The document discusses political communications and strategies for effective messaging. It defines politics and communication and outlines the key components of communication strategies, including defining goals, identifying target audiences, developing messages, choosing messengers, and selecting delivery tools. It emphasizes starting with the main message and understanding the audience to develop persuasive messaging that can achieve communication goals.

1. Political communications
Presentation of OCPS
BY FARAH MEMON

2. What is politics ?
the activities associated with the governance of a country or other area, especially the debate or conflict among individuals or
parties having or hoping to achieve power.
What is communication ?
the imparting or exchanging of information or news.

3. POLITICAL COMMUNICATIONS
MESSAGE
SENDER RECEIVER
FEEDBACK
VOLUNTEERS
MEDIA
NOISE NOISE

4. COMMUNICATION STRAGTEGY
WHAT IS YOUR MAIN MESSAGE ?
WHY SHOULD PEOPLE LISTEN ?
WHOSE SUPPORT DO YOU NEED ?
WHAT MESSAGES WILL PERSUADE THEM ?
HOW AND WHEN WILL YOU REACH THEM ?
WHO ARE YOUR BEST MESSENGERS ?

5. COMMUNICATION STRAGTEGY
:- DEFINEGOALS
:- IDENTIFYANDANALYZETARGETAUDIENCE
:- DEVELOPMESSAGE
:- IDENTIFYMESSENGERS
:- CHOOSEDELIVERYTOOLS

6. WHAT IS YOUR GOAL ?
WHAT ARE YOU TRYING TO ACHIEVE ?
HOW WILL YOU KNOW IF YOU’VE REACHED
YOUR GOAL ?

7. WHO IS YOUR TARGET AUDIENCE
WHOSE SUPPORT DO YOU NEED TO ACHIEVE YOUR
GOAL

8. AUDIENCE ANALYSIS
:- Know what they like, dislike and think is
important
:- Identify languages relevant to your audience

9. message
:- single idea / theme
:- your values
:- what you repeat over and over
:- what you want people to remember
:- how you connect with and persuade people