?
 How does social media improve the reach of
the audience?
 What is the outcome of implementing social
media marketing for spreading the message?

6. HOW DOES SOCIAL MEDIA ACT AS A CATALYST
TO SPREAD FAITH?
 Social media which encompasses
Facebook, Twitter, and Youtube has a large
target audience.
 In a matter of seconds one message reaches
a million.
 There could be no better way to spread the
beautiful word of faith.

7. HOW DOES SOCIAL MEDIA IMPROVE THE REACH
OF THE AUDIENCE?
 In social media, the communication is :
- Transparent.
- Inclusive.
- Authentic.
- Vibrant.
Content is the new democracy and we the
people, are ensuring the voices are heard.
This ensures the quality of the message and
helps in building the faith of the religion.

8. WHAT IS THE OUTCOME OF IMPLEMENTING
SOCIAL MEDIA MARKETING FOR SPREADING
THE MESSAGE?
 Since 96 Percent of the world have joined a
social network, the entire world is a part of your
organization.
 Spreading a word could not be any easier.
 By using active interactions. The messages
spread not only become fun but also appealing
to the Youth who are tomorrow’s future.
 The power of youth improves the driving force of
faith and helps in making the world a better
place to live.

9. EXAMPLES OF RELEGION AND SMM

10. EXAMPLES OF RELEGION AND SMM
 As you can see the huge number of people
who have clicked on the like button and liked
the page.
 Once you like the page, a single message
posted on it reaches out to everyone who
has joined the page.
 This is in Facebook alone, There will be
another huge number in other social media
sites like Twitter, Youtube etc.

11. THANK YOU !
 There could be no better way to reach out
and spread the word and make the world a
beautiful place to live.