Reinvent Your Business Using Social Media
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The document discusses the benefits and strategies for using social media for business purposes. It begins by addressing common myths and fears about social media. It then outlines key benefits such as visibility, customer service, lead generation, and market intelligence. The rest of the document provides tips and steps for getting started with social media, including developing goals, observing competitors, engaging customers, and analyzing data. It emphasizes the importance of promotion, community building, responsiveness, and adjusting strategies based on results.
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Reinvent Your Business Using Social Media
- 2. • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad Social Media Myths & Fears Most Common Reasons:
- 4. Why Social Media? Business Benefits: • Visibility & Branding • Customer Service & Interaction • Generate Leads • Market Intelligence
- 5. What Do I Need? • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Getting Started What is your goal? •
- 11. Build Your Community Over 25% Growth of Fan Base In Two Weeks!
- 12. Build Your Community Fan Pages With • FANtastic Content • Facebook Enhanced Pages • Being Attentive • Being Real • Sharing http://www.facebook.com/#!/projectworkingmom?ref=ts
- 13. Attracting Leads Tips in Getting Started Step Two: Lead Generation • Post Coupons / Promotions / Contests • Use Guerilla Style Campaigns • Post Industry Info / Article Links • Cross Promote (i.e., Traditional Marketing)
- 15. Build Your Community 1 Million in Revenue In 1 Day!
- 16. Steps to Get Started: • Use the name of you business as your Twitter username • Create a Custom Twitter Background • Use Advanced Twitter Search Industry Influencers that your Business Should Follow • Use Link Shortners, Hashtags, Direct Messages • Acknowledge Your Followers Attracting Leads
- 18. Setup Alerts
- 19. Manage Feedback
- 24. Monitor Your Brand Video: http://www.youtube.com/watch?v=g-Z2x4SClaE&feature=related
- 29. Questions?
Editor's Notes
- Here are common fears as to why some businesses are hesitant to get their feet wet in social media. Obstacle #1: Lack of Understanding In order to help a business owner understand the value of social media, they have to gain an understanding of the value of the Web. Gone are the days of business web sites being optional for any company that wants to maximize their marketing potential, and it’s undeniable that social media is moving along on the same path. Obstacle #2: Concerns About Brand Management The concern that getting out there in social media means opening your company up to negative publicity is a bit inaccurate. The truth is that if an unhappy customer decides to air their grievances in a social media outlet, it doesn’t matter how active the company is; they will still be impacted by the publicity. If the business has an established presence online, however, it becomes much easier to mitigate the situation and employ some quick damage control. There are tools to help you monitor search terms related to your business or industry. Obstacle #3: Lack of Time and Personnel Depending on the individual situation, you may be able to ease these concerns by proposing a plan that provides a chance to kick-off a social media strategy on a trial basis. If you can provide the business owner with some quick, relevant and impressive results from the trial run and a plan for an ongoing campaign, you may be able to conquer this obstacle fairly quickly. If it’s feasible for the company, you may also want to suggest hiring a social media consultant or marketing professional to help the business owner create an effective social media marketing plan for their business. Obstacle #4: Belief That It’s a Passing Fad Social media marketing is not going away anytime soon. And businesses that choose to ignore the effectiveness of it will inevitably be left behind as their competitors thrive in the new online environment. Sources: Alyssa Gregory, Sitepoint - http://www.sitepoint.com/blogs/2009/12/18/how-to-convince-a-company-that-social-media-is-the-way-to-go
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users) Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this) comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction 1 in 6 higher education students are enrolled in online curriculum % of companies using LinkedIn as a primary tool to find employees….80% The fastest growing segment on Facebook is 55-65 year-old females Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined. 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… The #2 largest search engine in the world is YouTube Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English There are over 200,000,000 Blogs 54% = Number of bloggers who post content or tweet daily Because of the speed in which social media enables communication, word of mouth now becomes world of mouth If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands People care more about how their social graph ranks products and services than how Google ranks them 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI 90% of people that can TiVo ads do Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 25% of Americans in the past month said they watched a short video…on their phone According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate. Please feel free to share with any non-believers!
