Social media refers to interactive technologies that enable sharing information and building communities, with platforms like Facebook, Instagram, and YouTube having over 4.7 billion users worldwide. It benefits individuals by connecting them, offering real-time information, and creating engagement opportunities for businesses, which increasingly rely on social media for marketing. However, its negative impacts include addiction, reduced mental well-being, and risks related to security and fraud.

1. SOCIAL MEDIA
BY ANUSHA MASOOD

2. What Is Social
Media?
Social Media is an interactive technologies that facilitate the
creation and sharing of information, ideas, interests, and other forms
of expression through virtual communities and networks.
It facilitates the sharing of ideas and information through virtual
networks. From Facebook and Instagram to Twitter and YouTube,
social media covers a broad universe of apps and platforms that
allow users to share content, interact online, and build communities.
More than 4.7 billion people use social media, equal to roughly 60%
of the world’s population.
Today, social media messaging apps and platforms are the most
commonly used sites worldwide. In early 2023, 94.8% of users
accessed chat and messaging apps and websites, followed closely by
social platforms, at 94.6% of users. Search engine sites were next,
with 81.8% of users accessing them.

3. BENEFITS OF SOCIAL MEDIA
Social media platforms allow
people to access information in
real-time, to connect, and to find
niche communities. It has helped
many individuals find common
ground with others online,
making the world seem more
interconnected and within reach.
Businesses are also using social
media marketing to target their
consumers, build a loyal fan
base, and create a culture
behind their brands. According
to Facebook, more than 200
million small businesses use
their platform for marketing
purposes. Separately, 90% of
marketers say they use
Facebook for promotion.
In 2022, social media and
search advertising spending
made up roughly 55% of overall
ad spending globally. It is also
the fastest-growing category
across advertising channels.

4. MOST USED SOCIAL
MEDIA SITES
YOUTUBE INSTAGRAM FACEBOOK snapchat

5. TYPES OF
SOCIAL MEDIA

6. SOCIAL
NETWORING
Facebook, Twitter. etc
Such types of Social Media are
used to associate with
individuals (and brands) on the
web. They help your business
via branding, social awareness,
relationship building, customer
service, lead generation, and
conversion.

7. Netflix, Amazon Prime, Zee5
This type of network offers all the benefits of traditional PC-to-PC home
networking products, including file sharing, print sharing, and access to
the Internet. In addition, it delivers entertainment to users wherever they
are in the home.
ENTERTAINMENT
NETWORK

8. DISCUSSION FORUMS
Reddit, Quora..etc
Such types of Social Media channels are used for finding, sharing,
and discussing different kinds of information, opinions, and news.
Before the entry of popular Social Media players like Facebook,
these forums were the places where professionals, experts, and
enthusiasts used to do different kinds of discussions concerning a
variety of fields.
Along with sharing information and knowing answers, these places
are very impactful in advertising as well.

9. BOOKMARKING, CONTENT
CURATION NETWORKS
Such types of Social Media will help you find out, share,
discuss, and save a variety of the latest content and
media that are trending as well.
They are very helpful in channelizing brand awareness
for your business, plus, choosing this one to run different
types of Social Media Marketing campaigns will help you
generate website traffic and customer engagement.
such types of Social Media will help you find out, share,
discuss, and save a variety of the latest content and
media that are trending as well.

10. Shopping Networks
Want to find out all the latest trends in the marketing or crave to know
the shopping tips then such types of Social Media channels are for you.
In addition, they help you follow different brands, share interesting things
and make a purchase on these Social Shopping networks.S
uch types of Social Media Platforms for creating brand awareness,
boosting engagement and selling products on some new and effective
platforms. These channels transform e-commerce by making them more
engaging via some interesting social elements.

11. Impact of Social
Media
On Students;
Positive Impact
Connect with peers
Having a social network, especially during these social distancing times, is incredibly important and has been shown to have a positive effect on
mental health and well-being. It allows students to connect with likeminded peers, breaking limitations of distance and time. This can be
particularly valuable for minority youth, who may have difficulty finding others like themselves.
Learning opportunities
In addition to the benefits of classroom learning social media provides through sites like YouTube, social media helps students access mental
health and well-being information, which can be hard to do offline without stigma.

12. Impact of Social
Media
On Students;
Negative Impact
Poor sleep, eye fatigue, and physical inactivity
Social media can be incredibly addictive — we all know what it feels like to tell
ourselves we’ll only check our notifications, and before we know it, we’ve been
mindlessly scrolling for hours.
Worsens mental health issues, such as anxiety and depression
Facebook has been studying the effect that Instagram has on its younger users and has
uncovered some alarming findings,

13. Impact of Social
Media
On Society
Positive Impact
Connectivity – The first and foremost benefit of the social
media is connectivity. People from anywhere can connect
with anyone. Regardless of the location and religion. The
prettiness of social media is that you can attach with anyone
to learn and share your thoughts.
Education – Social networking provide various benefits to
the students and teachers. It is very easy to educate from
others who are experts and professionals via the social
media. One can follow anyone to learn from him/her and
enhance his knowledge about any field. Regardless of our
location and education background we can educate ourself,
without paying for it.
Help – You can impart your issues to the group to get help
and energy. Regardless of whether it is helping in term of
cash or in term of advices, you can get it from the group you
are associated with.
Noble Cause – Social media can also be used for the noble
causes. The public is making use of social media for
contribution for needy people and it can be a quick way to
help such people.

14. Impact of Social
Media
On Society
Negative Impact
Hacking – Personal information and security can be hacked
and shared on the Internet.[5] Some twitter and Facebook
accounts have been hacked in the past and the programmer
had posted materials that have influenced the person's lives.
Addiction – The addictive piece of the online networking is
awful and can exasperate individual lives also. It can
likewise squander individual’s time that could have been
used by profitable tasks and exercises.
Fraud and Scams – Several cases are available where
people have committed fraud and scams through the online
networking.