The document summarizes a learner's pitch for a creative media production project. The learner pitched an original idea for a reality television show that combined elements of challenge and horror. The pitch clearly communicated the name, aim, target audience, style, theme and tone of the proposed show. It included appropriate supporting materials and technology. The learner effectively answered all questions about the idea from the panel. The pitch demonstrated strong creative ideas and was presented clearly. Areas for improvement included developing more audience interaction and using bolder visuals in the presentation.

1. Witness Statement
Learner Rehanna Whiteley
Qualification Level 2 Creative Media Production
Unit number and title JL04 - Unit 2 Communication for Creative Media Production
Description of activity undertaken
Task 3 the Pitch (With a recording of your pitch and accompanying material)
Working in the same groups, pitch idea to the panel explaining your ideas and presenting supporting
material:
Include the following information.
• Name & possible logo
• Aim of the show.
• Who it will appeal to
Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of
your show
Every member of the group MUST be involved with pitching the idea and be prepared to answer questions
about your idea.
All work needs to be added to your blog with the title Task 3 the Pitch
Evidence Strongly Agree Agree Disagree
Did the learner communicate their ideas for the show
clearly and effectively?
X
Did the pitch include appropriate documents and
technology?
X
Did the pitch use an appropriate style, theme and
tone?
X
Was the idea original and feasible? X
Did the learner answer questions on their show in a
clear and concise way?
X
Strengths
Great ideas for a reality TV show which included consideration of the set and the tasks contestants would
complete. The genre was accurately and in detailed as a combination of challenge and horror. References
were made to various other programs as a source of ideas and all question were answered clearly and in a
good level of detail.
Areas for improvement
To develop your ideas further look into how the television audience could be given more opportunities to
interact with the show and contestants.
Also consider using more visuals and bolder text in your presentation to make it more interesting to your
audience and create notes to help you during your presentation, this will help you to stay on track.
Witness Names Jo Lowes Date