- So how do I get started? Well ask yourself the question. What is your goal? Is it to Increase Sales? Create Brand Awareness? It may be all of the bullets listed here, so while creating your plan here are a few tips to remember:
- In creating the plan ask yourself the question. What is your goal? Is it to Increase Sales? Create Brand Awareness? It may be all of the bullets listed here, so while creating your plan here are a few tips to remember: Start Slow While you may eventually want to create a presence on more than one social media site, you don’t need to dive into all of them at once. Pick one site that you are most comfortable with or that is the most relevant to your company and/or products, and create an account and a public profile. Learn the Game Observe how others, including your competition, are participating on the social media platform you chose above. Write down what seems to work and what does not, and what you like and what you do not. Take special note of how people interact. Is it a one-way conversation or are both parties participating? What’s the tone of the conversations? Develop a Plan It’s one thing to participate in social media but to do so without a plan can be frustrating and even damaging to your business. Think through your goals – what are you hoping to gain from your social media interactions? Then work backwards to create a process that will accomplish what you are aiming to do. Measure & Monitor Your Brand Part of an effective social media campaign is keeping track of who is talking about your company, what is being said, and how others are reacting to it. Using a set of social media monitoring tools will help you stay on top of this…and it may even help you find new business opportunities. Establish Best Practices Be Nice Be responsive Ask for Feedback Be Consistent Share What You Know Establish Best Practices • Should there be an oversight committee? • Should employees disclose or hide their affiliation? • Can employees participate in social media during company time? • Are employees allowed to disclose personal company information? • Do you want your employees to use their personal sites?
- Tip: Extend your strategy to multiple social media sites.
- Revitalize Your Business Using Social Media Imagine you are opening a brand new restaurant. You’ve put all your efforts into creating a concept and brand. You’ve gathered an outstanding staff, hired a chef who has an interesting and delicious spin on how to set your menu apart from the competition, and the atmosphere and ambiance of the place is just right. You shell out some money to place ads in local papers and leave some flyers around town. You’re convinced that crowds of people will pour through your doors on the grand opening. But when the big day comes only a handful of customers arrive to take a taste. Since you’re a small business owner, you don’t have the means necessary to reassess your marketing strategy. You have to generate some profit and as the weeks pass by, you realize that this isn’t turning out the way you had expected. Let’s try this again. Same deal – you’re a restaurant owner with a unique brand and concept. But this time around, you supplement your offline spending by investing time and money in social media. Branding and Visibility In order to attract customers, you begin to build an online community and get people excited about the opening of your new restaurant. But how? One month before the grand opening, you run a contest – Win a Romantic Dinner for Two . Your online audience perks up and people start submitting nominations and spending time with your brand online.
- Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowdsource operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral. A good social media contest should include some sort of sharing or virality as a requirement for winning. Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.
- Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowdsource operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral. A good social media contest should include some sort of sharing or virality as a requirement for winning. Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.
- Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowdsource operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral. A good social media contest should include some sort of sharing or virality as a requirement for winning. Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.
- Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowdsource operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral. A good social media contest should include some sort of sharing or virality as a requirement for winning. Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.
