1. Witness Statement
Learner Raychel Lythgoe
Qualification Level 2 Creative Media Production
Unit number and title JL04 - Unit 2 Communication for Creative Media Production
Description of activity undertaken
Task 3 the Pitch (With a recording of your pitch and accompanying material)
Working in the same groups, pitch idea to the panel explaining your ideas and presenting supporting
material:
Include the following information.
• Name & possible logo
• Aim of the show.
• Who it will appeal to
Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of
your show
Every member of the group MUST be involved with pitching the idea and be prepared to answer questions
about your idea.
All work needs to be added to your blog with the title Task 3 the Pitch
Evidence Strongly Agree Agree Disagree
Did the learner communicate their ideas for the show
clearly and effectively?
X
Did the pitch include appropriate documents and
technology?
X
Did the pitch use an appropriate style, theme and
tone?
X
Was the idea original and feasible? X
Did the learner answer questions on their show in a
clear and concise way?
X
Strengths
Great idea for a show based on the idea of pitching a new computer game. Considering of how this would
work and what the people pitching would get from the experience has been well thought out. References
were made to Dragons Den as a source of inspiration. Excellent supporting documents and a strong visual
presentation with excellent graphics and all questions were answered clearly and in a good level of detail.
Areas for improvement
To develop your ideas further look into how the television audience could be given more opportunities to
interact with the show and contestants. Also could you develop a follow up to see how the games were
being developed one year on?
Practise your presentation to help build your confidence and write down possible questions you may be
asked. Also consider using creating notes to help you during your presentation, this will help you to stay on
track and will help you to feel more prepared and confident.
Witness Names Jo Lowes Date 16/12/14
