The document describes Fahima Khanom's media product, which is a youth-oriented radio newscast called DUECE FM. It provides details about the format, target audience, and production process of the newscast. The target audience is teenagers and young adults aged 16-34 from East London. Fahima conducted surveys and interviews to gather stories and information relevant to the audience. She learned how to effectively use digital tools like dictaphones, SurveyMonkey, GarageBand, and blogs to produce and promote the newscast. Through creating this media product, Fahima gained valuable experience in journalism skills like interviewing, editing, and using technology to engage an audience.

1. FAHIMA KHANOM
5516

2. 1. In what ways does your media product
use, develop, or challenge forms &
convections on real media products?
USE: headlines
Serious news first
Light news after
Vox pop, interviews
Challenge:
Young presenters
No weather forecast
Gossip stories
Energetic, loud music

3. 2. How does your product
represent social groups
• The first story of the death of a teacher shows
young people as being caring and bonding
with educators. This is because they are
shocked and saddened by his death.
• Teachers are depicted as being fun lovers who
know how to step out of the stereotype of
boring academics. In this story a teacher
dresses up as a woman.

4. … representation
• The story about routes to university show
that young people are independent decision
makers who decide their future : they don’t
feel compelled to go to university.
• However, they are also shown as being
financial strugglers unable to afford uni fee
• The government is represented as holding
back young people’s future.

5. … representation
The Chris Brown story shows male celebrities as
being disrespectful to women but can still
reclaim their fans after disgracing themselves.
It shows that they have a certain power and awe
over young people.
This suggests that young people are easily
swayed by money and status.

6. 3. What kind of media institition might
distribute your media product and why?
I personally think BBC radio 1 extra is one of the popular radio stations
and it explores a wide range of youth topics – both light and serious. So
this radio station would definitely suit my newscast. We both target a
young audience and 1 Extra is aimed at 16-34 year-olds.

7. • BBC Radio one extra-- is DAB digital radio and it delivers local
news and it is one of UK’s biggest radio company. BBC radio 1
extra isn’t habitual as its a broad international station.
• Programming- this radio station is allowed to have limited
hard news content because their focus is music and
entertainment.
• The tone and style of the news presentation is in keeping with
the station's overall target audience – who in this case is
young and preferably urban.
BBC radio 1 extra would
suitable for my newscast!

8. 4, Who would be the audience for your
media product?

9. Our Audience are:
• Teenagers and young adults
• Young students and youths
attending college
• From East London
• Demographic E (Unemployed
and weekend workers)
• Psychographic- strugglers and
aspirers
• Interests – entertainment,
fashion, celeb lifestyle

10. Survey Monkey
helped us to learn more about our audience…
• Here are some examples: Also looking at my results, the
statistics show that the target
Based on my results, more people audience preferred both as the
prefer to listen to the radio type of language, because no
stations in the morning and one wants to hear a radio
evening. This is because they are station if its too sophisticated or
on their way to college too slang, as its good if the
radio station is balanced.
1) What time of day do you usually 2)What type of language do you
listen to the radio? prefer? Informal
10% Formal
Morning 3%
27% Mid-day Both
35% 35% Don't mind
Evening
Night
32% 6%
52%

11. 5. How did you attract/address your audience?
• Music
• Tone of voice of the young presenters
• Celebrity life and entertainment news-
• Chatty and enthusiastic, energetic, buzz live
newscast
• Use of sound codes- speech and music

12. Attract/Address….
DUECE FM selected relevant stories:
• Fahima
• Interactive method- finding out about what 16 year olds want to do after their GCSE’s
• Done on survey monkey and recorded information on Blogger
• Announce the statistics on the radio show
• 24/01/12
• Erika
• Outside Broadcast on movies out recently in the cinemas
• Asked people their expectations of the movie before they watched it and after they
watched it she asked them if their expectations were met.
• Ask the cashier what movies does he sell tickets for the most.
• 24/01/12
• Anika
• Interview a student about the Christmas show
• Asked a student various questions about the Christmas show
• Present students opinion on the Christmas show
• 24/01/12
• Shema
• Vox Pop in Queen Mary University and Westfield shopping centre asking them about
Chris Brown
• Asked public people questions and opinions on celebrity Chris Brown
• Present public people’s opinion on Chris Brown
• 24/01/12

13. What have you learnt about technology from the
process of conducting the media product?
• Digitisation has improved sound quality
• It is more user-friendly
• Saves time
• Minimisation has improved portability
• Digital editing is much more accurate and
easier to use.

14. Technology cont’d…
• The equipment I used for ,my media product was the Dictaphone mp3 player to record my participant for
the interview.
• I also used survey monkey to find out the statistics, about all the different routes young people after 16
do. This could include taking apprenticeship, doing internship over the summer, going onto college, higher
education later on (university) etc.
• I also used garage band to create music. The reason why I used this program was because I had to come
up with various ways to see what music fits into my newscast. I that technology convergence can be
combine when one or two instruments are emerged together making one sound overall.
• I also used blogger to record and update my recent activity, so whilst planning for the newscast on what
young people do after 16 I was also keeping a record of what I wad doing. by using the Dictaphone mp3
player, it was portable and was a good media product to use for interviewing, because I was doing
interactive as one of the methods of communicating with my audience. all these conventions helped
fasten my newscast, because using survey monkey
• I also used sound cloud to upload the audio clip of the interview so its then shared on audacity. All these
forms of conventions helped with my media newscast because it helped the interview run smoothly, and I
was able to get valuable and useful information. this software helped me realize that this program is
important and helps the whole process of technology go faster because various clips can be uploaded then
shared on audacity.

15. 7. What have you learnt in the progression from
the preliminary task to the main task?
• I learnt about digitization and minimization and analogue. I also learnt about news
stories and the difference between local and international news. Since September
till now, I have been working on various things in media and have become more
confident working on my newscast, in terms of going out and interviewing
someone. I think I have developed on this, because for my newscast I had to go
and interview someone. I then used it for my groups radio station deuce FM. By
interviewing the careers adviser, I was able to look back on the clip and take out
relevant key information, where she was talking about what other routes young
people can take, other then going university. The whole point of me taking part in
the newscast was so I can find out other options, young leavers can think of, other
then forcing themselves to go university. From the newscast, I was also able to
work on my own initiative by finding out results from survey monkey, and updating
my blog. From this I learnt that, 50% do want to work, whilst the other 50% want
to go university. This tells us that it is very balanced. By taking part in this
newscast, has made me realize and made my choice wiser too about what to do
when I leave college this year.