The document provides guidance for writing a multimodal argument essay that aims to educate, engage, and empower a non-engaged audience on a particular issue. It outlines the requirements for the essay, which must incorporate text, two static images, and a dynamic video or audio component linked through hyperlink. The essay must use credible sources and rhetorical strategies to introduce the issue, support the argument, anticipate counterarguments, and provide a clear call to action to convince the audience. Visual elements and other modes of communication must be strategically integrated and referenced to complement the written argument.

1. writing essay 193
Since you have been engaged in investigating a particular issue, you have become familiar
with multiple perspectives that inform your knowledge. You are, indeed, a stakeholder who
is invested in the outcome of the issue you have been researching, and in this assignment,
your objective is to convince an audience who is uninvolved, unconcerned, uninterested, or
not invested to find value in your argument and to agree to your call to action. Such a task
requires you to invite your audience into the conversation about your topic by anticipating
the kinds of questions they might have and providing them with the kind of information
that they would need to decide to take the action you recommend. You’ll want to make
good use of your written and visual evidence as you give your audience reasons they will
value as you educate, engage, and empower this non-engaged audience through the writing
of your multimodal argument. Skills & StrategiesThis Part 1 assignment will help you
tobuild on information literacy, visual analysis, and critical thinking skills expose you to
different modes of composinganalyze the stakeholder’s reasons for non-engagement
and the potential to become engaged and empoweredapply effective rhetorical strategies to
educate, engage, and empowersubstantiate your multimodal argumentative essay with
research and evidenceconsider your rhetorical choices related to the multiple modes of
construction included in your Multimodal Argument and the way they convey your
intended meaningidentify and develop organizational strategies that contribute to the
effective delivery of information and presentationconstruct an introduction and a call to
action thesis that concludes what you determine is a reasonable solution to the problem you
have conveyedwrite a conclusion that highlights the main points and considers forward-
thinking research ideas for research/actioncite sources according to the assigned
requirementsDescription (and Step by Step) Project 3 incorporates the skills and strategies
that you have developed over the last two ENC 1102 projects. More specifically, prior to this
assignment, you have selected a non-engaged stakeholder, drawn on the credible sources of
the research you have conducted in the past two projects, recognized the rhetorical choices
stakeholders made in designing images that best represented their goals, and created
substantial content by answering guiding questions. You are now ready, in Part 2, to
construct the intermediate draft of your multimodal argument.Part 2 asks you to create a
multimodal argument that aims (1) to educate an audience of non-engaged stakeholders
about the topic you have been exploring, (2) to engage this audience by convincing them
that they should care about this issue, and (3) to empower the audience to agree to your call
to action. You’ll construct this multimodal argument by combining two or more