- 3. Networking / Sales Opportunities With social media sites like Twitter, LinkedIn and Facebook at your disposal, networking has transformed from a tedious task performed at networking meetings and other physical events, to a joyous task that can be initiated online. Minutes spent on social networks each day can help you to network with those who have similar business interests, or who have a need for the product or service you offer. Online networking can be followed up with offline engagements if and when the need arises. In fact, social networking and it's widespread use can be credited with helping to push foward the Sales 2.0 movement. Sales 2.0 (Oracle PDF) features extensive use of new communication tools like social media, blogs, and forums to drive sales activities. Tip: Throw a Tweetup , or schedule a lunch meeting with someone you met through Social Media. 4. Backlinks / Traffic Social media use can drive large amounts of traffic and backlinks for your company website. If you're producing high quality content on your site, you can use Social Media as a promotion channel for that content, which should provide traffic and valuable backlinks. Case in point, one of our marketing clients receives 10% of total site traffic from Twitter. These kinds of numbers can not be ignored - especially when you're on a budget. Tip: Sign up for Google Analytics or Google Webmaster Tools to see where your traffic and your backlinks are coming from. Lead Generation Let's stick with the example of a new Hair Salon. Through the power of Twitter Search, you're able to search for people who are talking about bad haircuts within 25 miles of your Salon. Whenever someone mentions their bad haircut, you're able to start up a conversation, and offer them a discount on a "re-'do". You find that over time, about 50% of the people you offer this coupon to come in, and of those, 40% come back for another haircut. That's powerful. You've maintained your Flickr and YouTube accounts since launch, and every now and then, you'll post a coupon code in a photo or video. You estimate that you get about 5 extra people coming in for haircuts each month, and the average customer value of these is about $20 more than standard walk-ins. The great aspect of social media is with proper attention, it significantly expands the entry points for your brand and business. Now, instead of customers finding you through just Google Search, or the Yellow Pages, they can find you through Search, Twitter, Facebook, LinkedIn, YouTube, Flickr, and many, many more. The possibilities are endless for grassroots, guerrilla style marketing campaigns. All you need is a little bit of creativity, and some time.
- 3. Networking / Sales Opportunities With social media sites like Twitter, LinkedIn and Facebook at your disposal, networking has transformed from a tedious task performed at networking meetings and other physical events, to a joyous task that can be initiated online. Minutes spent on social networks each day can help you to network with those who have similar business interests, or who have a need for the product or service you offer. Online networking can be followed up with offline engagements if and when the need arises. In fact, social networking and it's widespread use can be credited with helping to push foward the Sales 2.0 movement. Sales 2.0 (Oracle PDF) features extensive use of new communication tools like social media, blogs, and forums to drive sales activities. Tip: Throw a Tweetup , or schedule a lunch meeting with someone you met through Social Media. 4. Backlinks / Traffic Social media use can drive large amounts of traffic and backlinks for your company website. If you're producing high quality content on your site, you can use Social Media as a promotion channel for that content, which should provide traffic and valuable backlinks. Case in point, one of our marketing clients receives 10% of total site traffic from Twitter. These kinds of numbers can not be ignored - especially when you're on a budget. Tip: Sign up for Google Analytics or Google Webmaster Tools to see where your traffic and your backlinks are coming from. Lead Generation Let's stick with the example of a new Hair Salon. Through the power of Twitter Search, you're able to search for people who are talking about bad haircuts within 25 miles of your Salon. Whenever someone mentions their bad haircut, you're able to start up a conversation, and offer them a discount on a "re-'do". You find that over time, about 50% of the people you offer this coupon to come in, and of those, 40% come back for another haircut. That's powerful. You've maintained your Flickr and YouTube accounts since launch, and every now and then, you'll post a coupon code in a photo or video. You estimate that you get about 5 extra people coming in for haircuts each month, and the average customer value of these is about $20 more than standard walk-ins. The great aspect of social media is with proper attention, it significantly expands the entry points for your brand and business. Now, instead of customers finding you through just Google Search, or the Yellow Pages, they can find you through Search, Twitter, Facebook, LinkedIn, YouTube, Flickr, and many, many more. The possibilities are endless for grassroots, guerrilla style marketing campaigns. All you need is a little bit of creativity, and some time.
- Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowdsource operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral. A good social media contest should include some sort of sharing or virality as a requirement for winning. Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.
- Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience: Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter () updates - Company news and status - Customer interaction One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
- Once you understand how Twitter can play a role in customer service, the next step should center around conversation tracking. What are people already saying about your brand? Have people misinterpreted your message? What about the good things they say about your new feature? Track ALL the possible keywords that are related to your brand, like the names of your key features or any nickname your company may have. Here are two tools we recommend: Monitter : Monitter makes it simple to track multiple keywords on one page using columns. Create a new column for each new keyword or keyword variation you want to track. Monitter will update in real-time whenever those words are mentioned on Twitter. Tweetbeep : If your brand isn’t getting dozens of mentions per hour, or if you want to be sure you’re catching everything, Tweetbeep will check Twitter for you and send you emails with all of the mentions of your brand, as well as links so you can easily save tweets or write a response. Customer Service Use of social media makes the task of connecting with your customers infinitely easier and faster. Plus, it can save you some serious cash. According to a research study conducted by Forrester in 2006, "cost per action in customer support averages $12 via the contact center versus $0.25 via self-service options." (Forrester 2006, via ReadWriteWeb ) This represents a huge opportunity to cut costs and reach a larger number of people then you previously could. Customer Service & Feedback You've been running your Hair Salon for a few months now. Business has been good, and thanks to the successful grand opening, you've been able to pay off a few business debts. In fact, business has been so good that you're able to take a week off for vacation. During your vacation, you check your e-mail, and you're greeted by some negative news. According to the Google Alert you set up for your business name, someone wrote a blog post about a poor experience they had at your salon. Luckily, since you set up the Google Alert, you're able to respond quickly to the person, instead of letting the negative review influence others. To rectify the situation, you create an account on the users website and post a comment on the post with your contact information. You speak directly with the blogger and offer a couple of free haircuts, so they can try your service one more time. A few weeks later, you get another Google Alert in your e-mail - turns out the blogger wrote a follow-up post about your great customer service, and a much better haircut the second time around. Stay Human Even though you are representing a business, don’t ignore the importance of the “social” element. Allow your interactions to retain the human side that will facilitate genuine connections. And don’t think you need to be all business, all the time. Giving a personal feel to your presence will make your business more approachable and relatable. Be Responsive There is nothing worse than a company attempting to be active across social media, but ignoring the masses. Once you commit to a social media marketing campaign, you should also commit to responding to questions, complaints and other input from your customers. Ask for Feedback One powerful use for social media in business is as a customer service tool . Instead of waiting for a customer to air a complaint, use social media as a way to engage and interact with your audience. Ask for feedback, reviews and insight to help you reach your target more effectively. And be sure to thank everyone who chimes in individually. Be Consistent Your profiles, comments, posts and conversations should stay true to your company’s overall mission and values. If more than one person is posting on behalf of your company, it’s vital to have a standard tone and guidelines for consistency. Once you expand your reach to more than one social media site, consistency is even more important.
- Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience: Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter () updates - Company news and status - Customer interaction One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
- Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience: Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter () updates - Company news and status - Customer interaction One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
- Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience: Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter () updates - Company news and status - Customer interaction One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
- 5. Market Intelligence If you spend enough time with Social Media and the Internet, you soon realize that just about every website that is worth it's salt has some form of site search. Some are more advanced than others, but each at the very least provides the ability to search a websites content. More robust websites will provide advanced search options, and some will even allow you to search by geographic area. Most major social media websites provide users with these advanced search options, which enables you to run searches through networks for company, service, or industry related keywords. For example, we're able to keep track of service, product, and brand mentions for one client across seven different markets. This helps us to better understand the competitive landscape for a particular market, as well as provide quick feedback opportunities, which can inform strategic and tactical decisions. If you spend enough time with Social Media and the Internet, you soon realize that just about every website that is worth it's salt has some form of site search. Some are more advanced than others, but each at the very least provides the ability to search a websites content. More robust websites will provide advanced search options, and some will even allow you to search by geographic area. Most major social media websites provide users with these advanced search options, which enables you to run searches through networks for company, service, or industry related keywords. For example, we're able to keep track of service, product, and brand mentions for one client across seven different markets. This helps us to better understand the competitive landscape for a particular market, as well as provide quick feedback opportunities, which can inform strategic and tactical decisions.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
- Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Twazzup A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. Buzzlogic Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try. Scoutlabs While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data. Tweetdeck One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program. Reputation Defender Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you. Socialmention This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword. Brandwatch This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media. radian6 radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics. Alterian SM2 With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results. Addict-o-matic Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.