1. Witness Statement
Learner William Holiday
Qualification Level 2 Creative Media Production
Unit number and title JL04 - Unit 2 Communication for Creative Media Production
Description of activity undertaken
Task 3 the Pitch (With a recording of your pitch and accompanying material)
Working in the same groups, pitch idea to the panel explaining your ideas and presenting supporting
material:
Include the following information.
• Name & possible logo
• Aim of the show.
• Who it will appeal to
Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of
your show
Every member of the group MUST be involved with pitching the idea and be prepared to answer questions
about your idea.
All work needs to be added to your blog with the title Task 3 the Pitch
Evidence Strongly Agree Agree Disagree
Did the learner communicate their ideas for the show
clearly and effectively?
X
Did the pitch include appropriate documents and
technology?
X
Did the pitch use an appropriate style, theme and
tone?
X
Was the idea original and feasible? X
Did the learner answer questions on their show in a
clear and concise way?
X
Strengths
Great ideas for a reality TV show which was both original and humorous. Clearly explained ideas about the
tasks contestants would complete. The genre was accurately and in detailed as a combination of challenge
and horror. Inspired by a Japanese Youtube clip and references were made to various other programs as a
source of ideas and all questions were answered clearly and in a good level of detail.
Areas for improvement
To develop your ideas further look into how the television audience could be given more opportunities to
interact with the show and contestants and let the characters personalities develop as audience love to
watch different personalities interacting.
Also your show needs a climax / final to decide the winner of the series overall.
Witness Names Jo Lowes Date 16/12/14