2. channels or systems of communication that include (1) writing text as argument (2)
incorporating static images, and (3) connecting a dynamic visual or auditory component via
a hyperlink. Together, in one unified multimodal argument, all three communication modes
will (1) educate an audience of non-engaged stakeholders about the topic you have been
exploring, (2) engage this audience by convincing them that they should care about this
issue, and (3) empower the audience to advance your cause by taking action in some
defined way. More specifically, your multimodal argument requiresa textual construction
that includes linguistic and spatial constructions in the writing of a 1,000 – 1,200-word
essay that incorporates compelling and persuasive evidence that supports your thesis; a
visual component, which strategically integrates a total of two static images (photograph,
diagram, infographic, graph, map, and/or drawing) that support your argument in
important ways. Vary the type of static visuals to avoid including two of the same type; one
dynamic media component via a hyperlink of an appropriate word or phrase that
intentionally merges a single video or podcast of two minutes or less into your multimodal
argument in meaningful ways.Your Multimedia ArgumentYou should think of your
multimodal argument as more than the static words on a printed page. Rather, embrace
your multimodal argument as a balance of thoughtful static and dynamic images and words,
as a balance of text and visualization. Your purposeful incorporation of media compels you
to make rhetorical choices as to the type of media to use, the ways in which the media will
educate, engage, and/or empower your audience, and the location of where the media will
work best in the multimodal argument to enhance, unify, supplement, and/or complement
your text. As you recall, in Project 2, you analyzed how a stakeholder’s visual arguments
reflected the stakeholder’s goals. In your Project 3 multimodal argument, you now
actively assume the stakeholder role as you use effective visual and/or auditory arguments
along with written arguments to communicate your message to your non-engaged
stakeholder. Keep in mind that visuals help us to develop ideas in immediate ways, to
transcend ideas that blur language barriers, and to understand experiences that language
may not be able to convey. Your static and dynamic multimedia will help to guide your
audience, convey your message and goals, provide clear emphasis, set a particular tone,
build credibility, and help persuade your audience to consider the value of your argument.
Points to remember when using visual images (note: you’re making rhetorical choices
for everything you do in your multimodal argument, and guiding your audience is one of
those conscious choices): Placement of the static images and your one hyperlink are critical
to the effectiveness of the multimodal argument. Images should be large enough (but not
overpower the text) to be seen clearly, be of good quality/resolution, and be positioned
near the text that the images or hyperlink reference. Be aware the relationship between the
text and the image should be clear. In other words, you should reference the image in the
text in a way that advances why the image matters to the argument being conveyed. Wrap
the text squarely or tightly around the image. Label all visuals with a relevant title and
caption that explains the argument of the visual. Give credit to the original source when
using images, including bibliographic information in your Works Cited page. Refer to the
required formatting guidelines for citing visuals.Introduce your dynamic visual with a
hyperlink, which will allow your audience to connect to the video or podcast. Hyperlink an

3. appropriate word or phrase in a sentence of your text that links directly to the dynamic
visual. As you referenced your static images in the text, you will also connect the dynamic
image or podcast (introduced by your hyperlink) to the larger multimodal argument being
conveyed. Reference this source in your Works Cited Page. At least five credible sources are
required for this Intermediate Draft of your Multimodal Argument. You can draw on the
relevant research conducted in the last two projects; however, you must include at least 3
new sources that you have not previously used. In addition to these 5 sources, you will
document the 3 sources associated with your 2 static visuals and your hyperlink
connection.The following processes will help you to further develop your Part 2
Intermediate Multimodal Argument: Begin with a creative and transparent title that reflects
the critical nature of your research topic and your objective to persuade your audience to
agree with your call to action. Contextualize your chosen topic in your introduction. Identify
the problem related to your topic, let your audience know why your topic is important and
why they should care, and include a call to action thesis that concludes what you determine
is a reasonable solution to the problem you have conveyed. Provide a progression of
ideas/evidence/appeals in a logical and cohesive pattern in the body of your essay,
introducing each paragraph with a topic sentence that positions an important point. Follow
each topic sentence with supporting evidence from your research to support your claim. Be
sure to anticipate your audience’s objections with a meaningful refutation and logically
lead your audience to the call to action. Integrate appropriate evidence from your 5 sources,
anchoring your ideas with support by the source’s arguments. Integrate a total of two
static images, photographs, diagrams, infographics, graphs, maps, and/or drawings, that
support your argument in important ways. Vary the type of static visuals to avoid including
two of the same types. Include a hyperlink that intentionally connects an appropriate word
or phrase to one dynamic media component, which may be a single video or podcast of two
minutes or less into your multimodal argument in meaningful ways.Be sure to use clear
transitions as you move from point to point. Provide source citations according to the
required guidelines. Write a conclusion that highlights your major points and provides
realistic forward-thinking ideas for future research/action. Include a Works Cited
pageProofread your Part 2 intermediate Multimodal Argument. Helpful HintsWhile you
want to convince your non-engaged audience that your argument has merit and your call to
action is worth pursuing, you don’t want to offend your audience by ignoring or not
anticipating their questions and/or possible objections. Rather, invite your audience into
the conversation about your topic by anticipating the kinds of questions they might have
and providing them with the kind of information that they would need to decide to take the
action you recommend.Make sure that the static and dynamic visuals you select add value
to your written argument, are consistent with the text’s purpose, create a positive
reaction from your audience, and effectively unify, supplement, and/or complement your
textEnvision the components of your multimodal argument as parts to a whole. All
components are necessary to effectively persuade your audience.