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The 2011 "A-Ha!" NH Social Media Business Summit presentation by Walter Elly, consultant with V2 Strategic Advisors; former senior director of emerging technology at MicroArts Creative Agency; Co-director of Foursquare Day and co-founder of Portsmouth Foursquare. Walter talks about what's no longer strange in social media, and looks at two promising frontiers where social media is bound to bloom.
The 2011 "A-Ha!" NH Social Media Business Summit presentation by Walter Elly, consultant with V2 Strategic Advisors; former senior director of emerging technology at MicroArts Creative Agency; Co-director of Foursquare Day and co-founder of Portsmouth Foursquare. Walter talks about what's no longer strange in social media, and looks at two promising frontiers where social media is bound to bloom.
1.
“A-Ha!” NH Social Media Business Summit #AhaNH
SOCIAL MEDIA IN STRANGE PLACES
Walter Elly
V2 Strategic Advisors
@walterelly
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
2.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Media in Strange Places
• What social media is no longer strange?
• What’s becoming “no longer strange”?
• Two really strange but valuable things.
• Takeaways
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
3.
“A-Ha!” NH Social Media Business Summit #AhaNH
What is strange? What do we mean by strange?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
4.
“A-Ha!” NH Social Media Business Summit #AhaNH
What is strange? What do we mean by strange?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
5.
“A-Ha!” NH Social Media Business Summit #AhaNH
It’s all relative.
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
6.
“A-Ha!” NH Social Media Business Summit #AhaNH
What social media is no longer strange?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
7.
“A-Ha!” NH Social Media Business Summit #AhaNH
Shopping
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
8.
“A-Ha!” NH Social Media Business Summit #AhaNH
Looking at photos
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
9.
“A-Ha!” NH Social Media Business Summit #AhaNH
Watching videos
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
10.
“A-Ha!” NH Social Media Business Summit #AhaNH
Making friends
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
11.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Media Is No Longer Strange
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
12.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Media Is No Longer Strange
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
13.
“A-Ha!” NH Social Media Business Summit #AhaNH
With special thanks to Facebook
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
14.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Media: Not so strange
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
15.
“A-Ha!” NH Social Media Business Summit #AhaNH
What’s next? What’s becoming not so strange?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
16.
“A-Ha!” NH Social Media Business Summit #AhaNH
Sharing your every thought
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
17.
“A-Ha!” NH Social Media Business Summit #AhaNH
Business Networking
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
18.
“A-Ha!” NH Social Media Business Summit #AhaNH
Coupons
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
19.
“A-Ha!” NH Social Media Business Summit #AhaNH
Business Recommendations
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
20.
“A-Ha!” NH Social Media Business Summit #AhaNH
Listening To Music
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
21.
“A-Ha!” NH Social Media Business Summit #AhaNH
Raising Money
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
22.
“A-Ha!” NH Social Media Business Summit #AhaNH
Asking Questions
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
23.
“A-Ha!” NH Social Media Business Summit #AhaNH
Taxis
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
24.
“A-Ha!” NH Social Media Business Summit #AhaNH
What does it all mean?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
25.
“A-Ha!” NH Social Media Business Summit #AhaNH
What’s REALLY strange now? Is there value?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
26.
“A-Ha!” NH Social Media Business Summit #AhaNH
What’s REALLY strange now?
Here’s two really strange but valuable things:
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
27.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location (note: there is more than foursquare!)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
28.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
29.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
30.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location
• 1 / 10 smartphone owners (4% of all US adults)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
31.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
32.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
33.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
34.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits to consumers
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
35.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits to consumers
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
36.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits to businesses
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
37.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits to businesses
130 avg friends * 2
260 possible impressions
+foursquare network
1000 followers
1000 possible impressions
+foursquare network
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
38.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits to businesses
Facebook
CPM~$0.29
Encourage Checkins!
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
39.
“A-Ha!” NH Social Media Business Summit #AhaNH
Location – Benefits to businesses
• http://foursquare.com/business (free!)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
40.
“A-Ha!” NH Social Media Business Summit #AhaNH
Two really strange but valuable things:
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
41.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
42.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
43.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
44.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – very strange!
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
45.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – very strange?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
46.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – how it’s possible
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
47.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – (Note: there’s more than Chatter)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
48.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise
=
Secure
Private ( +
Internal
Business
Processes
)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
49.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise
=
(when, not if)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
50.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – before email(!)
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
51.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – hooray email…?
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
52.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – email, evolved (finally).
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
53.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – Examples
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
54.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – Benefits
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
55.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – Huge opportunity
+ =
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
56.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Enterprise – Chatter is free!
• http://chatter.com
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
57.
“A-Ha!” NH Social Media Business Summit #AhaNH
Two really strange but valuable things:
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
58.
“A-Ha!” NH Social Media Business Summit #AhaNH
Social Media in Strange Places
• Shopping, Photos, Videos, Making Friends
• Social Media Has Become Mainstream
• Twitter, Business Reviews, Coupons, Networking
• Location, Social Enterprise
• Foursquare, Chatter: Free tools with big benefits
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
59.
“A-Ha!” NH Social Media Business Summit #AhaNH
SOCIAL MEDIA IN STRANGE PLACES
Walter Elly
V2 Strategic Advisors
@walterelly
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
60.
“A-Ha!” NH Social Media Business Summit #AhaNH
Contact With Walter
walter@walterelly.com
@walterelly
gplus.to/walterelly
linkedin.com/in/walterelly
walterelly.com
v2sa.com
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
61.
“A-Ha!” NH Social Media Business Summit #AhaNH
SOCIAL MEDIA IN STRANGE PLACES
Walter Elly
V2 Strategic Advisors
@walterelly
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
62.
“A-Ha!” NH Social Media Business Summit #AhaNH
Internal Title Slide Header
… a simpler version of the main title slide.
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
63.
“A-Ha!” NH Social Media Business Summit #AhaNH
This is a Standard Slide Layout
• No surprise, this is bullet #1
• This is bullet number two …
– And this is a sub-bullet
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
64.
“A-Ha!” NH Social Media Business Summit #AhaNH
Two Column Format
• Column #1 • Column #2
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
65.
“A-Ha!” NH Social Media Business Summit #AhaNH
This is a photo page
Click the icon above to add a picture
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)