Social Media Trendsetting | How to Succeed and Lead Today With Digital and Mobile Marketing

Trendsetting in Social Media
How to Succeed and Lead Today With Digital and Mobile Marketing
Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

You’re about to discover:
 How the focus on social media goals
has been evolving
 What to do (if anything!) about
fragmenting audiences
 What’s better than “engagement”
 How not to drive yourself crazy with
all the social media options out there
 Other miscellaneous “trends” of
which to be aware

Epiphanies in Brief:
 Bold, gritty, dream-driven
company founded in 2004
 Specializing in social
media mojo, training,
speaking, Power Summits,
workshops, podcasts,
online branding, and
Possibility
 Leaders of the “A-Ha!”
Tribe social media
marketing, success, and
mastermind group

Increase:
1. Revenue
2. Customer base
3. Repeat business
4. Average order price
5. Lead generation
6. Event participation
7. Conversion rates
8. Sponsorships
9. Joint ventures/partnerships

Increase:
 Reach (as much as possible…)
 Engagement (or something better…)
 Views (but did they really?...)
 Growth of Likers, Followers, etc. (but
those numbers share something in
common with this trio…)
Social media goals are only good if they’re helping you achieve one (or
more) of your business goals, but these are also “long games” – ones
where the results play out over significant periods of time.

Create a fake person or set
of people, and flesh out
these traits:
1. Roles
2. Goals
3. Challenges
4. Company/Industry (B2B)
5. Where they typically get information
6. Personal background
7. Shopping preferences

Social media is doubling
down on video!
 Facebook Live tested with celebs
in 2015, rolling out to all in 2016
 Twitter livestreaming apps went
from unknown to big time in 2015
 YouTube rolls out “YouTube Red”
subscription service
 Snapchat: 7 billion video views per
day as of January 2016
 Instagram video up from :15 to :60

Characteristics of
Attention-Grabbing
Content
1. It’s native
2. It doesn’t interrupt
3. It doesn’t make demands (often)
4. It’s micro
5. It’s consistent and self-aware
Consider how each and every post, tweet, comment,
like, or share will confirm your business’ identity.
Though your business’ micro-content will vary wildly
every day, it must consistently answer the question,
“Who are we?” – Gary, #JJJRH
And we would add, it must also answer this
question: “What’s our why?

 Facebook (free!) for direct scheduling
 Facebook.com/twitter (free!) to auto-update your
tweet stream with your Facebook posts
 Hootsuite (free!) for scheduling other platforms
 Buffer (free!) for spacing out content as you find it
 IFTTT.com (free!) for automation “recipes”
 Cross-promoting is better than cross-posting!

 Facebook
 LinkedIn
 Instagram
 Twitter
 Pinterest
 Slideshare
 Snapchat
 Twitch
 YouTube

 Photos and short-form video
play to shortening attention
spans, drive greater
“engagement”
 Disposable, snack-sized content
is easier, quicker, more
affordable, less polished,
more human
 “Newsjacking” – playing along
with current eventsEpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

 New Hampshire: 830,000 adults
on Facebook
 iOS devices: 410,000; Android
devices: 330,000
 Worldwide: 93% of FB’s active daily
users are accessing Facebook from
a mobile device; 52% are mobile
only

 Device
 Custom
audiences/lookalikes/ 3rd
party data layers
 Interests and behaviors
 Geography
 Remarketing/retargeting
 Standard demographics

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