Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
people > software1
1
agile > rigid2
2
2
An agile task board.2
The daily 15-minute stand-up.2
72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to c...
experimentation > optimization3
3
An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
Big DataBig TestingBigExperience3
Big IdeasBig TeamBig DealBigTesting3
Source: Marketing Leadership Council of Corporate Executive Board 20123
Source: Marketing Leadership Council of Corporate Executive Board 20123
3
3
specific > vague4
4
4
4
4
ideal experience >= one page5
REDACTEDREDACTEDREDACTEDREDACTED5
5
5
5
5
5
beautiful > sloppy or dull6
6
6
6
6
6
6
6
6
big picture > myopia7
7
Source: Forrester Research7
Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec
7 Years in Landing Pages
Upcoming SlideShare
Loading in …5
×

7 Years in Landing Pages

12,611 views

Published on

Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

Published in: Business, News & Politics
5 Comments
19 Likes
Statistics
Notes
No Downloads
Views
Total views
12,611
On SlideShare
0
From Embeds
0
Number of Embeds
6,913
Actions
Shares
0
Downloads
68
Comments
5
Likes
19
Embeds 0
No embeds

No notes for slide

×