How can social media affect sales, loyalty, and customer service? Are there reasonable ways to monitor brand chatter, engage with authenticity, and build online relationships that translate into profits and possibilities? In this powerful session, attendees will learn how to harness the power of today’s top marketing platforms and communication channels to increase customer loyalty, manage brand conversations, and create positive opportunities from “the Wild West” that is the social media realm. Using real life examples of how top social networks like Facebook, LinkedIn, and Twitter are being used to listen, learn, connect - and yes, even sell! – Session attendees will discover new and effective ways to ignite meaningful relationships and drive actionable results.