Mara Einstein

Forest Hills, New York

Account Executive

I am an author, professor and marketing-executive-turned-cultural-critic. My latest book is Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are and Those We Help (University of California Press, 2012). I've been working in or writing about the media industry for more than 20 years, working at places like NBC, MTV Networks, and at major advertising agencies and working accounts as Miller Lite, Uncle Ben’s and Dole Foods. My first book, Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004), caused much debate when research from this work was used by the FCC as the basis for redefining the media ownership rules. That work was