This document outlines tips for creating an effective public profile or fan page on Facebook. It explains that a public profile allows companies and celebrities to connect with fans and communicate with them. It provides advice such as being interesting, listening to users, giving them shareable content, asking questions, and using tabs wisely. The document also cautions against spamming users and only talking instead of listening. It recommends observing popular pages like those of Barack Obama, Starbucks, and VW as examples of best practices.

2. Facebook Public Profiles + YOU Brian Breslin CEO Infinimedia June 24, 2009

3. Key points 1 What is a fan page/public profile? 2 Who needs one? 3 What is the purpose? 4 Tips to make your page kick ass 5 Key examples

4. What is a public profile?

6. It’s a place to communicate.

7. So who needs one?

8. Your company does! (or you if you’re a celeb)

10. What’s the purpose?

12. The purpose: Connecting.

13. Tips for kicking ass

14. How to kick ass with your page · Be interesting. · Listen to the people · Give them something worth sharing · Ask genuine questions · Tabs = mini applications, use them wisely What not to do · Spam people. · Assume you’re the only one talking in the conversation

15. Some examples

16. Pages to observe · Barack Obama /obama · Starbucks /starbucks – 3.2M fans 1 post has 5795 comments! · VW /VW - 210k Fans great use of events and tabs.

17. thanks 